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Cheap Camera, Location and Production Tricks

Chapter: Image Acquisition

Topic: Equipment Tips

Welcome to the greatest hits of Mark’s Cheap Tricks. These are tips that I, and other Vidpro members have shared over the past years. They are the inventive products of necessity, desperation, and stingy budgets. They come not from camera stores, but home and hardware centers, adapted for our uses. If you are reading this, you, as I, derive a perverse pleasure from doing more with less, from making something out of nothing. For you, we have collected some winning ideas, mostly proven, though none are guaranteed. As the lawyers say, “here there be dragons” – we accept no responsibility for whatever you do with this information. We will add to this document over time, so please, email your own great ideas and suggestions to vidpro at vidpro.orgj, and we’ll include them here for all the stressed-out, low-budget, imaginative people to enjoy.

http://www.vidpro.org/tricks.htm

TAGS: softbox, softlights, foam, set, prop, pantyhose, panty, hose, car, mount, blood, chocolate, prompter, microphone, dve,backgrounds, setup, monitor, teleconference, clock, psychedelic effect, bad, disturb, formica, balloon, c-stand, chairs, tabletop

Secrets of getting high returns on your Yellow Pages ad

Chapter: Business

Topic: Sales and Marketing

The Yellow Pages are a terrific medium for video producers and shops because of one simple reason: they are a directive medium. In other words, people use them when they?re ready to buy. Which means you can (and should) load up your ad with everything you want to say about your capabilities and services –and people will read literally EVERY word. Because for the most part, they’ve already decided to buy, and your Yellow Pages ad is your best possible opportunity to get them to call you so you can CLOSE the sale!

http://www.vidpro.org/Video_Success_Secrets.htm#pages

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Four Magic Phrases That Will Help Your Business Prosper!

Chapter: Business

Topic: Sales and Marketing

Words are powerful; saying the right things can certainly build up your customers’ confidence in you and your abilities. But when the wrong expressions are used, the total opposite becomes true. So how do you build this confidence?

http://www.vidpro.org/Video_Success_Secrets.htm#magic

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How to REALLY organize your work!

Chapter: Business

Topic: Management Issues

Being organized definitely helps life run smoother; particularly if you’re a typical entrepreneur with a hundred projects running all at once. Enter The Work Wall: Life At A Glance.

http://www.vidpro.org/Video_Success_Secrets.htm#organize

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International Television Standards

Chapter: Distribution

Topic: Broadcast and Cable

Find the production and broadcast standard fro every country in the world.

http://www.vidpro.org/standards.htm

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Put Your Best Face Forward: How To Make Your Company Look A Little Larger Than Life.

Chapter: Business

Topic: Sales and Marketing

How you present your company (particularly in a first-time situation) has a lot to do with how you’re perceived in the marketplace. Sad but true, you may be an absolute whiz with your equipment and you may be a virtual monster when it comes to creating great programs, but if you or your company looks like a bunch of amateurs, you personally may be treated like one, and not get the respect(or the big budget projects) that you so rightfully deserve.

http://www.vidpro.org/Video_Success_Secrets.htm#corporate

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The Trade Secrets of Motion Control

Chapter: Image Acquisition

Topic: Motion Control

Not astonishingly, motion control means to move things. Almost always this means in a repeatable, computer-controlled way. You usually think of it as moving a camera, but it is also often used to move the photographic subject — and sometimes both the camera and the subject simultaneously. Motion control is a technique and a method, not a particular device.

http://www.vidpro.org/motion.htm

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The Writer/Producer/Director/Art Director's Nearly Complete Self-Defense Guide to surviving an Ultimatte Shoot

Chapter: Keying

Topic: Advanced Keying Techniques

For many years traveling matte blue-screen photography has produced highly convincing movie magic by using strictly optical, mechanical, and chemical means. As the industry developed, and as most commercials were now being shot in film but finished in video, the introduction of the Ultimatte series of instruments permitted composite mattes to be made electronically in post. As an additional benefit, a new degree of creative influence over the final composite image was made possible.

http://www.vidpro.org/ultimatte.htm

TAGS: chroma, blue, green, screen, alpha, composite

Packing Checklists

Chapter: Image Acquisition

Topic: Equipment Tips

Starting point checklists for Coordination, Video gear, Lighting/Gaffer/Grip, Audio and Tools

http://www.vidpro.org/pack.htm

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Selling Your Small (Video Production) Company In A Competitive World

Chapter: Business

Topic: Sales and Marketing

You probably think the most important thing you do is create nifty graphics and creatively edit video tape – but you’re wrong. It’s not. The most important thing you do is SALES. Without sales—though you have the best equipment and technical skills on earth—you’re broke, and outta business. Being good at marketing and sales is an indispensable skill. And understanding the difference between them is the beginning.

http://www.vidpro.org/sell.htm

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