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Tronic Studios is a NYC based directing, design and animation studio founded in 2001 by Columbia Architecture graduates Jesse Seppi and Vivian Rosenthal. They’ve directed and animated spots and campaigns for Target, Adidas, Microsoft and Sony, conceived and executed installations for Diesel, General Electric, Sharp and many others. Their philosophy is to eliminate lines delineating one form of creative media output from another. This week, we talk with Vivian about her vision for the future of animation – and the tools she is using to take us there.

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