The book is published by Intelligent Assistance, where the author is President and CEO as he has been since 2001, while also filling the role of President of Open TV Network since its launch in Jan 2008. He has been a serial entrepreneur since running his first business as a 16-year-old in High School.
His latest book, “The New Now: How to grow your production or postproduction business in a changed and changing world” covers a broad range of subjects in a quick-read 160 pages. Main chapter headings:
The number one thing you should do, and do it now – contact your clients What business are you really in, because it probably isn’t what you think it is. Clarify your brand before developing marketing and advertising strategies. Expand into new areas – in skills, partnerships and geographically. Marketing, PR and Social Conversations are new tools to be used to promote your business. Why you should have a business blog – because it will give you credibility and “Google juice”. Selling – because nothing happens before the sale. Cutting costs – because every dollar saved goes straight to the bottom line profit. Working smarter – makes you more productive so you can get more done and bill more. Find your own income – by owning content that has a longer life.