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Robin Hafitz, president of Open Mind Strategy, founded Open Mind Strategy in 2010 to provide marketers with strategic insights that provide a foundation for brand building. We all know people are time-shifting, on-demanding, and streaming more than ever. They seem to feel that watching what they want to watch when and where they want to watch it is a God-given right. This intensifying desire for immediate media gratification is something filmmakers can leverage. They should try, like Coca Cola, to be “within arm’s reach of desire.” We asked her to put on her strategic hat for filmmakers and help us figure out how to take advantage of these new trends.

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