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Digital Production Buzz – March 23, 2017

The media, entertainment and technology world is changing fast. What worked in the past to enable audiences to discover new products doesn’t work any more. Tonight, we talk to Marketing and PR professionals about new marketing and PR techniques – and what old habits we need to break.

Join host Larry Jordan as he talks with Sadie Groom, Jonathan Handel, Andy Marken, Scott Page, Eric Trabb, and James DeRuvo.

  • Discover the New Marketing
  • The Evolving Face of Traditional Media
  • Update: Writers Guild Negotiations
  • Make Your PR Work Better For You
  • Successful New Marketing Techniques
  • The Weekly DoddleNEWS Update

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Guests this Week

Featured Interview #1: Discover the New Marketing

Sadie Groom
Sadie Groom, Managing Director, Bubble and Squeak Agency

Tonight, we are talking about marketing, public relations (PR), and advertising. To start, the Bubble and Squeak Agency is a full-service PR and marketing agency. Based in London, but with a global reach, they focus on media and technology companies. Tonight, Managing Director Sadie Groom talks about the changing face of marketing, how it has evolved over the last ten years and what filmmakers need to know to gain maximum visibility for their projects.

Featured Interview #2: The Evolving Face of Traditional Media

Eric Trabb
Eric Trabb, VP Sales, Group Publisher, New Bay Media

Eric Trabb is the VP of Sales and Group Publisher for New Bay Media. Within his group is Digital Video, Government Video and TV Technology magazines. Tonight, Eric talks about how marketing and advertising is changing, and why building relationships is critical; along with tips and techniques we can use to improve the visibility of our projects.

Update: Writers Guild Negotiations

Jonathan Handel
Jonathan Handel, Entertainment/Technology Attorney & Labor Reporter, TroyGould and The Hollywood Reporter

The Writers Guild of America is in the news this week with complications regarding their contract negotiations. Jonathan Handel reports that the declining number of episodes produced, combined with increasingly lengthy option periods, is straining the budgets of many writers.

Make Your PR Work Better For You

Andy Marken
Andy Marken, President, Marken Communications

Andy Marken, President of Marken Communications, has handled PR for more than 30 years. Tonight he shares his thoughts on what works and what doesn’t when trying to bring your project to the attention of the press.

Successful New Marketing Techniques

Scott Page
Scott Page, CEO, Ignited Networks

Marketing and Artificial Intelligence (AI) are rarely used in the same sentence but it is obvious that the marketing world is changing. Tonight Scott Page returns to talk with us about the changing face of social media, chatbots, AI, and the changes we are seeing in marketing for creative individuals.

The Weekly DoddleNEWS Update

James DeRuvo
James DeRuvo, Film and Technology Reporter, DoddleNEWS

James DeRuvo, Senior Writer at DoddleNEWS, has a multi-faceted career that spans radio, film and publishing. Covering technology in the video industry for nearly 20 years, James presents our weekly DoddleNEWS Update.

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BuZZ Flashback

Five Years Ago Today on The Buzz: March 23, 2012

Brian Rausch, VP at Vicon House of Moves, discussed the new process of creating “digital doubles” of actors for the film: “Journey 2: The Mysterious Island.”