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Digital Production Buzz – October 26, 2017

Tonight we talk about creating commercials with companies from Britain to Australia to the US. How do we get the sponsor’s message across in just 30 seconds – and avoid clichés or confusing the audience in the process? Actually, it’s really, really difficult!

Join host Larry Jordan as he talks with Mark Jackson, Craig Ratcliffe, Cirina Catania, Jon Schellenger, and James DeRuvo.

  • Creating Visually Powerful Commercials
  • Create That Perfect Shot
  • Create “Branded Entertainment” for the Web
  • Create Successful Local Commercials
  • The Weekly DoddleNEWS Update

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Guests this Week

Creating Visually Powerful Commercials

Mark Jackson

Mark Jackson, Senior VFX Artist, Saddington Baynes

This week, we are looking at commercials. Before all else, a commercial needs to catch the eye – and attention – of the viewer. Increasingly, advertisers are using visual effects to do exactly that. Mark Jackson, Senior VFX Artist at Saddington Baynes walks us through the creation of “Strongbow” – an extremely visual commercial – and the process they use when working with clients.

Create That Perfect Shot

Craig Ratcliffe

Craig Ratcliffe, Photographer, Craig Ratcliffe Photography

Photographer Craig Ratcliffe has been taking pictures professionally since he was young. Tonight he talks about creating still images for commercials and the on-going question about what gear to use to get the shot you see in your mind.

Create “Branded Entertainment” for the Web

Cirina Catania

Cirina Catania, Founder and Lead Creative, The Catania Group

Cirina Catania is the founder and Lead Creative for The Catania Group. While she specializes now in long-form documentaries, she got her start in commercials. Tonight, she shares how she got involved with the first “branded entertainment” on the web.

Create Successful Local Commercials

Jon Schellenger

Jon Schellenger, President, Cinematic Motion Pictures

Why are local commercials so painful to watch? Tonight, Jon Schellenger, president of Cinematic Motion Pictures, describes the process of creating a successful local commercial.

The Weekly DoddleNEWS Update

James DeRuvo

James DeRuvo, Senior Writer, DoddleNEWS

James DeRuvo, Senior Writer at DoddleNEWS, has a multi-faceted career that spans radio, film and publishing. With experience covering technology in the video industry for nearly 20 years, James presents our weekly DoddleNEWS Update.

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