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At the 2011 NAB Show, will highlight its Synchronized Companion App, the latest advance for its flagship Interactivity Suite (IS). Companion app buzz is growing with this new emerging technology, which enables the viewer to sync iPads, PCs, or smartphones to the action on television. visitors will enjoy a full 360-degree view of an interactive broadcast and companion app for an iPad workflow, thus gaining first-hand understanding of the benefits IS and the Synchronized Companion App can bring to their own broadcasts. Live demos of everything from interactive sports applications to user-driven music channels will afford visitors a chance both to sample the user experience on iPads and TV and also sit in the producer’s seat to control the interactive workflow in real time.

In the Vizrt booth (SL5408), the powerful capabilities of the Synchronized Companion App framework will also be on display in conjunction with internationally renowned Vizrt graphics engines, touch screens, and augmented-reality solutions.

NEW — Synchronized Companion App

The Synchronized Companion App framework is the latest feature of’s flagship Interactivity Suite (IS). This new element allows broadcasters to easily develop distinctive, branded applications that push/pull information or media relevant to real-time TV broadcast to a second screen, such as a tablet, smartphone, or PC. Powered by the IS, the Synchronized Companion App works by monitoring frame-by-frame changes in broadcast programming or live production. It then uses the changes to trigger delivery of relevant content to the second screen. Support for most major broadcast protocols allows the Synchronized Companion App framework to be an active return channel to the broadcaster. As a result, tablets, smartphones, and PCs become perfect peripherals for enabling participation TV, interactive content, and even remote control.

Interactivity Suite

The Interactivity Suite (IS) is a toolkit for creating the technical backbone of interactive broadcasts and digital marketing campaigns. IS supports true participation TV by enabling viewers to influence a broadcast in real time, and interact with one another and the rest of the world. With IS, a broadcaster can effortlessly aggregate UGC from social sites like Twitter and Facebook into programming, and even build synchronized companion apps that enable viewers to interact with their televisions using an iPad (or tablet), PC, or smartphone.

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