Chapter: Business
Topic: Sales and Marketing
How you present your company (particularly in a first-time situation) has a lot to do with how you’re perceived in the marketplace. Sad but true, you may be an absolute whiz with your equipment and you may be a virtual monster when it comes to creating great programs, but if you or your company looks like a bunch of amateurs, you personally may be treated like one, and not get the respect(or the big budget projects) that you so rightfully deserve.
http://www.vidpro.org/Video_Success_Secrets.htm#corporate
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