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NAB Show 2011 – Day 7 – April 17, 2011

Here’s the seventh in our series of Special Reports.

Join host Larry Jordan, live from our booth on the show floor, as he talks with:

Peter Crithary, Marketing Manager, Sony Electronics, is responsible for marketing most of Sony’s professional cameras in the U.S. He joins us to talk about a variety of new camera announcements – and solid state recording devices – that Sony made at NAB. Then, Vincent Maza, Marketing Manager, Avid Technology, joins us to talk about the new ability within Avid Media Composer to edit HDCAM SR video natively to more tightly integrate production with post.

Alexis Van Hurkman, Principle of Van Hurkman Productions, is a full-time colorist and a regular guest on The BuZZ, joins us to discuss the latest news from the creators of a variety of color-grading software; including DaVinci Resolve, LightWorks, and Assimilate.

Interviewed by Michael Kammes, Kimball Thurston, Lead Scientist, Reliance MediaWorks, explains new technology they are showing at NAB that allows better image processing and cleaner up-resing of SD to HD images.

Fraunhofer IIS is Europe’s leading research institutes. At NAB, they introduced MPEG compression for 5.1 surround sound, a real-time encoder for surround audio on the web, and a utility that lets you hear the results of audio compression in real-time, while you are mixing your audio. Matthias Rose, Head of Marketing Communications for Audio and Multimedia, Fraunhofer, explains.

Tom Vice, VP and General Manager, NextLab FotoKem. NextLab has developed an on-set hardware and software kit that can be used during production to simplify the process of working with tapeless media, which Tom calls “file-based workflows.” Listen as he explains his new system.

Michael Kammes interviews Jerry Pierce, Senior Vice-President, Hollywood Post Alliance, about its push to standardize IMF (Interoperable Mastering Format) and why this standardization is important to the professional side of the industry.

Bruce Devlin, Chief Technical Officer, Amberfin, explains their ICR software, which grew out of research at Snell and Wilcox, which is software for file and standard conversion, technical analysis, and conversion automation.

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