MacWorld Expo is a consumer technology show. However, tucked in amidst the endless iPhone covers and quirky iPad accessories were a number of gems that filmmakers might find interesting.

So, I took the Digital Production Buzz microphones up to San Francisco to see what there was to see. These are the audio interviews that I brought back. There are several new companies here, as well as some old favorites with new offerings. Each of these interviews runs less than five minutes – and I think you’ll find all of them interesting.

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A NEW WAY TO BACK-UP — OFF-SITE AND OFF-CLOUD

Transporter is a start-up, from the founder of Drobo, that simplifies backups, file sharing, and off-site storage, while still retaining your legal ownership and privacy rights, without ever storing your data in “the cloud.”
(TRT: 4:41)

Geoff Barrall
Founder/CEO
Connected Data

Website: www.connecteddata.com

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RETROFITTING YOUR COMPUTER WITH AN SSD DRIVE

OWC talks about the speed and benefits of SSD replacement drives. (TRT: 3:26)

Alan Bitterman
Corporate Account Manager
OWC

Website: www.macsales.com

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OPTICAL CABLES FOR THUNDERBOLT AND USB 3 DEVICES

Corning Cable Systems introduced new optical cables for both USB 3 and Thunderbolt devices at Macworld. Now, we can put up to 100 meters of distance between us and the noise. (TRT: 3:31)

Chet Dayal
Business Development Manager
Corning Cable Systems

Website: www.opticalcablesbycorning.com

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WIRELESS DSLR CAMERA CONTROLS

Another new company, CamRanger, with wireless camera controls from your iPhone or iPad for Canon and Nikon DSLR cameras. (TRT: 2:55)

Dave Pawlowski
Co-Owner
CamRanger

Website: www.camranger.com

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A DAYLIGHT VIEWFINDER FOR SHOOTING IPHONE VIDEO

A new start-up that makes a daylight viewfinder and app for shooting pictures and video on the iPhone.
(TRT: 2:31)

Paul Anderson
Founder
SIG Innovations

Website: www.daylightviewfinder.com

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IPHONE VIDEO EDITING – SIMPLIFIED

It just keeps getting simpler. One-finger video editing on an iPhone. (TRT: 2:19)

Greg Costello
Founder
GivIt

Website: www.givit.com

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USB AND ANALOG MICROPHONES FROM BLUE MICROPHONE

Blue Microphones presents a full-range of analog and USB studio microphones, including a discussion of where’s the best place to convert analog to digital signals. (TRT: 5:26)

Hilary Money
PR & Social Media Manager
Blue Microphones

Website: www.bluemic.com

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NEW IPHONE LENSES FROM IPROLENS

iProLens, a division of Schneider Optics, introduces two more high-quality lenses for iPhone video, and sneak-peeks their iPad lenses. (TRT: 4:48)

Niki Mustain
Product Manager – iProLens
Schneider Optics

Website: www.iProLens.com

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VERY SMALL, VERY PROFESSIONAL MICS

Very small, professional microphones for mobile and professional use. (TRT: 3:35)

Vivi Zhu
Marketing Director
MicW

Website: www.mic-w.com

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