Topic: Sales and Marketing
The Yellow Pages are a terrific medium for video producers and shops because of one simple reason: they are a directive medium. In other words, people use them when they?re ready to buy. Which means you can (and should) load up your ad with everything you want to say about your capabilities and services –and people will read literally EVERY word. Because for the most part, they’ve already decided to buy, and your Yellow Pages ad is your best possible opportunity to get them to call you so you can CLOSE the sale!