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Digital Production Buzz — July 14, 2011

Al Mooney, Bruce Gee, Jawad Mir, and Jessica Sitomer

HEADLINES: With all the controversy roiling the Apple Final Cut world with the release of Final Cut Pro X, a lot of editors are looking to switch editing systems. This week, we look at switching to Adobe Premiere Pro and how one customer uses it to create film-style weddings. Plus, creating effects plug-ins for your editing software, and a look at how to pull yourself back up when your business is taking a header. All this, plus Pick Our Brains, on this week’s show!

This week’s episode of the world’s only interactive talk radio program covering Digital Production, Post-Production and Distribution is filled with information and entertainment designed for the independent filmmaker or industry professional.

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Last week, we looked at the challenges and advantages about switching from Apple Final Cut Pro to Avid Media Composer. This week, we look at switching to Adobe Production Premium, which includes Premiere Pro. Join host Larry Jordanas he talks with:

Al Mooney, Product Manager of Professional Video Editing, Adobe Systems, Inc.

Al Mooney has a deep background in video editing. He is currently the product manager for professional video editing at Adobe Systems. He is responsible for defining, delivering, and supporting the overall feature set and functionality of Adobe Premiere Pro. Prior to this position, he was the senior business development manager for video and broadcast in the UK for Adobe. Before that he worked for Apple as a Pro Video business development manager, and before that for DigiDesign (part of Avid Technology) as a European sales specialist. With all the current discussion about whether switching from Apple’s Final Cut Pro to Adobe Premiere Pro makes sense, we thought we’d go right to the source. Be sure to join us during the live chat to get your questions answered.

Bruce Gee, President, GeeThree

Bruce Gee is founder of GeeThree, maker of the Slick FX plug-ins for Final Cut. GeeThree has been producing video plug-ins for the last 10 years. PhotoMotion is their latest plug-in that makes it “dead simple” to create a pan and zoom animation from still images. This week, we talk with Bruce about PhotoMotion and the process of developing plugins for editing software.

Jawad Mir, Owner and Creative Director, Film-Style Weddings.

Creative entrepreneur Jawad Mir balances two prospering cinematography businesses: Sky-Blue Productions and Film-Style Weddings. Jawad travels the world to cover destination weddings, create inspired wedding videos, and customize photo shoots, albums, and prints. For driving artistic innovation and quality, Mir was an early adopter of Canon DSLR cameras—he was also a long-time Final Cut Pro user. But when Final Cut Pro started holding him back, Jawad switched to Adobe Creative Suite 5 Production Premium, including Adobe Premiere Pro CS5 software.

Jessica Sitomer, President, The Greenlight Coach

Buzz Regular, Jessica Sitomer, is the president of The Greenlight Coach. This week, she joins us to talk about how to handle life when the rug gets pulled out from under you. Our industry puts every business on a roller coaster – up and down and up and down… What do you do when you’re heading down to pull yourself back “up”? Nobody knows these answers better than Jessica – tune in and learn how!

We have more guests coming, and will post them as soon as they are confirmed.

Pick Our Brains

This is your chance to get your technical and creative questions answered. You can contact us three different ways:

You can’t find people or interviews like this anywhere else! It’s another fascinating show.
It’s all the information you need now to know what’s coming next!


The Digital Production BuZZ airs LIVE Thursday from 6-7 PM Pacific Daylight Time. Ask questions during the show on our Live Chat, listen live, download an episode from the archives, or subscribe to the podcast either through iTunes or our website. Whatever you do, DON’T miss this week’s show!

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