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Secrets of the successful promo video – Part 3

Chapter: Business

Topic: Sales and Marketing

We’ve talked about length, and content of the perfect promo video. Now let?s talk about that dreaded idea that your current promo video could hurt you. I’ve noticed that many artists need to update their video regularly. Magicians obviously need to constantly update. Comedians are always developing their sense of timing. The singer finds a new way to hit that troublesome note (or finds a halfway decent sound-man). The point is, an artist isn’t an artist unless he finds a new or original way of looking at things.

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