Due to the tremendous response from the professional editing community for its current Final Cut Pro Crossgrade promotion, Avid announced that beginning October 1, 2011, it will offer a Final Cut Pro crossgrade price for qualified customers on an ongoing basis. The new crossgrade will allow Final Cut Pro users to purchase the industry’s leading professional editing solution, Media Composer, for $1499 USD—making the benefits of fast, open, collaborative workflows more accessible than ever before to Mac OS native customers. Avid’s current limited-time crossgrade promotion, at $995 USD, ends September 30, 2011.

Media Composer software—which is designed and built for Mac OS and Windows operating systems—is the most trusted professional video editing system in the media and entertainment industry. Recent enhancements to Media Composer software that provide editors with the speed, ease, and access they need to tell great stories include: support for third-party video interfaces from AJA and Matrox, expanded native format support with AMA, and Avid PhraseFind powered by Nexidia and ScriptSync products—unique, time-saving features that dramatically accelerate the editing of scripted and unscripted material. Moreover, Media Composer software offers real-time mix and match, integration into industrial-strength professional workflows, and interoperability with Pro Tools software, Symphony, and Avid DS, as well as popular finishing systems.

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