Adobe Announces Switcher Program For Video Professionals

    Adobe Systems Incorporated announced an upgrade program for video professionals who have purchased any version of Apple Final Cut Pro or Avid Media Composer and want to switch to industry-leading professional video tools by Adobe—Creative Suite CS5.5 Production Premium or Premiere Pro CS5.5. These customers will be eligible for a 50 percent savings on Adobe Creative Suite CS5.5 Production Premium or Adobe Premiere Pro CS5.5, both launched in April 2011 at the National Association of Broadcasters Show to industry acclaim. Eligible Adobe suite and point product customers also qualify for the program.

    Built by professionals for professionals, Adobe Creative Suite 5.5 Production Premium is a fully featured video suite with tools that deliver massive productivity enhancements and enable video and audio pros to dramatically accelerate their post production workflows. The powerful Adobe Mercury Playback Engine, introduced in Adobe Premiere Pro CS5, allows users to open projects faster, get real-time feedback for more GPU-accelerated features, and work more smoothly at 4k and higher resolutions on both laptops and workstations.

    Adobe Premiere Pro CS5.5 boosts performance for powerful editing with a toolset that is native 64-bit, optimized for multicore systems, and is GPU-accelerated to provide real-time effects, color correction/color grading, accelerated rendering and superior multilayer performance. Professional video editors can also utilize all the system resources on modern Macs with Thunderbolt, 64-bit, and multicore CPUs for increased performance. Adobe is continuing to lead in truly native editing solutions with Adobe Premiere Pro CS5.5 as it saves users time and eliminates the need to transcode or rewrap file based and DSLR footage. Editors can also leverage Adobe After Effects and Adobe Photoshop software to seamlessly integrate visual effects and still imagery into their workflows. For customers who use other editing programs, Adobe Premiere Pro CS5.5 includes Final Cut Pro project import and export so projects can be shared between both applications without conversion or re-rendering. Adobe Premiere Pro CS5.5 also includes many Final Cut Pro and Avid keyboard shortcuts to help users get up and running fast.

    The switcher program will end Sept. 30, 2011.

    Click for more information on eligibility requirements for Adobe’s Switcher Program.

    Click for more information about Adobe Systems Incorporated.

      

    1. Terrible title for this article! Incredibly misleading. For us video professionals, the terminology “Switcher Program” is referred to as a Live production program that allows for “switching” between multiple video sources – which would be incredibly wonderful if Adobe would spearhead.

      Next time, please use quotation marks in your heading if you intend to write a misleading headline.

    2. Herb

      same here…I don’t know if the title meant to be mis-leading, but the “only” reason I checked the story out was because I thought one of the industry leader’s finally put together a total solution pack….

    Comments are now closed for this article.