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CBS says less than half its audience watches shows online

According to a report in Broadcast Engineering, CBS claims that 46 percent of its online audience primarily views their favorite shows online, and most say that the wide availability of these shows across the Internet does not impact their TV viewing.

Thirty-five percent of the nearly 50,000 streamers surveyed by researcher Magid Media Labs on behalf of CBS reported that they are more likely to view shows on the network as a result of having been exposed to content on the Web.

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