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Selling Your Small (Video Production) Company In A Competitive World

Chapter: Business

Topic: Sales and Marketing

You probably think the most important thing you do is create nifty graphics and creatively edit video tape – but you’re wrong. It’s not. The most important thing you do is SALES. Without sales—though you have the best equipment and technical skills on earth—you’re broke, and outta business. Being good at marketing and sales is an indispensable skill. And understanding the difference between them is the beginning.

http://www.vidpro.org/sell.htm

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