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Forget Your Title, Focus on the Job

Chapter: Business

Topic: Sales and Marketing

Somewhere along the line we got sidetracked into believing we had to focus on our profession.†† We forgot what people in companies†– engineers, scientists, accountants, product managers, vice presidents, lawyers, technical/customer support personnel, and yes, presidents — were supposed to do.† We got so wrapped up in our own status in the organization, our own feeling of self-importance — our title — we forgot what our real job was. The job?† Selling products and services and making a profit.



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