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Transcript: Digital Production Buzz – November 26, 2015

Digital Production Buzz

November 26, 2015

[Transcripts provided by Take 1 Transcription]

(Click here to listen to this show.)

HOSTS
Larry Jordan
Mike Horton

SEGMENTS
Randi Altman’s Perspective
Tech Talk with Larry Jordan
BuZZ Flashback: Brian Claypool

GUESTS
Philip Hodgetts, President, Lumberjack System
Ned Soltz, Contributing Editor, Digital Video Magazine, Ned Soltz Inc.
Achim Gleissner, Commercial Manager, Broadcast and Media, Sennheiser Electronic
===

Larry Jordan: Tonight on The Buzz, we have a show celebrating the holidays and the family. The holidays are a time for friends, family and stories told around a table. Philip Hodgetts has created a guide to recording successful family interviews and tonight Philip shares his secrets for successful family interviews.

Larry Jordan: Next, Ned Soltz loves gear – the more blinking lights, the better. This week on The Buzz, Ned has compiled a list of cool gear to get for your favorite techie. From cameras to software, wait ’til you hear Ned’s list. It’s just what you need to capture all those holiday memories.

Larry Jordan: Next, Achim Gleissner works in the broadcast and media group at Sennheiser. Normally when we talk about Sennheiser, we’re talking about high end microphones, but Sennheiser has released a series of mics specifically designed for mobile devices, which make them perfect for recording interviews over the holidays.

Larry Jordan: All this plus Tech Talk, a Buzz Flashback and Randi Altman’s Perspective on the News. Happy Thanksgiving, everyone. The Buzz starts now.

Announcer #1: Tonight’s Digital Production Buzz is brought to you by Other World Computing at macsales.com; and by Blackmagic Design at blackmagicdesign.com.

Announcer #2: Since the dawn of digital filmmaking… Authoritative…one show serves a worldwide network of media professionals… Current…uniting industry experts… Production…filmmakers… Post production…and content creators around the planet. Distribution. From the media capital of the world in Los Angeles, California, The Digital Production Buzz goes live now. From the media capital of the world in Los Angeles, California, The Digital Production Buzz goes live now.

Larry Jordan: And welcome to The Digital Production Buzz, the world’s longest running podcast for creative content producers covering media production, post production and marketing around the world. Mike Horton has the night off.

Larry Jordan: Normally on The Buzz we talk about professional filmmaking and all its variations. However, this week, because of Thanksgiving in the US, we want to focus on the holidays, families and recording memories. Also, if you’re watching on the live chat, tonight’s show is prerecorded so our team can spend time with their families.

Larry Jordan: Now that virtually everyone has a Smartphone with a camera, capturing family memories is easier than ever, so tonight we’ll talk about how to plan an interview, gear that you can use to make recordings even better and discuss how to get the highest quality audio when sitting around the dining room table.

Larry Jordan: By the way, I want to remind you to subscribe to our free weekly show newsletter at digitalproductionbuzz.com. Every issue every week gives you an inside look at both The Buzz and the industry, plus quick links to all the different segments on the show. Best of all, every issue is free. I’ll be back with Philip Hodgetts right after Randi Altman.

Larry Jordan: This is Randi Altman’s Perspective.

 

Larry Jordan: Randi Altman has been writing about our industry for more than 20 years. In fact, she’s the editor in chief of her own website at postperspective.com and, as always, she is a welcome voice here on The Buzz. Hello, Randi, welcome.

Randi Altman: Hi Larry, thanks for having me again.

Larry Jordan: And a happy Thanksgiving to you.

Randi Altman: Oh, same to you and yours.

Larry Jordan: Thank you. You know, I was just thinking, last week we talked about the successful traits of editors or what makes editors successful and you interview a lot of high profile directors as well, so I want to talk a little bit about directors this holiday Thursday. What traits have you discovered make a successful director?

Randi Altman: Well, obviously they need to be good with people. They have to get them to actors and…performances and stuff, but the biggest thing that I have found for most is that they’re good at collaborating. They realize that they can’t do it all, they need to let some go, so along the way, along their career, they’ve picked up some trusted collaborators that they typically tend to go back to again and again and again.

Randi Altman: They need to trust the people, they need to know that that person at least has an understanding of what they’re thinking, where they want the project to be, and they can give them a head start in that direction so the director could go do his thing, come back in and know that their vision has already begun.

Larry Jordan: This seems to me to be a change from the autocrats of the past. I’m thinking Orson Welles and Cecil B DeMille and Alfred Hitchcock, all of whom are known for holding all the reins tight to their own hands. This sounds like there’s a change going on. Is that true?

Randi Altman: It seems to be. I’m sure there are still some of those out there, but from the people that we’ve been talking to, they know that they can’t do it all. They have the pressure of being on set and needing to get the shots and they can’t be worried about whether or not the colorist or the editor or the VFX studio is doing what they need to do. They have trusted collaborators in between that they get reports from.

Randi Altman: They do take a look at all the work, obviously, but they need to focus on different things throughout. I don’t know if it’s because the technology has changed, I don’t know if they’ve just come to their senses, but this seems to be working for them.

Larry Jordan: Randi, I find it interesting, the rise of collaboration as we make a change. As films become more complex, collaboration becomes even more vital and thank you for pointing that out to us today. You have yourself a good holiday and for people who want to keep track of what you’re writing, what website can they go to?

Randi Altman: They can go to postperspective.com.

Larry Jordan: Have yourself a good Thanksgiving, Randi. We’ll talk to you next week.

Randi Altman: Thanks Larry, take care.

Larry Jordan: To read more from Randi Altman, visit postperspective.com.

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Larry Jordan: Normally, we talk tech with Philip Hodgetts when he’s wearing his hat as the CEO of Intelligent Assistance and Lumberjack System. This week, though, we’re reflecting more of the spirit of the holidays as a time for friends, family and memories. But how do we capture those memories? That is where Philip can help. Hello, Philip, welcome back.

Philip Hodgetts: Hi Larry.

Larry Jordan: Philip, when it comes to family interviews, are we talking tech or are we talking something else?

Philip Hodgetts: We’re talking something else. I wish I could find a way of making this an excuse to buy new tech toys because we know we all love excuses to buy new tech toys but, no, recording your family history’s really about appreciating the family that you have, where you come from. It’s about understanding who you are as a person and we need to capture these now because, frankly, we’ll be sorry when somebody’s gone and we haven’t taken that time to sit down with grandparents or aunts, uncles, brothers, sisters, because there will come a time when you can’t sit down with them and to be able to go back and see their faces and hear their recollections is going to be an incredibly valuable, emotional resource for you in the future.

Larry Jordan: I was thinking, one of the proudest interviews I did was with my father about five years before he died, and I wanted to record something and fortunately we just sat and talked. It was an audio only interview because it was before cameras were affordable, but being able to listen to that was so helpful to us after he died. You’re absolutely right, preserving those memories, it’s easy when they’re here and they’re easy to overlook, but they’re precious because you can’t go back and get them when they’re gone.

Philip Hodgetts: It’s never the most important thing. This Thanksgiving, it’s not going to be the most important thing on your mind, but it should be because that’s an opportunity to reach these people.

Larry Jordan: What is it that makes interviewing family members so tricky? Don’t you just sit down and throw a mic in their face and start talking?

Philip Hodgetts: Most people get fairly nervous when you throw a mic in their face and start talking. Funny about that. Most people, not us. I think there’s a little bit of people feeling, I don’t know, somewhat odd about talking about themselves, but maybe that’s more of an Australian problem than it is for Americans. It can also be tricky because sometimes things will bring up memories that people don’t really want to remember, so you need to be sensitive to those sorts of things and be quite prepared to skip a question and move on.

Philip Hodgetts: I found it a little bit easier when I was asking the same questions of everyone and so there were no trick questions that were going to bring up something that somebody didn’t want to talk about. And be sensitive too. I have a relative who’s full bodied, let’s say, and she’s not very comfortable about being on camera and on a number of times that I’ve done an interview with her, for the current project and an earlier one, we’ve just recorded audio and found suitable B-roll to cover. You need to be sensitive to your family but at the same time if you just start engaging people in a conversation, once they start talking, most people just keep talking. The best way to keep somebody talking is just to shut up and leave the awkward pause, because most people fill that awkward pause.

Larry Jordan: You make a very interesting point. I love interviewing people, it’s one of the favorite tasks that I have, but I’m not so comfortable when people interview me and I have to talk about myself. I’m much more interested in hearing what other people think than expressing what I think. How do you get people comfortable talking about what they think and feel? That’s a hard transition to engineer.

Philip Hodgetts: Yes. I started with a set of questions and I gave people the questions ahead of time. Some just ignored them completely because they wanted to be spontaneous, other people had quite detailed notes of what they wanted to talk about. Having that, I thought, took some of the stress out of it so that people were no longer unsure about what they were going to be asked and what they were going to have to remember. But since I’ve done that original list and done the interviews for my family, I’ve discovered some really great questions, like what super power would you like to have? Or what advice would you give your younger self? These are interesting questions and, as you said, the position of an interviewer is that you will learn so much about your family.

Philip Hodgetts: I have learnt so many things about my family in the middle of interviewing one of my relatives that it’s almost embarrassing that I didn’t know things before. In a much earlier project, I was interviewing my aunt about my grandmother, her mother, and she just casually dropped into the conversation that my grandmother had earned her honor back twice in her life. Traditional Tasmania in the ’40s and ’50s, and I thought, “Well, I knew about the divorce. Oh! Oh dear, my mother was born out of wedlock.”That is how I learned that, so family interviews can be very, very revealing. I’ve learned a lot about my family that way, maybe more than I really want to find out, so be prepared for that.

Larry Jordan: Do you plan an interview? And if so, how do you plan it?

Philip Hodgetts: Well, I’m a production geek so yes, and I’m a metadata geek, so those two things are part of what I’ve done with my particular family history project. I have everything set out, I use the same production kit that I use everywhere – a couple of GoPros. The reason for using two GoPros is simply because when you’re trying to put things together, having two angles on something is leaps and bounds above just having the one angle and having to do cutaways and B-roll. It just makes it so much more flexible, and cameras are not expensive.

Philip Hodgetts: I’m a geek and I also want to do a long term project, how we can make it easier for people to build these families histories and, using an easy metadata logging system, build an archive and a resource for their family to explore. That’s a longer term personal project. You do not need that here. Pretty much everything everybody carries in their pocket is all they need to do a family history video. It’s called a cell phone. Capture it on that if that’s all you’ve got.

Philip Hodgetts: If you’re listening to The Digital Production Buzz, chances are very good that you’ve got some production gear. Use that. The two things that I think are most important is to get good audio – I’d like people to clip on a cheap lapel mic on and plug that audio in because the quality of the audio is going to make it so much more useful in the future – and a little bit of decent light and…In the modern era, we do need to remind people to record horizontally, thank you, because the world is like this.

Larry Jordan: Well, we’re going to be talking with Ned Soltz in the next interview specifically about gear for these kinds of interviews, and then we’re talking with Sennheiser at the end of the show about how to get good quality audio, especially recorded to a mobile device, so I want to force you – much as it goes against your grain – not to talk about tech. Do you find that an interview has a structure or do you find that there are things that you talk about at the beginning or the middle, at the end? Or are you pretty random in the way you ask questions?

Philip Hodgetts: I have a very specific set of questions. I generated them ahead of time, I entered those into our Lumberjack system and then ate my own dog food and logged each interview as I went through, so I had very specific questions starting with ‘What’s your earliest memory?’, ‘What’s your favorite memory?’ and going through where they lived at different times during their life, what school was like.

Philip Hodgetts: Questions I forgot to ask, though, things like what was bread like when you were growing up? These tiny little things, but they capture so much of the essence of what has changed in society from the time of the earliest memories of my family. Right now, my family history goes back about 85 years from the people I can currently record. I figure I’ve got another 30 years, so I’m going to be capturing over 100 years of history. I want it more systematically organized and that’s just who I am, so I had the same pattern with everybody.

Philip Hodgetts: I think when you do have a more freeform interview, the sort of thing that you were talking about with your father, more of a conversation, the starting points will be fairly easy – the softball questions, something to make them comfortable just talking, even starting to talk about things you know are favorite memories, and then over time, over the length of the interview, you can transition into things that are, well, maybe things you don’t know about, things of your relative’s history that are hidden to you, and I know veterans have a lot of difficulty talking about their time in service so maybe another area to be careful of, but also it’s an area where you’re going find out a lot about the person and what has made them the person that they are now, if they can become comfortable enough talking to you that they can go into areas that they otherwise wouldn’t talk about.

Philip Hodgetts: It’s important that the tech not be in their face. We’re talking about not being techie, so exactly, we want to be completely non-techie. If you’re using a cell phone, put it into an iOgrapher or similar device or one of those cheap tripod clamps so it’s out of the way and it’s not like you’re sitting behind the camera all the time talking. You want to be just like we are, face to face, even if we are separated by a little technology.

Larry Jordan: I long ago learned to avoid questions which can be answered with yes or no. Do you find a particular structure, a type of question, more effective? What I’m looking at is tips on wording.

Philip Hodgetts: Yes, the classic answer to that is ask open ended questions, never ask a question that, like you said, can be answered with a simple yes or no or I forget. You need to ask open ended questions. I made an example a minute ago – what was bread like when you were young? Could you smell it? What was the smell of bread like when you were young? – now we’re bringing up smell, we’re going to evoke memories because sense of smell and memory goes strongly together. Favorite music and the context of favorite music. These are fairly open ended questions. What did your family do for holidays? What was it like when you traveled the world or put that backpack on your shoulder and went to Asia for three months and didn’t bathe the whole time? Whatever stories there are to be found.

Philip Hodgetts: Asking questions like, ‘Did you go to high school?’ is going to be answered ‘Yes’ and that’s no good. We’ll all do that, we’ll all go into an area where, oh, that’s a simple question, so then you just roll into, ‘And what was your favorite experience in high school?’ or ‘What did you love about high school?’ or ‘What did you hate about high school?’

Philip Hodgetts: Another little thing I’ve learned, school experiences are really all about the teachers. People who have great teachers have great school experiences; people who had bad teachers have some very bad school experiences, and also just how terrible it was for people of my aunt and mother’s generation to be shut out of the more interesting world of school, being shuffled to home making school instead of being allowed to go onto high school. One of my aunts is still, I think, annoyed by that to this day.

Philip Hodgetts: So open ended questions and don’t be afraid to prompt somebody with another supplementary question because they haven’t really brought out a memory. I was interviewing my niece and asking what role music has played in her life, a nice open ended question, and she answers with a few bits and pieces and I just had to prompt her that she had been Rizzo in a production of Grease just the year before, which I thought was something…music in her life, so don’t be afraid to prompt when you know the answer and can push the story just a little bit further.

Philip Hodgetts: If you push that little bit further, ask another enquiring question, you can find yourself leafing off into interesting places that nobody really goes because nobody has these long conversations with people any more.

Larry Jordan: One of the tricks that I’ve learned, or techniques, is I start with questions that start with what and how and I use those at the beginning and I save the why questions until we’re comfortably talking, because the why is going to get the answers that you want, but they’re tending to be aggressive and you want to make sure that they’re comfortable before you ask a question like that. So the who, what, why, when, where, how are the way that I start a question, but I always start with the easy stuff first. Like you were saying, get them talking and then once they’re comfortable talking, you can get into some really interesting areas. I love your super power question, I hadn’t thought of asking that.

Philip Hodgetts: You could search for the questions that I asked – they’re available on philiphodgetts.com. It’s probably back a couple of months now, but if you just search philiphogetts.com for family history questions, I’m pretty sure that was the name of the blog post.

Larry Jordan: Well, you did a series of blog posts, which gives me a chance to get to your website, so just repeat it again – what website can people go to to learn more about your thoughts on interviews?

Philip Hodgetts: That would be at philiphodgetts.com and you’d search for the family history questions post that I put up there.

Larry Jordan: Philip, I wish you a very happy Thanksgiving and thanks for taking the time to share your thoughts on doing family interviews. We’ll talk to you again soon.

Philip Hodgetts: Thank you, and everybody do those interviews this Thanksgiving because you’ll be thankful you did.

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Larry Jordan: Ned Soltz is an author, editor, educator and consultant on all things related to digital video. He’s also a contributing editor for Digital Video magazine, a moderator on 2-Pop and Creative Cow forums and a regular correspondent here on The Buzz. Tonight, he’s playing Santa in disguise. Hello, Ned, welcome back.

Ned Soltz: Hi Larry and happy Thanksgiving to you and to all of our viewers tonight.

Larry Jordan: And a very happy Thanksgiving to you as well. Ned, tonight is the start of the biggest and longest shopping weekend of the year, so my very first question to you is what gear has caught your eye?

Ned Soltz: Well, let’s start with small cameras, action cameras. What I’ve got right here, and let’s see if we can hold this up and the iCamera can get this, this is from AEE. Its model is an ST71+ action camera. It’s really a clone of a GoPro and you can see that with the accessories on the bottom. It’s going to use pretty much the same accessories as a GoPro is going to use. The difference is standard equipment – it comes with a rear viewing screen, its water safe up to 328 feet, its battery goes much longer and it has about a 350 feet WiFi range, making it a little bit more suitable for a drone.

Ned Soltz: It also does 4K, 2.7K, high frame rate and it’s only $349, which is about $150 cheaper than a GoPro. But then if you add the screen to the GoPro, which is another $99, you’re considerably less than a GoPro and it’s the ST71+ from AEE. We have a box right here, as a matter of fact, that I can hold up and that’s one of the coolest action cameras that I’ve seen lately and that they sent me to play with. The image is really quite good.

Larry Jordan: Now, you said that shoots both 2.7K and 4K?

Ned Soltz: 4K as well as 1080.

Larry Jordan: For less than $400.

Ned Soltz: For less than $400, right, with an LCD screen and with higher battery capacity than a GoPro, greater depth capacity than a GoPro and longer WiFi throw than a GoPro.

Larry Jordan: Wow.

Ned Soltz: So that’s really a pretty worthwhile action camera to take a look at, and it takes the same accessories as a GoPro and we’re talking roughly the same weight.

Larry Jordan: So what else have we got?

Ned Soltz: So that I can also give GoPro a little plug right here, I do have a GoPro here but I have this as well on another toy that I have, which is a stabilizer. That’s the big thing these days, to be able to shoot stabilized video, and this is from Feiyu. This runs about $225 and it’s a stabilized gimbal. There are models for the iPhone, there are models for the Sony Action Cam, there are models that hold a GoPro, such as this, and this happens to be a Hero 4+. There are several modes to this. I’m in a straight mode right now and I can do this mode where I could pan it.

Larry Jordan: Now, the camera doesn’t look like its floating. How is it working, then? Is it damping the movement?

Ned Soltz: It’s a three axis brushless gimbal that’s within this, so the camera is really very much floating and you get remarkably stable shots and it doesn’t take a tremendous amount of effort. There’s even a low mode as well, where you can hit this little control button right here three times and then you can – let’s see if we can do this right here on camera. Will I get this three times right? Then I can invert that camera and I can carry that in a low mode for perfect stability. Hit that three times, that should run it right back up here to its proper mode. Ok, it’s taking its time.

Ned Soltz: But now, again for about $5 on eBay, you can add a little iPhone mount right here because, of course, your GoPro can send a wireless remote to the iPhone, which you can then use as a viewfinder, and you’re just going to open this little clamp right here and stick your iPhone in it. It’s really a bicycle mount that could be used, but it’s available on eBay directly from China for about $5 or $6. I’ve seen it on Amazon for about $17, which means that the guy importing it and selling it on Amazon is buying it from China for $6; and, as a matter of fact, I didn’t have any problem getting it at all. I placed my order, six days later it came from China for $6, so now I really have a pretty nice mobile system right here for my GoPro and it’ll also work with the AEE as well, so I’ve got two units that I can handle with this.

Ned Soltz: Oh, by the way, going back to that AEE, the AEE comes with a free wireless app and the AEE app is able to control several cameras simultaneously. So if you had several of these AEE cameras, you can do a split screen and control them remotely, whereas on the GoPro you can only control or stream one camera at a time. So the advances in this just get greater and greater, and I think these are some of the coolest toys to have today between the gimbals and the stabilizers. Now, I don’t have one to show you right now.

Ned Soltz: If you want to spend a little bit more money – $649, which by comparison isn’t that much because the GoPro is $500, the Feiyu is $222 – the $649 DJI, the people that give us the Ronin and the people that give us the great drones that they’re producing now have a device called an Osmo, and the Osmo is a two-thirds inch sensor camera which is up to about 14 megapixels. So it can do 14 megapixel stills, it can do 4K video, it can do high frame rate up to 120 frames per second, mounted on an even higher quality brushless gimbal than the Feiyu that I was showing, and that’s just released right now and it’s selling for $649. There are some of the mobile recording devices that I think are a lot of fun.

Ned Soltz: Now, of course, we could always talk about drones, but I don’t know what kind of gift you’re giving somebody when you give them a drone these days, because there are limited places where you can fly it. Here in Bergen County, New Jersey, it’s illegal to fly a drone anywhere in Bergen County. In New York City, they’re contemplating even stronger legislation against drones and there’s even a drone scam going on right now where you’ll get an email saying that for $25 you can register your drone with the FAA, which is a complete scam because the registry isn’t even open yet.

Larry Jordan: Hold it, I want to slow down for a sec because I want to emphasize that. There is this scam that says sign up for $25, which is not approved by the FAA. The registry doesn’t exist, you don’t want to participate. Just wait, because the FAA has not yet announced registration rules and not all drones are going to be registered, so that’s a really good point.

Ned Soltz: Yes, I think that’s important to know, that if you do happen to get a drone as a holiday gift or give a drone for a holiday gift, number one make certain that you’re giving it to a person who can actually be in an area where they’re able to fly it.

Larry Jordan: Well, we’ve got a couple of minutes left. Is there any other toy, sorry, impressive tool that’s caught your attention?

Ned Soltz: Actually, yes. For $129 – and it’s supposed to be shipping this week, but apparently it hasn’t shipped so far – from X-Rite, our favorite color calibration and color chart people, a chart that they’re calling a Color Checker Video. They’re also doing a pocket version of that, that’ll be $149 that has a few more and it’s different to the conventional color charts that we’ve had so far because it has colors that also emulate skin tones, it has a strip of white, it has a strip of pure black and a strip of 18 percent gray, and then the reverse side is purely a white card.

Larry Jordan: Now, is this something that would take the place of the famous DSC charts that we see around all the time, where you can use it to align and color balance cameras?

Ned Soltz: Exactly, it’s a different concept completely because X-Rite claims that this is really designed for video specifically and it will be supported in a revision of DaVinci Resolve that we’ll see in early 2016 and it will also be in Color Finale, Denver Riddle’s great color plug-in for Final Cut Pro, and Denver has announced that by the end of 2015 he’ll be supporting the X-Rite Color Video Checker within his app as well. But in the meantime, you can still use that to put at the head of your scene and to be able to use your scopes, then, to align and/or to match shots between cameras, and that’s really an innovation because it’s a step ahead of the famous DSC charts that we’ve been seeing and using.

Larry Jordan: I thought things would be slowing down at the end of the year, but your gear chest is just spilling over with stuff.

Ned Soltz: Oh, it’s spilling over and that’s only the givable toys right now. The gear chest that I’m sitting here on, on product reviews that I’m writing is just amazing. I’m sitting here on products in the studio that are running from $100 products to a $50,000 product I’ve got sitting around. The $50,000 product, of course, I told the manufacturer I’m absconding to a country that doesn’t have an extradition treaty with the US, so they can see their Canon C300 Mark II and the Canon Cine 17-120 lens and…somewhere on a Caribbean island.

Ned Soltz: But the point is, whatever price range you find yourself in, you can create some wonderful images. It’s not just the hardware. It’s the vision, it’s the talent, it’s how you use those tools and, just as we’re seeing the C300s like I have sitting downstairs in the studio used for high end, so do you see GoPros used in cinema and in cinematic applications.

Ned Soltz: It’s all how you use it, but particularly now to go back to those wonderful little gimbals that we have, we can get such wonderfully stable shots with GoPro and then change the images, straighten them, de-fish eye them and we’ve produced beautiful work for relatively little money. There’s so much creativity that’s out there and so much potential that it really makes it a very exciting end of year, to see all of these new toys and tools that are arriving.

Larry Jordan: Ned, for people who want to keep track of all the research and writing you’re doing, where can they go on the web?

Ned Soltz: You can go right now most easily to creativeplanetnetworks.com, where you’ll find a whole score of articles that I have written and that are in the process.

Larry Jordan: And the voice of creativeplanetnetworks.com is Ned Soltz. Ned, it’s always a delight having you with us. I wish you a very happy Thanksgiving and we’ll talk to you again before Christmas.

Ned Soltz: And the same to you all.

 

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Larry Jordan: I’m proud of all of my training and especially proud of this one. Get your copy today in our store at larryjordan.com or, even better, become a member of our video training library and get access to all of our training for one low monthly price. Both are incredible value. Thanks.

Larry Jordan: Welcome to Tech Talk, sponsored by Keycode Media.

Larry Jordan: What I have here is an iPhone 6 and we’ve got this incredibly beautiful demo showing to shoot. Now you can see the set-up – this is our tripod and the little clip that holds the iPhone onto the tripod – but let’s go to the iPhone itself. First thing that you do is click on the settings menu and scroll down until you come to photos and camera, and we scroll down and notice that by default it’s recording video at 1080 by 30 frames a second.

Larry Jordan: In all cases, the iPhone records progressive video, which is exactly what you want. There are four different flavors that we can record – 720p 30, 1080p 30, 1080p 60 and 4K at 30 frames a second. The default setting is 1080p 30. We’ll just turn on 4K and notice the checkbox, and now we’ll go back here and switch back out and go to the camera.

Larry Jordan: By default, the camera is in photo mode. Let’s just rotate the phone here and get a horizontal picture and switch from photo mode to video mode by touching the video button. We’ll frame this up a little bit better, right about there, and notice in the lower left corner is a box with 4K. This is the reminder that you’re not shooting 1080 video, you’re shooting 4K video.

Larry Jordan: The rest of the operation of shooting video on the cell phone is the same as it’s always been, it’s just now we’re recording at a higher resolution. So let’s go back to the phone, push the record button and let’s record, say, 20 seconds of our twirling thingy.

Larry Jordan: And we’ll stop. I find that absolutely hypnotic. It’s just the most amazing thing. I’ve found myself losing weeks staring at it. Ok, so now we’ve recorded the video and we could record multiple shots, we could record much more interesting pictures than perhaps the twirling thingy, but for what we’re doing today that’ll be fine.

Larry Jordan: Now, the next step is we’ve got to move the video from the iPhone over to Final Cut. To do this, I’ve got this brand new totally empty high point RAID and I created a single library called 4K Video. You can call libraries whatever you want, you can store them wherever you want, but 4K video is really data intensive, so you want to make sure that you store it on a high speed hard drive, ideally a RAID – we’ll talk more about that in just a minute.

Larry Jordan: I’ve also created a separate folder called 4K Media. Depending upon how we set our import settings, we’re going to be able to put the media inside the library or we can store it to an external library. Let’s start Final Cut by double clicking 4K Video, hide the doc and now we’re inside Final Cut. I have not yet imported any media into the library.

Larry Jordan: I’m going to select the library, which in the Inspector automatically displays the library properties. If I plan on storing media inside the library, I don’t have to change anything. But I want to store the media not in the library, which is the default setting, but in a separate folder, so I click ‘Choose’, navigate to the RAID, highlight the folder that I want to store the media in and click ‘Choose’. Now, all of my media is going to be stored externally.

Larry Jordan: Let’s talk about this for just a second. If what you’re doing is shooting media that’s going to be edited once and never used again, store it inside the library. If you plan on moving the library from one computer to another, store your media inside the library. If, on the other hand, you’re going to be sharing media between editors or sharing media between multiple libraries, you’re much better off not storing it inside the library but storing it externally.

Larry Jordan: For most of the work that I do here in my training, storing it in the library makes sense, but sometimes I want to share it. You can determine whether the media is going to be stored internally or externally inside the library preference settings, which showed up with the 10.2 upgrade, by going to library properties in the Inspector and changing the storage locations. I’m going to store all of my media externally, just to make it easier to access, and click ‘Ok’.

Larry Jordan: I’m going to select my media event and go up to file, import media. Because the iPhone is already connected to my computer, it shows up on in the cameras department here and notice that I have a series of .JPEGs and I’ve got a media file. There, playing off my camera, is a 4K image. It hasn’t been imported yet. I’m playing directly from the camera, which just blows me away.

Larry Jordan: We can see that it runs about 21 seconds. Because it’s on the camera, Final Cut does not allow me to keep it on the camera and import it. It forces me to copy the media across, because I can’t edit media off an iPhone – one, I’d have to always have the iPhone connected; and two, for editing purposes the connection is too slow – so copy to 4K media is always the case. If I had not changed the preference setting, it would move the media into the library itself – that’s the default – but I changed the library preference setting and it’s storing it to an external folder.

Larry Jordan: I’m going to click ‘Import’ and there our file is. It hasn’t even been copied yet – it’s at 40 percent copied – but I can still play it even though it hasn’t yet been copied to the hard disk.

 

Larry Jordan: Achim Gleissner is the Commercial Manager for the Broadcast and Media Group at Sennheiser. Normally, when we talk about Sennheiser, we’re talking about high end microphones, but Sennheiser has also released a series of mics specifically designed for mobile devices and, since tonight we’re talking holidays and family, this seemed to be a good time to talk about how to create good audio in a non-professional setting. Hello, Achim, welcome.

Achim Gleissner: Good to be on your show again.

Larry Jordan: Well, it’s always good to have you.

Achim Gleissner: Happy to talk to your audience.

Larry Jordan: We always enjoy talking with you because every time I talk with you I learn something new. I want to talk about two different things with you. First I want to talk about hardware, how we can get good sound, and then I want to spend even more time talking about the technique of recording good audio, where we set levels and where we position the mics. But to get us started, what products does Sennheiser offer for mobile devices?

Achim Gleissner: We’re coming from the professional domain, of course, and working with broadcasters, working in Hollywood, but now we’re taking all this experience into the domestic world for prosumers, for the enthusiastic video guys and also with mobile devices. Last time we spoke, it was at NAB and there we launched two microphones for mobile devices, for iOS devices – that is the Click Mic Digital and the MKE2 digital – but we also launched a whole range of wireless products to be used with DSLRs and with camcorders.

Achim Gleissner: As a matter of fact, you can mix and match them. We also have experiences now using the AVX system, so this wireless system, with mobile devices like Samsung’s Android phones and also with iOS phones using the analog connector, so it’s not like you have this device and you can only work with a certain phone or a certain camera. We’ve tried to keep it flexible and it really depends on the application and that is the more important part. What are you going to do? What is the situation you’re recording?

Larry Jordan: I want to get to the application in just a minute but, before we leave the subject, is there a difference in creating microphones for mobile devices to creating microphones for professional environments?

Achim Gleissner: Not necessarily from the pure microphone point of view. The MKE2 Digital, which we’re using for iOS devices, is using the exact same capture you would find on musicals on Broadway, it’s the exact same microphone, so the acoustic transducer which converts vibrating air into an electric signal, of course the interfacing, what the wired interface or the input is on your device that you’re recording to, that is the difference.

Achim Gleissner: On iOS, these two products selling work with the lightning connector, so we’re collaborating with Apogee for the conversion of the analog signal from the mic into a digital signal that then goes into your iPhone or iPad, or it’s an analog input and that pretty much is the only difference. It’s always what the input of your recording device is.

Larry Jordan: Well, I’ve had a chance to play with the MKE2 with the Apogee interface and that just has lovely sound. Recording that on an iPhone, it was no worse than working with the highest end professional gear, so I was very impressed with that piece of equipment.

Achim Gleissner: Well, you never know, is that good for us or is that bad for us, for a company like Sennheiser, if the analog input and the audio part of your device doesn’t keep up with the pace that video is enhancing at. With every generation of a new iPhone or iPad, the camera is getting better, it’s working in low light, has higher resolution, yet the audio part of it – and that starts with a convertor – is lagging behind. So we took this opportunity and with the devices we offer you can improve the audio on your device so that the recording result, which is the video and the audio, matches in quality.

Larry Jordan: One thing you mentioned earlier, and now I want to spend some time talking about this, is the microphone that you use depends upon the application, what use you’re putting it to. We’re focusing on families and recording family history and memories this Thanksgiving Day here in the States, so what microphone would I use if I wanted to record somebody with a cell phone and I’m recording them talking to one person, because the flip side is we now have the family sitting around a table – how do I record everybody sitting around a table? Let’s start with the one person interview where a grandparent is recalling their history. How do I mic them?

Achim Gleissner: Definitely for the one person interview, the best way of recording on an iOS device is a product like the clip mic or the MKE2 Digital, which you plug in and then you’re using it as a Lavalier microphone, as a tie clip microphone. The very basic rule is always be as close to your sound source as possible.

Achim Gleissner: With everything in video, there is an analogy in audio. On your Smart device, of course the camera or camera application has a zoom function, but this is a digital zoom so you’re zooming in and then if you really zoom in a lot then you see pixels in the image because you’re not using the entire sensor, you’re just using a small part of it, so you’re downgrading your video quality.

Achim Gleissner: The same is true with the microphone. Get as close to the sound source as possible, like you would do with your camera. Don’t zoom your grandma in, get closer to her. It’s your grandma, don’t be shy. You should do the exact same thing with your mic because typically these clip mics, and these two are two good examples, are so-called omni-directional mics, so they pick up the entire room, they pick up sound from everywhere.

Achim Gleissner: Logically, if you get closer, it is independent if your grandma moves her head, you’ll always have a very good sound recording. But if you do it from a distance, it sounds like you’re in the bathroom because rooms are typically very reverberant. That’s the basic rule in a one to one situation.

Larry Jordan: Ok. Well, before we talk about the family, where do we set levels? And do you have a particular piece of software that you like for recording audio?

Achim Gleissner: With a clip mic, of course we’re also using an Apogee app, which comes with the mics, but this is an audio recording only app. What’s always useful if you do video recording is to use your standard video application. What’s ideal, though, is if there is a manual audio control because what typically a Smartphone does it automatically controls the gain.

Achim Gleissner: But this so-called AGC, automatic gain control, what that does is crank up the volume if you have a low volume situation, a quiet room. Then it cranks up the volume and you start talking and it’s a compressing effect, so the audio is breathing. If you have a chance, it’s always good if you can switch it off, because you are in a controlled environment.

 

Achim Gleissner: If you’re with your family at your Thanksgiving or Christmas party, you know what’s going to happen. It is the typical family set up and if you have a chance, switch off the automatic boarding control or automatic gain control – it depends on the application on what it’s called – and then set the level. Talk to it quite loudly and then it shouldn’t distort and set it to that level and let it go and you’re all set.

Larry Jordan: That’s especially useful because we can adjust the gain in post so much more easily today, where you don’t have to worry about the background sound pumping or distortion. It just also means it’s one less thing to worry about during the recording.

Achim Gleissner: Right. Yes, post. Forgive me, but sometimes I say shit in, shit out. We had these questions also with the AVX system. It’s very important to set the sensitivity to the input sensitivity of your device because once it’s distorted, it’s distorted. As I said, there is always an analogy in the video world. It’s like you take your camera, set full aperture and take a photo of the sun, so your image is completely overexposed; and then you go in post, take this picture and go in Photoshop and take the brightness down – it’s still highly overexposed. Post can do a little but if you have a good result up front, you don’t need any post production.

Larry Jordan: I stand corrected. What I meant to say is that by recording slightly softer on set, recording with the volume set a little bit lower, it’s easier on us in editing to bring the gain up. But once you have it distorted, you can’t fix the distortion.

Achim Gleissner: Exactly, as in video, yes, you’re right.

Larry Jordan: And the thing about the AGC, the automatic gain control circuit, is by turning that off you avoid having the background noise pump up and down, which means again you have more control in editing to adjust that as opposed to having to correct it by a bad recording on set.

Achim Gleissner: Right, exactly.

Larry Jordan: Well, now, let’s talk about the world’s worst situation for audio recording. The family is sitting around the dining room table and they’re all telling stories about what it was like when the kids were young. I’ve got six people talking. How am I supposed to mic that?

Achim Gleissner: That would be an application for a boundary microphone. Now, for a tabletop situation where a lot of people would sit around, like in a meeting room, I definitely would recommend a boundary mic to use for that because that’s really the appropriate tool and that’s why you’ll also find boundary mics typically in this business communication application.

Achim Gleissner: Now, at the dinner table, at your Christmas party, there is silver on the table, there are glasses on the table, there is porcelain on the table. That is closer to the mic than your family, so it is definitely the right tool. But then I’d rather work with an overhead mic, which you would hang from the ceiling and then you have an umbrella on the table.

Achim Gleissner: Looking at the typical dinner situation, I would recommend just using a handheld mic or even something like a Lavalier mic, which is then not visible in the image, and hang it from the ceiling very hidden. That would probably give a way better result because you’re also using the reflection of the table to enhance the audio of the voices. So, yes, boundary mics are doable but there are better choices with very easy tools.

Larry Jordan: Achim, for people who would like to know more about the products that Sennheiser offers, where can they go on the web to learn more?

Achim Gleissner: You can go to sennheiserusa.com and go to microphones and there you will find all kinds of different set-ups, different mics, anything from the clip mic and the MKE2 Digital, which goes into the iOS, to the just launched AVX system for DSLRs, but also with mobile devices; and then up to products like the MKE 600 shotgun mic. There’s a bunch of them and definitely the most suitable for every application, and also for your Christmas party.

Larry Jordan: Ah, thank you. Achim Gleissner is the Commercial Manager for Broadcast and Media at Sennheiser. Achim, have yourself a wonderful weekend and thanks for joining us today.

Achim Gleissner: Thank you and talk to you again soon. Have a wonderful season. Thank you.

Larry Jordan: It’s time for a Buzz Flashback. Five years ago today…

Brian Claypool (archive): Well, our 4K manufacturing is a response to perceived market demand for 4K. There’s been a lot of adoption lately among some of the larger exhibitors to get 4K technology in their cinemas, and we thought it would be a great way to be able to bring out this new 4K technology, especially with a film like North By North West, which really does look incredible.

Larry Jordan: This was a Buzz Flashback.

Larry Jordan: This wraps up our Thanksgiving show for 2015, something a little bit different. We wanted to focus on the holidays and families and recording family memories and we started with Philip Hodgetts talking about how to plan a family interview. Then we moved on to Ned Soltz talking about the best gear to use when we’re recording with mobile devices and we discovered that it doesn’t have to be that expensive; and Achim Gleissner from Sennheiser giving us the basic rules of audio recording, keeping our mics as close as possible to talent, turn off the automatic gain control, keep levels a little low to prevent distortion and pick the best mic for the situation you’re recording.

Larry Jordan: It’s all one way to start the holidays on a happy note. Thinking of the holidays reminds me of so much history in our industry and it’s all posted to our website at digitalproductionbuzz.com. Here you’ll find thousands of interviews all online and all available to you today; and please sign up for our free weekly show newsletter that publishes every Friday.

Larry Jordan: You can talk with us on Twitter, @DPBuZZ and Facebook at digitalproductionbuzz.com. Our theme music is composed by Nathan Dugie Turner with additional music provided by smartsound.com. Text transcripts are provided by Take 1 Transcription – visit take1.tv to learn how they can help you.

Larry Jordan: Our producer is Cirina Catania; our engineering team is led by Megan Paulos and includes Ed Golya, Keegan Guy, Hannah Dean, James Miller and Brianna Murphy. On behalf of Mike Horton, my name is Larry Jordan. Happy Thanksgiving everyone and thanks for joining us for The Digital Production Buzz.

Announcer #1: The Digital Production Buzz was brought to you by Other World Computing, providing quality hardware solutions and extensive technical support to the worldwide computer industry since 1988; and by Blackmagic Design, creating revolutionary solutions for film, post production and television.

Digital Production Buzz – November 26, 2015

Join Larry Jordan and Mike Horton as they talk with Philip Hodgetts, Ned Soltz, and Achim Gleissner.

  • Tips to Successful Family Interviews
  • Holiday Gift Guide for the Gear Head
  • Capturing the Sound of Family Memories
  • Randi’s Perspective: Traits of Successful Directors

View Show Transcript

Watch the Full Episode

Tech Talk
With Larry Jordan
SPONSORED BY Key Code Media

Buzz on YouTubeTranscript

Listen to the Full Episode


Buzz on iTunesTranscript

Guests this Week

Philip Hodgetts
Philip Hodgetts, President, Lumberjack System
The holidays are upon us – a time for family and friends – and the perfect time to record family memories for posterity. Capturing family history through interviews requires more than a microphone and a camera. It requires planning and knowing what questions to ask. Tonight, Philip Hodgetts shares his secrets for successful family interviews.
Ned Soltz
Ned Soltz, Contributing Editor, Digital Video Magazine, Ned Soltz Inc.
Ned Soltz loves gear: cameras, tripods, lights, mics… the more blinking lights the better. So, who better to give us a holiday list of cool stuff to buy for the gear head in your life. Tonight, Ned shares his thoughts on the gear we can’t live without.
Achim Gleissner
Achim Gleissner, Commercial Manager, Broadcast and Media, Sennheiser Electronic
Achim Gleissner works in the Broadcast and Media group at Sennheiser. Normally, when we talk about Sennheiser, we’re talking about high-end microphones. But… Sennheiser has released a series of mics specifically designed for mobile devices. Tonight, Achim shares the secrets to capture those family memories perfectly.

Transcript: Digital Production Buzz – November 19, 2015

Digital Production Buzz

November 20, 2015

[Transcripts provided by Take 1 Transcription]

(Click here to listen to this show.)

HOSTS
Larry Jordan
Mike Horton

SEGMENTS
Randi Altman’s Perspective
Tech Talk with Michael Kammes
BuZZ Flashback: J. J. Smith

GUESTS
John Putch, Director / Writer / Producer
James Mathers, President, CoFounder, Digital Cinema Society
Nick Mattingly, CEO, Co-Founder, Switcher Studio
===

Larry Jordan: Tonight on The Buzz, John Putch has directed television series like Ugly Betty, Cougar Town and Nip/Tuck, as well as feature films like Route 33. Tonight, he shares his secrets on directing and the differences between directing for film and TV.

Larry Jordan: Next, Nick Mattingly’s Switcher Studio is an IOS app that enables anyone with an IOS device and an internet connection to capture and deliver multicam events to online audiences. Now with the new Director Mode, it can record broadcast quality HD media that meets professional broadcast standards. Tonight Nick explains how it all works.

Larry Jordan: Next, James Mathers is the President of the Digital Cinema Society and a veteran cinematographer. Tonight we talk about creating the best editing workflow for 4K media and whether 8K is even worth considering.

Larry Jordan: All this plus a Tech Talk with Michael Kammes, a Buzz Flashback and Randi Altman’s Perspective on the News. The Buzz starts now.

Announcer #1: Tonight’s Digital Production Buzz is brought to you by Other World Computing at macsales.com; and by Blackmagic Design at blackmagicdesign.com.

Announcer #2: Since the dawn of digital filmmaking… Authoritative…one show serves a worldwide network of media professionals… Current…uniting industry experts… Production…filmmakers… Post production…and content creators around the planet. Distribution. From the media capital of the world in Los Angeles, California, The Digital Production Buzz goes live now. From the media capital of the world in Los Angeles, California, The Digital Production Buzz goes live now.

Larry Jordan: And welcome to The Digital Production Buzz, the world’s longest running podcast for creative content producers covering media production, post production and marketing around the world. Mike Horton has the night off

Larry Jordan: Two announcements recently caught my eye that I want to share with you. First, CalDigit announced a new set of docks featuring USB C connectors. Now, we’re much more familiar with the ubiquitous USB A. There are several benefits to USB C, the most obviously being that the connectors are reversible which means there’s no right side up or upside down. A bigger benefit is that USB C is much smaller, making USB easier to add to mobile devices.

Larry Jordan: Also, this new connector can be used for monitors as well as hard drives because it supports HDMI and display port streams as well as data. Finally, these new connectors carry far more power. Currently, USB connectors allow 2.5 watts. The new connector allows up to 100 watts and its bidirectional, so a connector device can either send or receive power.

Larry Jordan: A second interesting announcement was Atomos releasing their new Shogun Studio, which is specifically designed for high end 4K workflows. This got me thinking about how quickly 4K has grown in importance. In fact, last week I did a webinar on 4K media using iPhones and Final Cut and next week I’ll do a second 4K webinar featuring Adobe Premiere. In just a few minutes, we’ll hear James Mathers, cinematographer and President of the Digital Cinema Society, share his thoughts on both 4K and 8K workflows.

Larry Jordan: I also want to remind you to subscribe to our free weekly show newsletter at digitalproductionbuzz.com. Every issue every week gives you an inside look at both The Buzz and the industry, plus quick links to all the different segments on the show. We have interesting articles from websites all over the world and, best of all, every issue is free. I’ll be back with director John Putch right after Randi Altman’s Perspective on the News.

Larry Jordan: This is Randi Altman’s Perspective.

Larry Jordan: For more than 20 years, Randi Altman has been covering our industry and now she’s the editor in chief of her own website, called postperspective.com. It’s always wonderful each week to get Randi’s perspective on the news. Hello, Randi, welcome.

Randi Altman: Hi Larry, how are you?

Larry Jordan: I’m talking to you, it’s a week before Thanksgiving, how can I not feel great? Randi, I want to do something different this week. We’ve talked a lot about what the breaking news is, but I want you to take a step back. You’ve interviewed hundreds of editors over the years. What traits make for a successful editor?

Randi Altman: A variety of them. I would say what’s most important is just being able to get along with people in a very confined space. That’s important. Also not being afraid to express your opinion, not in an aggressive way, but just feel confident enough to speak up and say, “Hey, what about trying it this way?” or “What about doing it that way?” I think that the client respects that, that’s part of the job, but some editors are more concerned that they might offend so they’ll keep quiet.

Randi Altman: But from the editors that I’ve spoken to, the ones who have been successful and the ones who keep in touch with past clients and employers the most are the ones who are able to express an opinion, and that’s been very important. I also think being part therapist is also important. You never want to tell the client that, but I think with any aspect of this industry, part therapist is an important talent to have.

Larry Jordan: I was just thinking, you’ve listed three things: people skills – the ability to work with people in small groups and enclosed dark rooms for weeks at a time; keeping in touch and being a good listener and expressing your opinion. You haven’t mentioned technology once. It sounds to me like the technology part is not the biggest part of being a successful editor.

Randi Altman: It’s important, but let’s not forget there are a lot of people out there who can now afford the editing tools that are being used in editing suites, so people have the skills – and that’s important – but if you have the skill and not the personality or the ability to be flexible and work in those dark rooms, then I think you’re going to find less success. I think it’s a combination of both.

Randi Altman: In terms of technology, more and more of these editors are being asked to do more and more, so they need to know After Effects, they need to start learning Resolve and they need to expand their toolbox creatively but also personality wise. I think if you’re a shy person – and I’ve met many editors who are – you have to go out of your comfort zone and participate.

Larry Jordan: So what advice would you give to an editor who’s starting out? What should they practice on? Should they develop their tech skills? And if they need to develop people skills, how do they do that?

Randi Altman: I think it’s just putting yourself in that position. I’m thinking of one specific editor who is a quiet person, who does not like to speak up and I remember him having some trouble at the very beginning because he was overwhelmed, didn’t know how to handle a loud and bossy client standing behind his shoulder so he clammed up and he did not offer his opinion and I think that hurt him. Just from doing it over and over again, he learned that he needed to change in order to get jobs and work and he’s pretty successful right now.

Larry Jordan: It’s interesting. I’ve heard it said that an editor’s job is 50 percent people skills, 25 percent technical skills and 25 percent creative skills. Would you agree with that mix?

Randi Altman: I would, I would.

Larry Jordan: What I want to do now is, this is like the first part of a two part conversation because I want to bring you back next week and do the same kind of analysis of what it takes to be a successful director, which is another group of people that you spend a lot of time interviewing.

Larry Jordan: Randi Altman is the editor in chief of postperspective.com. Randi, as always, a delight chatting with you. You take care.

Randi Altman: Thanks Larry.

Larry Jordan: To read more from Randi Altman, visit postperspective.com.

Larry Jordan: When you’re working with media, one thing is essential – your computer needs peak performance. However, when it comes to upgrading your Mac, there are so many different options to choose from that the process can be confusing. That’s why Other World Computing carries the best upgrades that let your computer performance and storage grow as your needs grow.

Larry Jordan: Since 1988, OWC has become one of the most trusted names in quality hardware and comprehensive support to the worldwide computer industry. With an extensive online catalog of Mac, iPhone and iPad enhancement products, as well as a dedicated team of knowledgeable experts providing first rate tech support, OWC has everything you need to take your current system to the next level. Whether you need to maximize your system’s memory, add blazing speed or enhance reliability, look no further than the friendly experts at OWC. Learn more by visiting macsales.com today.

Larry Jordan: John Putch is often referred to as an independent film maverick because one of his first indie efforts, Valerie Flake, landed him at the 1999 Sundance Film Festival. His other notable films include the indie cult favorites Bachelor Man, Mojave Phone Booth – which you have to see – and the Route 30 trilogy films. His television directing just impresses the heck out of me. He’s directed Family Tools, The Goodwin Games, The Middle, Body of Pool, Scrubs, Cougar Town, My Name is Earl, Ugly Betty, Grounded for Life, Outsourced. He has his own apartment at both CBS and NBC. He’s directed multiple television movies and miniseries. John, welcome back. Where do you find time to sleep?

John Putch: That is the greatest intro ever! I sleep just fine. Boy, that sounds important, thank you.

Larry Jordan: You’re more than welcome. Today, I want to talk about directing, but before we talk about the new stuff I need to find out what’s happening with Route 32, the trilogy?

John Putch: The trilogy is complete. I finished Route 33 a year ago and the whole trilogy is now available on Blu-Ray and DVD in a box set, which is available at route30trilogy.com. One of the last screenings that you’ll see of Route 33 locally in LA is tomorrow at the Directors’ Guild of America in West Hollywood at 3pm in Theater 2. We’re going to show it on a DCP which I made here in my home using Adobe Premiere and a media encoder.

Larry Jordan: You are an amazing technologist, that’s all there is to it.

John Putch: I am a geek, Larry.

Larry Jordan: When you’re getting ready to do anything and you’re in the prep stages and you’re wearing your director hat, what are you thinking? What are you prepping to get ready to direct a project, whether it’s a film or a television series?

John Putch: It’s wildly different between film and TV. The TV schedule is they have just endless, endless meetings. The first day you get there, there’s a meeting about the concept of the whole script and you must page turn the script at least ten times before you shoot and all you do is talk about the color of this and the angle of that and the stunts in this.

John Putch: They have a regimented set of meetings that go along and location scouts leading up to your shoot. On a movie, it’s quite different. You’re meeting with all the creative departments and your vision is really what they’re going off of, whereas in television you’re really just the hired gun and the vision is set and you’re just coming in and orchestrating it for them, puppeteering the script ’til it’s finished shooting.

Larry Jordan: Would it be correct to say that with television you’re really just blocking talent and cameras, and with film you’re crafting more of the whole story?

John Putch: Yes, with an asterisk on the blocking talent and stuff, because you do participate a bit more than that if you want to. But, yes, I would have to say I feel a little more creatively involved in a film scenario than a TV scenario, but that is not to say that the TV is not fun and they welcome your creativity as well. You’re really just putting your touch on it, or not. You’re literally just falling in line with everyone else and delivering the episode the way it’s supposed to be.

Larry Jordan: When you’re directing and you’re going on a location scout, what are you looking for?

John Putch: It all starts with what the script is asking for. You’re looking for things that look really cool in a frame. For instance, I was doing a show called Rush Hour last week, which is a new show on CBS, and there was this scene written to take place on Sepulveda Dam over here in Sino and that great spillway that’s used in movies occasionally. We actually got the location but we went there and said, “Ok, here’s how we’re going to shoot it and here are the angles we want,” and everything and that was a case of a great location that was written in.

John Putch: But if it isn’t written in and it says ‘A building in Koreatown,’ with the location scout you go down to Koreatown and you look around for a building and you hope it’s pretty cool looking. I think LA is hard for locations for me because I’m so used to going to Pennsylvania, where everything is gorgeous and everywhere you look there’s a beautiful picture.

John Putch: Here, it’s different. It’s urban and it’s flat and there’s not good architecture here, so when you do a movie or a show in LA you’re limited to how the city looks and sometimes it just doesn’t look that exciting. That’s why you see pictures of the skyline of LA in between every shot on a TV show. There’s always some helicopter drone shot of these incredible office buildings and skyscrapers because, really, if you look to the Valley, there’s nothing. Or it’s the beach. Go elsewhere to shoot, that’s my advice. Don’t tell Phil Mealey said that. Sorry Phil Mealey.

Larry Jordan: Let’s talk working with actors for just a second. Again, there’s a difference if you’re working with an established series or if you’re creating a pilot or if you’re doing a film, because with a pilot and a film you’ve got more creative flexibility as you’re trying to figure out what the characters are. But how do you work with actors and what kinds of instructions are you looking to give them, again wearing your director’s hat?

John Putch: If you cast your film right with the correct people – and you have to have an eye for talent for that – then pretty much 90 percent of your job is done and then you become the audience member for them and guide that actor through his or her performance and help them look and sound good and come off as correctly.

John Putch: If you don’t cast it right or you have no control over the casting and it’s not the right fit, the actor, then your work as a director is much more difficult and you have to spend a little more time working with this person and helping them into this character. I like to see what people bring, I don’t like to tell them what to do, and I observe how they interact in the scene in a rehearsal or two and then I might offer a suggestion or a tip or help them if they need help. But if they’re working great, I don’t try to go in there just to say something because I’m the director. I just let them do it.

Larry Jordan: What’s a typical note?

John Putch: A lot of times, too big or too small. It comes down to simple stuff like that for the tone of whatever it is you’re doing. If you’re doing a broad com like Route 30, everyone knows – and I’m often building people up, I’m saying, “No, no, no, this is not an episode of Perry Mason, this is Blazing Saddles,” and I say, “You’ve got to honk your horn or think of the clown when you’re doing this movie,” so that’s a comment I make; and sometimes you’ve got to go the other way and you have to bring them down because they’re too big. Simple stuff.

Larry Jordan: What are you looking for in an actor when you’re casting? Are you looking for some invisible spark? Are you looking for an interpretation? What are you looking for?

John Putch: I think you are open to anything and I look for something that will surprise me or something that I didn’t think of, and that tells me, “Oh, I’ve got a different take on this and, boy, did I like it,” so that makes it interesting to me. When you write stuff and you direct it, you have to be open to someone else’s interpretation of what you wrote and if it’s better the way they present it, if it’s just better than you ever hoped, you need to jump on that person and cast them. So I like to be surprised and I hope that somebody comes in and makes me go, “Oh! I didn’t even think of that.” I like that.

Larry Jordan: How much work do you do with your actors in rehearsal and how much work do you do with them once they’re on set?

John Putch: Two part answer. Television, you don’t work with them at all until you see them on set when you block the scene and the entire crew is standing around watching you while you block the scene. It’s very nerve-wracking for an actor if you’re not experienced and you say, “Hey, start over there, end up over there. You need to pick up the file at this point and you have to end up leaving through that door,” and then literally I just say, “Ok, let’s see what happens,” and that’s what happens in the TV realm in rehearsal.

John Putch: Film, I would rehearse more often, even on my little movies – same thing, you come to set, we rehearse. Maybe we do it more times than you get to do on a TV show and then while we’re setting up I’ll maybe work with them, work with the actors a little, or not. I’m in the habit of hiring professionals, so I really don’t have to spend a lot of time rehearsing with them. I send them off and tell them to run their lines together, make sure everybody’s comfortable with the scene before they leave the blocking and I don’t ever do pre-rehearsals. I haven’t in a long time. I’m not a big fan of read-throughs, I hate doing read-throughs.

Larry Jordan: Why’s that?

John Putch: You just don’t get an honest read of the material, in my opinion, because people are nervous and they’re performing and you’re sitting around a table and that’s not how you do it when you shoot it. I never get an honest reaction from a reading, so I kind of never do it.

Larry Jordan: But it could be argued that on set is the most expensive place to rehearse and, as you said, it’s nerve-wracking; and yet you find it the most helpful?

John Putch: Yes. Again, on my little movies, there’s no expense really because we’re micro budget, we’re small. On TV, you’re expected to know your stuff when you show up, so everyone who walks into a television show and rehearses a scene knows that they have maybe two passes at it in there to get it blocked and then, while the crew is setting up, they have time to really lock in what they just did on the blocking.

John Putch: But sometimes a show will have problems with the script or a scene or an actor who’s a pretty big name will not be happy with the material in that scene for some reason because it just bumps them somehow and things will grind to a halt and the writer will come down and the producers will come down and they’ll talk for a long time and try to figure out how to smooth out that bump for this person and sometimes that can really eat into your day. I’ve lost half an hour, 45 minutes sometimes when that happens. But just roll with it, Larry, you know? I’m there until they want me to leave.

Larry Jordan: Well, let’s talk about one where you did have a little bit more control, which is The Father and the Bear. What’s the thumbnail plot description?

John Putch: It’s a retired character actor who has diagnosed dementia and he longs to perform at this beloved summer theater one last time, because he retired five years earlier. So against his daughter’s wishes he accepts a role from the newly installed artistic director, who’s unaware of his condition and through just the sheer humanity and cleverness of the staff and cast of the show, they help him sail through the one night performance to great success. I won’t give away the end but it’s got a very interesting special ending.

Larry Jordan: How can you not spoil the ending when you said he does the play to great success? That sounds like a perfect ending, music swells, fade to black to me.

John Putch: Well, it is but there’s a caveat to it and it deals with this disease. Well, I’ll just tell you. He doesn’t remember that he ever set foot in the theater six months later.

Larry Jordan: Oh wow.

John Putch: He doesn’t remember that he had this incredible success, so it’s chilling in a way. It’s really a theater story and it’s so fun because it really shows summer stock the way it was, and I grew up doing that when I was young, and at this theater, so not only was I shooting a movie in this theater I grew up in that my father ran. We’re all over that place still, it’s still in operation, it’s 65 years in, and I’m shooting a movie with an actor who stars in the film who I also grew up with who worked at the theater for over 40 years and I’m using Super 8 footage I shot from the ’70s through the ’80s of this actor in this film as flashbacks to show his lifespan, his career, which is his character in the movie.

John Putch: So I’m using all the footage, Larry, I have collected in my lifetime from this place and I’ve created a story around it and I’m using it in the film. So it’s weird and magical and I’m just fascinating while I’m editing and I’m very emotional while I’m editing it too.

Larry Jordan: So production’s done, you’re editing. What are you editing in and what gear are you using?

John Putch: I’m using Adobe Creative Cloud, the Premiere Pro, which I’m very fond of. This will be my second feature on it; I did Route 33 on it and enjoyed it. Do you want to see my edit…

Larry Jordan: I’m afraid to ask, but yes I’d love to see.

John Putch: I love this idea. Instead of giant hard drives just piled up all over your desk and then putting them in the closet with power cables and all that stuff, I use this. This is a rocket store video toaster. It’s Thunderbolt, it holds two full size or laptop drives. I buy the raw drives, I put them in, I edit and then when I’m done with it I store these on the bookshelf in a little case like this.

Larry Jordan: That is very cool. When do you expect to wrap editing?

John Putch: Wow. I think I’ll lock picture by Christmas because I have nothing on my plate, I can just sit here and edit like a madman, which I really enjoy. With all the sound work and all that stuff, I feel like end of March I’ll have it done and ready to put out there.

Larry Jordan: Well, we’ll bring you back in a few months and get a status report on how the editing is going. John, for people who want to keep track of all the stuff you’re doing, what website can they go do?

John Putch: I would say go to putchfilms.com and then from there you can go to the Route 30 site, the Father and the Bear site, whatever you want.

Larry Jordan: John Putch is the person we’ve been talking to, a producer, a director, a filmmaker. His website is putchfilms.com and, John, thanks for joining us today.

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Larry Jordan: Nick Mattingly is the CEO and cofounder of Switcher Studio. This is an IOS app that enables anyone with an IOS device and an internet connection to capture and deliver multicam events to online audiences. Recently, they added Director Mode, which records broadcast quality HD. Hello, Nick, welcome.

Nick Mattingly: Hey, how you doing?

Larry Jordan: You know, I am blown away by what the Switcher Studio does; and, by the way, for you watching, before I start chatting with Nick, visit switcherstudio.com so you know what we’re talking about. Nick, I showed this to our production team and our jaws hit the floor – this is amazing – so my first question has to be does it really work?

Nick Mattingly: Yes. It’s actually been on the App Store for just over a year and we kept working at it, tightening down the screws and just kept making it better and better and we’ve got customers all over the world and it’s just so cool to see how people are using this product.

Larry Jordan: Well, I introduced it in the intro, but how would you describe Switcher Studio?

Nick Mattingly: Switcher is a mobile video app that allows you to record and stream live video from multiple angles using iPhones and iPads.

Larry Jordan: Now, am I using the iPad as the switching or can I do it on an iPhone? What kind of gear does this work with?

Nick Mattingly: It’s IOS, so it works for iPhone, iPad and iPod Touch. You pick one device that’s your main mixer, your switching interface. That’s where you log in with your Switcher account that you create through our website and then you just install the app on another iPhone or iPad and wait to connect as a camera. You can literally pull somebody off the street and say, “You’re a cameraman today,” for your production.

Larry Jordan: Because my brain wraps around it more easily, let’s pretend that the switcher is the iPad and we’ve got iPhones for cameras. How do the iPhones connect to the iPad so you can see picture?

Nick Mattingly: All of the cameras communicate over local wifi network, so before you launch the app you’ll go into your general settings and just make sure they’re all checked on the same network. You can always build a bigger bubble if you’re using an AirPort Extreme. That’s a great way to start. If you’re doing a mobile production, you could fire up the Hotspot on your phone, connect your devices to it.

Nick Mattingly: You won’t be able to get very far away from the devices doing a production like that, but you can always build a bigger bubble. We’ve had customers that have set up dedicated networking systems in concert halls and for football stadia where they’ve had kids at the coin toss at either end of the field running around just completely untethered.

Larry Jordan: What was it that led you to invent this and how long did development take?

Nick Mattingly: One of our business partners and I had a media agency previously and I was more on the web and application development side, he was a production guy. He’s done hundreds of TV shows, thousands of live streaming productions at this point, and we were also consulting with people who wanted to do live video, who wanted to create their own content, and it was so frustrating to see people get excited about doing video but then put the brakes on because it’s so expensive, it’s so complicated, it takes so much time to set up and we would have customers who would spend months moving around budgets and hire someone just to run the gear because it doesn’t make sense. We put a brake on that and turned our development inwards, said, “How should this work?” and now we have Switcher.

Larry Jordan: How long did it take to develop?

Nick Mattingly: There is a lot of time that has gone into this project. We have got seven incredible people on our team. We’re not all developers, we’ve got people who are doing production and support and people who have been involved in broadcast, radio and television. One of our guys developed games for Electronic Arts for a while. A lot of time has gone into this. One of our developers had probably three years in it before we started kicking up the notch on getting it where it is today.

Larry Jordan: Wow. How would you compare this with a Tricaster?

Nick Mattingly: It’s very similar from a functionality standpoint. The end product that a viewer will see is that same kind of multi camera production where it’s really dynamic, you have multiple angles, you can bring in graphics and effects, picture in picture. You’re not spending five, ten, $30,000 on equipment.

Nick Mattingly: There are no special hardware requirements, you’re just using IOS devices, so it’s maybe not necessarily a replacement for a Tricaster type set-up. If you’re spending that kind of money on a video set-up, you will notice a difference in quality. But in many ways it can complement those systems. A traditional video mixing set-up a lot of times is a permanent installation. What are you using in your studio? Do you ever take it out? Probably not. If you do, you can but it’s going to take an incredible amount of time to do that. Switcher, I’ve got a four camera set-up in my laptop bag at all times and I can be up and running in just a couple of minutes.

Larry Jordan: Well, we have a vested interest in webcasting here at The Buzz, so we’re all listening very closely to this. What format video do you support? Can you do both 720 and 1080?

Nick Mattingly: The main mixing device will record locally to its own storage and that can be up to 720. Using the new Director Mode, it will disable the built-on camera on the main device and each connected camera or source will have its own independent capture. With that, we’re able to have full quality video from every angle, still see it on our main mixer and composite it after the event and match it up with every edit made during the production, regardless of any hiccups or glitches on the network.

Nick Mattingly: With this workflow, you could have a 1080p fixed frame rate video coming out of your production that you can even push into Final Cut and have everything show up. All of your cuts are already in place, you don’t have to start from scratch in time sync. You can just tug at it if you miss an edit or need to move things around.

Larry Jordan: So in that second example, say I’m working with iPhones, the iPhone is the recording device as well as the camera and the iPhone is sending a signal over to the switching iPad in this case, correct?

Nick Mattingly: Exactly. One of the great benefits of the new Director Mode functionality is if you are doing a production where you want to broadcast live real time for people to watch while it’s happening – maybe you’re sending it to YouTube or Ustream – but you don’t have a great internet connection or you get down to the wire and you’ve got to make some adjustments and you drop the quality for the live broadcast so you can get it out to your viewers, because as long as there’s a moving picture they’re going to be happy.

Nick Mattingly: But there’s a different expectation for on demand content. If I’m watching at my leisure just as a viewer, you want it to look like something you’re going to see on TV. With Director Mode, you can do a live broadcast at any quality, do the best that you can or drop it down if you need to, and still have a full quality HD recorded video to upload afterwards.

Larry Jordan: Are we able to pick the streaming service this feeds to or are we locked into a YouTube thing?

Nick Mattingly: It uses RTMP and works with just about anybody, so as long as you can get a stream URL and a stream ID, you can hook it in with a lot of platforms – almost any Wowza service, YouTube, Ustream, Twitch, Concert Windows, Stage It. There’s a big list. If you go to our website, in the knowledge base section there’s a list of supported streaming platforms where we have full tutorials on where to go on their websites to get information, how to interface it with the app and we just keep making it easier and easier. We still have people finding platforms that we didn’t even know about that hook in with the product.

Larry Jordan: It’s just an amazing piece of work. It’s stunning to watch. What do we need to install to get this to work and how much does it cost?

Nick Mattingly: All you need to get started is on IOS device – iPhone, iPad. You’ll go to switcherstudio.com and create an account. You can get a seven day free trial without even putting in a credit card, take it for a test spin and use that to log into the main mixing device. With that main device, you can use the built-in camera, you can add photos, you can add graphics, you can do images with opacity if you have a lower third or a corner bug built. We even have a desktop screen sharing app for Mac where you can bring your computer screen in, so you could do a picture in picture or a two up.

Nick Mattingly: That’s without even getting into the multi camera component. All you need is one device to get started. It works all the way back to iPad 2, iPhone 4. We’ve really tried to keep this lightweight so that it works with devices that people already have. Obviously newer devices are going to perform better, you’ll be able to take advantage of newer features as those become available. The iPad Pro would make a great mixing interface; the iPad Air is a great mixer. Even the previous iPad Mini make great mixing interfaces. so if you’re starting from scratch and you have absolutely nothing, you could get an iPad Mini for $300. You want to get it on a tripod so you get… tripod for 60 to 80 bucks. Want to make sure you have good audio, so maybe look at getting an iRig or a TRS adaptor for 30 or 40 bucks. So for $500, you’ve got an awesome video mixer that you can start adding cameras to.

Nick Mattingly: If you’ve got a phone in your pocket, you’re ready to do a two camera set-up and it’s really easy to add from there. We have customers who are doing four camera set-ups that with any other video mixing software, you’re going to have to have a $2500 laptop just to run it, and they’re doing full four camera set-ups with all of the gear and accessories that they need to go along with it for the same price.

Larry Jordan: You have just depressed people owning remote trucks enormously, I just want you to know that. Who are some of your customers?

Nick Mattingly: We have a school in Australia that’s using it for visually impaired students. The kids have their own tablets or they project video on the wall – they’re not even recording or broadcasting. There’s a school that’s using it for theater staging, so they’re making sure their lighting is right and that their markers are where they need to be on stage. We have a guy who has a dyno rig where people are bringing in their suped up cars and he’s got all of these meters and stats going and he’s revving engines and smoke and he’s doing productions and giving people video.

Nick Mattingly: It’s all across the board. Its religious services, concerts, athletic events, local government. It’s incredible to see what people have done with this and it’s made it hard from a marketing standpoint because it’s being used in so many different ways, but that’s a good problem to have.

Larry Jordan: It is indeed and for people who want to learn more or see the tutorials or download the demo, what website can they go to?

Nick Mattingly: You go to switcherstudio.com and there’s a seven day free trial. Check it out.

Larry Jordan: You know, it has got to be so much fun to take this idea and spend three, four, five years developing it and then just have it explode all over. I wish you great success and thanks so much for joining us today.

Nick Mattingly: Great. Take care.

Larry Jordan: My pleasure. That’s Nick Mattingly, he’s the CEO and cofounder of Switcher Studio. Their website is switcherstudio.com and you owe it to yourself to check it out. Thanks. I’ll be right back.

Larry Jordan: James Mathers is a veteran cinematographer and President of the non-profit educational cooperative the Digital Cinema Society. It’s always a delight having him on the show. Welcome back, James, good to have you with us.

James Mathers: Thank you, Larry.

Larry Jordan: You’ve got a special event coming up this Saturday. What is it?

James Mathers: It’s going to be at the Raleigh Studios in Hollywood. It’s called ‘Four Ways to a 4K Finish.’ It’s a catchy name, I think, but there are so many different ways to get to 4K and it’s increasingly being demanded by the OTTs like Netflix and Amazon and it’s really not that challenging any more, but like the old saying goes, the workflows are like a snowflake – each one is unique and by the time they hit the ground, they disappear.

James Mathers: There are a million ways to get to a 4K finish. We’re going to look at ‘do it yourself’ on the desktop, which is getting to be increasingly practical. We’re going to look at the more traditional models, doing it offline and then going to a place like Photo Camera Modern and doing your basic old fashioned online finish with the Mezzanine 4K master. And then we’re also going to look at hybrids and camera to cloud.

Larry Jordan: Now, I will confess, two years ago I was a skeptic on 4K and I’ve gradually been dragged, kicking and screaming, into the higher resolution environment that 4K offers. Is it really for the mass market? Should general filmmakers consider 4K or should we just sort of stay stuck with HD?

James Mathers: You should consider it and, as a matter of fact, I pitch it and you can see all the gray hair that I have here. I earned all those with a lot of experience and experience tells me that this is very similar to what we went through with HD maybe ten years ago. At that time, there were a lot of producers to whom I was pushing HD and they said, “Why do we want to bother to do that? It’s more expensive, it’s more complicated,” and some of those projects, I look back and they really shot themselves in the foot if they didn’t shoot HD because now they have something that’s 4 by 3 standard def and nobody wants to see it.

James Mathers: I did this documentary where I literally circled the globe for National Geographic doing a documentary on the world’s great religions and it was fantastic, worth the price of admission just for the B-roll of the temples in Thailand and India and everywhere else we went. But it happened to premiere the night that we invaded Iraq to start the Iraq war, so needless to say nobody watched it. We thought about bringing it out again a few months later, but it just lost its momentum and it would be a great program that will stand the test of time but it’s in standard def and when the rights reverted back to the producers, they couldn’t do anything with it, they couldn’t sell it, which was a real shame.

James Mathers: I’ve had lots of examples like that. I have examples like that for us and the Digital Cinema Society. When we first started our streaming effort, we’d record all our events and stream them from the website, but we were finishing only in a really small player window – I forget, like 240 by whatever – and that’s all that you could basically stream in those days. But now you can stream HD and some of the best programs we have are like a lighting seminar with the ASC. It’s hard to show, it’s hard to watch in the small thing. You can’t blow it up full screen like people like to do. I know that we’re going to start doing 4K. As a matter of fact, we’re going to shoot this next meeting with a Panasonic Varicam in 4K and we’re going to finish it and put it on YouTube as a 4K video.

Larry Jordan: Now, there’s some talk going on of 8K and moving up to even higher resolutions. Shall we start to worry about this? I think there’s a point of diminishing returns, personally, where you’re just not going to be able to see all those pixels. What do you think?

James Mathers: There sure is a point of diminishing returns and I think that 4K is a good plateau, not necessarily for production – it’s good to be able to shoot at the highest resolution that you can afford because there are so many things that you can do with reframing and stabilizing and that sort of thing, and to have the extra area is not a bad thing if it’s getting to be practical, as it is – but as far as finishing in 4K, I agree there’s a point of diminishing returns, you can’t really see the difference on the size screens that we have today. As a matter of fact, you can’t really tell the difference between HD and 4K, much less 4K to 8K, on the screen, I’d say a 55 inch screen if you’re more than a few feet back. The geography inside of the space of a living room is going to be a limiting factor. You need to have much bigger screens to be able to perceive the difference in resolution, unless you’re sitting right next to it. So I think that 4K is going to be a good plateau for quite a while to come.

Larry Jordan: For people who want to pick up on all the information of a 4K workflow at your event, where do they go on the web to sign up?

James Mathers: They can go to digitalcinemasociety.org and on there there’s a notice about the event and a place to RSVP.

Larry Jordan: James Mathers is a veteran cinematographer and the President of the Digital Cinema Society. James, thanks for joining us today and best of luck on your special event this Saturday.

James Mathers: Thank you so much, Larry. Bye bye.

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Michael Kammes: Film isn’t dead! So say several A list directors and Blackmagic Design. That’s why way back in July of 2012, Blackmagic acquired Cintel, including their line of telecines… software; and now Blackmagic has introduced their revamped Cintel scanner.

Michael Kammes: The Blackmagic Cintel film scanner is very simple in principle – you scan your 16 and 35 millimeter films, including prints, negatives, interpositives and internegatives, into a media format that can retain a majority of the quality found on the prints. This has always been possible by a third party facility, but it’s always carried a steep per foot cost.

Michael Kammes: Tech Talk was able to head to the Blackmagic facility in Burbank, California and test drive the unit. Let’s see how that went.

Michael Kammes: We’re here at the Blackmagic design facility here in Burbank, California to take a look at the new Cintel scanner. We also have Tina Eckman with us from Blackmagic to talk a little bit about where the scanner fits in and how easy it is to use. So why don’t we start with something very easy, Tina, and that’s the price point of this is so low that it can enter into a lot of different markets.

Tina Eckman: That’s correct.

Michael Kammes: Where are you seeing it fit in, at least in the initial run?

Tina Eckman: Well, it’s really interesting because we did start this, as you mentioned, as a technology preview a couple of years ago and we had listed the price at about $30,000. We’ve had a lot of different feedback over the past year or so developing the scanner etcetera and now that it’s shipping, we have people coming out of the woodwork – which is actually really exciting – and they’re looking at all different markets, which is a benefit of being Blackmagic, we never know what we’re going to get.

Tina Eckman: But it was designed as more of a restorative type scanner, taking that older content, getting it ready for UHD, great fit for that with a lot of the features it’s shipping with, but we’re finding all different sorts of uses and people that of course want to push the limits on the scanner or maybe find a different market, like the dailies market, for example. Film is cool again so if we can extend the life of film a bit more or get a little vintage, those independent guys really like having the option of maybe doing a project for a little less budget.

Tina Eckman: I’m getting multiple calls daily right now from different markets – rental facilities, people who want to service different parts of the workflows like dailies again – and then I should make the point too that we’re not doing everything. Films from the 1900s not so much, a little more current than that, 1970s, a film that hasn’t done a ton of shrinkage or we’ve seen perfs that are really damaged, but in general that sweet spot in the market with all those streaming services out there, some of that old 1970s footage is probably going to look really great on some of those streaming content servers.

Michael Kammes: What components do we normally need to get this off the ground?

Tina Eckman: Once you get the machine calibrated, which was a click of a button and a few seconds and we’ve got it set up, we’ve connected it via Thunderbolt to any Thunderbolt capable machine, whether it’s a Mac Pro like we have here in the office or an iMac or a laptop or a Windows based machine that has Thunderbolt connection, you’re good to go. The speed of the machine and the speed of the storage obviously will play into that a little bit, but you would just make the adjustments rather in Resolve to the frames per second and you can accommodate any of those types of equipment.

Michael Kammes: It would probably make sense to have it connected to a powerful machine because most likely, once that footage comes in, you then want to grade it and, because Resolve uses GP so well, getting a Mac Pro with a lot of horsepower would be great for that.

Tina Eckman: Right, and I suppose it would be based on the project as well. If you’re scanning multiple reels and you need them completely scanning, you may have more than one station so that you can offload the footage to another machine for color and edit and finish and keep the scanner scanning. It really just depends on the client.

Michael Kammes: So what I’d like to do now is if perhaps we can start running some film through here and perhaps you can show us the controls? I understand there’s only a handful of controls that the user may have to intervene and use, so if you could show us that, that would be fantastic.

Tina Eckman: Ok, so some of the features on the scanner itself that you need to be concerned about are dial up here on the housing. This is the manual focus knob, so you can make adjustments to your focus; and then we have our typical transport buttons that you would see down here – rewind, step back, stop, play, step forward, fast forward – and we have the other button here that’s load, so at the beginning when you’re setting your film, you press the load button and you’ll see the tension adjusting on the scanner itself.

Tina Eckman: Once the scanner is ready, then you can move over to Resolve. With that said, you’re not going to see any of the controls in Resolve as a regular user unless you’ve attached a scanner to it and in order to get to the controls, you would simply come to the media page and click on ‘Capture’ and you’ll see that the user interface adjusts accordingly.

Tina Eckman: Certain things have happened before we’ve set everything up, like calibrate for example – once we’ve connected the machine, we calibrated it – but here you can make adjustments for the film type – positive, negative, interpositive, internegative – you can adjust for the film type – 16 millimeter and options for 35 millimeter with two perf, three perf or four perf. If you need to adjust for the perfs, you actually have plus or minus adjustments, very simple to use, as well as frame adjustments.

Tina Eckman: Depending on the machine and your storage, you may want to adjust the scan speed to go 24 or even down to one, depending on your machine. Also before we set anything up, we have the feed A and the take up A or B as well. In this case, we’re using A. You’ll next see the light source area and this is actually quite cool. If you know what you’re doing, you can mess with the colors yourself, but you can get started very quickly by hitting auto black and you’ll see a nice improvement.

Tina Eckman: The next section down is image stabilization. Of course, we have an automatic checkbox, or you can make adjustments horizontally and vertically yourself. Film protection gives you a little bit more control over the acceleration and the shutter speed and below that is all the metadata. If we were going to capture a clip, a couple of things need to happen. We would set an in and out point up here in the upper left corner, which we’ve already done. We would also find the appropriate folder, so you can see we’ve set up a folder here for Digital Production Buzz. Click ‘Ok’ and then down below we simply hit ‘Capture clip’. So you can completely control the scanner from Resolve and get a beautiful image, simple as that.

Michael Kammes: Thanks to Tina Eckman and the entire Blackmagic team, we have a ton of tech info to share with you. As we saw, the scanner comes equipped with a Thunderbolt 2 port so you can attach it to your computer, Mac or Windows, and using another Blackmagic acquisition, DaVinci Resolve, so you can then clean up and color grade the scanned film.

Michael Kammes: The scanner also has an HDMI output. This allows you to preview your scanned film. I stress, though, that this is only for preview as the port is only HDMI 1.4 and with only 422 color sub-sampling. Also, the HDMI port has no user controls, it just plays whatever the monitor can handle – they simply handshake via HDMI – so if you have a UHD monitor the scanner will just play UHD and the same goes for HD as well.

Michael Kammes: Many folks have asked about resolution – will the unit retain the image fidelity of my original film? – and that’s a valid question. The scanner has a native resolution of 4096 by 3072, which is a 4:3 aspect ratio creating 12.6 megapixels. This is great because the effective resolution, for example, for 35 millimeter is 3840 by 2880. Super 16 is only 1903 by 1143. The scanner also records the perfs as well, so you will need to crop them out in post.

Michael Kammes: I’ve had many discussions on what codecs the scanner encodes to. More DI based codecs, like Cineform, would be an obvious choice, as well as more edit friendly codecs like ProRes or Avid’s DNX flavors. However, the first release of the scanner will scan each frame into an individual 12 bit log Cinema DMG file, very similar to the Cineon encoding schemer. This translates to about 700 megs a second for 35 millimeter at 30 frames or 210 megabytes a second for 16 millimeter at 30 frames. This, of course, means you’ll need some very fast storage.

Michael Kammes: It then falls on the end user to encode this image sequence into your preferred codec du jour. The scanner can hold spools of up to 2,000 feet of film which in terms of running time is about 55 minutes for 16 millimeter or 22 minutes for 35 millimeter if or both are at 24 frames a second. Speaking of frames per second, the unit can play up to 30 frames a second if need be and you can shuttle at 100 or 200 frames a second if you’re using 35 millimeter or 16 millimeter film respectively.

Michael Kammes: Now, those of you who have worked with film before know that in some instances audio can be encoded onto the celluloid itself. However, in many scenarios, sound may be on mag stock or many spools of mag stocks. Unfortunately, this scanner only handles optical audio which is encoded onto the celluloid itself. Your mag reels would definitely need to be transferred elsewhere.

Michael Kammes: The scanner does have AES and unbalanced audio inputs, so if you were still inclined to have a system to read mag stock and convert it, you could capture the audio and the scanned video via the Thunderbolt 2 connection on your computer. However, this feature for audio is not enabled on the first software and firmware release.

Michael Kammes: The unit retails at $29995 and includes a copy of Resolve Studio with a dongle to work with the scanner, and it’s just started shipping. Out of the box, it handles 35 millimeter with an additional accessory kit to handle 16 millimeter formats as well. So if you’re like me, you’re going to break out all of those student, indie and home movies and start getting them transferred; or maybe we should just go back to shooting film. What do you think?

Michael Kammes: I’m Michael Kammes of Keycode Media.

Larry Jordan: It’s time for a Buzz Flashback. Five years ago today…

J. J. Smith (archive): With this camcorder, it’s sort of the coming out for the AF100 camcorders. Apparently, it’s the world’s first professional HD camera equipped with a MOS image sensor and we’re honored to have it at GB Expo.

Larry Jordan (archive): Yes, it’s very cool.

J. J. Smith (archive): The camcorders have a sensitive… recording video and I’m told it has an imaging area almost the same as that of a 35 millimeter film.

Larry Jordan: This was a Buzz Flashback.

Larry Jordan: The AF100 camera from Panasonic changed everybody’s perception on what kind of image quality we could get from HD and I remember the excitement five years ago when they first introduced that four-thirds camera chip. The pictures that it created were amazing and suddenly we realized that we could start to get cinema looks from cameras that didn’t have a huge price associated with them.

Larry Jordan: I’ve been reflecting over the break on our interview with John Putch and some of his thoughts on directing and I always enjoy chatting with him. Nick Mattingly, the CEO of Switcher Studio, James Mathers, the President of the Digital Cinema Society and, as always, Randi Altman and Michael Kammas joined us as guests today.

Larry Jordan: There’s a lot of history in our industry and it’s all posted to our website at digitalproductionbuzz.com. Thousands of interviews all online, all available today; and remember to sign up for our free weekly show newsletter.

Larry Jordan: Talk with us on Twitter, @DPBuZZ, and Facebook at digitalproductionbuzz.com. Our theme music is composed by Nathan Dugie Turner with additional music provided by smartsound.com. Text transcripts are provided by Take 1 Transcription – visit take1.tv to learn how they can help you.

Larry Jordan: Our producer is Cirina Catania; engineering – Megan Paulos, Ed Golya, Keegan Guy, Hannah Dean, the handsome James Miller and Brianna Murphy. My name is Larry Jordan and thanks for joining us for The Digital Production Buzz.

Announcer #1: The Digital Production Buzz was brought to you by Other World Computing, providing quality hardware solutions and extensive technical support to the worldwide computer industry since 1988; and by Blackmagic Design, creating revolutionary solutions for film, post production and television.

Digital Production Buzz – November 19, 2015

Join Larry Jordan and Mike Horton as they talk with John Putch, James Mathers, and Nick Mattingly.

View Show Transcript

Watch the Full Episode

Tech Talk
With Michael Kammes
SPONSORED BY Key Code Media

Buzz on YouTubeTranscript

Listen to the Full Episode


Buzz on iTunesTranscript

Guests this Week

John Putch
John Putch, Director / Writer / Producer
John Putch has directed television series like Ugly Betty, Cougar Town, and Scrubs, as well as feature films like Route 30, Three. Tonight, he shares his secrets on directing and the differences between directing film and TV.
James Mathers
James Mathers, President, Co-Founder, Digital Cinema Society
James Mathers is the president of the Digital Cinema Society and a veteran cinematographer. Tonight we talk about creating the best editing workflow for 4K media, and whether 8K is even worth considering.
Nick Mattingly
Nick Mattingly, CEO, Co-Founder, Switcher Studio
Nick Mattingly‘s “Switcher Studio” is an iOS app that enables anyone with an iOS device, and an Internet connection, to capture and deliver multicam events to online audiences. Now, with the new “Director Mode” feature, it can record broadcast quality HD media that meets professional broadcasting standards. Tonight, Nick explains how it all works.

Transcript: Digital Production Buzz – November 12, 2015

Digital Production Buzz

November 12, 2015

[Transcripts provided by Take 1 Transcription]

(Click here to listen to this show.)

HOSTS
Larry Jordan
Mike Horton

SEGMENTS
Tech Talk with Larry Jordan
BuZZ Flashback: Howie Schwartz

GUESTS
Chris Haeffner, Product Development & Integration Specialist, OWC
Walter Biscardi, Owner, Biscardi Creative Media
Scott Sorensen, Director of Photography, Mythbusters
===

Larry Jordan:  Storage is the most critical element of media production, and storage technology is changing daily.  Tonight, on The Buzz, Chris Haeffner specializes in storage fro OWC, and he shares his insight on the future of storage technology.

Larry Jordan: Next, Walter Biscardi is legendary in our industry, and the founder of Biscardi Creative Media.  Tonight, he explains why Atlanta is such a Mecca for media.

Larry Jordan: Next, it’s time to bust a few myths.  Scott Sorensen has been the Director of Photography for MythBusters for the last nine years.  Tonight, we go behind the scenes to discover the production gear he used to create such memorable programs.

Larry Jordan:  All this, plus Tech Talk, a Buzz flashback and Randy Altman’s perspective on the news.  The Buzz starts now!

Announcer #1: Tonight’s Digital Production Buzz is brought to you by Other World Computing at macsales.com; and by Blackmagic Design at blackmagicdesign.com.

Announcer #2: Since the dawn of digital filmmaking… Authoritative…one show serves a worldwide network of media professionals… Current…uniting industry experts… Production…filmmakers… Post production…and content creators around the planet. Distribution. From the media capital of the world in Los Angeles, California, The Digital Production Buzz goes live now. From the media capital of the world in Los Angeles, California, The Digital Production Buzz goes live now.

Larry Jordan: And welcome to The Digital Production Buzz, the the world’s longest running podcast for creative content producers covering media production, post production and marketing around the world.  Mike Horton has the night off.

Larry Jordan: Yesterday, as you’ll learn from Randi Altman in a few minutes, HP announced several high performance mobile laptops.  A striking part of their announcement for me was that Thunderbolt 3 will be built into this next generation of workstations, shipping in December.  Thunderbolt 3 is significant for two reasons.  First, its speed and, second, it’s connector.  The initial release of Thunderbolt, Thunderbolt 1 supported a data transfer rate of 1.1 gigabytes per second, while Thunderbolt 2 supported up to 2.2 gigabytes per second though, in practical terms, the speed was limited to about 1.3 gigabytes a second.  Because Thunderbolt supports both data and displays in the same protocol, there were challenges with Thunderbolt 2 for displays, since most editors don’t need the fastest speeds that Thunderbolt 2 can provide.  However, Thunderbolt 2 was not fast enough to support external 4K or 5K monitors.

Larry Jordan: Now, we have Thunderbolt 3, which supports up to 4.4 gigabytes per second, which is fast enough for two 4K displays.  This is four times faster than USB 3.1, but the real news is the connector.  Thunderbolt 3 removes the need for a mini display port adapter, instead it uses a USB C connecter, which provides both power and data.  Now, this soon to be ubiquitous connecter, offers the possibility of Thunderbolt to move out of the rarified air exclusive to high performance workstations, into the much broader market that USB offers.  Plus, USB C connecters are a fraction of the price of Thunderbolt.  Apple now provides USB C connecters on their latest MacBook Air, but hasn’t announced any immediate plans for supporting Thunderbolt 3.

Larry Jordan: Also, I want to remind you to subscribe to our free weekly show newsletter at digitalproductionbuzz.com.  Every issue, every week, gives you an inside look at The Buzz and the industry and every issue is free.  I’ll be right back after Randi Altman with Chris Haeffner.

Larry Jordan: This is Randi Altman’s Perspective.

Larry Jordan: Randi Altman has been writing and reporting in our industry for more than 20 years. She is the editor-in- chief at her own website at postperspective.com, and we were able to track her down on the streets of New York.  Hello, Randi, welcome back!

Randi Altman: Hi Larry, good to back.

Larry Jordan: We missed you last week.  I hope you had a good time and, in fact, it’s about that good time that I want to ask.  What have you been up to recently?

Randi Altman: This week I spent in New York.  There’s been a few different things going on.  I spent my first two days at an HP launch event, where they introduced a whole new line of mobile workstations, the ZBook line, and they’re faster, stronger, thinner, lighter, about 4.5 pounds typically, and they are built for our industry.  They’re built to run editing software and let people work wherever they want to work.

Larry Jordan: Randi, PCs in the past have been pretty weak on style, has HP picked the style points?

Randi Altman: Absolutely.  The systems look much more slick than they had.  Again, they’re thinner and lighter, so that makes it easier to work with.  A couple of weeks ago, Dell also introduced a new mobile workstation that, I believe, is under four pounds, and it’s very thin, very light, powerful as well.  So they’re not giving any of our post professionals an excuse to work at the office.  You can work anywhere, anytime, and still get the power that you need to run the software.

Larry Jordan: You know, Randi, thinking about the new workstations that HP and Dell announced struck me in contrast to what Tim Cook was saying, which is that the new iPad Pro is all the PC most people will ever need.  Are you seeing a dichotomy there?

Randi Altman: Absolutely.  I do see that that is the way that they want to go, and they want people to be working on tablets and through the Cloud, but right now people are embracing these mobile workstations that are very, very powerful, and you know that Dell and HP are very happy that Tim Cook did mention that, because they’re looking forward to getting some more of that market.  If it does happen, it’s not going to happen overnight.  I understand that’s their goal, but it’s a big wait and see right now.

Larry Jordan: Turning our attention to software or anything else in the industry, what’s caught your attention this week?

Randi Altman: Well, last week Autodesk announced a Flame software version, and also some new subscription models for the company, and I think this is a long time coming.  I think it’s what users have been asking for and they finally get their wish.  So now, to have a Flame you don’t have to be tied to a turnkey system through Autodesk, you can just buy the software and its subscription model.  So you could buy a subscription for a year, and I think it’s 500 a month for Flame, and it’s a little bit more if you do it month to month.  But I’ve been noticing on some forums that people are excited.  They can finally work on the Flame, and it’s going to open the software up to a lot of people, and I think it’s the right time because I think people were looking for alternative ways to do that kind of work, and now the subscription model allows them to get their hands on software that they couldn’t have afforded in the past.

Larry Jordan: Anything else before we leave you this week?  What else has caught your eye?

Randi Altman: Well, I actually just got to the CCW show, which has now been rebranded NAB New York.  So I’m eager to go down and take a look at what’s being shown, but that’s news as well, is that now NAB has a show in New York.

Larry Jordan: And we also look forward to the NAB show coming up in Las Vegas in a few months.  Randi, thanks for joining us today.  Randi’s website is postperspective.com, and we look forward to talking to you next week.

Randi Altman: Thanks, Larry.

Larry Jordan: To read more from Randi Altman, visit postperspective.com.

Larry Jordan: Still to come on The Buzz …

Larry Jordan: When you’re working with media one thing is essential: your computer needs peak performance.  However, when it comes to upgrading your Mac, there are so many different options to choose from that the process can be confusing. That’s why Other World Computing carries the best upgrades that let your computer performance and storage grow as your needs grow.

Larry Jordan: Since 1988, OWC has become one of the most trusted names in quality hardware and comprehensive support to the worldwide computer industry. With an extensive online catalog of Mac, iPhone and iPad enhancement products, as well as a dedicated team of knowledgeable experts providing first rate tech support, OWC has everything you need to take your current system to the next level. Whether you need to maximize your system’s memory, add blazing speed or enhance reliability, look no further than the friendly experts at OWC. Learn more by visiting macsales.com today.

Larry Jordan: Chris Haeffner is a mass storage specialist in product development and integration at OWC.  He’s been with the company for 12 years, and was the driving force behind their brand new Jupiter storage product line.  Hello, Chris, welcome!

Chris Haeffner: Hello!

Larry Jordan: It’s good to have you with us today.  Thanks for taking time out of your day to join us.

Chris Haeffner: Thank you.

Larry Jordan: Chris, what first got you interested in storage technology?

Chris Haeffner: Well, I like to fancy myself a little bit of a geek, so I’ve always been interested in anything that had to do with computers and technology, so personally that’s how I got involved in this whole arena.

Larry Jordan: Well, there’s nothing like being a geek to get your interest!  I was thinking, your title is Specialist in Product Development and Integration, which sounds really impressive, but what does that mean in English?

Chris Haeffner: Yes, it’s kind of a … title.  It means that when I develop these products I’m always looking to make sure that they’re integrated with customer workflows, with other pieces that are the product puzzle, so to speak.  We’re not designing the product just to tackle one specific task, we’re designing a product that will be adaptable for what you need it to be, as much as possible. I mean if it’s just a piece of the bigger puzzle, that’s great too.  So we’re trying to build products that really integrate on many different levels with the workflow and our entire product line.

Larry Jordan: Well, with the possible exception of camera technology, I can’t think of anything that’s changing faster than storage technology, and it’s going in multiple directions at the same time.  What technology and storage is currently driving the market?  Is it still spinning media, or are we trying to find the way to make SSDs affordable?  What’s driving us right now?

Chris Haeffner: I do think solid state definitely has a big impact right now.  I’m not going to count spinning hard drives out of the mix, though.  I think they are still part of the bigger puzzle driving the storage.  The video market and the storage market really kind of walk hand in hand.  They both feed off each other, and we still have a lot of capacity with standard spinning hard drive media at a lower cost than we do with some solid state technology right now.  So they really are still both very important.

Larry Jordan: So tell us about the new product line that you were involved with, that I was reading about on your website.  It’s called Jupiter.  What’s this?

Chris Haeffner: We have Jupiter Callisto and Jupiter Kore.  Callisto is a unified storage appliance, and the fancy word means that it can do both NAS and SAN if you want it to.  So it’s a flexible system.  Most people go the NAS route, it’s a little bit easier.  So we’re talking about an SMB protocol, AFP protocol, NFS networking protocols.  Jupiter Kore is a JBOD mini SAS expander system, really high performance.  You can use that as a standalone storage system, so you attach it to a RAID card or a Thunderbolt RAID adapter, mini-SAS RAID adapter attached to your computer, and you can have extremely fast and very large storage.

Chris Haeffner: The Callisto is really good.  It’s the bigger piece.  It’s expandable.  A lot of cool features baked in there.

Larry Jordan: Well, I was reading on the website that these devices can be either Network Attached Storage, NAS, or Storage Area Network, a SAN.  What’s the difference between the two?

Chris Haeffner: It’s a good question.  It essentially boils down to file level versus block level.  When you have the Callisto set up to do a SAN, you’re basically saying okay, take this storage that I traded and project it out as an iSCSI target, in this case.  So it’s basically saying here I am, I’m a block level device, just like a hard drive would be when you put it into your machine, whereas NAS will be more of a file level approach, so that you’re saying here are these files that you can add access to.

Larry Jordan:  Is there a difference in performance, or do end users see a difference as they’re using a NAS versus a SAN?

Chris Haeffner: Performance is pretty darn good with both of them.  Callisto has onboard  ten gigabit Ethernet ports, 10GBASE-T ports, so they have backwards compatibility with Gigabit Ethernet.  Both methods will completely saturate that plus more.  You know, there are certain applications where you do want block level, where it’s just going to be a little bit more efficient.  They can … databases, internet … that category, but for a lot of scenarios, the NAS method is perfectly fine and more than acceptable, more than needed.

Larry Jordan: Well, I was just thinking in terms of Final Cut X.  Final Cut X only supports network storage when it’s formatted as an Xsan, as opposed to other storage area network environments.  Do you emulate or can we run Xsan on these devices?

Chris Haeffner: Yes, you can.  You need iSCSI initiator software, which we do sell, and a Mac to initiate to the projected out iSCSI targets.  I’m trying to keep this simple, but with the software it will then present the LUNS to the Mac operating system that it then can be used with Xsan.

Larry Jordan: I’ve just thinking, we’ve got a variety of other RAIDs from OWC.  Thunderbay is probably the well known of the group.  What makes these different from the Thunderbay RAIDs that OWC already sells?

Chris Haeffner: That is a very good question.  With Callisto we’re talking massive storage.  When we were looking at developing the Callisto product, we wanted it to use technology and use a file system that was fundamentally meant to be expanded and expanded and expanded.  ZFS is what we actually used for the back end of this.  We do have plans to gradually roll in different features of software, which is what we actually pair with the Thunderbay system.  So, again, talking about the integration, we’re really trying to make sure that we can hit different pieces of the puzzle and tie them all together.  But yes, with the ZFS it gives us is an enterprise next generation file system, so to speak.  It allows us to expand beyond belief.  I think we originally set it for a … but it’s almost infinitely expandable, not that I’d recommend that.  There’s always a practical limit in there, but ZFS is the storage backend in Callisto.  It was really designed to allow you to easily expand as you need to and as you grow.

Larry Jordan: With both devices, one of them has a mini-SAS attachment, which means we’ve got to have a fibre channel go into all of the different rooms at our editing suite, and the other is 10Gb Ethernet.  For people that are Ethernet wired, as opposed to fibre wired, what cabling do we need to be able to run the Ethernet device into an edit suite?

Chris Haeffner: So we have 10Gbase-t ports built into Callisto as the two default connections on there.  We can add in optical based 10Gb Ethernet ports as well.  But with 10GBASE-E, you use standard CAT6A, CAT7 cables, so a lot of times places already have that built into the walls.  So, one of the reasons we chose those ports is because we wanted to have that backwards compatibility with Gigabit Ethernet, but allowing us to get a 10 gig switch into the mix and take … at the 10 Gb Ethernet speeds without having to upgrade your entire infrastructure.

Larry Jordan: What happens if we’ve only got CAT5 or CAT5E?  Does that mean the systems don’t work or they just don’t work as fast?

Chris Haeffner: They can work, definitely not recommended.  There’s not enough shielding with those rated cables.  You can actually do CAT6 cables, which are pretty common out there.  Officially it’s supported up to 55 meters.  With CAT6A and CAT7, you can go almost double that.  So it does boil down to interference, crosstalk in a lot of that stuff.

Larry Jordan: No question.  I’m just thinking there are a lot of shops out there that are not yet wired for fibre, and not yet wired for CAT6 or 7, and I’m just trying to get a sense of whether they should even consider this hardware or not.

Chris Haeffner: Yes.  You know, because of the 10GBASE-E, they can use it perfectly fine as Gigabit, and with a switch you can set it to be only communicating a Gigabit, so really it is about getting this very robust system in there and you upgrade as you need to, to take advantage of the speeds, or as your budget allows you to gradually upgrade your infrastructure.  So again, we did design it with those ports on there, so that you can use it now, even if you can’t upgrade your infrastructure to get the higher performance cables in there.  You can use this system, you can use it five years from now, with the existing infrastructure you already have.

Larry Jordan: What are we looking at for pricing for these two units?

Chris Haeffner: Starting just under 5,000 for an eight bay system.  That’ll be an eight bay Callisto system.  For the Kore systems, which are the mini-SAS connected systems, those are starting just a little bit over 3,000, so 3288 for an eight bay 16TB.

Larry Jordan: There’s so many different ways that we can buy storage, from standalone units directly attached to the computer, to networking devices such as this, should we make decisions solely based on price?  Or how do we decide what storage to get?

Chris Haeffner: I’m not a big fan of basing purchases just strictly on price.  You know, we take a lot of time whenever we sell a Jupiter system to talk to the customer, get an understanding of what they’re trying to do with it, what their expectations are, what they would like to see in the future for it.  You know, what they envision of what their workflow will become in the future, and we try to build a system that will let them do what they need to now, but also allow them to grow easily into what they want to become.  Price is a big part of it, and we were very competitive.  That’s another part of our mission is to give the video market a little bit of TLC and not charge them an arm and a leg just to get the performance they need from a shared storage system.  You know, there are different pieces that go into it.  Price is a big part, but the care and attention that we try to give our customers is, I think, an even bigger part.

Larry Jordan: Thank you, Chris.  Chris’s website is macsales.com.  He’s the Product Development Specialist in Storage and Integration.  Chris, thanks for joining us today.

Chris Haeffner: Thanks very much.

Larry Jordan: Still to come on The Buzz …

Larry Jordan:  The folks at Blackmagic Design keep shaking up the industry.  The new Da Vinci Resolve 12 could be all the video editor you need.  Da Vinci Resolve 12 combines professional non-linear video editing with the world’s most advanced color corrector.  So now you can edit, color correct, finish and deliver all from one system.

Larry Jordan: The brand new Blackmagic Video Assist is a high resolution professional monitor and recorder that allows you to see a full pixel 1080 image large enough so you can focus a DSLR camera accurately.  And the new URSA Mini cameras provide stunning quality with a 4.6K sensor and 15 stops of dynamic range.  Compact, lightweight and built from advanced magnesium alloy.  When it comes to state of the art technology, look first at Blackmagic Design at blackmagicdesign.com.

Larry Jordan: Walter Biscardi is the owner of Biscardi Creative Media, an Atlanta based post house and, for more than 20 years, Walter has produced and edited programming that airs on CNN, the Food Network, NBC, PBS, The Weather Channel, Univision, Georgia Public Television, the list is almost endless.  Walter, it is always good to have you back.  Welcome!

Walter Biscardi: Thank you.  The list is almost embarrassing, actually!

Larry Jordan: After 20 years, I would be very proud of that list.  That’s a lot of work and a lot of effort.  That’s a good news read, not a bad news.

Walter Biscardi: Thank you, I appreciate it.

Larry Jordan: I was reading on your website that your company says that, “We’re the people who make video production easy for you.”  I was thinking, in this day of iPhone, video and ubiquitous YouTubers, is easy still relevant?

Walter Biscardi: Well yes, I think so.  I mean there’s very much a black art mystery and “How do you guys do this stuff and make it look good?”  I mean just shooting a video with an iPhone or whatever, yes, anybody can do that, and anybody can make a really fun cat video or anything like that, but when it comes to a client coming in the door and saying “I need a video,” they don’t just mean I need a video.  They mean I need a message, I need a marketing hook, I need a training video.  I need something that is going to satisfy both what I need and what my boss is telling me that we need, and that’s not always simple.  What I get sometimes is clients coming in saying that they’ve been scared off on the video production process in the past, because the companies come in and they just start talking technical jargon and they start throwing around terms, and all these camera angles and this that and the other, and they get scared that they don’t understand it.  My whole philosophy is I just come and talk plain English.  You don’t need to know all the technical wizardry that goes on behind the scenes.  Who cares?  I’m just here to find out what exactly is your need, what’s the end game we need to get to, and we’ll get you there.  We’re not even going to concern you with all the technical yatter-yatter-hatter that makes it happen.  Who cares?

Larry Jordan: Well, beside the fact that you and I care deeply about all the technical yatter-yatter, it sounds to me like easy is another word for we take the fear away, that they don’t have to be afraid that they don’t know how all this magic works.

Walter Biscardi: Exactly.  One of the things I really enjoy is educating the clients on what it takes.  We got the best compliment in the world.  We just finished recently a new educational programme for the Gwinnett County Schools here in Georgia.  They’re one of, I think, the ten largest school districts in the United States, 175,000 kids.  The idea was to kind of sort of reboot Bill Nye, Science Guy, but with very specific lessons just for the schools.  On the fifth day of shooting, after six months of prep and everything else, my client said “I had no idea how much went into just doing this.”  And that was the best compliment she could have possibly given us.  She was with us all five days.  We shot 127 scenes in five days in four locations, and she was floored at how seamless everything went, and yet she knew nothing about what was going to happen when we actually showed up.  She was doing script approval, she was looking at my props that I was making, this, that and the other, but she had no idea what was going to happen when we actually showed up, and we made it fun for her, she really enjoyed the five days,  and that to me is the epitome of video production made easy.  Brought in a crew, did the scripts, shot three videos, 45 minutes’ worth of finished content and she just said, “I had no idea what went into this, but this was fun.”

Larry Jordan: That is fun.  You know, I was thinking you are not located in LA.  I checked the map, and you’re not located in New York.

Walter Biscardi: No!  No?

Larry Jordan: Is there any media in Atlanta anymore?

Walter Biscardi: What, you mean television media? 

Larry Jordan: Yes.

Walter Biscardi:  Well, obviously we’re one of the film capitals of the United States now, thanks to the tax credits.  In fact, there was just an article recently and they were talking about crew here.  They’re scrambling to educate new crew, so they can actually do the work!  Yes, you know, it’s funny because post production is not a part of that credit, so I had not been affected so much in that area, but yes, it’s still here.  Gosh, you can’t drive two miles without tripping over a movie set these days.  It’s funny, it’s really funny.  And you’ll see like 20 signs going down a road.  Of course they’re all code names, just pointing in every which direction.  You’re like seriously?  Don’t you guys like run into each other on the street somewhere?  If you want to be in crew on the set, I mean I got to say man, Atlanta and Georgia is hopping right now.  It’s stupid crazy right now.

Larry Jordan: Do you find, with your company, you’re doing more production or more post?

Walter Biscardi: We used to do all post, and now that everybody and their brother can get a laptop and get Final Cut, Resolve, Premier Pro, you know, we have definitely turned into more of a full turnkey production house.  I would say when I started the company back in 2001, I don’t even think we did a production until like 2003, 2004, and now it’s probably you know, 75 percent of our business is all turnkey.

Larry Jordan: So let’s put your guru and industry wizard hat on, which you are known for.  What production trends are you seeing that have caught your attention?

Walter Biscardi: Oh wow!  You know, cheaper, faster, better, obviously.  That is coming quickly, or it has been around.  I mean we keep talking about the kids, the kids, the kids, but I got to say the kids are good these days.  I work with a local high school, and I’ve actually hired one of the recent graduates to come in and edit as she’s so good at editing because she’s already been doing it for five years.  You know, go figure.  So the younger kids coming up are so much more advanced at the level that they’re coming out of high school and college than we ever were.  I graduated back in 1989/90, so you know, it cost $2 million to get an edit suite, so if you wanted to edit you had to work for somebody else.  But now you actually don’t.  A big trend I see is just people hanging their own shingles outside their homes and saying I’m a producer and I’m an editor, and so you’re competing with a much larger pool if you want to go it alone.

Walter Biscardi: On the production side, I mean 4K is certainly here to stay, and it’s gotten cheaper and easier to shoot, but I don’t see a lot of people paying much attention to storage, and not just the amount of storage, but having the right kind of storage to play back your media faster, and everybody’s complaining that well, my system doesn’t work anymore and it used to.  I say well yes, it used to, but now you got a lot more data, and you’ve got to figure out archives.

Larry Jordan: 4K is always about storage.  The computer can handle it, but the storage is a big issue.  Before we go further in that direction, I just realised you’ve got a special event coming up on Saturday, and you’ve stolen our producer, which I haven’t forgiven you for.  Tell me what’s going on.

Walter Biscardi: We are having the Atlanta Creative Ball.  It’s the final event of the Atlanta Cutters a professional user group here in Atlanta, and we always say thank you to SF Cutters for letting us borrow the name.  We’re going to be talking content, content, content.  The push to deliver as much digital content as quickly as possible across the digital universe.  So yes, we’ve got Cirina Catania coming in.  We’ve got Dan Dome coming down from Late Night with Seth Myers.  We’ve got Jonathan Tortora, who is the Senior Producer, Digital Content at CNN, we just helped launch a great big story, and we’ve got Sean and Stefani Mullen coming down, who launched Rampant Media Design Tools, and I will be moderating.  We’ll be talking about how everything has changed in the past couple of years, especially of what our job titles are, what kind of content we have to get out there, and then even for people like myself, I’m now moving to be more of a content creator and starting up a new digital network.  You know, the opportunity is now there for us to do anything, so it’s going to be two hours of fun.  We’ve got a huge raffle giving away a Blackmagic URSA Mini.  We’re giving away a Micro Cinema camera, FSI’s got some monitors in there.  I don’t know, I think 30 or 40 raffle items in there now, so.  yes, come on down!  Saturday night, go to atlantacutters.com and all the information is there on how to get your ticket.  Come on down, Saturday night at seven o’clock.

Larry Jordan: Is there still room for mere mortals to attend, or are you sold out?

Walter Biscardi: Plenty of room for mere mortals.  Well, I won’t say plenty of room; we’ve actually had a run on tickets!  So yes, there is still room to come down, and I highly recommend it, because it is our last event of the year and if you want to network in Atlanta with other creatives, this is definitely the place to do it.

Larry Jordan: I want to come back to one quick thing.  Are you finding business is still strong, or are you getting eaten up by all the people who can do it in their basements?

Walter Biscardi: It goes back and forth.  You know, working in your basement isn’t bad if you know what you’re doing!  I mean I’ve done it.  But it goes back and forth.  The trend is boy, I really, really need it cheap and it’s like well, that person didn’t really work out, so let me try to find somebody a little bit more experience.  A lot of people are walking the line between I need somebody with experience but yet I still got a budget, and that person might be out of my reach.  You know, we’re building up our own camera package and things like that, so we can help the clients with their budget and we don’t have to bring in, you know, a crew and all that.

Larry Jordan: Walter, thank you for joining us.  I could talk with your for another half hour.

Walter Biscardi: Delighted.

Larry Jordan: It’s biscardiacreative.com.  Walter Biscardi is the founder.  Walter, thanks for joining, I’ll see you soon.

Larry Jordan: Still to come on The Buzz …

Larry Jordan: I’ve got a ton of brand new training videos showcasing all the new features in Final Cut Pro 10.2, and they’re all available today.  In fact, we’ve updated our entire Final Cut training for this release.  We added more than 70 new movies, covering every major and minor new feature in the software.  Then I figured as long as I was recording, I added new techniques and new ways of working that I’ve discovered and written about in my newsletter over the years.  We’ve updated our workflow and editing training with 31 new movies, and effects with 41 new movies.  This makes our Final Cut training the most comprehensive, most up to date and most affordable to way everything about this amazing software.  It’s quick, it’s easy and it’s complete.  I’m proud of all of my training, and especially proud of this one.  Get your copy today in our store at larryjordan.com or, even better, become a member of our video training library and get access to all of our training for one low monthly price.  Both are incredible value.  Thanks.

Larry Jordan: Welcome to Tech Talk, sponsored by Key Code Media.

Larry Jordan: It’s called the multiband compressor.  Now there’s two, ignore anything that’s got legacy after it, that’s for an older version, I just want to work on the new version.

Larry Jordan: Grab it and drag it on top of a clip.  What the multiband compressor does is this.  Notice that I’ve selected the clip.  Notice in the Effect Control, click on Edit and oh my goodness, just this is just out of control!  What do all these controls do?  And the good news is, you can ignore all of them, because there’s a pre-set that we can take advantage of.  What this filter is doing is it’s amplifying the softest passages of a piece of voice, and not amplifying the loud passages, and it’s doing it, breaking it down into four frequency bands.

Larry Jordan: If we look here, on the left hand side, this is frequencies below human speech, low range human speech, high end human speech and frequencies above human speech.  So really we’re tweaking these two.  Now, remember low frequencies are your vowels.  This gives your voice its richness and its warmth.  High frequency sounds are your consonants.  This provides a voice its diction.  So what we’re doing is we’re amplifying the low frequency a different amount than the high frequency, and the setting you want to use is broadcast.

Larry Jordan: When you open this up, change to any other setting, I don’t care what it is, and then go back to broadcast, and it resets the filter so all the broadcast settings are set.  This is a wonderful default setting for human speech, men or women, makes no difference.  What it’s doing is it’s amplifying the softer passages more than the louder passages and, at the same time, it’s setting a limit.

Larry Jordan: Look down at here.  See where this margin category is?  If you have a voice, dialogue, a narrator, and it’s the only piece of audio in your project, set this number, the margin, to negative three.

Larry Jordan: If this voice is part of a mix, where you’ve got dialogue and sound effects and music, set this number to negative 4.5.

Larry Jordan: I’m going to set this to negative 3 because I’ve only got this one audio in here.  What you’ve told the system to do is to amplify the clip, but at no time should any portion of the clip ever exceed negative three dB. Whatever the setting is in the margin, that’s the loudest that part of the clip will ever be.

Larry Jordan: See, what’s happening is this.  As the clip passes through time, let’s say that this instant here is negative 20, and I apply, say, 15 dB of gain to it, it goes from negative 20 to negative 5.  I’ve taken the soft passage and made it louder.

Larry Jordan: The next one is negative 18.  I apply 15 dB of gain to it, it goes from negative 18 to negative three, no problem.  But the next one is negative 15.  I apply 15 dB of gain, but it hits that negative three limit above which it can’t go.  The rest of that amplification gets thrown away.  So the louder passages are always limited to whatever you set in the margin setting, in this case negative three, and the softer passages get full amplification.  This means that the whole clip has the perception of being louder.  This is the basis of both the multiband compressor and the limiter filter.  We’ll see the limiter a little bit later.

Larry Jordan: So listen to the difference.  Let’s just close this clip here.  So let’s press this.  Let’s bypass it, so we don’t hear what this sounds like, and listen … “This is microphone one.  One of our key audio challenges is getting …”  Okay, and now let’s turn it on.  “This is microphone one.  One of our key audio challenges is getting the same talent recorded on different days, using different mics, to sound the same.”

Larry Jordan: Let’s just take a different clip here, and let’s go this one.  I’m just going to drag it over to there.  This is a two channel clip.  I’m going to select both channels, and apply the multiband compressor to both.  Notice that it’s got an on effect track one and effect track two.  I’ll set this to broadcast.  I’ve got to switch off it and then switch back to get all the settings to be correct, and set the margin, that’s the only one that we adjust, to negative three.  Off broadcast, and then back to broadcast.  Set the margin to negative three, because it’s the only things that are going on at this time, and now play it.

Larry Jordan: This is with it turned off.  “Alright, um, we are here at the … Booth, and I’m here with …  There are no words in the industry.”  Alright, not great.  Let’s just turn our compressor on.  ” …launched at NAB of 2010, and quickly garnered a couple of significant award …”             Can you hear the difference?  Without me having to make any other changes, just by applying the multiband compressor, it takes the softer dialogue and make it loud enough to be able to hear and yet guarantees that it doesn’t distort.  That’s what that margin is doing, it’s preventing any distortion by having the audio go too loud.

Larry Jordan: Scott Sorensen has been the Director of Photography for MythBusters ever since he graduated from college nine years ago.  Before that, he says, he was a fishmonger, which is clearly training for the job!  I can’t think of any other show that blows through more gear than the MythBusters.  Hello, Scott, how are you?

Scott Sorensen:   Hello, very well, how about yourself?

Larry Jordan:  We are so excited to be talking with you, because MythBusters is one of our favourite shows.  I was just thinking, nine years ago when you were in college, did you know that you wanted to be a Director of Photography?

Scott Sorensen:  No, actually, to be honest I kind of thought sound design would be my path.  I just found sound design to be really intriguing while I was in school.  But when I got hired on MythBusters, I was actually first hired nine years ago as the production assistant, like the only production assistant for the entire show, and just fell into camera pretty quickly.  After a couple of months there, the high speed camera operator left to go and work on something else, and I just filled in his role and just went from there.

Larry Jordan: So I have to ask, what was it like to work with that cast?

Scott Sorensen:  It’s a funny day for you to ask me that, because we actually just wrapped Adam and Jamie yesterday.  We had a wrap party last night, and we’re all feeling a little groggy today from it, but it’s really been phenomenal.  The way I think of it is it’s been like the best postgraduate work I could ever have hoped for.  You know, I learned so much about cinematography and television production, but then also just learning from our hosts who are very skilled people, super smart and creative, and I picked up skills just from watching them for years.  It’s been great.

Larry Jordan: Well, we are all depressed that the show is ending, because I don’t know what I would do with my life without being able to watch MythBusters, so let us pretend that the show hasn’t wrapped for the next couple of minutes.  Walk us through a typical show.  When would you know what’s in the script?  When do you start planning?  Walk us through that workflow.

Scott Sorensen: Well, our usual shooting schedule is 12 to 14 weeks on and then we’ll take a few weeks off.  So each shooting block, at the start we’ll have a planning week where the Executive Producers will sit down with the producers and camera and sound, and everyone, and we’ll kind of just hash out these stories that we’ve picked for that shooting block.  From there, producers start researching and getting into finding the crazy things that we need to acquire and destroy in some fashion.  We have that initial kind of planning week, kind of get a sense of what might be on the cards, and then we just kind of take it on a week by week basis, and just roll with whatever the test results are.  You know, we like to think that we kind of have an idea of what might happen, but we’re often surprised.

Larry Jordan: I was just going to ask, how much of each show was planned and how much of it is roll with it on the fly on set?

Scott Sorensen:  Well, there’s a basic outline that we start each episode with, but it’s all dependant on the science.  If the test goes a certain way, it might scrap the next three-quarters of the episode, and we have to just kind of roll with it and okay, well, this doesn’t work so let’s try this and, you know, it kind of evolves as we go.

Larry Jordan: It’s sort of a cross between a documentary and a reality show?

Scott Sorensen: It is.  But the nice thing about MythBusters versus some reality shows I’ve day played on, you don’t have to shoot every single thing, every single line of dialogue.  We’ve gotten really good at knowing we’re going to be building this things and we know how much we need to film and you just kind of learn like these are the big beats.  You know, we’re not trying to create some kind of tension between housemates or something, it’s more about the experiment than anything else.

Larry Jordan: I was just thinking, some of these experiments are one time only.  You can only blow something up once.  How many cameras as you covering and what cameras are you using?

Scott Sorensen: Well so our main cameras, which I do most of the filming with, is the Sony XDCAMs, the old soldier.  Then our second cameras, the majority of our cameras, we’ve been using the Blackmagic Pocket Cam for the last two years.  We’ve got about ten of them now, that we use.  We won’t use ten for every single thing, but we’ll set them up just in a variety of different shots, trying to think of every possible case of what might happen.  Because ultimately we’re there to document the experiment, and if our coverage doesn’t show what happens, if you miss this part of this test, then you’ve lost some of the result.  We’ve got the ten Blackmagics, two FF-700s, a Phantom v12.1, a NACK 4, an older high speed camera.  Honestly, we’ve had a number of GoPros in the past.  I think at our peak we maybe had 15 GoPros.  As of today, I think we’re down to maybe 6.5.

Scott Sorensen:  We actually almost killed six cameras in one shot a couple of weeks ago, but to their credit they’re not quite dead.  We’ve got a thermal camera that we will use on certain experiments.

Larry Jordan: Wait, take a breath!  I’ve already lost count.  We’re up to about 7500 cameras at the moment!

Scott Sorensen: We’re not shooting on every single camera every single day.  You know, we don’t break out the Phantom for everything.  We don’t have ten cameras going on everything, we try to be sensible so that we don’t kill the edit assistant who has to go through all the footage.

Larry Jordan: Sensible is not a word I would ever use to describe MythBusters!  Aside from that, you’re shooting about six different codecs.  Which codec do you edit, and how do you deliver dailies to editorial?

Scott Sorensen:  All our post production is done in Australia, just outside of Sydney.  The production company that makes MythBusters is Australian.  So every Friday we send a box with a couple of hard drives and maybe like a dozen or so XDCAM discs, FedEx every Friday to Sydney and they cut it all there.  In terms of codecs, the pop hits we’re shooting in ProRes 422 and the XD is just the highest bit rate we can get out of them.   The FS is pretty much the same story, AVCHD.  GoPros are MPEG.  The post production deal with a lot.  We kind of hit them from all angles with every different kind of footage and, to their credit, they can stitch it all together and make it not jarring that we’re shooting on all these different kinds of cameras.

Larry Jordan: We have a live chat going at the same time as the show, and Donna on our live chat’s asking, “With all the craziness going on, does anybody get injured in production?”

Scott Sorensen: The worst injuries that have ever occurred on the MythBusters set, and I haven’t been there for most of them, they’ve all involved safety equipment.  Mostly the blast shields, the bullet proof shields that you often see us crouch behind during an explosion or a firearms test.  Those suckers weigh like maybe 200, 250 pounds and shifting them around can be hazardous.  I think we had a broken thumb, maybe a couple of broken digits, but that’s pretty much the worst we’ve had.

Larry Jordan: Well that’s a tribute to you for paying attention to safety, so congratulations.

Scott Sorensen: Thank you.

Larry Jordan: What size crew are you working with on a typical shoot?  I know typical is a weasel word!

Scott Sorensen: Well, so the core crew is myself and my two operators, Will Nail and Duncan Clark, as well as our sound recordist, Matt Jepson.  We’ll shoot the bulk of the show with Adam and Jamie, and we’ve got our director, Steve Christiansen and Declan Marker, they kind of split duties with direction.  Then the nice thing about the show being such a small crew is we’ll pull PAs onto camera duty, have them operate the Phantom and we had a kind of an all hands on deck situation two weeks ago, where we laid waste to the … runway over about 3,000 feet of kind of a path of destruction.  I think I had every PA we had on that shoot with a camera in their hands.

Larry Jordan: As you look back on it, what’s been the most bizarrely memorable episode that you’ve shot?

Scott Sorensen:  Bizarrely memorable?  That’s an interesting question.  I would have to say the most bizarre thing I’ve ever shot was the President of the United States.  We went to the White House to start an episode, where President Obama made a request for the MythBusters to retest an old myth, and it was kind of surreal being in the White House, filming the President.  I was filming the President single, and it was strange.  It was like you’d look into the viewfinder and think okay.  It’s kind of like watching television, but then you’d open your other eye and be like ooh, okay!  I tell you that’s crazy.  That was probably the strangest for me, personally.

Larry Jordan: What are you going to miss now that the show is wrapped?

Scott Sorensen: I’m going to miss working with the crew on like a daily basis.  I know that we’re all going to stay in touch.  I think we’ll all kind of gravitate to each other here in San Francisco.  But you know, it won’t be five days a week, nine to five.  There’ll be different circumstances.

Larry Jordan: Well, I can imagine what it’s like to wrap after you’ve been on a show for as long as you have.  What are you going to be working on next?

Scott Sorensen: Next up, I don’t know.  You know, I’ve been trying to think of that for a little while now, but the last few weeks have been appropriately huge in terms of what we have coming up to end the show, and I really haven’t had a moment to focus on the next thing.  It’s just like okay, I’ve got that today, maybe tomorrow, but beyond that I don’t know.  We’ll see!

Hopefully, you know, more explosions are cool.  I’d be into that.

Larry Jordan: It’s scary to go back and shoot something that doesn’t blow up on you all the time!

Scott Sorensen: Yes.  Well, after a while you get so used to things blowing up, you know, like okay.  It’s not as startling.

Larry Jordan: Maybe not for you, but it’s still fascinating television.  If you haven’t had a chance to watch the MythBusters, go to Discovery.com/tvshows/MythBusters.  Every episode is incredible and Scott, thanks for joining us.  It’s a show I’ve loved fro years and I very much appreciate your work.

Scott Sorensen: Thank you very much, it was my pleasure.

Larry Jordan: Scott Sorensen is the Director of Photography for MythBusters, which wrapped yesterday.

Larry Jordan: It’s time for a Buzz Flashback.  Five years ago today.

Harry Schwartz (archive): “I’m the typical entrepreneur.  One of my clients leaned over and said, you’re really good, you should open your own place.  And I said would you be my first client?   They said absolutely.  They never showed up, but …  I took my Bar Mitzvah money and some money I got from a car accident that I was in, and I built the studio.  My original goal was to make musical signatures for products.”

Larry Jordan: This was a Buzz Flashback.

Larry Jordan: Harry Schwartz was legendary in the audio industry in New York.  His HSRSY just set records for the kind of music and production that it did.  It was sad to see them close a year after we spoke with him on the show.

Larry Jordan: I was reflecting on Walter Biscardi’s comments on the business in Atlanta.  It’s easy for us to lose sight of the fact that production is much more than the people in front of the camera or the producer/directors, but crew is critical, as we heard with Scott Sorensen and the work that he was doing with the MythBusters.  There’s plenty of opportunities in Atlanta, and it’s good to know that the media world is hopping down there.  I want to thank our guests for today, starting with Chris Haeffner.  He is a storage specialist at OWC, talking about the new Jupiter storage products.  Walter Biscardi, the owner of Biscardi Creative Media in Atlanta, and Scott Sorensen, the Director of Photography for MythBusters.

Larry Jordan: There’s a lot of history in our industry, and it’s all posted to our website at digitalproductionbuzz.com.  Here, you can find thousands of interviews, all online and all available to you today.  Please sign up for our free weekly show newsletter.  It comes out every Friday.  Talk with us on Twitter, @DPBuZZ, and Facebook at digitalproductionbuzz.com. Our theme music is composed by Nathan Dugie Turner, with additional music provided by smartsound.com. Text transcripts from Take 1 Transcription.  Visit take1.tv to learn how they can help you with your transcripts. Our producer is Cirina Catania, who’s currently heading to Atlanta.  Our engineering team, led Megan Paulos, included Ed Golya, Keegan Guy, Hannah Dean and James Miller.  On behalf of Mike Horton, my name is Larry Jordan, and thanks for joining us for The Digital production Buzz.

Announcer #1: The Digital Production Buzz was brought to you by Other World Computing, providing quality hardware solutions and extensive technical support to the worldwide computer industry since 1988; and by Blackmagic Design, creating revolutionary solutions for film, post production and television.

Digital Production Buzz – November 12, 2015

Join Larry Jordan and Mike Horton as they talk with Chris Haeffner, Walter Biscardi, and Scott Sorensen.

View Show Transcript

Watch the Full Episode

Tech Talk
With Larry Jordan
SPONSORED BY Key Code Media

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Guests this Week

Chris Haeffner
Chris Haeffner, Product Development & Integration Specialist, OWC
Chris Haeffner, a specialist in Product Development and Integration at OWC, is a driving force behind their expansion into SMB and enterprise level storage, most recently with the Jupiter product line. He also adapts these solutions for the consumer/mainstream markets. Storage technology is changing quickly and, tonight, Chris shares his vision for the future.
Walter Biscardi
Walter Biscardi, Owner, Biscardi Creative Media
Walter Biscardi, Jr., Founder of Biscardi Creative Media, is an accomplished video producer and storyteller based near Atlanta, Georgia. His projects span corporate, broadcast, web, documentaries and feature films. Tonight he shares his thoughts on why Atlanta is such a busy place for media.
Scott Sorensen
Scott Sorensen, Director of Photography, Mythbusters
We go behind the scenes of the “MythBusters” with Director of Photography Scott Sorensen. He’s been their DP ever since graduating from college nine years ago. Before that he says he was a fish monger. He is using ten Blackmagic Design Pocket Cinema Cameras and a myriad of other cool gear on the series. Tonight, he shows how he uses all this gear.

Transcript: Digital Production Buzz – November 5, 2015

Digital Production Buzz

November 5, 2015

[Transcripts provided by Take 1 Transcription]

(Click here to listen to this show.)

HOSTS
Larry Jordan
Mike Horton

SEGMENTS
Tech Talk with Michael Kammes
BuZZ Flashback: Patrick Inhofer

GUESTS
Evan Williams, CEO & Co-Founder, Riverview Systems Group
Ryan Neil Postas, Film Maker, Elevated Minds Entertainment
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Larry Jordan: Tonight on The Buzz, Evan Williams is the CEO and Co-founder of Riverview Systems Group, a 28 year old Silicon Valley based corporate event production company. Evan has designed more than 600 theatrical and industrial productions, including the Google/iO developers’ conference. Tonight, he shares his secrets on integrating the latest production technology with a live event.

Larry Jordan: Next, Los Angeles based filmmaker Ryan Postas works as a cinematographer, an editor, a producer and a director, frequently with music videos and always with great gear. Tonight, he gives us an in depth look from a cinematographer’s point of view at the new Canon EOS 5DS camera.

Larry Jordan: All this plus a Tech Talk from Michael Kammes and a Buzz Flashback. The Buzz starts now.

Announcer #1: Tonight’s Digital Production Buzz is brought to you by Other World Computing at macsales.com; and by Blackmagic Design at blackmagicdesign.com.

Announcer #2: Since the dawn of digital filmmaking… Authoritative…one show serves a worldwide network of media professionals… Current…uniting industry experts… Production…filmmakers… Post production…and content creators around the planet. Distribution. From the media capital of the world in Los Angeles, California, The Digital Production Buzz goes live now. From the media capital of the world in Los Angeles, California, The Digital Production Buzz goes live now.

Larry Jordan: And welcome to The Digital Production Buzz, the world’s longest running podcast for creative content producers covering media production, post production and marketing around the world. Randi Altman has the night off, but our co-host, the ever handsome Mike Horton, is with us. Hello, Mike.

Mike Horton: Hello, Larry. Nothing’s working.

Larry Jordan: Yes it is.

Mike Horton: No it isn’t. My computer’s not working. Now it’s working, ok. You know what? I’ve been fooling with this computer for the last 30 minutes trying to get the email thing working. I upgraded to El Capitan and I shouldn’t have. Seriously, I shouldn’t have done it, but I did. I just wanted to be able to talk about it.

Larry Jordan: I was just thinking, Apple has just released in the last day or so the latest update to El Capitan and, within a day of that, released the latest beta version of the next release of El Capitan.

Mike Horton: Seriously?

Larry Jordan: Seriously. So my question is do you think technology is changing so quickly that many media folks are hesitating to buy new gear, simply because whatever they buy is going to be obsolete?

Mike Horton: Isn’t that Apple’s way, planned obsolescence?

Larry Jordan: Well, it’s not just Apple, it’s any tech company.

Mike Horton: That’s true.

Larry Jordan: But I was just reflecting on the number of emails that I’m getting. People are trying to figure out what to do and whatever they do they feel like they’re getting yesterday’s product when they buy it.

Mike Horton: Here’s a good answer for you. My wife uses an iMac and it is a 2006.

Larry Jordan: So the egg shape?

Mike Horton: No, it’s a flat panel.

Larry Jordan: I wasn’t sure how old we were talking.

Mike Horton: It looks like an iMac and she’s running El Capitan on it and it runs fine for what she does. She does a lot of text work and a little bit of graphics and it runs fine. It runs at four gigabytes of RAM, doesn’t really need any more than that. It should probably last a couple more years. That’s, what, 12 years for a computer?

Larry Jordan: That’s not bad, yes. And then there’s you and me, who…

Mike Horton: Then this is a 2012 and it’s driving me frigging crazy. I swear to God, I’m going to switch to PCs. But then you read about PCs, they’re in the hospital more than the Macs are, so I don’t know.

Larry Jordan: So what you do want to know is to find out what the latest is that’s happening in our industry.

Mike Horton: Yes, talk to Larry.

Larry Jordan: Just sign up for our free weekly show newsletter at digitalproductionbuzz.com. Get tons of quick links to all the different segments of the show, plus information on the industry. The newsletter is free and we release a new issue every Friday.

Mike Horton: And don’t upgrade to El Capitan.

Larry Jordan: Mike and I will be back with Evan Williams right after this.

Larry Jordan: When you’re working with media, one thing is essential – your computer needs peak performance. However, when it comes to upgrading your Mac, there are so many different options to choose from that the process can be confusing. That’s why Other World Computing carries the best upgrades that let your computer performance and storage grow as your needs grow.

Larry Jordan: Since 1988, OWC has become one of the most trusted names in quality hardware and comprehensive support to the worldwide computer industry. With an extensive online catalog of Mac, iPhone and iPad enhancement products, as well as a dedicated team of knowledgeable experts providing first rate tech support, OWC has everything you need to take your current system to the next level. Whether you need to maximize your system’s memory, add blazing speed or enhance reliability, look no further than the friendly experts at OWC. Learn more by visiting macsales.com today.

Larry Jordan: Evan Williams is the CEO and Co-founder of Riverview Systems Group Inc, the 28 year old Silicon Valley based corporate event production company. Evan holds a Masters degree in lighting design and theater technology. In addition, he’s a member of IATSE and has held faculty and staff positions at Indiana University and San Jose State University. He has designed over 600 theatrical and industrial productions, though none of them Supermeets, and for the past seven years served as the Technical Producer for the Google/iO developers’ conference. Hello, Evan, welcome.

Evan Williams: Thank you very much.

Larry Jordan: Just reading your resume, Evan, makes me feel tired. What first got you hooked into production?

Evan Williams: I’m going to have to blame my family for that. My mom was a… for Honolulu Opera and in addition to working for NSA my father was a director and an actor in TV and theater when I was growing up, so I kind of got sucked in early.

Larry Jordan: Yes, you didn’t stand a chance, did you?

Evan Williams: No, certainly not.

Larry Jordan: I was looking at your website and your bio and realized that you both teach production and produce events. Which do you enjoy doing the most?

Evan Williams: I think I teach my 50 some people and they teach me every day. I haven’t done any formal classroom teaching in a number of years because I frankly just haven’t had the time, but live events have been part of my blood since I was in my single digits, so I would have to say live events.

Larry Jordan: The website for your company is riverview.com and if you get a chance to visit, you’re going to discover some amazing events, one of which is the Google/iO developer conference and I want to spend a little bit of time talking about that because I was watching the open to the 2015 Google/iO developer conference and it featured what looked like about a 200 to 270 degree surround video screen with three dimensional video animation on the screen, and I suddenly realized that this was far more than just a couple of guys on stage talking. It had morphed into spectacle and visual effects. Is that the driving force in production today?

Evan Williams: I would have to say for the most part it really is and we’re challenged with doing it for 4,000 people in a room and creating an atmosphere that we can translate to the web as well. You had 3500 people in the room there, but you have hundreds of thousands of people watching it and you need to be able to, via multi camera set ups and so on, take that to people who are watching on their laptops, on their tablets, on their phones. Whether it’s 150 people or 3500 people, it’s not just what’s in the room so you need to try to translate the spectacle and I appreciate your comment, because it looks like we made that work.

Mike Horton: Yes.

Larry Jordan: Yes, I’m still recovering from the shock of looking at that animation, which I’m going to talk about more in a minute. But I was just thinking, you’ve got a live audience, you’re doing live theater, but you also have a worldwide audience tuning in on the web, so you’re doing live television and there are always tradeoffs. Talent blocking alone is totally different from theater and television, so which group wins?

Evan Williams: Well, everybody has to win. At least, that’s what the end user experience wants to be, that’s what we are challenged with. Every year at IL and, of course, you do something like what you just saw and then we’re waiting to find out what next year might bring. What you don’t see when you’re watching the spectacle is that we almost literally have a cable TV station backstage there because there are always four wide streams leaving the building, so besides that keynote there are up to 12 rooms running at any one time after the keynote that are randomly streamed, depending on the programming, and there are additional commercials.

Evan Williams: When you’re attending iO remotely, you have a feeling like you’re there, and from what we’ve developed over the last couple of years, we’ve been able to do that pretty successfully from the feedback that we’ve had from the client and the feedback that we’ve received from unsolicited people who have told us what a fantastic job it was, they weren’t able to attend and so on.

Mike Horton: How does this work? Do you get something from the client saying, “This is what we want, make it happen”?

Evan Williams: A lot of times that’s true. We do a lot of work for producing organizations as well as doing the soup to nuts production on our own. In this particular case – and we’ve done this since the inception of the developers’ conference with Google – we work with a company called Group X that’s also based in California. I work with them really closely for six to eight months before the event to put a fine point on what it is that the client’s focus is, and sometimes that’s a moving target.

Evan Williams: Google iO is typically a program where there are new products or software updates expected, but nobody often knows what exactly those are going to be until late in the game, so we support a vision and that’s what we’re here for, to take somebody’s vision and realize it.

Mike Horton: So this is very collaborative, it isn’t just necessarily doing what they want and that’s it.

Evan Williams: No, it’s very collaborative and you never know when someone’s going to call from within that alphabet organization and say, “I’ve never talked to you before but I was referred to you and we’re with this advanced technology group and you’ve probably never seen this before and we wonder if this is possible,” whatever that may happen to be. That’s what we thrive on.

Mike Horton: And you always say, “Yes, yes it is possible.”

Evan Williams: Well, sometimes we aren’t sure.

Mike Horton: But you always say yes.

Evan Williams: Well, sure, but you’re also working with people who are the smartest people in their business. In this particular instance, it’s film and digital video and they’re saying, “We’ve just developed this and we’re about to launch it and no-one’s ever seen it before but we want a live audience to experience three times 4K, complete 360 surround of a Justin Lin trailer. How are we going to do that? Can we do that?” Well, it ended up being 32 projectors and… double wide 4K codecs that we hadn’t used before and ultimately it was a huge success, but that’s how we learn and how we push the envelope.

Larry Jordan: One of the challenges you’ve got is to create enough of a spectacle that people want to be wowed, at least at the very beginning, but you’re working with talent who aren’t performers, who are at best geeks. How do you get that whole wow factor when you’ve got limited talent in your talent?

Evan Williams: Some of the time we’re very fortunate to have people who can command an audience and a lot of times, as you say, they’re engineers. We do a lot of rehearsing, whether it’s this particular program or not, we have quite a large facility and we’ve hosted week long rehearsal sessions with mock-ups of something like you saw when you were reviewing that keynote, so that pre-programming can be done, people can run through scripts, make changes, rehearse the demonstrations, which is a big part of an event like that, to try to take any of the guesswork out of it.

Evan Williams: We’re limited with the amount of time – streaming time is expensive, especially 1080p, and so you don’t want to run half an hour over and you have a schedule to hang onto, so we do our best to coach as much as possible.

Larry Jordan: Has technology changed the stage demos, the stage presentation more? Or has technology change the back end, which is the live streaming?

Evan Williams: I think that the ubiquity of handheld devices, whether they’re tablets or phones, is it’s a chicken and egg thing. We wouldn’t have the devices that we have if we didn’t have the efficiency of the streaming and one thing leads to another, I guess, if you will. One of the most challenging components of that conference is dealing with demo devices. We have been fortunate to have had reviews in the past where whatever tech website was attending… never in the history of that developers’ conference done anything but live demos, which is very dangerous with new software.

Evan Williams: But we have as many as 50 live devices in that two hour session, because you have to account for backups, you have to account for different ways of projecting an image if for some reason, for example, one of the devices locks up, and that’s probably one of the biggest technological challenges. The streaming part’s easy.

Larry Jordan: I want to get back to the images that you were projecting at the beginning. Those are 3D images across a vast, wide, non-HD standard video. What software are you using to create those?

Evan Williams: Those individual sequences were created by a number of different people. Typically on the front end, once a space is identified, we will create a pixel map of how many pixels wide by how many pixels tall, that whole thing, and provide typically an After Effects template for the people to create in. In this particular case, it was created at a lower resolution and scaled up for the project and then that’s chopped up into pieces by the playback system to feed 38 or 40 individual stacks of projectors that the system blends together to create that one image.

Larry Jordan: Wow. So your principal development tool or your animation tool is After Effects, or do you use other software?

Evan Williams: We use Cinema 4D, which quite a few people use in… industries, which we like a lot and it’s something we’ve used for a long time. I can’t speak to what a lot of content developers use. Ultimately, their spit out to us is native files or a set of native files that are simply QuickTime ProRes 422 LT files. In the case of that three 4K stream thing, that was four files that were north, south, east, west, each of which were over 10,000 pixels wide and 1080 tall.

Evan Williams: We worked with a company in Northern California that developed the hardware and the software to actually ingest that file as one and spit out separate chunks, all in sync, and then we used four of those synchromesh boxes to feed the projectors in the project I was suggesting. So it’s all about test files and making sure that you can push that many pixels without the hardware and software choking.

Larry Jordan: It’s just a toy store. I’m just listening to all the gear that’s necessary to pull this off. It’s just a toy store.

Mike Horton: What’s the redundancy on something like that, when you have 40 projectors? Normally, if you have one projector you have another one standing by in case one doesn’t work. If you have 40 projectors, do you have five standing by in case one of them doesn’t work?

Evan Williams: Well, as… likes to say – I won’t take credit for this – it’s my general manager who is known to say one is none. If you have a 40 projector blend, or in the case of the surround I was talking about, that was 32, you have what we call a double stack. So you have a redundant backup running all the time.

Larry Jordan: Wow.

Mike Horton: Holy crap.

Larry Jordan: Wow. Wow.

Mike Horton: The budgets must be…

Evan Williams: Technology is such that we have way, way, way less lamp failure and projector confusion than we used to have. In fact, I can’t remember the last time we had a projector go down during a show. But it can happen.

Mike Horton: I’ve produced a lot of shows in the last 15 years and we don’t have the budget for redundancy, so we rely on that one projector and we’ve never had it fail, thank God.

Larry Jordan: Evan’s website is riverview.com. Evan Williams is the CEO and Co-founder of the Riverview Systems Group. Evan, this has been a delightful conversation and we want to look at your toy store some time when it’s all parked in the garage.

Mike Horton: Oh boy, yes, I’d love to see it.

Larry Jordan: Thanks for joining us today.

Evan Williams: Come on and visit. Thank you very much for having me.

Larry Jordan: We’ll be there. Take care. Bye bye.

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Larry Jordan: Los Angeles based filmmaker Ryan Postas considers himself a jack of all trades, as he’s a cinematographer, editor, producer and director. Hello, Ryan, welcome back.

Ryan Neil Postas: Hey. Thank you for having me again.
Mike Horton: Hi Ryan.

Larry Jordan: You know, the last time we spoke was in January of this year and you were up to your eyebrows doing music videos. What have you been working on since?

Ryan Neil Postas: A big change. I was actually in Switzerland.

Mike Horton: Oh, nice.

Ryan Neil Postas: Yes, it was a really intense experience out there, working on a sizzle, basically a proof of concept pitch.

Larry Jordan: That’s very cool.

Mike Horton: A proof of concept pitch that you had to go to Switzerland for?

Ryan Neil Postas: Correct.

Larry Jordan: Give us more than just a one word answer. Give us a clue as to what’s going on. What are you proof of concepting? Is it a video or what?

Ryan Neil Postas: It would be a full series for Red Bull Media House and we were out there spending time with basically the most elite helicopter rescue team in the world at… Zermatt in the south of Switzerland.

Mike Horton: Ah, where the Matterhorn is, yes.

Ryan Neil Postas: Correct, yes, and we were right in the middle of it. We were jumping in helicopters, we were getting dropped off on mountain sides, we were right there in the heart of what was going on and these guys were just amazing with allowing us to tag along with our gear and everything. They had GoPros all over them.

Larry Jordan: Boy, that’s hard duty. I feel really sad that you had to do that. That must have been just really painful.

Mike Horton: Well, as long as the rescues were successful and nobody got hurt.

Ryan Neil Postas: They got hurt but these guys got there in time to save them and make sure that they got the help they needed.

Mike Horton: Then I would watch that show as long as nobody died and nobody got hurt, and lots of drama.

Ryan Neil Postas: Yes, it was intense. It was an incredible experience.

Larry Jordan: By the way, if you haven’t gone to Ryan’s website, be sure to visit. It’s ryanpostas.com. He’s got a whole collection of stuff, from short films to music videos and commercials. Ryan, I was watching the Chris Brown music video on your website, along with some of your short films and commercials, and each one of these is highly stylized, which is your trademark. When you’re planning a project, do you start thinking about how you want it to look at the very beginning, or does that evolve as you start to put the script together?

Ryan Neil Postas: Usually for narrative work, you start to think ahead with what you want to do in terms of the visuals and the style. That way, you can do a better job of planning going into it, but I actually have a great deal of experience at improvising and going with the flow, just adapting the light that I have or accentuating natural light with a couple of practical’s or maybe just a couple of LEDs or something, so it definitely goes both ways. I’m comfortable either way as well.

Larry Jordan: If you can think back to the Chris Brown music video, what was the thinking going on to the look? How did you come up with that?

Ryan Neil Postas: If you’re referring to one of the most recent ones, I was doing the second unit work and there’s a guy that I work with a lot, his name’s Jo Labisi, he’s probably one of the top cinematographers in the music video business and I actually owe him a great deal of gratitude for the opportunities he’s given me. He trusted me to basically go off with his vision. He had already established a style for what they were doing and it was my responsibility to match that the best that I could for all the second unit work.

Mike Horton: Given that, was there a budget there or did you still have to use just a couple of practicals where, if there was a budget, you could have used a lot of practicals?

Ryan Neil Postas: In this case, these guys were good budgets and anything that I needed they put aside for me from the Genie truck. Those guys were just as big a help as they could be and we were able to run around with one of the producers and the camera and we just got what we needed.

Larry Jordan: Thinking of the camera gets me to the key question I wanted to figure out the answer to. You’ve been playing a lot with the Canon EOS 5DS camera. Tell me what it’s like and, from a filmmaker’s point of view, tell me about the camera.

Ryan Neil Postas: I’m a member of Canon Professional Services and the 5DS R is one of their newest cameras that’s out. I’ve actually been shooting a lot of my still photography with the 5D Mark III, which I love, but I’ve actually been thinking about jumping up to a medium format camera and so the 5 DS R has a 51 megapixel sensor, so the resolution on this camera’s just incredible. I actually had to send it back to Canon today, unfortunately.

Mike Horton: Can you say that again? Was that 50, five 0?

Ryan Neil Postas: Yes.

Mike Horton: Wow! Holy criminy.

Larry Jordan: What are you doing with all those pixels?

Mike Horton: Yes, what do you do with all those pixels? Turn a few of them loose.

Ryan Neil Postas: Making some insanely sharp images.

Larry Jordan: Have you been using the camera just for stills or for video as well?

Ryan Neil Postas: Just for stills, actually. I do quite a bit of photography, that’s how I got my start as a cinematographer, and the photography side of my work has actually picked up a great deal. I think the last time we spoke, I was probably mainly just using Canons and other cameras just for video, but the stills side of my portfolio has really expanded and I’ve been getting a lot of work that way, so that’s why I’ve been thinking of which camera to upgrade to.

Ryan Neil Postas: Digital cinema cameras are really expensive and they change so fast that for me it’s not worth it to invest that much money into something that’s going to change so quickly. But on the stills end, you can get something that’s going to last you five years if it’s a 51 megapixel camera or shoots RAW, those types of things. Canon sent me the camera and I had it for a little bit and the images that are coming out of this camera are just insane. They just pop right out of the camera. You can tell the difference.

Mike Horton: Does this shoot 4K?

Ryan Neil Postas: It does not. The video is high def but it’s higher quality than the 5D Mark III.

Mike Horton: And it’s a full frame sensor, right?

Ryan Neil Postas: Correct, full frame, yes. The downside is you have to trade off. If you want the high resolution, the high megapixel count, you lose low light sensitivity, but this camera actually only goes up to 6400 ISO. That’s where it tops out, so the Mark III has it beat there kind of by a landslide. But side by side, you can tell, the images from the 5DS R just pop and the Mark III starts to look a little soft and murky and the color science isn’t as good and the contrast isn’t there.

Mike Horton: Is it the Sony that shoots bats in a dark cave?

Ryan Neil Postas: I get a lot of guys that ask me about the Sony on Instagram – I have a big Instagram following –and this is one camera that I haven’t really had a chance to play around with a lot and I actually just had somebody volunteer to give me theirs for a little while to play with it, so that might be something I look into next.

Mike Horton: That’s, what, the FS7? Is that what it is?

Ryan Neil Postas: The one that these guys were talking about is the Sony A7R2.

Mike Horton: Yes, that one, A7. It’s got a 7 in it.

Ryan Neil Postas: Yes, exactly. Yes, you were close. So that might be something I might have in my hands pretty soon as well to check out.

Larry Jordan: Do you have an issue focusing the camera when you’ve got that kind of resolution? You’ve got to be tack sharp or the whole thing looks like it’s just gone way soft.

Ryan Neil Postas: Right, absolutely. You can have a guy’s nose, sharp in his eyes or soft if you’re not just nailing it, so I’m very picky with my focus. Sometimes I even jump into manual focus if it’s just not feeling organic enough for me, but the auto focus on these things is just insane. It’s so fast. I’m used to jumping around my focus point, I do it manually and I just use one of the 61 squares that they give you and pop it in and try to nail it.

Larry Jordan: But you’re looking at a very small viewfinder that can’t begin to show you the full resolution of the image. How are you determining whether the shots are working or not? Are you looking at an external monitor?

Ryan Neil Postas: No. In terms of the stills, it’s just the framing and composition as I see right through the viewfinder. These viewfinders are really sharp, you can definitely get a gauge, but first and foremost to me is the framing, my composition and then hoping I catch focus in the right place.

Mike Horton: Hopefully?

Larry Jordan: Hoping, I heard that word. What’s the cost of the camera?

Ryan Neil Postas: I believe that it’s around 3600 now.

Mike Horton: Yes, 3600 for the body only.

Ryan Neil Postas: Yes. I saw a couple of price drops and the Mark III is already down to 1800 in some places for the body only, which is pretty crazy.

Mike Horton: But it also looks like it weighs a ton.

Ryan Neil Postas: I didn’t notice any weight difference. I do add a battery grip to both cameras when I use them and they felt about the same. The 5DS R feels really great in my hands. I think it’s a… as opposed to magnesium, which is what the Mark III is, but they did a great job with all the new menus – I think they’re really clean and easy to see. I actually wish they would do a firmware upgrade for the Mark III and get… menus. I think they look great.

Larry Jordan: Just to confirm, Ryan, this is the Canon 5DS R.

Ryan Neil Postas: Correct.

Larry Jordan: Ok, and for people who want to see what your work looks like, what website can they go to?

Ryan Neil Postas: Ryanpostas.com has all of my work and then Instagram, @RyanPostas also has a lot of my recent stills.

Larry Jordan: And Ryan Postas himself is the voice you’ve been listening to. Ryan, thanks for joining us today. It’s always a pleasure talking with you. We look forward to having you come back again.

Mike Horton: Yes, good luck.

Ryan Neil Postas: Thanks so much.

Larry Jordan: Take care, bye bye.

Ryan Neil Postas: Bye.

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Larry Jordan: Then I figured, as long as I was recording, I would add new techniques and new ways of working that I’ve discovered and written about in my newsletter over the years. We’ve updated our workflow and editing training with 31 new movies and effects with 41 new movies. This makes our Final Cut training the most comprehensive, most up to date and most affordable way to learn everything about this amazing software. It’s quick, it’s easy and it’s complete.

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Larry Jordan: Welcome to Tech Talk, sponsored by Keycode Media.

Michael Kammes: Dealing with camera codecs is routinely problematic. Whether it’s your computer stuttering on playback or your editing software not understanding the clips, headaches can and certainly will ensue. Over the past few years, several companies have come out with devices meant to bridge the gap between production and post. One of my favorite devices is a Cinedeck line of digital video recorders, and encoding is only one of the cool features of their devices.

Michael Kammes: At its heart, every Cinedeck records Baseband Video, like SDI, into a digital file. I know that’s not entirely unique, but what is unique is that Cinedeck can also create a proxy of this high res media, giving you instant media access for an offline/online workflow. Also unique is the ability to do this with multiple concurrent streams deposited on your SAN and in some scenarios allow you to edit while the file is still being recorded.

Michael Kammes: But I’m really getting ahead of myself here. Let’s start with the recording options of the Cinedeck units. Your major codecs are supported during recording, including ProRes, DNxHD, MXF wrapped files, DPX, CineForm, uncompressed and even several others. H.264 and even older Avid SD offline codecs are also supported for offline versions among, again, several others.

Michael Kammes: As far as quality, internally Cinedeck units utilize Bluefish Supernova cards, so you’re getting very high quality IO from the get-go. The processing and encoding also includes either 422 or 444 color sub-sampling, dependant on the codec’s ability, as well as eight and ten bit color depths and the ability to selectively bake in LUTs to your files. Oh yes, and some models even support UHD and 4K input as well.

Michael Kammes: Cinedecks are particularly useful in multi camera environments. If you recall the TV show Anger Management on FX, six live camera feeds were fed into three dual channel Cinedeck RX’s from the stage for editing. The 1080p 23.98 footage from set was recorded to an Avid ISIS into DNX 175X and then the 264 proxy files were fed to a Light Iron server for on-set review and approval.

Michael Kammes: All the Cinedeck models, the RX, MX and ZX, support two to four channels of live video and can be jam synched together. This also includes multiple independent channels of audio, so instead of having multiple Atomos units, key pros or even converted design recorders, you can have a much smaller number of Cinedeck units, which means less chance for error since only one unit is creating all of the files.

Michael Kammes: When it comes to more facility grade features, Cinedeck has those too. Cinedeck has interplay check-in via web services, so folks in an Avid environment can quickly access the media and begin cutting. However, more interesting to me is the new insert editing function. Those of you who’ve worked with tape know how convenient it was to simply replace a shot or a graphic by doing a digital cut to tape as opposed to laying off the entire product again.

Michael Kammes: Cinedeck has brought this linear feature to the digital world, so you could do an insert edit into an existing QuickTime or MXF wrapped file. Yes, you heard me right. You can simply replace a section of the video into an already rendered and outputted file.

Michael Kammes: Here we have the MX model by Cinedeck. As you can see, here’s the touchscreen. Multiple hard controls. A jog shuttle wheel, as well as multiple card readers on the chassis. Speaking of tape, several models of Cinedeck have a touchscreen and hard buttons on the front, so those of us with experience working with tape machines can easily adjust to the interface.

Michael Kammes: The touchscreen is very responsive, which is good, as the more inputs you have going at one time, the smaller the text gets. Not to fear, however, you can always hook up a keyboard and mouse for finer control. The main interface screen gives the user a summary of all the video inputs plus preview screens. I can go into the set-up of each input to further burrow into the controls. For example, in our first channel set-up, I can view this summary for only this channel, which is what the input signals are and what I want them to be cross-converted to if needed. I’m also able to examine how I want the master and proxy file to be recorded – the wrapper, the codec, audio channels among a whole host of other options.

Michael Kammes: A majority of the models – the MX and various flavors of the ZX – are best when rack mounted in your facility or on a shooting stage. The larger models are slightly bulky to take on a run and gun shoot. However, the RX model is about ten pounds and it comes with a stylish handle to carry it. If you’re taking it on set, the RX – as well as some of the other models – also has a waveform monitor, vectorscopes, histograms and even focus assist.

Michael Kammes: If you do decide to throw some digital media at it as well, you’re all good. There is support for SxS, P2 and CF cards and the MX models, like the one here, even have the card readers built into the chassis.

Michael Kammes: Cinedeck models start out at $19,000 for the two channel RX model and scale up to $35,000 or so for a four channel model ZX with all the bells and whistles. If your facility is looking to breach the chasm between tape and digital or needs to expedite production and post production schedules or perhaps just needs some extra encoding power, I think the Cinedeck would be a welcome addition to your arsenal.

Michael Kammes: So does the Cinedeck have a place in your next project or do you have other solutions that fit the bill? Please let us know. I’m Michael Kammas of Keycode Media.

Larry Jordan: It’s time for a Buzz Flashback. Five years ago today…

Patrick Inhofer (archive): I was asked to do a color grading presentation and someone said, “Well, can you tell me why I should go into Apple’s color? Why should I even bother leaving Final Cut and the three way color corrector?” and I’m like, “You’re getting to the… of it, right to the essence of it,” and to me the… was about stepping away and looking at things the way they are and that’s what I thought he was asking. From that presentation, I named it the Power of Color Grading.

Larry Jordan: This was a Buzz Flashback.

Larry Jordan: Michael, I was just reflecting on 40 projectors, with backups, for the Google/iO developer conference.

Mike Horton: Wouldn’t that look awesome at a Supermeet?

Larry Jordan: Supermeet has got to be in that same league, right?

Mike Horton: That was one of the questions I wanted to ask that guy – would you do a user group? But then you start thinking, “What are the budgets on these kinds of things?” You were talking about the Google one. What do you think the budget on that was? It’s got to be seven figures.

Larry Jordan: At least, because 40 projectors with 20 projectors for backup, that’s 60 projectors.

Mike Horton: You’ve got a crew of at least, what, 50 people?

Larry Jordan: At least.

Mike Horton: Just running the show, not putting it together, just backstage.

Larry Jordan: And streaming four separate streams.

Mike Horton: And streaming, oh my gosh. Everybody knows how hard streaming is. You know how hard streaming is, we tried to stream this live, and you could be the biggest expert in the world but you still rely on somebody else to do what is supposed to be done and things go wrong. These guys have to deal with the same people, and why is it they always do it right? Even Apple sometimes gets screwed up on the streaming. You’ve got the brightest minds in the world. Streaming is hard and doing live shows is hard.

Larry Jordan: So we’re not going to see a 270 degree wraparound screening for Supermeet?

Mike Horton: I don’t think so, not unless you can talk to his guy and see if you can get a deal. You know him.

Larry Jordan: I’ll put in a good word.

Mike Horton: Can we get a deal? Wouldn’t that be awesome. This will be the 15th year that we’re doing Supermeet, we should do something like this.

Larry Jordan: We’ve been talking with Evan Williams, the CEO of Riverview Systems Group, that’s our event guy, and Ryan Postas, the filmmaker, talking about the new Canon camera.

Larry Jordan: There’s a lot of history in our industry and it’s all posted to our website…

Mike Horton: By the way, you could tell this guy, we do have a budget of $4,000 we can give you. Think about it.

Larry Jordan: …at digitalproductionbuzz.com. It’s all free, it’s available to you online today; and don’t forget to sign up for our free weekly show newsletter.

Mike Horton: I hear the telephone ringing. I wonder if that’s him.

Larry Jordan: No, it’s somebody wanting to talk with us on Twitter, @DPBuZZ, or Facebook at digitalproductionbuzz.com. Theme music is composed by Nathan Doogie Turner; text transcripts are provided by Take 1 Transcription – visit take1.tv to learn how they can help you.

Larry Jordan: Our producer is Cirina Catania; production team led by Megan Paulos, Ed Golya, Lindsay Luebbert and Brianna Murphy. On behalf of the guy on the other side of the table, Mike Horton, my name is Larry Jordan and thanks for joining us for The Digital Production Buzz.

Mike Horton: Here’s to a bigger budget. Ok.

Announcer #1: The Digital Production Buzz was brought to you by Other World Computing providing quality hardware solutions and extensive technical support to the worldwide computer industry since 1988; and by Blackmagic Design creating revolutionary solutions for film, post production and television.

Digital Production Buzz – November 5, 2015

Join Larry Jordan and Mike Horton as they talk with Evan Williams and Ryan Neil Postas.

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SPONSORED BY Key Code Media

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Guests this Week

Evan Williams
Evan Williams, CEO & Co-Founder, Riverview Systems Group
Evan Williams is the CEO and Co-Founder of Riverview Systems Group, Inc., a 28-year-old Silicon Valley-based corporate event production company. Evan has designed more than 600 theatrical and industrial productions since 1982 and for the past seven years has also served as technical producer for the Google/iO developers conference. Tonight, he describes how he integrates production technology into a live event.
Ryan Neil Postas
Ryan Neil Postas, Film Maker, Elevated Minds Entertainment
Los Angeles-based filmmaker, Ryan Postas, works as a cinematographer, editor, producer and director — frequently with music videos and always with great gear. Tonight he gives us an in-depth look, from a cinematographer’s point of view, at the new Canon EOS 5DS camera.