Digital Production Buzz
August 13, 2015
[Transcripts provided by Take 1 Transcription]
(Click here to listen to this show.)
Larry Jordan & Mike Horton
Randi Altman, Industry Analyst and Editor
Larry O’Connor, President & Founder, Other World Computing
Chris Bross, Strategic Technical Alliances, DriveSavers Data Recovery
Art Adams, Director of Photography
Larry Jordan: No question, The Buzz website has generated more interest than whether we can safely use SSD derives on a Mac. Tonight on The Buzz, Larry O’Connor, the CEO of OWC, shares his answer to that question.
Larry Jordan: Next, the worst feeling in the world is discovering that your hard disk has failed. However, all is not lost – you can actually recover your data if you know where to go. Chris Bross with DriveSavers joins us to explain how to get your data back after a hard disk crash.
Larry Jordan: Finally, Art Adams is a Director of Photography with 28 years’ experience creating films, episodic television and commercials. This week, he shares how he approaches lighting a scene, along with showing specific examples of his work.
Larry Jordan: All this plus Tech Talk and Randi Altman’s perspective on the news. The Buzz starts now.
Announcer #1: Tonight’s Digital Production Buzz is brought to you by Other World Computing at macsales.com; and by Xen Data, at Xendata.com.
Announcer #2: Since the dawn of digital filmmaking… Authoritative…one show serves a worldwide network of media professionals… Current…uniting industry experts… Production…filmmakers… Post production…and content creators around the planet. Distribution. From the media capital of the world in Los Angeles, California, The Digital Production Buzz goes live now.
Larry Jordan: And welcome to The Digital Production Buzz, the world’s longest running podcast for creative content producers covering media production, post production, marketing and distribution around the world. That handsome gentleman on the other side of the table …
Mike Horton: I’m sorry, I’m talking to Grant on the live chat.
Larry Jordan: On the live chat?
Mike Horton: Yes, we’re talking about coffee. We’re talking about friggin’ coffee.
Larry Jordan: Mike, Mike, this is a media program.
Mike Horton: All right, I’m sorry.
Larry Jordan: Focus.
Mike Horton: I’m focusing.
Larry Jordan: Next week, I’m chairing a panel which is sponsored by KeyCode Media and Sony, looking at 4K media in post production.
Mike Horton: Can I come to that, by the way?
Larry Jordan: Absolutely, it’s free.
Mike Horton: Or do I have to watch it?
Larry Jordan: You can watch it – it’s a live web stream. It’ll be posted on YouTube later.
Mike Horton: How do I watch it?
Larry Jordan: Go to keymedia.com and sign up.
Mike Horton: And you’re the moderator.
Larry Jordan: I’m the moderator of the panel.
Mike Horton: You’ve got a lot of really good people there – Michael Cioni.
Larry Jordan: Yes, we’ve got Michael Cioni, who is head of Light Iron; Brian McMahan, Senior Digital Colorist at Modern Video Film.
Mike Horton: Wow, I know him.
Larry Jordan: Robert Carroll, Senior Director of Dolby Labs, standing in front of an old reel to reel tape machine, which gives you an idea of just exactly what’s going on, and then myself.
Mike Horton: What do you ask these guys?
Larry Jordan: Keycode and Sony have put this together. We want to talk about how we use 4K in post. Are you doing any work in 4K, Mike?
Mike Horton: We talked about this a little bit before the show started – is anybody working in 4K? – and of course the answer is yes, everybody’s working in 4K. Are they distributing in 4K? No, but are they acquiring in 4K? Yes, because everything is shooting in 4K. Maybe not these cameras and maybe we’re not distributing in 4K but, Larry, come on, you will in, what, a year, 18 months.
Larry Jordan: See, the key is, if you’re going to start to edit in 4K, as opposed to acquire and down res, because if you’re going to drop it into a 720 timeline …
Mike Horton: But storage is so cheap and everybody is editing in 4K, except for you.
Larry Jordan: What were you announcing about Samsung and a new SSD drive?
Mike Horton: Oh, wasn’t that something? I saw it today. It is a 15 terabyte SSD drive that fits into these laptops.
Larry Jordan: Wow.
Mike Horton: 15 terabyte. They didn’t announce the price, which is probably around five grand or something like that.
Larry Jordan: Indeed. Well, we’ve got all kinds of stuff. We’re going to be talking about storage with Larry O’Connor from OWC. We’re also going to talk with Randi Altman, who shares her perspectives on the news. Mike and I will be back with Larry right after this.
Voiceover: This is Randi Altman’s Perspective.
Larry Jordan: Randi Altman has been writing about our industry for more than 20 years. Now she’s got her own website, postperspective.com, where she covers our industry. Hello, Randi, welcome back.
Randi Altman: Hello from LAX, Larry. How are you?
Larry Jordan: Oh, that’s right. You spent the week at SIGGRAPH, didn’t you? And now you’re heading home, but what have you discovered that we need to know about at the trade show?
Randi Altman: It’s sort of a theme that I’ve been talking about on your show for weeks and I know you might not want to hear more about it, but SIGGRAPH, everywhere you looked were headsets, virtual reality and people being immersed into different environments. Yes, it’s a buzz word but it’s there and it’s being used in multiple ways.
Randi Altman: There was a wonderful … and he had a panel made up of James … who worked on Avatar with James Cameron, who talked about how virtual production was like a precursor to virtual reality; and then we had somebody from Jaunt Studios in Hollywood who wants to be the Netflix of virtual reality and creative virtual reality content, not just standing on a mountain and looking over; and then we had the CPO of … Studios and they were all discussing these immersive environments and the different ways that they can be used. … talked about how they’re creating apps where some of the characters that they’ve helped created could be composited into people’s own personal family photos for fun.
Randi Altman: It’s just another example of these immersive environments and how they’re being used. Another one that was … is the Ford Motor Company who was there with a demo that was being powered by … box and that is how they design their cars. They have labs all over the country who’ll all meet in a virtual environment and walk through the car – is the headlight in the place we want it to be? – and that’s how they go about making sure that they’re creating the best cars possible and they’re doing it in a virtual way.
Randi Altman: There are a lot of different ways that people are using it. The question I know that you are going to ask me is, Will it be immediate in entertainment? And I think it will, but as the fellow from Jaunt mentioned, we need the post tools to catch up. He’s talking about the editing tools, the color and visual effects tools, so that’s the next step.
Larry Jordan: Were you finding the greatest amount of interest in virtual reality being the creation of content, the development of tools to create virtual reality content or hardware for consumers to play back content?
Randi Altman: Not necessarily the consumers yet, and I know where you’re going with this, it’s more about the focus for people to create content. Nvidia announced … for VR and many others companies as well, and then of course there are the headsets and they’re making sure that they’re … so you have all these people out there creating these virtual environments and they want to make sure that … so it’s sort of a new frontier but it’s rolling along.
Larry Jordan: Are you seeing the tools to create VR content stable enough for content creators that are not deeply pocketed large studios to start to play in this game, or is it something we need to wait for a few more weeks on?
Randi Altman: I think we need to wait. Right now, the big studios are diving in. I don’t know if I see … yet being able to create these kind of environments, but as the cameras are being introduced, Jaunt has one and … just introduced one as well, the tools are making their way out. I’ll be eager to see how the creatives use these tools and then how the consumers eat up the technology.
Larry Jordan: Randi Altman runs her own website at postperspective.com. Randi, you travel safely on your way home and we’ll see you next week.
Randi Altman: Thanks. Take care, Larry.
Larry Jordan: To read more from Randi Altman, visit postperspective.com.
Larry Jordan: Still to come on The Buzz – Larry O’Connor, Chris Bross, Art Adams, Tech Talk and The Buzz Flashback.