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Panansonic announces AG-HMC70 Shoulder-Mount Camcorder to AVCHD product line

Panasonic has announced the
expansion of its professional AVCHD product line with the introduction
of the AG-HMC70
AVCHD camcorder
. As the industry’s first shoulder-mount AVCHD
camcorder, the HMC70 records high-quality 1080i images onto readily
available SD/SDHC memory cards.

Since it uses a standard SD or SDHC card, the HMC70’s recording
capacity will increase and media cost decrease as the industry
announces new higher capacity cards.

Joining the small hand-held AG-HSC1U in Panasonic’s AVCHD camcorder
line-up, the HMC70 utilizes the industry standard H.264-based Advanced
Video Codec High Definition (AVCHD) video format to deliver crisp HD
images. AVCHD delivers twice the recording efficiency of older MPEG-2
codec technologies like HDV, and it is supported by a growing number of
nonlinear editing packages including Apple’s Final Cut Pro Version
6.0.1 and i-Movie, Grass Valley EDIUS Software Version 4.5, Pinnacle
Studio Plus 11, Nero 7 Premium Reloaded, Ulead Video Studio 11 Plus and
Ulead DVD Movie Factory 6 Plus.

The HMC70 features three native 16:9 progressive ¼” CCDs to record,
or provide a live feed of, widescreen 1440 x 1080 HD resolution images
of weddings, sports, concerts, or other events. It can be used by law
enforcement agencies for training or surveillance, by schools for use
in video production, live staging and documentation, or by broadcasters
and newspapers for web journalism. The camcorder is equipped with a 12X
38.5mm to 462mm* Leica wide-angle zoom lens, one-push auto focus, and
integrated Optical Image Stabilization (O.I.S.) that ensures stable
images, which are most critical when displaying high definition video.
The camera also provides excellent color reproduction and inherits the
exceptional color rendition of Panasonic’s other professional HD

The flexible camcorder provides professionals with continuous record
time for long-form HD video production. With just the touch of a
button, users can choose to shoot in one of the camera’s three
recording modes – 6Mbps, 9Mbps or 13Mbps. Using the new 16GB SDHC
memory card (available in November 2007), the HMC70 can record for up
to 360 minutes at 6Mbps quality and up to 160 minutes at 13Mbps, the
camera’s highest quality mode.

Unlike entry-level cameras, the HMC70 offers professional audio
capabilities including two XLR Mic/Line switchable inputs with
attenuation, +48V Phantom Power, and both Auto & Manual level with
Rec level dials. This allows flexible, high quality audio recording
using a wide range of wired and wireless microphones and mixers.

Professionals can instantly transfer content from the HMC70
camcorder to Mac or PC computers with an SD/SDHC card reader or by
connecting the camcorder directly via its USB 2.0 interface. Other
connectors that provide even greater flexibility include HD/SD
component and composite (BNCs), HDMI and RCA audio jacks.

The HMC70 will be available in April 2008. Options will include a
VW-VBG6 5,800-mAH Battery, VW-W4307H Wide Conversion Lens, and
VW-T4314H Tele Conversion Lens. No pricing has been provided.


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