Topic: Sales and Marketing
If you don’t have a demo tape –or you’ve got one that isn’t doing the job –don’t feel like the Lone Ranger. A good demo tape is a rare commodity in our business, simply because we’re like the shoemaker of legend. Many times we’re simply too busy making shoes for other people to take the time to put shoes on our own (barefoot) children. Well, if you want to run with the big dogs instead of staying on the porch, you’ve simply GOT to take the time!!! Because a good demo tape, properly planned, produced and distributed can win you a lot of profitable new business.