Topic: Sales and Marketing
Use these ideas and thoughts to convince your clients to hire you to create their video-direct-marketing piece. Includes justification for why it is so effective and cites specific examples of cost effectiveness.
Topic: Success in Market Segments
More examples of how effective Video Direct-mail is compared with direct-mail print. Use in conjunction with “How Video Direct-Marketing can help Grow Your Business to sell your production services.”
Chapter: Image Acquisition
Topic: Multicam Shooting
There are times when one camcorder simply isn’t enough. But it’s not as easy as adding one or more camcorders. Read on…
Chapter: Production Crafts
A DIY guide to shooting and editing simple, low-budget music videos with a camcorder and few bits of string!