Topic: Sales and Marketing
For the past 10 years, pretty much every day, somebody asks me how to put together the perfect promo tape. Truth is, there is no chiseled in stone answer, as every presentation is original. Every singer has his or her own interpretation and every magician works his or her own magic. There are many different facets to consider in the construction of the perfect video. One of the first topics to come to mind is the length. IS BIG BEST? How long should my video be???