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Sorenson Media Launches New Sorenson Squeeze 8

Sorenson Media has announced the immediate availability of Sorenson Squeeze 8, which adds enhanced functionality and ease-of-use to the company’s gold-standard video encoding and transcoding application at a significantly lower price point. In addition, the company has also introduced Sorenson Squeeze 8 Lite, which makes select features of Squeeze 8 accessible to prosumers at a further significantly reduced price.

Key additions to Sorenson Squeeze 8 provide users with the highest quality and greatest control in encoding and transcoding. These include: seamless Squeeze Server integration; unprecedented x264 support and optimization; and adaptive bit rate encoding.

Integration with Squeeze Server

The new version’s seamless integration with Squeeze Server maximizes encoding and transcoding power for the enterprise and other high-volume users. Squeeze Server enables secure video encoding behind a user’s firewall, and can easily run in any Windows-based server environment — including the Cloud.

Adaptive bitrate support for most popular formats

A major improvement over Squeeze 7, this latest release now includes optimized performance for all three leading adaptive bitrate streaming platforms: Adobe Dynamic Streaming; Apple HTTP Adaptive Streaming; and Microsoft Smooth Streaming. The unique adaptive bitrate support automatically transcodes each individual video file into multiple, chunked segments in a full array of bitrates, organizes these segments into a folder, and delivers them to the specified destinations for playback on any device. This process simplifies and streamlines workflows by eliminating unnecessary tools and steps required by other applications.

Full x264 Support and Optimization

In addition to being the current quality leader for encoding using the MainConcept H.264 codec, Sorenson Squeeze 8 is one of the first commercial video encoding applications to include full support for the increasingly popular x264 codec. This new support opens the x264 codec in a way that has never been done before, employing an intuitive user interface, complete with in-product instructions that enable video professionals to easily adjust and optimize up to 48 major encoding parameters, including key frame rates, encoding modes and performance, to adapt the popular H.264 format to their needs and workflow.

Enhanced GPU Acceleration

Optimized for Squeeze 8, GPU acceleration using NVIDIA CUDA has become the best option for creating .mp4 proxy files in both speed and quality. CUDA encoding enables both faster encoding and video quality equal to video content encoded without GPU acceleration, including true to source black levels.


In addition, Sorenson Squeeze 8 re-thinks the user experience and includes new features to improve the overall ease-of-use of the application and give users greater control of their videos, including:

  • Tooltips serve as a ready-reference guide giving users additional details by simply hovering the curser over any button or control.
  • Fine-grain controls associated with each codec enable users to adjust more aspects within each setting.
  • New Preset naming conventions to gives users greater control and organization of more than 246 Presets shipped with Squeeze 8.
  • Enhanced Preset Exchange provides users broader and more intuitive access to Presets developed by some of the world’s leading encoding professionals.
  • Encode preview has been refined to display five seconds of encoded video to visually demonstrate encoded video easily and clearly before an encode is run.

New Squeeze 8 Lite

Available for the first time, Sorenson Squeeze 8 Lite enables the rapidly expanding market of web developers, videographers and other content creators who are focused primarily on online publishing to cost-effectively encode and transcode in the most popular video formats, including Flash FLV, Flash SWF, MPEG-4, QuickTime, Windows Media, WMA, WebM and others. This streamlined version of the software enables single file encoding to the highest standards with the ability to still use popular settings and filters available in Sorenson Squeeze.


Sorenson Squeeze 8 is available immediately. The Squeeze 8 “classic” edition also includes a complimentary account for the Sorenson 360 online video platform, complete with Review & Approval functionality.

Click for more information about the new Sorenson Squeeze 8.


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