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Transcript: Digital Production Buzz – January 28, 2016

Digital Production Buzz

January 28, 2016

[Transcripts provided by Take 1 Transcription]

(Click here to listen to this show.)

HOSTS
Larry Jordan
Mike Horton

SEGMENTS
Tech Talk
BuZZ Flashback: Catherine Buresi

GUESTS
Suzanne LaChasse, Producer/Actor, Screen Actors System
Marianne Bourg, Actress
Larry O’Connor, President & Founder, Other World Computing

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Larry Jordan: Tonight on The Buzz, we’re focusing first on actors. A good demo reel gets you work and Suzanne LaChasse shares her tips on creating a demo reel that will get you noticed. Suzanne is a producer/actor with Screen Actors System and a specialist in creating compelling demo reels that get you gigs.

Larry Jordan: Next, Marianne Bourg is a French and Luxembourg actress who’s now based in LA. She won Best Actress at the CMF in 2015 for the movie Snake Eyes. She also recently starred in two other movies, ‘Road Wars’ and ‘Gun Woman.’ She’s also had a recurring role on the TV show ‘Sangre Negra.’ She joins us tonight to discuss how to get work as an actor.

Larry Jordan: Next, we shift over to technology with Larry O’Connor, the CEO of OWC. As a storage hardware developer, he is always looking for ways to get our gear to go faster. Tonight, Larry explains the difference between a software RAID and a hardware RAID and how to choose the right storage for your system.

Larry Jordan: All this plus Tech Talk and a Buzz Flashback. The Buzz starts now.

Announcer #1: Digital Production Buzz is brought to you by Other World Computing at macsales.com; and by imagineproducts.com, the workflow experts.

Announcer #2: Since the dawn of digital filmmaking – authoritative – one show serves a worldwide network of media professionals – current – uniting industry experts: production, filmmakers, post production and content creators around the planet – distribution. From the media capital of the world in Los Angeles, California, The Digital Production Buzz goes live now.

Larry Jordan: And welcome to The Digital Production Buzz, the world’s longest running podcast for creative content creators covering media production, post production and marketing around the world. Randi Altman has the night off. Mike, tonight’s show is mostly about actors creating demo reels and getting work.

Mike Horton: I remember that.

Larry Jordan: I was just thinking, what’s the one thing that many actors overlook when they’re trying to get work?

Mike Horton: It’s been a while as I’ve been retired now from acting, what, 15 years.

Larry Jordan: Has it been that long? You must have been a child actor.

Mike Horton: I retired in 2001, something like that. I think any actor would tell you that they don’t market themselves very well, but back then we didn’t have social media. The ability to market ourselves had to do primarily with the work that we did, and we hoped that people liked it and that was pretty much it. But you still had to get out of the house and you still had to talk to people, go to places.

Larry Jordan: Why was getting out of the house so important?

Mike Horton: Well, also there wasn’t everything to keep you in the house like there is now. It’s still a who you know kind of business. The entertainment business is a who you know kind of business, so you’ve got to go meet those people and establish relationships. Establishing relationships is really, really important especially in the entertainment business. Even if you’re good, you’ve still got to get out there and show people that you are good and, like I said, talent will be found but you’ve got to push it a little bit so they can find it.

Larry Jordan: Well, that’s the whole theme behind your user groups.

Mike Horton: Yes, same thing.

Larry Jordan: It’s not just in front of the camera, it’s behind the camera.

Mike Horton: It’s the same, I think, in any industry, don’t you think? It’s always getting hired by people that you know and, of course, you have to have talent.

Larry Jordan: And thinking about who you know and marketing yourself is what our first two segments are all about. Suzanne’s going to be talking about demo reels and Marianne’s going to be talking about getting work.

Larry Jordan: By the way, I want to remind you to subscribe to our free weekly show newsletter at digitalproductionbuzz.com. Every issue every week gives you an inside look at both The Buzz and the industry, plus some really interesting articles and quick links to all the different segments on the show. Best of all, every issue is free.

Larry Jordan: It’s going to be an exciting show. We’re going to focus on getting work for creative people, specifically actors, and Mike and I will be back with Suzanne LaChasse right after this.

Larry Jordan: When you’re working with media, one thing is essential – your computer needs peak performance. However, when it comes to upgrading your Mac, there are so many different options to choose from that the process can be confusing. That’s why Other World Computing carries the best upgrades that let your computer performance and storage grow as your needs grow.

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Larry Jordan: Suzanne LaChasse is a Los Angeles based producer and actor. She and her husband Ryan Williams own and operate Screen Actors System, which won the Backstage Magazine Reader’s Choice award for Best On Camera Acting Class in Los Angeles, which is saying a lot. Suzanne is also a specialist in creating demo reels that actually get you work and getting you work is one of the things that I love talking about. Hello, Suzanne, welcome back.

Suzanne LaChasse: Hi Larry, hi Mike, how are you guys?

Larry Jordan: I was just thinking, the last time…

Mike Horton: Yes, when was the last time?

Larry Jordan: July 16th 2015, because I looked it up.

Mike Horton: It’s really been that long?

Suzanne LaChasse: You know what? It feels like yesterday.

Larry Jordan: You were but a child.

Suzanne LaChasse: I was.

Larry Jordan: But a child.

Mike Horton: Wow. Time goes so fast, especially when you get older. It’s just so fast.

Suzanne LaChasse: Oh, you’re fine. You’re fine.

Mike Horton: All right, thank you.

Larry Jordan: You’ve dealt with actors before, I can hear it in your tone.

Suzanne LaChasse: I have, I have.

Larry Jordan: Tell me about what Screen Actors System is.

Suzanne LaChasse: Screen Actors System was founded by my husband, Ryan R. Williams. Ryan’s a director, and what we do is take actors who have an interest in film acting, and we teach them the tricks on how to look on camera and how to be on camera. You can go to a theater class and you can learn emotions, scene studying work and all that stuff, but when you get onto a film set, there’s a certain set of rules – points of focus, how to get your emotions instantly – because we’re talking about filmmakers, they’ve got a time to do things, they don’t have time to wait and get you to be there emotionally, so Ryan works with the actors to get them to do that in a second.

Larry Jordan: You keep mentioning film actors and film sets as though there’s a difference between film and television. Is that true?

Suzanne LaChasse: I think there is. I think on a television set, everybody’s been working together for a very long time and on a film set you have a short amount of time to build a rapport with people and act like you’ve known them your whole life.

Mike Horton: I always say that being a guest star in a television show is going in and interrupting someone’s Thanksgiving Day dinner, “Hi, I’m here, I’ll just do my lines and I’ll leave,” because these people have been around for so long or if it’s a successful show and you go in, you do your thing and hopefully it goes well and then you’re out of there. That’s the difference between TV and film.

Suzanne LaChasse: There you go, he’s a pro, he knows.

Larry Jordan: Yes, but I never listen to him.

Suzanne LaChasse: You should.

Mike Horton: It’s all right.

Suzanne LaChasse: I’m sure he’d say something very good once in a while.

Mike Horton: That’s right, I did, I said something good last May.

Suzanne LaChasse: Did you?

Mike Horton: Yes I did. I think he wrote it down.

Suzanne LaChasse: Well, that’s an improvement.

Mike Horton: Thank you.

Larry Jordan: It was made 2014 and it’s still in my notes.

Mike Horton: Oh, is it?

Larry Jordan: Yes. Why did you feel it was necessary to start yet another acting school in a city that’s filled with 800,000 acting schools?

Suzanne LaChasse: Well, Larry, I’ll tell you. When I first started acting, I went to a very well known acting class, which was a showcase scene study class, and basically what happened is you’d get your script and you’d get your partner that day, you’d rehearse for a few hours and then the teacher would come, you’d put up the scene and they would critique it. Now, that was great for being able to go up in front of people, and fail and learn what that feels like and memorization was great.

Suzanne LaChasse: But in terms of being able to be subtle, and using your eyes to communicate something, and knowing where the camera is at all times, and knowing where your light is and how to hit marks and all of that. It wasn’t focused on film acting, it was more of a theater based class. So Ryan decided that we were going to create a class. We have the most amazing actors, they’re so brilliant, we have a class in Las Vegas and every time LA goes to Vegas, they’re always taking our students from the class, and at LA everybody’s booking because they just know where the camera is, they know what to do, they know where to put their eyes, they’re always available emotionally, they’re the greatest people I know, they really are. And they’re so motivated and they’re more like filmmakers, they know story really well.

Larry Jordan: All right, we’re convinced you love your students.

Suzanne LaChasse: I love my students.

Larry Jordan: And we’re convinced your students are the best students in the world.

Suzanne LaChasse: They are, hands down.

Larry Jordan: But it takes a while and somebody’s got to do some homework to get onto the film set, so what I want to spend the rest of this section talking about is how to get people to pay attention to you and specifically how to create a demo reel. So how would you define what a demo reel is?

Suzanne LaChasse: A demo reel is a set of clips that represent films you’ve been in, commercials you’ve been in, all put together for casting directors to see. There are things that you can submit along with your head shot, your measurements, all of that stuff. Websites like LA Casting, Actors Access and other ones, there’s a way to put on your demo reel and when you submit yourself for a job, that goes along with it.

Suzanne LaChasse: It gives the casting director the ability to see what you look like on camera, and what I do is I make a teaser trailer which is basically under a minute, everything, every emotion – happy, sad, cry, whatever – and it gives the casting director a chance to see your personality, a full range of emotion, everything just jumbled together. Then that brings them to your website, which hopefully you have, and then you’ve got your dramatic reel, your comedy reel, clips that you’ve shot with your friends, clips that you’ve shot with other people, celebrity shots that you’ve done. But this is a teaser, it gives them an idea of what you can do in 59 seconds.

Larry Jordan: So it’s not excerpts of your work, it’s something that you’ve created specifically for a demo reel?

Suzanne LaChasse: You can do both. A lot of actors coming to LA for the first time don’t have the time to spend ten years getting co-stars and getting on set and everything. Everybody has a 5D or a 7D or a whatever D, a camera. Go shoot scenes with your friends and put scenes together. A lot of casting directors want to see scenes, so try to put those together. If you don’t have a co-star on ’30 Rock,’ if you weren’t in a Spielberg film, you can make those clips yourself. Well, it would be nice to have Spielberg there but we don’t have that all of the time.

Larry Jordan: What should you put in a demo reel and the flip question’s going to be what should you not put in a demo reel?

Suzanne LaChasse: We always tell the actors to include things that are very positive. You don’t want to have a reel full of, “I thought you loved me. You said you did and now you hate me,” or “I hate your guts,” or “This isn’t working.” Things like that. Negative suggestions are very bad because if they only have a minute to watch you, you want them to walk away with something positive, such as “You know I’m the one,” or “You should go on this journey with me,” just little tiny sentences that are very positive that lead to something else.

Larry Jordan: And you want it to be a minute or less?

Suzanne LaChasse: I want it to be a minute or less and the reason for that is, as an editor, when I get footage and it says five minutes 42 seconds, I say to myself, “I don’t have time to look through that,” and I end up scrubbing through, looking for things that catch my eye. With the one minute reel, 59 seconds, everybody has a minute, you can be in Starbucks and watch a reel, it’s not a big deal. So instead of scrubbing through a 12 minute reel or however long it is, you can say, “What catches my eye?” and put it in there. Everything that catches your eye to yourself, put it in that reel. Have it in there and it gets people’s attention.

Mike Horton: I think editor’s reels, for instance, today – no more than two minutes. At the time that I had a demo reel when I was an actor, I don’t think it was more than 90 seconds, something like that, and that was back in the ’70s, because if you don’t grab them in the first 20 seconds, forget it, it’s gone.

Suzanne LaChasse: Yes, because you’re not guaranteeing they’re going to watch the whole thing anyway.

Mike Horton: Yes, they probably aren’t going to watch the whole thing.

Suzanne LaChasse: Exactly.

Larry Jordan: So the point of the demo reel is not the plot. The point is to showcase your range as an actor and how you look.

Suzanne LaChasse: Absolutely. We want to see what you look like on camera. Can you cry? Can you yell? Are you emotional? Can you get there emotionally? We want to see that.

Mike Horton: Yes, I think generally people are watching demo reels for a particular role. They’re watching a reel because they’re casting a particular role, so hopefully they will see your ability in that first 20 seconds. It might be that it’ll be at the end of that thing, but they’re probably not going to watch it.

Suzanne LaChasse: You should probably put your best stuff at the beginning of the reel.

Mike Horton: Always put your best stuff, always.

Suzanne LaChasse: Always. If you’re with a celebrity, if you’re lucky enough to be in a movie or something with a celebrity, even if you’re not talking, put it there, dovetail the dialog or something else over it, but have it in there.

Mike Horton: With demo reels, you’re not building to a crescendo. You put the crescendo at the beginning.

Larry Jordan: Just like a newspaper, you start with the lead, the most important thing, and go down from there.

Suzanne LaChasse: Yes.

Mike Horton: Go down from there, that’s right.

Larry Jordan: In terms of graphics or narration or interstitial material, do you stitch it together? Should it have a theme or is it just slam cuts of a whole bunch of different things?

Suzanne LaChasse: Well, the way I do them, it’s kind of like a movie trailer. I really like driving the pace with a song, nothing that’s too outrageous, you don’t want to take away from the actor. Titles, when I first started doing the reels I would do titles, but now I just cut to black, name at the end, somewhere where they can go your website and get in contact with you is always very important to have in the reel because it might go somewhere and if your information isn’t connected to it, then they don’t know how to get in touch with you.

Larry Jordan: Is there something that you should not put in a demo reel? Things to avoid?

Suzanne LaChasse: I would say anything that looks junky.

Mike Horton: Bad lighting, bad audio.

Larry Jordan: You can’t ask people to take their 5D and shoot a scene, which you just did, and expect the lighting to be perfect.

Suzanne LaChasse: Why not?

Larry Jordan: Suddenly now they’re renting lighting gear to be able to shoot this scene on a 5D? You’re assuming actors are cinematographers.

Mike Horton: Well, you can hire her husband, let him do it.

Suzanne LaChasse: Absolutely. We do that. Actually, we have a seminar coming up in February, it’s on our website at screenactorssystem.com, and Ryan has people come, we shoot reel, he has a seminar at the beginning, kind of a boot camp of ‘do this, do that’. If you just listen to him and do exactly what he says, you will look so beautiful on camera, you have no idea. We’ve got people who have never acted in their entire life, and they come and he spends ten minutes with those people and they look like pros. It’s unusual being on camera, because you think you’re not doing anything and you want so badly to express something, but a lot of film acting is just relax and look here, look there.

Larry Jordan: Mike, when you think about demo reels, you’re working a lot with creative people behind the camera, specifically editors and others. Do the rules apply? Is it still the same thing – keep it short and put the best stuff first?

Mike Horton: Oh, absolutely. Same thing that we did. Remember the old days with tape to tape? We’d take all of our scenes and then sit behind the editor, do a tape to tape, “Cut here, cut here, cut here.” Put all your best stuff at the beginning, hope that beginning, those scenes, are going to get your that role for that particular thing because they’re not going to watch more than 30 seconds. But that’s the deal and also today, though, even if you don’t have a 5D or a 7D or a whatever camera, you’ve got a friend who knows that stuff. You’ve got a friend who’s got the equipment, the audio equipment, everything.

Suzanne LaChasse: Part of being an actor is networking and you should be meeting people, you should know filmmakers, you should be friends with these people and, hey, take them to lunch.

Mike Horton: Right, get them to do it.

Suzanne LaChasse: Get all your actors friends together, get your filmmaker friend, take them to lunch and shoot a scene. It’s fun! There are actors that just do it for fun, they just want to create something, and in today’s day and age of vines, and Facebook – what’s a vine, six seconds? – people’s attention span is so short that the shorter you make your reel – I like 59 seconds but that’s just me personally – and you put all the best stuff at the beginning because you can probably only guarantee that they’ll watch the first 30 seconds.

Larry Jordan: We’re going to talk to Marianne in the next segment about marketing yourself as an actor and how to get work, of which there’s more than just the demo reel. But do you think the demo reel is the most important? Or is it the website? Or is it the head shot? If you were to put your effort into one thing more than anything else because you don’t have unlimited resources and time, what do you concentrate on?

Suzanne LaChasse: That’s a really tough question.

Larry Jordan: It’s a great question to ask, it’s a hard one to answer.

Suzanne LaChasse: It is. I guess I would say your demo reel is probably the most important because it’s your head shot, it’s your audition, it’s everything all in one, it’s what you look like, it’s your measurements. That’s what people want to see, they want to see what you look like on camera and if you have a good demo reel then they don’t have to call you in. Our actors get cast right off their demo reel, so that’s probably the most important.

Larry Jordan: Would you have a demo reel for film work, a second demo reel for TV and, if you’re a singer, a third one for singing? Or would it all be the same thing?

Suzanne LaChasse: I’d say don’t limit yourself. If you can get all of that on camera, do it, absolutely. Have your teaser trailer that gets your foot in the door that leads those casting people to your website, where you can have your action reel, your comedy reel, you singing, you speaking a different language, all of that in one place. But this one, it gets you into the theater. It has you buy a ticket, right?

Mike Horton: I understand that the experience of television and film are a little bit different, but essentially the technique is the same – you’ve got a camera, you’ve got the actors. That’s the same thing, so what’s the difference between film and theater? That’s a big difference, but film and TV acting, same thing.

Larry Jordan: I was just thinking, is it possible to tell if a demo reel is working? Or are you just showing it to people and hoping that it works? Is there a way to sort of test it and make sure people are paying attention?

Suzanne LaChasse: I think if it doesn’t bore anybody, then that’s a pretty good sign. If you’re not booking work off of it, then you need to get a different one.

Mike Horton: Yes, show it around, obviously, get opinions.

Suzanne LaChasse: Get opinions from people who are actors. Maybe stay away from your family.

Mike Horton: Your agent’s going to be pretty truthful. They’re going to say “It sucks” or “It’s ok.”

Suzanne LaChasse: I should hope so.

Mike Horton: If they’re not, then it’s the wrong agent.

Suzanne LaChasse: Right.

Larry Jordan: How often should you change your demo reel?

Suzanne LaChasse: Every time you get something new, you should incorporate it into your reel. If you’re in a movie with Brad Pitt, you stop everything and you cut him into your reel instantly. You put him at second number one, instantly. But you can bank up footage. One of the things we do with the class is every month we shoot reel and we have our seminars, we shoot reel, and people bank it up and then they dump it on their reel.

Mike Horton: I’ve got to tell you, I spent a lot of time doing demo reels in my early days as an actor but I never got work off of my demo reel. I just got work, so I was lucky.

Suzanne LaChasse: It’s because you’re so handsome.

Mike Horton: Because very few people actually watched my demo reel.

Larry Jordan: Which is why you got the work.

Mike Horton: Yes, thank God. They took a chance.

Larry Jordan: Suzanne, where can people go on the web to learn more about you and your company?

Suzanne LaChasse: Screenactorssystem.com and you can go to the footage section where we have the reels that we’ve shot for the students, some shorts and learn more about our television show that we’re shooting.

Larry Jordan: Screenactorssystem.com.

Mike Horton: That’s a neat idea.

Larry Jordan: And Suzanne LaChasse is one of the co-founders and, as always, a delightful guest. Suzanne, thanks for joining us today.

Suzanne LaChasse: Thank you.

Larry Jordan: Take care.

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Larry Jordan: Marianne Bourg is originally from France and Luxembourg, but is now based in Los Angeles. She won the Best Actress award at the Campus Movie Festival in 2015 for the movie ‘Snake Eyes’ and has also starred in two new movies, ‘Road Wars’ and ‘Gun Woman.’ She also had a recurring role on the TV show ‘Sangre Negra.’ Hello, Marianne, welcome.

Marianne Bourg: Hi, nice to meet you.

Larry Jordan: What first got you interested in acting?

Marianne Bourg: I started acting when I was 12. I was doing theater back home and the actual reason why I started is silly, but I watched ‘Harry Potter’ and the children were pretty much my age when they started, and so I got really jealous, and I wanted to do what they were doing because it seemed so much fun, and they were in this dream world, and they were making me happy watching it, they were making me dream, and I wanted to give that to other people, so that’s when I started going to theater school. Went there for a few years and I stopped and I went and studied for another few years.

Mike Horton: Holy cow, really?

Marianne Bourg: I did, yes. A waste of time and not a waste.

Mike Horton: That’s like something your mother or father tells you, just to fall back on.

Marianne Bourg: That’s absolutely right.

Mike Horton: Don’t do it, take a finance class.

Marianne Bourg: And then they say you can do acting later, but it’s actually the other way around. You can always go to university later, but do acting first.

Larry Jordan: Although the older you get, the harder it is to go back to school.

Marianne Bourg: That’s it, but the harder it is to get back to acting too.

Larry Jordan: That’s very true.

Marianne Bourg: You need so much energy to do it.

Larry Jordan: We had a chance to talk in the last segment with Suzanne about how to create a demo reel, and what I want to talk with you about today is how to get work as an actor, because clearly you’re booking jobs and you’re booking films, which is something that a lot of actors dream of but aren’t able to do. So how do you find work?

Marianne Bourg: Well, also I see a lot of people aren’t putting the work they should be putting in. A lot of people don’t have head shots or their head shots are three years old. A lot of people are not on LA Casting, Actors Access, IMDB Pro. People don’t have reels, that’s the most common one, and they don’t even think about how they could get a reel. I’ll tell them, “Just shoot some scenes with your friends, get some lights for one day and shoot for six hours. You can get ten scenes out of that,” and they go, “Oh, I never thought about that.” How did you not think about that? It’s so obvious to me.

Marianne Bourg: So you just need to be really awake, and constantly be thinking about ways of how you can meet a certain casting director because you know this show, you want to be on this show, you would be perfect for it. How do you contact them? Maybe go on IMDB Pro, see if their email’s there, or find their phone number, find their mailing list, find anybody that you can talk to, a PA who was in a movie with them. If you really want to make it and want to get in touch with certain people, you just need to be smart about it and find ways to do it. There are always ways to do it.

Larry Jordan: Now, Mike is a big fan of networking, getting out and meeting people, just so they know you exist. Yet there’s a lot of marketing which is done via social media, a lot of marketing which is done using demo reels and mailing head shots to anything that can walk. Where do you put your effort? You don’t have unlimited time.

Marianne Bourg: No. Your effort needs to be really specific. I did that the first time when I came here, I was looking for an agent and I was mailing head shots and reels to every possible agent, never got an answer until I focused on two or three agents. I was like, “They don’t have anybody like me, they need foreigners. They’re casting and they know the casting directors for the shows I want to be on,” and then I harassed them and I would send them emails. It’s true, you have to do it, in a polite way, not every day, that’d be crazy. Send them emails. When you book something go, “Hey, my movie’s on Amazon, watch it,” “Hey, I just did a musical, do you want to listen to my song?”

Marianne Bourg: Just stay in touch because we’re all human beings and these people are human beings, they want to trust people that they know, so when you stay on their radar and you talk to them like a normal person, at some point they go, “Oh, I feel like I know her. Well, let me call her in because I feel like she’s almost my friend now,” but it has to be really focused. Know who you are, know what you’re selling. For example, I’m not playing an American and I see a lot of roles playing a parent, or playing some authority figure or a cop or something. I can’t play any of these roles because they specifically want Americans a lot of the time, so I have to say, “Ok, what am I selling? I’m selling European-ness, I’m selling French-ness.”

Larry Jordan: You’re the dangerous international villain.

Marianne Bourg: But that’s exactly what I get cast as and, once I understood that, I was like, “I’m going to sell exactly that because that’s what they want,” and when I come in the room, that’s what they’re going to see.

Larry Jordan: Well, I will confess, I was impressed with your IMDB listing and virtually every other shot had you with some serious armament.

Marianne Bourg: That’s absolutely right.

Larry Jordan: Bazookas and cannons.

Mike Horton: Oh, I’ve got to check that out.

Marianne Bourg: I love it.

Larry Jordan: Unbelievable stuff.

Marianne Bourg: Yes.

Larry Jordan: So you’re actually marketing yourself in that direction? It’s not just by happenstance?

Marianne Bourg: Absolutely. No, no, no. Especially at the very beginning, you have to know what you’re selling.

Mike Horton: Yes, she makes a really, really good point because actors, when it comes to business, they don’t know crap.

Marianne Bourg: They’re selling everything.

Mike Horton: And so you really do need to know who you are, what type you are so that then, after you sell that, then you can get into all the other roles that you want to do.

Marianne Bourg: I was talking to a friend of mine who’s Russian, I saw her two weeks ago, and she looks extremely Russian, she’s a cliché of a Russian, she has a very thick accent and she was like, “Should I go for the girl next door?” I was like, “Absolutely not. You’re never going to get cast as that. Go for either comedies where you’re playing the silly Russian girl, or get head shots where you look really sexy, and you look like a spy and you look like the stereotype that people want to see,” and she did that and that’s what works.

Larry Jordan: How do you decide what your strength is? One of the things I’ve learned as I teach students is it’s easy for us to all identify our weaknesses, but how do we identify our strengths, because they’ve always been with us? You speak French, I can barely speak English and I’ve never considered the ability to speak a language, I’ve always viewed that as a weakness, but I don’t consider the ability to speak English a strength because it’s always been who I am. How do you identify your strengths?

Marianne Bourg: The best way to do it is ask other people, especially if you’re trying to identify what kind of characters you should play. You’re in a bad spot to test it and to tell yourself what it is because, as an actor, I would like to play everything. That’s why I became an actor, because I want to do many different characters. But then as I asked friends and I asked other people, “What do you see me as? When I come in the room, who am I?” or even when I went into casting director workshops, I would always ask the casting director, “Now that I just did a scene and you heard me speak a little bit, what would you cast me as?” just to get a quick idea of what it would be and then you just put all these opinions together and then you know who you are or what you can sell.

Larry Jordan: So what piece of marketing do you find the most useful? Is it face to face meetings? Is it bugging people via email? Is it head shots? Is it demo reels? What do you put your first effort into?

Marianne Bourg: I feel like you have to attack on every base, seriously. If you can meet the person face to face, it’s always better because it’s a human thing, we relate more once we’ve seen a face. Or if you can go out there and network and always stay in touch with the people, that’s probably the most important thing and a lot of people forget. They say, “Oh, I went to this Golden Globes party and I met two producers,” and then six months later I ask, “Are you still in touch with them?” They’re like, “No, but I met them that one time.” I’m like, “Well, they don’t know who you are any more,” so you need to just gently send emails and, yes, remind them, invite them to a show if you’re doing a show.

Marianne Bourg: That’s probably the best thing. Send them your reel when you get a new reel or whatever else you’re doing, just keep them updated. Also, what people love is when you don’t look like you’re trying to take advantage of them, and this is a city where people are constantly trying to see what they can get from you. When you come and go, “Hey, are you a director? Well, if I hear of any script that I’m interested in, I’ll send it to you, I’ll try to get you a job,” or even producers, because you want them to be friends, you try to get them a job; and then if they find something for you, they’ll try to get you a job. It’s a give/give situation, not just trying to meet people and trying to get what you can from them. It’s uncomfortable for you, it’s uncomfortable for the other person. So just be a human being.

Mike Horton: Yes, to go back to the beginning of what I said, if you have talent people will find you, but you’ve got to get out there so you can be found; and if they do find you, they really want to help you.

Marianne Bourg: Yes.

Mike Horton: People really want to help you because it makes them look good too, as well as you.

Marianne Bourg: And also casting directors, you’re the solution, and when you get into a room…

Mike Horton: They have a big problem and you’re in there to solve it.

Marianne Bourg: Oh yes. If you can go there and be awesome, great, then they don’t need to worry about it any more. They’re not going to look bad, they can send you to the producers, they go, “Thank God.”

Mike Horton: And each time you’re awesome gets you a little bit closer to that better agent, which is so important. It’s very important that you get the best agent.

Larry Jordan: Why is a better agent important?

Mike Horton: They’re getting all the calls. They know what’s going on. Smaller agencies don’t, so even if you have an agent, it doesn’t really mean much. You need those top agents because they have the opportunities and it’s a ladder to get to those top agents and eventually, like you said, if you’ve got talent you’ll get there.

Marianne Bourg: What happened to a friend of mine, he had a reel that we shot three years ago, like students movies and everything, so nothing really amazing. But he has a very good look, and he managed by stalking this agent to get her to sign him, he went to workshops with her, emailed her and she signed him, and he’s been booking co-stars and guest stars non-stop since he signed with her. So getting an agent is one of the most important things, somebody who will get the breakdowns that you cannot get; or even if you get them, as some people do, you won’t be able to submit yourself.

Marianne Bourg: Somebody who can make that phone call for you is the most important thing; or even make friends with agents. I’ve done that for a co-star that I auditioned for, I’m friends with a few agents and managers but they didn’t sign me because they have too many people like me, but I saw a breakdown that I was perfect for and then I called her, I was like, “I know I’m not signed with you but I’ll give you 20 percent if you can get me in the room.” She said ok, so even if people don’t sign you, don’t be resentful. They have their own reasons. Just stay in touch, talk to them, show them that you’re working, that you don’t necessarily need them, show them you’re doing your stuff, they’ll find you eventually.

Larry Jordan: So we’ve got our marketing materials. What kind of head shot should we get? Do we need different head shots or just a single head shot?

Marianne Bourg: Absolutely different head shots. Four to five different head shots and casting directors don’t have time to imagine what you could look like. If they need a businessperson, you’d better have a head shot where you look really businessy, so have a head shot for all the things that you know you could play very well, typically the girl next door or, for me, I do a lot of martial arts, so martial arts or with a weapon, or an architect if you’re an architect and you can play this kind of role, anything that you know, “I am these types.”

Marianne Bourg: Get head shots that represent you and get a few of them and send the casting director exactly the head shot they need for the specific job. Ideally, you’ll have a reel that reflects that. For example, I have a dramatic reel, I have a martial arts reel, I have a comedy reel, I have a villain reel and depending on job I just go, “Here is exactly what you need. You don’t need to see anything else, don’t need to see the comedy, just here’s the villain stuff.” It just makes it easier for them, makes it easier for you.

Larry Jordan: So we need a demo reel. Suzanne was saying a demo reel which encompasses everything, you’re saying a demo reel which is specific.

Marianne Bourg: I say both and I believe, because we talked about it, that’s what she meant as well. The first one should be a teaser. The 59 seconds, just a teaser of everything, every possible emotion, very different roles that you’ve played, comedy, drama, action, everything, so that people gain interest in you. It should be like a trailer, it makes you want to go watch the movie, and then when they go on your IMDB or on your website, then they can see full scenes or the specifically dramatic reel of different scenes and everything. So you should ideally have both.

Larry Jordan: Ok, so we’ve got a demo reel, we’ve got head shots for different environments, we’re networking our brains out and we’re making sure we’ve got a good agent.

Marianne Bourg: And stay in touch with the people you network with.

Larry Jordan: And now it’s time for the audition. What do we need to do at the audition to give ourselves a better chance to get the gig? It’s never a guarantee.

Mike Horton: I was terrible at auditions.

Marianne Bourg: You were terrible? I love auditioning.

Mike Horton: My God, I hated them.

Marianne Bourg: You have to consider the audition as if you had already booked the job. It’s a hard thing to do.

Larry Jordan: Why’s that?

Marianne Bourg: Because it makes you more comfortable and makes you feel like the role is yours. If you go in there and you’re like, “They’re judging me, they’re judging me,” you’re going to look like you’re being judged, it’s a no-no. Don’t talk too much. I’ve done casting for some friends and I see people come in and start talking, talking, talking – “I couldn’t get my parking and I got a parking ticket and the traffic was terrible.” I don’t want to hear that. So you just come in, you’re here to go your work, you enjoy yourself, you behave as if the character was already yours and you’re just a lead character and you’re coming in to do your job, your rehearsal, and then you say, “Thank you, goodbye,” and you leave.

Marianne Bourg: Also at the end, people start discussing, “Oh, I made this decision because I was thinking of this.” Don’t discuss it, don’t talk about it. If they give you a direction, take it, don’t discuss it, don’t say why you did it differently. Do it and then leave and be really confident, which is the hardest thing to do, but just prepare very well and know that you’re well prepared, and then you go in, do your job like a pro, and then you leave and if they don’t want you, it’s probably not anything you did.

Larry Jordan: Should you come in character or should you assume character when they say go?

Marianne Bourg: I’ve done both. When I play villains and I’m supposed to play a serial killer, if I go in really creepy, they’re probably going to like what they do but then they’re going to go, “I don’t want to be on set with her, she’s crazy.” So go in, be nice, be sweet, don’t be too overly bubbly, don’t be too far away from the character, but just be a little nicer and then get into character.

Larry Jordan: Let them know you’re human.

Marianne Bourg: Absolutely, because they’ll also want to spend time with you on set. So they don’t want somebody who’s in a bad mood, who’s crazy, who’s negative, any of that. So just don’t be overly anything.

Mike Horton: It’s called acting, not schizophrenia.

Marianne Bourg: Yes, exactly. Be normal.

Larry Jordan: As you look at actors or work with other actors, what are some of the common mistakes you make that, if you could just do one thing and shake them by the shoulders and say, “Don’t do this,” what is it?

Marianne Bourg: Many things.

Mike Horton: One thing?

Marianne Bourg: There are so many things that bother me. People are very entitled and people think they already know it all. I see a lot of people who have had… and are like, “Oh, I don’t care, I look the same,” or “My reel is good enough, I don’t need to take any classes, I’m good the way I am.” People that don’t work on themselves constantly and don’t say, “Ok, this didn’t work, what else can I do? How can I get in touch with this person?” I want people that are more hardworking, people that are all about it and when people aren’t that, then I feel that I’m wasting my time, I feel like they’re making the casting director waste their time…

Larry Jordan: Wait a minute. You used the phrase work on themselves. What does that mean?

Marianne Bourg: Work on themselves, it’s getting to know yourself, know what’s best about you, know what you’re not as good at and maybe work on that, “Oh, I can’t cry as well, I’m not as emotional as I should be, I need to work on that,” or “This audition didn’t go well. What was my state of mind? Why did it not work out?” You need to be really comfortable with yourself and that’s what’s going to make you more confident and look more confident too.

Larry Jordan: So the key is take a deep breath, talk to the world, keep your stuff updated and don’t give up.

Marianne Bourg: And don’t be afraid of other people. Casting directors and producers, they’re just people. They’re going home to their kids and their dog afterwards, they’re just like you.

Larry Jordan: And for who want to like you as an actor, where can they go on the web to learn about you and get a hold of you?

Marianne Bourg: Well, my website is www.marianne-bourg.com or I’m on IMDB, I’m on Twitter and Instagram.

Larry Jordan: Well, your IMDB stuff is incredible.

Marianne Bourg: Thank you so much.

Larry Jordan: It’s been fun.

Marianne Bourg: That’s very sweet of you.

Marianne, thank you so very much for joining us. I wish you great success and when I talk to you again I want you to have another four movies under your belt.

Marianne Bourg: Sounds good.

Mike Horton: Yes. You take good care. We’ll talk to you soon.

Marianne Bourg: Thank you so much. Bye.

Larry Jordan: Thanks.

Larry Jordan: I want to invite you to become a member of our video training library. Our training library is unique in the industry and includes more than 1400 in depth movies, each accessible 24 hours a day, seven days a week. Every movie in our library can be streamed to any internet connected device and it includes production and post production hardware, software and techniques. It features current and past software releases from both Apple and Adobe and, unlike YouTube, all our training is complete and, unlike other websites, we focus exclusively on media production and post production.

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Larry Jordan: Welcome to Tech Talk.

Larry Jordan: Let’s say, for whatever reason, my library got corrupted. I unplugged the hard disk before Final Cut was done writing to it, whatever. When you go to ‘file,’ ‘open library,’ from backup. This allows you to open up a backup file of your library and Final Cut stores a new backup about every 15 minutes, provided you’re making changes to the file. Now, what’s been backed up are just your databases, the databases that define what the media is and the databases that define what the edit is. Media generated files, none of that is backed up. What is backed up is the databases, which is critical because without those you can’t recover your project.

Larry Jordan: Now, the databases themselves are stored in your home directory, in your movies folder, inside a folder called ‘Final Cut Backup.’ Inside ‘Final Cut Backup’ is a backup – you can see the year it was made, the month, the day, the time – a backup of all the files of the databases that were backed up and when they were backed up. The general rule of thumb is pick the most recent version, which is December of 2014. That’s the most recent version of this edit.

Larry Jordan: When you are restoring from a backup, this is a library, if you double click it, it will open just like any other library inside Final Cut and, as long as the media is in the same location with the same name and it’s online, you’re going to be able to link to it automatically without having to do any other work. Otherwise, if the media locations have changed or the file names have changed, then you’re going to need to re-link media and you do that by going up to the file menu and choosing the ‘re-link’ option. To learn how this works, which is longer than I’ve got time to share with you today, again, go to my website, go to the free resources step by step tutorials and do a search for ‘re-link’ and it will walk you through all the different options that you have to re-link media and which one you pick and what the results of that are. The website’s got a lot of online resources to explain this in more step by step detail.

Larry Jordan: So a library backup is a library. It just backs up the databases and it accesses the media, which is stored to your second drive or wherever you’ve stored the media and wherever you’ve stored the original library, it will try to access it. If it can’t get the render files, it’ll re-render. If it can’t access the optimized files, it’ll work with camera native and you can then optimize the files yourself. How? Select the clip or clips you want to optimize, go up to the ‘File’ menu, go down to ‘transcode media’ and check ‘create optimized’. It will be grayed out if they already exist. Check ‘proxy media’ if you want to create proxy files; if proxy files exist, it also will be grayed out. You can, if you want, optimize – the word is transcode – you can transcode your media after you’ve imported it in case you didn’t transcode it during the import process.

Larry Jordan: Larry O’Connor founded Other World Computing, which is also called OWC, in 1988. Their website, which you may know better than their company name, is macsales.com. OWC is both a reseller and a developer, supporting all things Mac for more than 25 years and today we want to talk with Larry about storage. Hello, Larry, welcome back.

Larry O’Connor: Hey, Larry, and thanks for having me back. Appreciate it.

Larry Jordan: Oh, it’s always fun having you on the show. Mike has been looking forward to this conversation because he lives for storage.

Mike Horton: Yes, I do, Larry. I’m going to be listening intently.

Larry O’Connor: Fantastic.

Larry Jordan: Larry, many people know OWC from its website at macsales.com. What they may not know is that you both sell and develop hardware. What got you into creating your own gear in the first place?

Larry O’Connor: The direct channel is really reflective of being a very customer focused organization, and being there for our customers first, and in terms of the products that we’ve brought to market, which go back to the early ’90s, I could technically even count memory in the ’80s though memory was just chips and the first storage solutions were in the ’90s, it was reflective of a lack of a feature, a quality situation, the right solution being available for customers that we were talking to, and we had the ability to do something better and bring it into play, so that’s how we got going and got into position.

Larry Jordan: I know that OWC makes all kinds of stuff and I want to focus specifically on storage. While all of us want the fastest gear, like we all want the fastest car, when does storage performance really matter and when is it less important?

Larry O’Connor: It really matters where performance actually applies to the task that’s at hand. Benchmarks are wonderful and benchmarks… Blackmagic, that’s very relevant to those sorts of application functions, but speed just for the sake of speed and the synthetic really doesn’t translate often into the actual applications where you’re doing the audio and video editing work.

Larry O’Connor: A benchmark is a nice number but in the real world where there’s mixed load, where there’s reading and writing happening effectively simultaneously, things are a very different beast. And, of course, the other place where they say speed is great but not necessarily the only primary is where the data that’s being generated, the data that’s … output has a value that exceeds that of a couple of milliseconds saved because you have faster storage, and that’s where you do give up speed to have, say, a RAID5 or even a mirror … 0+1 as opposed to a pure stripe.

Larry Jordan: Now, there are two broad types of storage systems. There are single drives and there are RAIDs. How would you define a RAID?

Larry O’Connor: By definition, an array of inexpensive drives was the original definition of a RAID. Way back when, you’d put a bunch of drives together, and get more speed versus an expensive drive that was faster and things are much different today… but a RAID effectively combines multiple drives. You want drives that are matched typically going together and that’s where you get the best performance and the best reliability.

Larry O’Connor: You can leverage multiple drives together and have the speed of the combined set as opposed to a single drive, which is great for archive and great for a lot of things. You can do editing and work on a single drive as well, but you have less performance from a single drive than a multi drive RAID. You have actually no redundancy off a single drive versus having a RAID, whether it’s a RAID0+1 or a RAID1 or a RAID4 or a RAID5, with a RAID array.

Larry Jordan: Just to define a term, redundancy means that in some RAID configurations, if one of the drives inside the RAID dies, you can still recover all your data, so having redundancy allows you to protect data in the event of a drive failure. But you also used terms like RAID0 or RAID1 or RAID5. What do those numbers mean?

Larry O’Connor: RAID0 is there’s zero redundancy, all the drives in that RAID are working together to give you the total capacity of the drives and the maximum performance of the combined throughput, but if one drive goes down in a RAID0, everything stored in that … goes away. RAID1 gives you effectively complete redundancy but not really any benefit for RAID performance. The RAID1 with the right solution software is one of the solutions you get a good boost on the read side, but when you’re writing you’re writing the same data to both drives, so it’s limited to the performance of a single drive, similar to a single standalone drive solution other than if one of those two drives has an issue, you don’t suffer data loss, you’re still online, you’re still working, your priceless data is still available.

Larry O’Connor: RAID4 and RAID5 go into effectively a redundant RAID0 in a sense. In the case of a RAID4, you have a dedicated parity drive which means that there’s one drive that takes slices of the other three drives. In a RAID5, you have distributed parity, which means all the drives take slices of the other drives. In the past, a RAID5 was actually a better solution than a RAID4 due to just where drive capabilities were, but in the era of SSDs and a lot of today’s high performance hard drives, you actually get a better performance from the RAID4 solution. Just because RAID5 is a number higher doesn’t make it a higher RAID.

Larry O’Connor: Again, I don’t want to overcomplicate, other than to say distributed parity was better when drives weren’t as fast as they are today, because you needed the load spread. Now it’s actually a better circumstance to have a RAID4. The system can manage it faster, and more efficiently, and as before we have the same redundancy and you have a little bit better performance. You get the performance of combining multiple drives together but you’re in a circumstance where one of the drives can fail, so once again you have no data loss, no loss of time, no loss of operation. That’s the way a RAID is supposed to work.

Larry O’Connor: Not all RAIDs work that way. Some are proprietary and use special schemas that let you do things that sound really great on paper, but don’t always work really well in practice and, when they do have a problem, it can be a big problem. Nonetheless, these types of RAIDs are definitely the right way to go, the RAID4 or RAID5 one types.

Larry Jordan: So RAID0 gives us the fastest performance, the greatest storage, but RAID4 or RAID5 gives us the protection in case a drive dies. Briefly, when would we use an SSD in a RAID versus spinning media?

Larry O’Connor: That all depends on what your performance needs are, or even your environment needs. Some people go all SSD because they want silent running and they get exceptional performance, more performance than they need in a lot of cases. There’s a higher cost but it’s dead silent. So if you have an application that benefits from the speed, it’s editing, maybe it’s ingesting, if you have any high performance… for what you’re ingesting from and you can use more than what spinners can do, an array of SSDs is a nice solution but you can typically out of RAID0 achieve over 800 megabytes a second, certainly over 700 megabytes a second with spinning platter drives, and RAID5 you’re in the 500 to 600 megabyte range.

Larry O’Connor: If it isn’t fast enough for you, that’s the other thing. Especially with something like software, you can expand the array and double that performance simply by going out to a second chassis and adding more drives, and with more drives comes more speed. But, again, it’s all about what your application requirements are and what your budget is as well. If the sky is the limit, you buy SSDs because they’re quiet, they’re exceptionally fast and it just doesn’t get better than that. If you need a lot of storage and you have X performance measures you need to hit, an array of spinners is still cost effective today and gives you a lot more storage for a much lower price. Some people do both.

Larry Jordan: One of the hidden components in any RAID is what’s called the RAID controller and there are hardware RAID controllers and there are software RAID controllers. Hardware’s a chip that handles all the data processing and a software RAID controller does it using software inside your computer. Traditionally, hardware RAIDs were faster and software RAIDs were more flexible. Is that a true statement and when should somebody decide whether to accept a hardware RAID or a software RAID?

Larry O’Connor: Today, the lines have gotten pretty blurred in terms of you have other bandwidth constraints, you have other things that impact what a hardware RAID can do. You’re also reaching thresholds in terms of what the hardware processors are providing today. But the big thing is the flexibility you get with a software RAID on a Mac – and again all… very distinct on what platform, there’s only one major RAID solution for beyond RAID1 at least on a Macintosh – but in the case of a soft RAID, not only do you have the performance at this point that’s comparable to something that’s plug-in hardware, you not only have the flexibility to have multiple RAIDs in a single device, a hardware RAID is limited to one hardware mode across the entire set of volumes. So if you have multiple purposes in mind, you’re limited to whatever single RAID mode you put across. You need performance? They’ve all got to be RAID0s. You need redundancy? It could be 0+1 or RAID5 or RAID4.

Larry O’Connor: In the case of a software RAID, you could actually set aside part of the volume, in fact the fastest part of the spinners – the software typically will allow you to configure for a RAID0 set – put a RAID5 set or a double redundant 0+1 set below that, you can do your editing in the fast portion of the drive in a RAID0 and then put your output into a redundant… that’s on the same set of drive. So you have exceptional flexibility and if you need more speed, and this is something you can absolutely not do with a hardware RAID, you can have actually multiple drive arrays connected to your system or chain them through Thunderbolt, and instead of having four drives you can take it to eight drives, or to 12 drives, or to 16 drives. You can put it across two separate Thunderbolt channels if you have more than one Thunderbolt channel available to you, and double your available bandwidth and see speeds even approaching four gigabytes a second.

Larry O’Connor: The only way to RAID a hardware RAID is to use a software RAID on the hardware, which is exceptionally convoluted versus having a true RAID set. The other big thing is when something goes wrong with a hardware RAID, data recovery can be a real pain in the tail. There’s more that can be done and is being done at a software RAID level to protect and prevent issues. When a drive fails, the whole point of the RAID is so that you’re up and running, you’re still going, your data’s accessible, and unfortunately it’s more often than it should be that that is not the case when something goes wrong, especially with proprietary solutions on the hardware RAID side.

Larry O’Connor: In your… unfortunately they had an experience that could have gone very badly, and thankfully they were able to recover her data, but the whole situation should never have occurred if that product had done what was intended. With a software RAID, you have so much more information at a different level. The software RAID is there to make sure whatever you’re connected with, it’s monitoring those drives and keeping you informed and giving you the best probability of knowing an issue exists before it’s an issue, then giving you that information to solve it. But a hardware RAID, you’re a little bit more isolated and a little bit more at the whim of what’s behind the black curtain.

Larry Jordan: Larry, I know that most of the RAIDs, if not all the RAIDs, that OWC ships are software RAID based. Where can people go on the web to learn more about the software RAID solution you guys offer and how well it works?

Larry O’Connor: They can visit owcdigital.com and there’s a lot of information on the Thunderbay 4 software RAID enabled solutions; and I’d also encourage folks to directly visit softraid.com, where they can learn a lot more about that application. We benefit from it and, again, it’s what powers our RAIDS, our multi bay RAIDS today and it’s also something that’s an option for anybody. Even with a hardware RAID, you can use this solution as most RAIDs… independent. You can break the binds of that hardware and…

Larry Jordan: And, Larry, thank you so much. Larry O’Connor is the founder of OWC. We’ll talk to you soon.

Mike Horton: Thanks, Larry.

Larry Jordan: It’s time for a Buzz Flashback. Five years ago today…

Catherine Buresi (archive): It started, I would say, two or three years ago and what’s new this year are all those new platforms that offer new distribution possibilities. All of a sudden, we had more buyers registering to come and they were buying for… internet platforms, web TV, all kinds of new platforms.

Larry Jordan: This was a Buzz Flashback.

Larry Jordan: You know, Mike and I were chatting during the break about the fact that it’s always been about marketing for actors. But, Mike, as you were listening to Suzanne and Marianne talking, do they have new ideas or is it really just restating the old stuff in a new way?

Mike Horton: I think it’s not so much new ideas, but there are so many new opportunities and technologies out there to take advantage of and she does make a good point about some actors just not putting in the work. You can’t just go do the audition and then wait for the next audition.

Larry Jordan: …you’re an actor and wait for the calls.

Mike Horton: You need that fire in the belly. You really need the fire in the belly to keep getting up in the morning. You have to have a business approach to your creative craft and a lot of people don’t. They might have the talent and they might get lucky, but you’ve really got to put in the work to get lucky; and then once you do get lucky, then you can take advantage of it. But, yes, they’re right, marketing yourself is a really big thing and I didn’t do a very good job of it, but I didn’t really have to, I got lucky. I got work, so I didn’t really have to market myself very much and I’m still to this day bad at it.

Larry Jordan: I want to thank our guests for today – Suzanne LaChasse, actress and co-founder of Screen Actors System; Marianne Bourg, the actress; and Larry O’Connor, the CEO of OWC.

Larry Jordan: There’s a lot of history in our industry and it’s all posted to our website, at digitalproductionbuzz.com. Here you’ll find thousands of interviews all online and all available to you today, and sign up for our free weekly show newsletter.

Larry Jordan: Talk with us on Twitter, @DPBuZZ, and Facebook at digitalproductionbuzz.com. Our theme music is composed by Nathan Doogie Turner with additional music provided by smartsound.com. Text transcripts are provided by Take 1 Transcription – visit take1.tv to learn how they can help you.

Larry Jordan: Our supervising producer is Cirina Catania; our engineering team is led by Megan Paulos, including Ed Golya, Keegan Guy, James Miller and Brianna Murphy. On behalf Mike Horton, that’s the guy sitting on the other side of the table looking handsome, my name is Larry Jordan and thanks for joining us for The Digital Production Buzz.

Mike Horton: Bye, everybody.

Announcer #1: The Digital Production Buzz was brought to you by Other World Computing, providing quality hardware solutions and extensive technical support to the worldwide computer industry since 1988; and by imagineproducts.com, specializing in workflow applications for over 25 years.

Digital Production Buzz – January 28, 2016

Join Larry Jordan and Mike Horton as they talk with Suzanne LaChasse, Marianne Bourg, and Larry O’Connor.

  • Create a Demo Reel That Gets You Noticed!
  • Getting Work as an Actor
  • Software RAID vs. Hardware RAID: What’s the Difference?
  • Tech Talk: Using Library Backups in FCP X

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Guests this Week

Suzanne LaChasse
Suzanne LaChasse, Producer/Actor, Screen Actors System
Demo reels are essential tools for any creative, and especially for actors. Suzanne LaChasse is a producer/actor with Screen Actors System and is a specialist in creating compelling demo reels. Tonight, she shares her tips on creating a demo reel that will get you noticed!
Marianne Bourg
Marianne Bourg, Actress
Marianne Bourg is a French and Luxembourgish actress based in Los Angeles on a Visa. She won Best Actress at the CMF in 2015 for the movie Snake Eyes, which was also screened at the Cannes Film Festival. She also recently starred in the movie Road Wars and in the Japanese movie Gun Woman, and had a recurring role on the TV show “Sangre Negra.” She joins us tonight to discuss how to get work as an actor.
Larry O'Connor
Larry O’Connor, President & Founder, Other World Computing
Larry O’Connor founded Other World Computing (also called OWC) in 1988; their website – which you may know better – is MacSales.com. OWC is both a reseller and developer, supporting “all things Mac” for more than 25 years. Larry is here tonight to explain the difference between a software RAID and a hardware RAID, and which to pick for your projects.

Transcript: Digital Production Buzz – January 21, 2016

Digital Production Buzz

January 21, 2016

[Transcripts provided by Take 1 Transcription]

(Click here to listen to this show.)

HOSTS
Larry Jordan
Mike Horton

SEGMENTS
Randi Altman’s Perspective
Tech Talk
BuZZ Flashback: Catherine Buresi

GUESTS
David Tillman, Documentary Producer/Editor
Rob Tharp, Producer/Cinematographer, Grijalva Films
Carlos Grijalva, Director/Producer, Grijalva Films
Nick Mattingly, CEO, Co-Founder, Switcher Studio

===

Larry Jordan: Tonight on The Buzz, David Tillman is a documentary editor with more than 18 major documentaries to his credit. His most recent is ‘OJ Speaks: The Hidden Tapes.’ Tonight, David shares his thoughts on what it takes to edit a successful documentary.

Larry Jordan: Next, drones are really hot right now in filmmaking. Carlos Grijalva and Rob Tharp are co-founders of Grijalva Films, a fully fledged San Diego based production house that specializes in aerial cinematography. With all the interest in drones, we asked Carlos and Rob to share their thoughts on what works and what to avoid.

Larry Jordan: Next, Switcher Studio made news recently with their announcement of a live streaming solution for iOS devices. Today they are announcing that they can now integrate directly with YouTube. Nick Mattingly, CEO and co-founder, shares the details on how this process works.

Larry Jordan: All this plus a Buzz Flashback, Tech Talk and Randi Altman’s Perspective on the News. The Buzz starts now.

Larry Jordan: Digital Production Buzz is brought to you by Other World Computing at macsales.com; and by imagineproducts.com, the workflow experts.

Announcer #1: Since the dawn of digital filmmaking – authoritative – one show serves a worldwide network of media professionals – current – uniting industry experts: production, filmmakers, post production and content creators around the planet – distribution. From the media capital of the world in Los Angeles, California, the Digital Production Buzz goes live now.

Announcer #2: And welcome to the Digital Production Buzz, the world’s longest running podcast for creative content creators covering media production, post production and marketing around the world. Mike, the Sundance Film Festival started today.

Mike Horton: Today.

Larry Jordan: How come you’re still here?

Mike Horton: I know. You know, I’ve never been there.

Larry Jordan: Are you serious?

Mike Horton: I have never been there in my entire life. Have you been there?

Larry Jordan: No.

Mike Horton: No, it’s one of those things I want to do before I die, but unfortunately I have yet to be there because the commitment I have to the Digital Production Buzz is so great, so high, that I wouldn’t be there even if I could be there, because I would be here talking about the Sundance Film Festival and I don’t have a winter jacket anyway, or boots. I have no boots.

Larry Jordan: I am so impressed with that sentiment that we will double your pay.

Mike Horton: Thank you. You heard it here, folks. No, seriously, there are a lot of really good movies out there, there are a lot of my friends who are there right now who are opening up some of their movies, some of my editor friends, and it’s a big, big deal for them, as it is every single year, and there are a lot of good movies that are going to screen this year that you’ll probably see at the Oscars in 2017.

Larry Jordan: We’re going to talk with Randi in her Perspective about Sundance, so I’ll say…

Mike Horton: Is she there?

Larry Jordan: No she’s not but she’s got reporters covering it, which is really cool. And our Supervising Producer, Cirina Catania, is one of the co-founders of Sundance.

Mike Horton: I know. I learn something about her every week. I’ve known her for years and I learn something about her every week that I did not know. Last week we learned that she was a senior executive at United Artists.

Larry Jordan: In marketing.

Mike Horton: Before that, she was President of Brazil. Didn’t know that.

Larry Jordan: And then there’s you and there’s me, the industry…

Mike Horton: Yes. I don’t know anything about you but I’ve learned a lot about Cirina.

Larry Jordan: You know, I’m really looking forward to seeing what Sundance is about because it’s all about independent films and that’s where the real stories are getting told these days.

Mike Horton: Absolutely. Although some of those independent films are, like, $25 million.

Larry Jordan: Yes, that’s very true. I also want to remind you to subscribe to our free weekly show newsletter at digitalproductionbuzz.com. Every issue every week gives you an inside look at both The Buzz and the industry, plus quick links to all the different segments on the show. Best of all, every issue is free. It comes out every Friday. Mike and I will be back with David Tillman right after Randi Altman’s Perspective on the News.

Larry Jordan: This is Randi Altman’s Perspective.

Larry Jordan: Randi Altman has been writing about our industry for more than 20 years. In fact, she runs her own website called postperspective.com and, as always, it’s a delight to say hello, Randi, welcome back.

Randi Altman: Thank you, Larry, it’s good to be back.

Larry Jordan: Randi, the big news this week is Sundance, which starts tomorrow. What are you hearing?

Randi Altman: Well, I’m hearing a lot of people getting on airplanes and heading out that way. There’s been a drain, at least here from the East Coast, heading west so they’re getting out before the big snowstorm and I’m jealous. I’m jealous of what they’re going to experience. There’s a lot going on there this year and it’s pretty interesting.

Larry Jordan: What was I reading? They had 4,107 submissions, people asking to get on, for 123 slots, more than 1700 from the US, more than 2100 from international. I mean, Sundance has never had that kind of an audience before. What is it that attracts filmmakers to Sundance?

Randi Altman: Well, I think it comes with a certain cache. There are a ton of film festivals that go on throughout the world, but Sundance is Sundance and that comes with a certain respectability. What they’ve been really good at is keeping watch of the emerging trends in filmmaking and just what people are doing.

Randi Altman: A lot of the folks that I’ve been speaking to from the post work that are heading out there are heading out for a few different reasons. One is maybe they’ve done some work on a film and they’re out there to promote it, but a big part of what they want to do is network. They want to get out there, they want to meet filmmakers. Some of them aren’t giant post houses and they need to work with more independent filmmakers so their budgets match up better, so that’s a big deal.

Randi Altman: Other people are going out because they want to tout their city or their state’s tax incentives, they want to bring the work home, so there’s a lot to do other than screening films and different projects. There’s this world of virtual reality that’s happening out there this year. Have you heard about that?

Larry Jordan: I have not. Not virtual reality, Randi, at Sundance? Have they descended so low?

Randi Altman: It’s part of their New Frontiers. I think it’s their tenth anniversary and they’re going to have, I think, 20 or so different virtual reality projects that people can watch on mobile headsets and they’re embracing it as well, imagine that. So narrative VR, documentary VR, it’s happening.

Larry Jordan: We had a great interview last week with Srinivas Krishna, talking about virtual reality for a museum and location based stuff, which was a really cool interview, so I’m sure there’s going to be other exciting stuff at Sundance in this regard too. But what is it that appeals to you about Sundance?

Randi Altman: Personally, I have people out there who are going to be sending me blogs from different perspectives. You’ve got the indie guys, you’ve got the bigger post houses. I want to see what they are saying. There’s also a branding session that’s going on, so they’re bringing in advertising and how a brand isn’t just a commercial spot but it’s a whole path, so that’s going to be pretty interesting as well. I want to find out what the films are that are going to be the hot topics of the festival, but also just something special might happen, you never know. Anything could happen at Sundance.

Larry Jordan: Are you going to be covering for postperspective?

Randi Altman: Correct, yes. I have a few people out there who are going to be reporting back to me.

Larry Jordan: Well, I want to hear more, and where can people go on the web to keep track of what you are doing and writing?

Randi Altman: Postperspective.com and you can follow us on Twitter at postperspective.

Larry Jordan: And Randi Altman is the editor in chief of postperspective.com. Randi, as always, thanks for joining us and we’ll talk to you next week.

Randi Altman: Thanks, Larry.

Larry Jordan: To read more from Randi Altman, visit postperspective.com.

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Larry Jordan: David Tillman is a documentary editor, most recently known for his work on the TV documentary ‘OJ Speaks: The Hidden Tapes.’ He also produced and edited the upcoming ‘Challenger Disaster: Lost Tapes.’ His credits now include more than 18 major TV documentaries for networks such as MSNBC, National Geographic channel, Smithsonian channel and PBS. Hello, David, welcome.

David Tillman: Hey. Thank you so much for having me.

Larry Jordan: We are looking forward to talking to you, but before we talk about the OJ tapes, what first got you interested in documentaries?

David Tillman: That’s a good question. Actually, I went to film school at the University of Texas in Austin. I took a documentary class there that focused on East Austin, which is kind of the minority section of Austin with important stories that maybe weren’t being told, and I worked on some short documentaries for that class and I really fell in love with telling people’s stories.

Larry Jordan: Well, because you were just starting out, who was the most influential teacher you had, either in terms of teaching you the technology or teaching you storytelling?

David Tillman: Well, dating back to high school, we actually had film and television classes at Columbia High School in Maplewood, New Jersey, where I grew up, so there was a guy named Frank X Mullen there who was an early mentor and in my freshman year of high school I was editing on linear editing systems, tape to tape, and then my sophomore year they got something called Avid Cinema, which was like a precursor to iMovie or something. So I actually started editing non-linear editing then, which would have been 1998, and took it from there because I always wanted to make my own films and naturally the easiest way to do that is if you can edit them yourself. So that was how I got into editing, just as a means to an end of trying to tell stories.

Mike Horton: Before you go on, talking about film schools, University of Texas is considered one of the best film schools in the country. Looking back on it, was it for you? I love people talking about their education experience in film and whether it was worth it.

David Tillman: For me, because I got into it in high school, there was really nothing else I wanted to study in college. I couldn’t wait to continue making films. I loved my experience at the University of Texas. I feel like there was a good vibe there in terms of it wasn’t ultra competitive like I hear some film schools are in terms of getting access to equipment and stuff like that, and everyone was just willing to work on each other’s projects and I had some great professors, so no regrets about that. In fact, there are a number of kids that I went to film school with who are out in LA now working. So I think when it comes down to it, that’s one of the most important things – the network that you create in college. If those people are going to work in the industry, those are going to be some of your contacts and that’s in a way one of the biggest things that comes out of film school, the people that you met there.

Larry Jordan: David, you’ve worked on over 18 major documentaries – at least, that’s what your website says. What are some of the projects you’ve worked on?

David Tillman: I started working with a filmmaker named Tom Jennings about five years ago and, like I said, that was something that actually came out of one of my friends from film school who’s working with him. Then he started a series called ‘True Crime with Aphrodite Jones’ for Investigation Discovery and I got a job working on that. From there, I moved up from assistant editor to editor and I’ve been working with him ever since. So I’ve run the gamut on different topics such as crime – I’ve done stuff on Ted Bundy and other killers like the I5 strangler. I did a legal documentary about the Casey Anthony defense.

Larry Jordan: I’m getting depressed just hearing the titles.

David Tillman: I think one of the ones I’m more proud of us was the ‘MLK: The Assassination Tapes,’ which won a Peabody Award in 2012, and then a Fidel Castro documentary for PBS last year that was nominated for a News and Documentary Emmy. I’ve been able to delve into a lot of historical topics, which has been great because I wasn’t really interested in history before I started making these kind of films, and I get to delve into a topic for three or four months and learn all about it and I really enjoy that.

Larry Jordan: Well, I want to shift gears to a specific project and drop a name. Chuck Braverman dropped into the studio about 30 seconds before we went on the air.

David Tillman: Oh really? Hey, Chuck.

Mike Horton: He was just here.

Larry Jordan: So he was telling us about a project that both of you were working on called ‘OJ Speaks: The Hidden Tapes.’ How did you get involved with that project and tell us about what it is.

David Tillman: That came to me because Chuck knows this guy Tom Jennings that I work with and I guess they were looking for a writer/producer to help with that project. When they checked in with Tom he said, “Well, I have this editor that I typically work with,” so they brought me in, so that was how I got involved and I was immediately very excited to work on it because I heard that there were going to be something like 30 hours of deposition tapes of OJ Simpson testifying about his possible involvement in the death of Nicole and Ron. As an editor, there’s nothing more enticing than knowing that you’re going to be looking at footage that few people have ever seen, and that was just the kind of thing that you dream of, just getting to sit back and watch through rare footage that few eyes have been able to get a look at.

Mike Horton: Speaking of all that rare footage, how much rare footage did you have to go through in order to tell that story? Are you looking at hours and hours of rare footage, or footage in general?

David Tillman: Luckily, for that there might have been something like 30 hours, but there were transcripts for all of it, so you could read through a little bit to key in on some interesting lines of questioning that we knew would be related to some of the material that we were presenting in the documentary. We definitely were looking for moments where OJ would show some emotion – anger, frustration, where he would be caught in a lie. We were looking for those kind of moments, but we were also looking for lines of questioning from the lawyers that supported the story we were telling.

Larry Jordan: Let’s talk about your workflow for just a minute. You’ve got way more hours than you can put into a documentary. How do you decide to narrow it down? Clearly on the emotional moments, but I want to switch to the technology for a moment. How did you decide to narrow it down, how many people on your editorial team and what software did you use?

David Tillman: For this particular project, it was my first chance to use Final Cut X, so that was interesting. I actually just wrote an article about this for fcp.co, which will probably be coming out in the next few days, but essentially Chuck Braverman wanted to cut this project on Final Cut X because they were already working on another documentary about the OJ Simpson trial where they had already been ingesting a lot of archival footage, logging it and keywording everything in Final Cut X, so even though I had no experience they said I could learn on the job and there’s this guy, Patrick Southern, who I know you guys know, who used to be a Final Cut X trainer for Apple. He was an assistant editor on the project and they said, “Hey, Patrick can sit right next to you and he can answer all your questions,” so for the next two weeks or so ‘Just ask Patrick’ was my mantra. I just asked him basically every little thing that popped into my head and luckily he didn’t get too frustrated with the repeated and simple questions that I had. I quickly learned to love Final Cut X…

Mike Horton: Wait a minute! What? You quickly learned to love it?

David Tillman: Yes, it didn’t take long.

Mike Horton: Really?

David Tillman: Yes.

Mike Horton: Oh, that’s great.

David Tillman: I knew Final Cut and Avid before that, I’d used both of those, but I had kind of a love/hate relationship with Avid and I found that Final Cut X, with some of the changes they made, it allowed the storytelling side of my brain to come out without being brought down by some of the technical stuff about editing that isn’t really my favorite aspect of it. You talk about workflow, luckily for this project Tom Jennings wrote a script, so they took interviews that had been transcribed.

David Tillman: We had this wonderful Lumberjack software that enabled us to marry all the transcripts to the interviews, so we could easily search, and quickly find sound bites and whatever we needed. Patrick helped with stringing out the script and at that point a lot of what I was doing was cutting out a lot of the repetition and cutting down some of the sound bites to make it move at a certain pace, covering stuff with B-roll and then of course cutting in these moments from the deposition to go along with what some of our interview subjects were talking about.

Larry Jordan: From start to finish, how long did it take?

David Tillman: I think I was on the project for about 22 weeks. It was a two hour documentary. But shooting was such an ongoing process, they were shooting more interviews, so I think by the time I actually had a script that I was working with and I was really cutting Act I, Act 2 – there were ten acts in the show – I’d say it was more like ten weeks that I really spent bearing down and editing the show.

Larry Jordan: What was your deliverable and where did it go?

David Tillman: Well, I wasn’t involved in the online editing part but I know that they finished the show in Resolve, did all the color correction and I think in the end they exported a full res ProRes 422 QuickTime file. Maybe not 422, but it was a digital delivery as far as I know and that played on A&E in October.

Mike Horton: Now, didn’t they say they had a problem with the Ken Burns effects or something when they exported it, but not much else, though, I don’t think?

David Tillman: Yes. I actually didn’t really use the Ken Burns effect.

Mike Horton: Well, somebody did.

David Tillman: Yes, because there were two different documentaries and they had a similar workflow but I actually liked Alex4D’s Grow Shrink plug-in, which is free, and I highly recommend it. I used that quite a bit for stills and I believe that translated to Resolve. I think one of the things we did was export some of the stills as QuickTime files with the animation already built in, so that some of that might have not had to be been done in Resolve at all, it was already in a QuickTime.

Larry Jordan: One of the things that I was struck with as you were describing the projects you worked on is they all are of a piece. They tend to be crime related more than anything else. What is it that appeals to you about the documentaries you decide to edit? How do you decide which ones to do and which ones don’t have a story?

David Tillman: I wish I could say I had my choice of five different projects all the time and I’m getting to pick which one I want to do. I think most of these have just fallen into my lap and I haven’t really been picking and choosing necessarily. What I like about doing these historical documentaries is I like to think that I’m creating this seminal work on the subject and I want it to be the be all and end all for that particular topic. For a lot of these, in some cases there are dozens of documentaries made on that topic over the course of years, but I think setting the bar high and saying, “I want this to be the best, I want this to encompass the whole story and leave nothing to be desired,” is something I try to hold myself up to.

Mike Horton: Well, do that. You care. Isn’t that nice? He cares.

Larry Jordan: Before we run out of time, I want to mention that you’ve also just worked on a project that you produced and edited called ‘Challenger Disaster: Lost Tapes.’ Where can people go on the web to learn more about the Challenger program, as well as the OJ program?

David Tillman: Thanks for mentioning that. The Challenger documentary is actually airing on Monday January 25th at 9pm on National Geographic Channel. If you follow me on Twitter, my Twitter is @davidtillman, I’m shouting from the rooftops about this one so you’ll find all the info you need there. Obviously, you can also give it a Google. It’s definitely one of my proudest achievements, this documentary. I feel like we really did this subject justice and I hope people will watch it and learn about what was a terrible tragedy but ultimately it’s an important story.

Mike Horton: Yes, we actually learned a lot and everything’s much safer because of that.

David Tillman: Exactly, and those that died really were heroes and, as tragic as it was, I think there’s something there in terms of living your life to do what you can, achieve what you can and not worry about any potential consequences.

Larry Jordan: And David, we will check into that. The website is davidtillman.com. David is a documentary producer and editor. David, thanks for joining us today; this has been a fascinating visit and I wish you success going forward.

Mike Horton: Thanks David.

David Tillman: Thank you so much for having me. Thank you.

Larry Jordan: Take care. Bye bye.

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Larry Jordan: Carlos Grijalva and Rob Tharp are co-founders of Grijalva Films, a fully fledged San Diego based production house. They specialize in aerial cinematography and unique camera motion using drones. They started their self directed production company right out of high school and continue to grow their business throughout the Greater Southern California area. Hello, Rob and Carlos, welcome back.

Carlos Grijalva: Hello.

Rob Tharp: Hello, how are you?

Larry Jordan: Well, we’re talking to you and excited about it, so good to have you with us again.

Rob Tharp: Thank you.

Larry Jordan: Rob, I want to start with you. We first spoke with you and Carlos about drones last September. What projects have you worked on since then?

Rob Tharp: We’ve been working on a lot of lifestyle and real estate videos and also some promotional commercial films that utilize drones as a tool to be able to enhance the production value and give a different perspective to tell the story.

Larry Jordan: Is it safe to say that all your projects involve drone work?

Rob Tharp: A good amount, yes. Of course, some are on the ground, some in the air, so yes.

Mike Horton: Before drones, what did you use? You didn’t use helicopters, right? Or did you?

Rob Tharp: We got into it right as the drone market was emerging a couple of years ago when the first gimbalized devices for stabilized footage came back, so we were at the forefront and the pioneering age of it, and everything’s still very new.

Mike Horton: Usually when you pioneer stuff, everything goes wrong. Or did everything go right when you were pioneering all this?

Rob Tharp: Things actually went pretty well.

Carlos Grijalva: One incident, but that’s about it.

Rob Tharp: Yes.

Larry Jordan: Let us hope that there are no more incidents.

Mike Horton: Yes, a drone crashing into a client.

Larry Jordan: What kind of drones do you fly?

Rob Tharp: For the majority, we’re a big fan of DJI products, so there’s the Phantom 3, the Inspire 1. For a lot of our projects from a safety standpoint, the Phantom 3 has been a phenomenal choice due to its size, the form factor and then the results of the footage of what you are able to obtain are astounding, so Phantom is our go-to.

Larry Jordan: Does the type of drone you fly make a difference to the image you can get?

Rob Tharp: That depends. The Phantom 3, it’s full 4K, the Ultra High Definition and the actual full 4K, so what you’re getting is astounding. They just came out with the Inspire X5R camera, so that actually shoots RAW, so there are different cameras that you can put on them and, of course, on larger platforms like the Freefly Alta with MoVI, you’re able to fly a RED Epic or a Phantom Flex with things of that nature. Depending on the budget of the production, we’ll bring in different tools to be able to tell the story.

Mike Horton: What cameras do you normally use?

Rob Tharp: For the majority of our projects, we’d actually fly the Phantom 3.

Mike Horton: And the Phantom 3, for those who don’t know the drones, has its own camera?

Rob Tharp: Yes, so essentially it’s a proprietary gimbal and camera and obviously the same device.

Carlos Grijalva: It’s not really about the drone itself, it’s about how you frame the shot, how you edit it, how you color it, the whole thing. It’s not really the equipment, it’s more the talent behind the equipment most of the time, but the equipment’s still pretty fun.

Larry Jordan: I want to just focus on the drone photography, because you’re absolutely right, every piece of video is enhanced by the editing and the color correction, whether it’s on a drone or not, but are you finding that some drone shots work better than others, where there’s stuff in the foreground and you’re moving over it or you’re low going high or always high? Are there particularly dramatic shots that you tend to use more because they are more attractive?

Carlos Grijalva: Yes, like going really far away, getting a really big frame and then just coming really close into your subject, so like a big push-in. That’s like a huge dolly move, if that makes any sense.

Larry Jordan: Yes.

Carlos Grijalva: That always feels very dramatic to bring something into a scene. Those big wide slider sort of movements across a city, those are always very beautiful. The 360 pan-ups…

Larry Jordan: Where it spins as it goes up?

Carlos Grijalva: …on the subject and then you’re panning the camera down to up, rotating around the subject at the same time. Those are great fun.

Rob Tharp: There are definitely some complex movements that can be integrated into the shots.

Larry Jordan: Now, how many people does it take to fly the drone? Is one person flying and the other looking at the shot? Or are you sort of guessing as how the shot works and you look at it later? Or are you able to monitor in real time to see if you got the shot you wanted?

Rob Tharp: We’re able to monitor in real time, so it’s essentially first person video. We’re able to see a live full 1080p stream of what we’re looking at. For the Phantom, it’s a single operator and typically you’d want two people for that, one flying looking at the footage in the camera, really just the up and down; then with the Inspire, the ideal team would be three people – one controlling the drone, another controlling the camera and then a spotter. So that’s what you’re looking at.

Mike Horton: I know you said you do a lot of real estate work, so that’s drones hovering over a lot of people’s houses, not only the house that you’re dealing with. What are the restrictions that you have to deal with?

Rob Tharp: The current restrictions on the aircraft, the main thing is keep it under 400 feet and a lot of the shots that we obtain are low proximity, low altitude, so they’re pretty close to the property. We try to have respect; a lot of it comes down to common sense to stay away from other people’s properties when we’re filming and just focus on the task at hand in order to get the shot concluded and move on.

Larry Jordan: At the end of December, the FAA started requiring registration for drones, I think it was on the 21st of December.

Rob Tharp: Correct.

Larry Jordan: If I remember correctly, 45,000 people signed up to register their drones in about two and a half to three days. Did you guys register and what’s the process like?

Rob Tharp: Essentially, you put in the information for your drone. We were registered with the FAA. I believe as of January 6th about 190,000 people have actually gone through this registration process and right now it’s pretty much based on an honor system. It’s not like if you’re purchasing a drone online there’s an automatic registration that’s sent to the FAA, so it based on an honor system but it’s a very straightforward process, costs $5. If you got your application in by yesterday, you were refunded the $5, but otherwise it’s a simple $5 registration fee. It’s essentially classified as an experimental aircraft.

Larry Jordan: Now, are you registering the drone or are you registering you?

Rob Tharp: Both. You’re registering the drone and yourself as pilot and you can register an unlimited amount of drones under you name.

Mike Horton: Does the drone that you use right now have software in it that will not allow you to fly it in, say, a state park or any no fly zone?

Rob Tharp: That was actually implemented on the DJI Phantom 2. It basically utilizes the GPS technology inside the drone that it uses to maintain the stable sense of flight, and then if you’re heading into a no fly zone, or you’re heading into a temporary no fly zone that could be updated at any time – for instance we’re located in San Diego, we were contracted for a job downtown, there’s a zone next to Petco Park where you can’t fly so we had to be within a certain proximity away from that and we were in between that and the airport, so it was a tricky flight but we were still within the boundaries.

Mike Horton: But how does that work, though? When you get into a no fly zone, what does it do? Does it stall out the drone?

Rob Tharp: It stops.

Carlos Grijalva: It stops, yes.

Mike Horton: Does it really?

Carlos Grijalva: Yes.

Rob Tharp: It knows exactly where you are and as you’re actually entering it, in some parts it may stop and then other parts, depending on the zone, getting into that radius, it’ll basically control your altitude, so it’ll start to descend.

Mike Horton: Jeez!

Rob Tharp: And when it gets close enough, it’ll stop.

Carlos Grijalva: And say you’re inside of the zone and you want to take off, it won’t even start the engines.

Rob Tharp: Yes, it won’t even start.

Carlos Grijalva: And the motors, yes.

Larry Jordan: Now, in December we interviewed a guy named Owen Ouyang who got in trouble for losing control of a drone, which then flew about 800 feet in the air and interfered with a police chase. He says that he lost control of the drone and it sounds like you don’t necessarily believe that.

Carlos Grijalva: No, not necessarily. The way it’s designed is that if it gets out of range, there is a setting on the app if you use an iPhone or an iPad, it’s very clear as you’re in the main menu, you can see ‘Return to home altitude’. So if this drone goes out of signal, it will come back to you and it’s at a specified altitude.

Rob Tharp: The parameters are from 20 meters to 100 meters, so that translates to 60 feet to 300 feet, so anything above that, that is essentially the negligence of the pilot. How it’s designed, if it loses control and let’s say you’re at 50 feet and you have it set at 100 meters, it’ll raise up to 300 feet to avoid obstacles or other…, will hover exactly over you and then descend.

Mike Horton: Are all these restrictions good for you guys or did you like it when it was like a crazy Wild West town type stuff about a year ago?

Carlos Grijalva: For us, the Wild West town stuff is better for us as professionals, but since so many consumers are going into this as a hobby and doing a bunch of stuff, it’s better to be more regulated because it is going to start getting more dangerous, more people are going to start flying, they’re going to start hitting stuff and then the business entirely is probably going to get banned or something like that.

Rob Tharp: The FAA is trying to foster a safe community for the drone pilots.

Larry Jordan: Given the number of fires in our area, because we’re in LA and you’re in San Diego, the number of drones that have interfered with firefighting, I’m all in favor of restricting the drones because I would like to have the fires get put out.

Mike Horton: Yes, we’ve found out a lot of those media reports were bogus.

Larry Jordan: Yes, but not all of them.

Mike Horton: Not all of them but some of them.

Rob Tharp: And the very interesting thing about the fly zones, DJI’s implementing geo-fencing, so that will essentially be live temporary restrictions. If there’s a fire or something like that, it can be put out on a push-up…, the same way it would work on a cell phone and as you log on and it gets that GPS signal, if you’re within that zone or you’re flying close to that zone, it won’t let you go near it. It’s as simple as that. It’s implementing those type of things that are temporary and will solve some problems.

Larry Jordan: One quick question before we run out of time. We have a live chat and Craig is asking about what insurance is like for drones. What kind of insurance do you need to carry?

Rob Tharp: It depends what type of aircraft you’re flying and the value of it. Under a policy, you want your general liability, your aggregate policy, and then insurance for the drone itself. It can vary from a thousand bucks a year up to 5,000 or 10,000 a year depending on what you’re doing.

Mike Horton: Jeez!

Rob Tharp: If you’re flying over water, if you’re doing more intense things, it’s on a per flight basis. There are a lot of different ways to structure it, but there are affordable policies for the average consumers who are looking to protect themselves from a liability standpoint. There are definitely some options.

Larry Jordan: And, guys, for people who want to learn more about what you and your company are up to, where can they go on the web?

Rob Tharp: You can go to grijalvafilms.com to stay updated with everything on what we’re doing.

Larry Jordan: And Rob Tharp, the guy on the left, and Carlos Grijalva himself on the right, gentlemen, thank you so very much for joining us. It’s been fun visiting.

Mike Horton: Yes, thanks guys.

Carlos Grijalva: Thank you.

Rob Tharp: Thank you.

Larry Jordan: I want to invite you to become a member of our video training library. Our training library is unique in the industry and includes more than 1400 in depth movies, each accessible 24 hours a day, seven days a week. Every movie in our library can be streamed to any internet connected device and it includes production and post production hardware, software and techniques. It features current and past software releases from both Apple and Adobe and, unlike YouTube, all our training is complete and, unlike other websites, we focus exclusively on media production and post production.

Larry Jordan: Best of all, our memberships are affordable, starting at only $19.99 per month. Focused, in depth, accessible and complete. This is the training that you need to solve problems, master new software and expand your business. I invite you to become a member today. Thanks.

Larry Jordan: Welcome to Tech Talk.

Larry Jordan: Let’s say that this is the most perfect edit or I’m in the middle of something that’s really good and I want to make sure I don’t screw it up. If you right mouse click or control click on it, notice you have two duplication options – ‘duplicate project’ and ‘duplicate project as snapshot.’ Always choose ‘duplicate project as snapshot’ and the reason is duplicating project will duplicate your project but if you have compound clips or multicam clips, those compound or multicam clips are linked back to the original project, and if you change the compound clip or the multicam clip in the original project, all duplicated projects will have the compound or multicam clip change at the same time, which is not what you want.

Larry Jordan: When you select ‘duplicate project as snapshot,’ all compound clips are made independent and all multicam clips are made independent, which means if you change the original project you don’t change the snapshot. Snapshot is always the best choice and it’s easy to create, just right mouse click or assign a keyboard shortcut to it. Right mouse click, say ‘duplicate as snapshot’ and then keep on editing, and you can keep these snapshots until you know that you’re heading in the right direction; or if you need to back up, a snapshot makes it easy to back up to a particular point where you had an edit that you liked at that moment.

Larry Jordan: If I have a project – and let’s just select everything here – and I need to save space and I say, you know, I really don’t need proxy files, I really don’t need render files, go up to the file menu, go down to ‘Delete generated library files’. This allows you to delete render files, optimize media or proxy media. You can delete the render files that are not being used or you can delete all the render files. If you delete all the render files and Final Cut needs them, it’ll re-render so there’s no harm no foul here. Final Cut will fix if there’s a problem.

Larry Jordan: If you delete the optimized and proxy media, Final Cut will simply display camera native, so if you’re ever trying to save disk space, my recommendation is, delete unused rather than all – just saves you time – delete proxy media, because it’s a lower resolution, and the optimized media if you need to save space, and then click ok. Now select this clip here, shift F to find the source clip, there we go, and now if I go over to the inspector and go down to the bottom, find the clip, go to the inspector, go to the bottom, notice the camera original is there but the optimized media’s been erased, it’s now red, and the proxy media has been erased, it’s now red.

Larry Jordan: Nick Mattingly developed Switcher Studio, which is an iOS app that enables anyone with an iOS device and an internet connection to capture and deliver multicam events to online audiences. Recently, they added a director mode which records broadcast quality HD content and now he’s announcing a brand new product specifically for YouTube. Hello, Nick, welcome.

Nick Mattingly: Hey, how you doing?

Mike Horton: Hi Nick.

Larry Jordan: We are doing great. Before we talk about the cool new stuff, describe what Switcher Studio is.

Nick Mattingly: Switcher Studio is a mobile video app that allows you to record and stream video using your iPhone or iPad, and with that you can add photos, graphics, you can bring a computer in as a source and it’s a full TV studio using the hardware you already have.

Larry Jordan: Would this be similar, although running on an iOS device, to what NewTek has got with their gear?

Nick Mattingly: Similar, maybe not a replacement for your $30,000 rig, but we do have customers using it in tandem or in combination with their existing set-up as a way to bring in additional sources or to do productions in places where they normally wouldn’t take a Tricaster. In a lot of cases, those are permanent installations, although there are some mobile solutions there as well.

Larry Jordan: Let’s talk about Switcher Studio for a second. We can run it on an iPhone or an iPad, but I suspect an iPad is best for the running. But what do we use for cameras? And how many cameras can you have?

Nick Mattingly: With Switcher, starting with just one device, you can use the built-in camera on that iPhone or iPad and you can add graphics, overlays, you can have a really dynamic production with just that one device. If you want to add multiple cameras before you launch the app, just go into your general settings and make sure each device is on the same wifi network; or you can even do a pop-up production and pair them to the hotspot on your phone.

Nick Mattingly: Then when you launch the app, you’ll pick one device that’s the master switcher, the director, and from that device you’ll be able to select other iPhones and iPads on that network. When you sign up for Switcher Studio, you go to our website, you’ll create an account and you use those same credentials to log into the main mixing device. Connecting an additional camera is no extra charge. You could literally pull somebody off the street, have them download Switcher Studio and as long as they’re on the same network, they could be a cameraman for your production.

Larry Jordan: The cameras are talking via Bluetooth, they’re talking via wifi? How are they connecting and what kind of bandwidth are you requiring to make this thing look good?

Nick Mattingly: The cameras communicate over wifi. As long as they’re on the same network, they’ll be a part of your production. If you’re not streaming, you could plug a router into the wall and just use that as a way to create a bubble. You don’t have to have any outgoing connection, it’s doing that all on the local network, and we’re adapting the quality on those cameras as you’re doing your production. But with director mode, it actually triggers a recording on each connected device, so you have the raw full quality video from every angle, and you can make your edits on the fly. When you’re done with your production, it composites that entire video, working with those raw files, so you have full quality 1080p fixed frame rate video. Then in our new update, we’ve actually expanded on the director mode capabilities and you can even bump the bit rate up to 15 megabytes.

Mike Horton: Have you seen the video on this thing?

Larry Jordan: I have seen it. My jaw’s still on the floor.

Mike Horton: This thing is amazing.

Larry Jordan: So here’s what I think is happening – because you’re recording locally on each camera, you’re able to get really high quality and you’re feeding a lower quality signal via wifi for the live stream. I’m not saying poor quality, I’m just saying lower quality, so that way you’re not constrained by the wifi bandwidth that the phone is able to use. Am I getting that correct?

Nick Mattingly: Yes, and with the main device, if you have a good internet connection, maybe you have three Megs up, you could do an HD stream, maybe put out a 720 stream. If you don’t have great bandwidth, you could do an SD stream or bump it all the way to 240p, something that’s on par with what we’re starting to see on Periscope. It’s low quality, but it’s real time, so if you don’t have great bandwidth you could still put out real time video at a lower quality, a lower resolution bit rate, and still have a full quality video to upload for on demand playback.

Mike Horton: So you can use this with Periscope, then?

Nick Mattingly: Unfortunately not. Periscope and Facebook Live are still really new, they’re proprietary, you have to broadcast and consume within their own apps. But with the new Switcher update, we actually have direct integration for YouTube Live, so from your Switcher account you can sync with your YouTube account or log into Google and, with one tap, go live on YouTube. If you want to dig in deeper, you can actually manage events, you can select from previously scheduled events on YouTube within the app, you can create new ones, you can edit the description, titles and you can choose if a video is public, private or unlisted. This new release for Switcher Studio, we’ve gone all in and made YouTube very, very easy.

Mike Horton: Meerkat also too new?

Nick Mattingly: Meerkat, Periscope, Facebook Live, Blab, all these new players are doing their own thing, they haven’t opened them up for other platforms. You couldn’t even use Wirecast or a Tricaster to broadcast to those platforms. But looking at traditional services like UStream or YouTube Live and any RTMP platform that maybe uses Wowzer, where you can get an RTMP stream and URL, you can add those values to the app and broadcast.

Mike Horton: Yes, just for everybody to know, just go to their website and it tells you exactly what you support. I’m just throwing out the ones that I don’t see on you website, just to try to fool you.

Nick Mattingly: I was at the Periscope summit in San Francisco last week and we’re trying to start a dialog to see if that’s something that would be possible. We’re talking to some people to see if we can get in front of Facebook and eventually I think we’ll see an unbundling of these services, but YouTube is where video lives, it is the king of content traditionally and in the past ten years it’s been on demand and in the past year they’ve opened up to do live broadcasting and as far as using an iPhone or an iPad to stream on YouTube Live, I think we got it right and we’re really excited about it. So with the new Switcher Studio, you can create an account on our website, you get full access to the app for iPhone and iPad to desktop apps, where you can bring your computer in as a source or push files into Final Cut and have them synced and every cut and transition already show up; planned services, where you can remotely manage streaming channels or sync with your YouTube account and manage events and dedicated support. So you get all of that completely free for the first seven days and if you decide to stick with it, it’s just $25 a month and that allows you to log into that main mixing device, have access to all of those other tools. Using another camera is no charge.

Mike Horton: That’s awesome.

Larry Jordan: Now, you charge on a monthly basis. What are we paying for at this point? Because isn’t the app running locally?

Nick Mattingly: Well, with the app you also get access to cloud services, so from your online account you could manage streaming channels. If you’re using another service like YouTube or UStream, you can create those events from a computer and the person doing the production could be somewhere else out in the field. They don’t have to understand how any of that works, they can just select that end point and broadcast to it. We have speed tests built within the app that is a cloud service that actually pings your internet connection and will automatically assign the resolution and bit rate and quality, so there are things that are happening outside of the app as part of your online account.

Nick Mattingly: We also have desktop programs that are available with that service, so you could bring your computer as a source and do picture and picture. If you have a Powerpoint or a keynote, or you’re playing back a video on your computer, that could be part of your production. And then with director mode, we also have the flexibility to enable recording on each connected device, composite that entire project so you could upload it directly from your iPad. But if you want to tug at it and move things around, we have a desktop app for Mac where you can pair it with Final Cut and all of your angles are time synced and every cut and transition that you made on the fly is already available, so you can just move things around and tighten it up. There’s dedicated support that’s included. It’s so much more than just an app and we’re pushing out updates all the time, we’re making it better and better and you’re always going to get the latest and greatest Switcher Studio if you’re signed up for the product.

Mike Horton: You and I, Larry, have had this talk a lot and we have tried a lot in this Digital Production Buzz world, streaming live is really, really hard. You have this wonderful app that you’ve created, you’ve had all the software that you’ve created, but you’re still reliant on this UStream or YouTube Live or the internet connection or everything else that’s invariably going to screw up.

Nick Mattingly: Yes, there are a lot of things between us and where that video goes that we just don’t have control over, and that’s going to continue to be the case. But infrastructure’s getting better. There are rural areas that now have 4G LT coverage. About three or four years ago, that wasn’t the case, and it’s only going to get better and make us more and more accessible.

Mike Horton: But there’s no such thing as some sort of redundancy built into this whole thing that’ll just make this thing 100 percent effective. I guess there isn’t.

Nick Mattingly: From live streaming, there are always going to be issues. That’s just the nature of the beast. But with your recording capabilities, you’re guaranteed to have that full quality video available that you can upload on demand, and I think that’s something we’re starting to see, is that there’s a different expectation in what happens live and what we’re going back to watch, something that’s been produced or is available to watch at your leisure, and with Switcher you get both.

Larry Jordan: We have a live chat that’s going on and Ernesto’s asking a question about how old an iPhone you’ll support and are the features the same across all phones?

Nick Mattingly: On the website, there is a compatibility chart. We’ve made this really lightweight and it does work with many, many older devices. You can go all the way back to an iPhone 5 or an iPad 2. It can even support an iPhone 4. I don’t think it’s available in the App Store any more for iPhone 4 because of the operating system, you can’t get iOS 9 in an iPhone 4, but it’s really flexible. Older devices make great cameras and a lot of us have those laying around already. We do recommend newer hardware if you’re using an iPhone 6 or an iPad Air. iPad Pro is an awesome mixer. As we keep pushing this and making it better, those newer devices, that newer hardware is going to allow you to take advantage of new features as those become available.

Larry Jordan: I’ve mentioned before that the prices are subscription, but we didn’t mention what the price is. What’s the pricing for the service?

Nick Mattingly: It’s $25 a month or you can pay $299 for the year and then you get priority support with that as well.

Mike Horton: You’re going to be using iPhones and iPads for your cameras and things like that; have you determined how much money you would save over using a lot of professional equipment for your live stream?

Nick Mattingly: If you were to do a traditional single camera set-up, you’re going to buy a laptop, a capture card and a camera. You’re maybe $5,000 in to do a one camera set-up. With Switcher, you’re using hardware you already have. If you’re starting from scratch, you can get an iPad Touch for $200, an iPad Mini for $300. You could do a full three camera set up with some clips and tripods for less than the price of a computer.

Mike Horton: And let us remind everybody, these iPhones, these cameras, these iPhone 6 cameras are pretty darn good.

Larry Jordan: Yes they are.

Nick Mattingly: It’s incredible.

Larry Jordan: Really quickly, because we’ve only got about a minute left, how do we handle audio?

Mike Horton: Oh yes!

Nick Mattingly: Audio’s managed separately. As long as it comes through the main mixing device, it will match up with your entire production. So you can bring that in through the headphone jack or through the digital lightning port. Something that’s important to note with iPhone or iPad, it uses what’s called a TRRS connection, it has three rings on it, so you couldn’t take just an eighth inch microphone and plug it in, you’ve got to make sure that you have a microphone that’s made for iPhone or iPad or that you get the appropriate adaptor. There’s information available on the website. It also supports Bluetooth Audio, so you don’t have to spend $400 on a wireless mic.

Mike Horton: Jeez!

Larry Jordan: And where can people go on the web to learn more about your products?

Nick Mattingly: It’s switcherstudio.com and, as I mentioned before, there’s a seven day full access to everything that’s included with the subscription, so if you want to take it for a spin, just go to switcherstudio.com and get started.

Mike Horton: And we also should mention that Nick will be at NAB covering the entire show and the Supermeet with this application.

Larry Jordan: And Nick Mattingly is the CEO and co-founder of Switcher Studio, at switcherstudio.com. Nick, thanks for joining us today. Bye bye.

Mike Horton: Thanks, Nick. I’m looking forward to this.

Larry Jordan: It’s time for a Buzz Flashback. Five years ago today…

Catherine Buresi: But there are not so many free markets. Now all film festivals want to have markets, but actually real markets where you can really meet so many sellers and buyers, where films can be screened on big screens and not only in a digital library, for example, you don’t have so many.

Larry Jordan: This was a Buzz Flashback.

Larry Jordan: Well, Mike, that’s it, we just give up the studio, we get at couple of iPhones, we go on the road.

Mike Horton: You know, if you could pan around the studio, we could put iPhones and iPads round instead of these Blackmagic cameras and could have saved yourself 20, 30 thousand dollars.

Larry Jordan: Don’t make me feel better.

Mike Horton: But no, Larry, you were way ahead of your time.

Larry Jordan: Well, you know, the other thing is you still want to have stuff that’s well lit and you want to have good audio, but this really makes it easier to have an instant studio. Imagine sports.

Mike Horton: Yes. I love their business model, I love the fact that you can rent this for $25 a month and then stop when you don’t need it.

Larry Jordan: Because you still have the media when you’re done.

Mike Horton: Absolutely, so I think he’s got a good product and we’ll see. He’s going to cover the Supermeet.

Larry Jordan: Ah, that’s a big challenge. You’re a very demanding taskmaster.

Mike Horton: Our conversation – “Absolutely. Show up, talk to everybody, I don’t care.”

Larry Jordan: I want to thank our guests today – David Tillman, documentary producer and editor; Carlos Grijalva and Rob Tharp, co-founders of Grijalva Films; and Nick Mattingly, the CEO and co-founder of Switcher Studio.

Larry Jordan: There’s a lot of history in our industry and it’s all posted to our website, at digitalproductionbuzz.com. Here you’ll find thousands of interviews all online and all available to you today

Mike Horton: You know, actually I think I’d look much better in an iPhone shot than I would with one of these Blackmagic cameras.

Larry Jordan: You can just stop now, that’s perfectly ok.

Mike Horton: So maybe next week? Talk to him.

Larry Jordan: You can just hush. We’ll get you makeup next week.

Mike Horton: Maybe he’ll give it to us for free. We won’t have to pay $25 a month.

Larry Jordan: Talk with us on Twitter, @DPBuZZ, and Facebook at digitalproductionbuzz.com.

Mike Horton: Nick, talk to Larry.

Larry Jordan: Our theme music is composed by Nathan Doogie Turner with additional music provided by smartsound.com. Mike’s microphone will be missing next week, we’ll have him be silent.

Mike Horton: Is this working? Hello?

Larry Jordan: Text transcripts are provided by Take 1 Transcription – visit take1.tv to learn how they can help you.

Larry Jordan: Our producer is Cirina Catania; our engineering team is led by Brianna Murphy – yay Brianna – and includes Ed Golya, Keegan Guy and James Miller. On behalf Mike Horton, my name is Larry Jordan and thanks for joining us for The Digital Production Buzz.

Mike Horton: Bye, everybody.

Announcer #1: The Digital Production Buzz was brought to you by Other World Computing, providing quality hardware solutions and extensive technical support to the worldwide computer industry since 1988; and by imagineproducts.com, specializing in workflow applications for over 25 years.

Digital Production Buzz – January 21, 2016

Join Larry Jordan and Mike Horton as they talk with David Tillman, Rob Tharp, Carlos Grijalva, and Nick Mattingly.

  • Editing “O.J. Speaks: The Hidden Tapes”
  • Drone Do’s and Don’ts
  • Live Multicam Streaming Direct to YouTube Using Switcher Studio
  • Randi Altman’s Perspective: Sundance Film Festival
  • Tech Talk: FCP X Media Management

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Buzz on iTunesTranscript

Guests this Week

David Tillman
David Tillman, Documentary Producer/Editor
David Tillman is a documentary editor with more than 18 major documentaries to his credit – most recently O.J. Speaks: The Hidden Tapes. Tonight, David shares his thoughts on what it takes to edit a doc.
Rob Tharp
Rob Tharp, Producer/Cinematographer, Grijalva Films
Carlos Grijalva & Rob Tharp are co-founders of Grijalva Films, a full-fledged San Diego-based production house. They specialize in aerial cinematography and unique camera motion utilizing drones and various technical tools. Drones are very hot right now and we asked Carlos and Rob to share their thoughts on what works and what to avoid.
Carlos Grijalva
Carlos Grijalva, Director/Producer, Grijalva Films
Carlos Grijalva & Rob Tharp are co-founders of Grijalva Films, a full-fledged San Diego-based production house. They specialize in aerial cinematography and unique camera motion utilizing drones and various technical tools. Drones are very hot right now and we asked Carlos and Rob to share their thoughts on what works and what to avoid.
Nick Mattingly
Nick Mattingly, CEO, Co-Founder, Switcher Studio
Switcher Studio made news recently with their announcement of a live streaming solution for iOS devices. Today they are announcing that they can now integrate directly with YouTube. Nick Mattingly, CEO and Co-Founder, has more info for us.

Transcript: Digital Production Buzz – January 14, 2016

Digital Production Buzz

January 14, 2016

[Transcripts provided by Take 1 Transcription]

(Click here to listen to this show.)

HOSTS
Larry Jordan
Mike Horton

SEGMENTS
Randi Altman’s Perspective
Tech Talk
BuZZ Flashback: Pat Groswendt

GUESTS
Srinivas Krishna, Founder, CEO, AWE Company
Gabe Cheifetz, President, Co-Founder, Trost Motion
Cirina Catania, Supervising Producer, The Digital Production Buzz

===

Larry Jordan: Tonight on The Buzz, Srinivas Krishna is the founder and CEO of AWE Company, a software developer that enables people to interact in new and imaginative ways using their mobile devices and augmented reality. Tonight, Srinivas explains how they created the world’s largest one of a kind virtual reality experience at the Fort York National Historic site in Toronto.

Larry Jordan: Next, a new partnership between DitoGear and Trost Motion combines precision motion control with camera sliders to create amazingly precise camera slides. Gabe Cheifetz, CEO of Trust Motion, joins us to explain how this new system works.

Larry Jordan: Next, Cirina Catania is the Supervising Producer of The Buzz and recently attended CES, looking at new technology for filmmakers. Tonight, she joins us to share her vision for the future of filmmaking.

Larry Jordan: All this plus a Buzz Flashback, Tech Talk, and Randi Altman’s Perspective on the News. The Buzz starts now.

Announcer #1: Digital Production Buzz is brought to you by Other World Computing at macsales.com; and by imagineproducts.com, the workflow experts.

Announcer #2: Since the dawn of digital filmmaking – authoritative – one show serves a worldwide network of media professionals – current – uniting industry experts: production, filmmakers, post production and content creators around the planet – distribution. From the media capital of the world in Los Angeles, California, The Digital Production Buzz goes live now.

Larry Jordan: And welcome to The Digital Production Buzz, the world’s longest running podcast for creative content creators covering media production, post production and marketing around the world. Mike, welcome back.

Mike Horton: I was here last week, wasn’t I? Let me see.

Larry Jordan: You have… for a few hours but you were not here earlier this week and it’s nice to…

Mike Horton: Oh well, it’s always nice to see you, Larry.

Larry Jordan: It’s one of the highlights of my week.

Mike Horton: Nice to be back. Happy New Year, Larry. Ok, enough banter.

Larry Jordan: Tonight, we’re looking into the future. We’re looking at augmented reality, we’re looking at motion control cameras and we’re getting hints from CES on the future of filmmaking.

Mike Horton: Now, you were at CES. I was not at CES.

Larry Jordan: I was at CES. I know, but that’s ok, we’re going to give you a quiz on CES anyway. You sitting down?

Mike Horton: I read everything on CES.

Larry Jordan: So here’s the question – you talk with user groups and users all the time. What part of technology are they most excited about?

Mike Horton: What part?

Larry Jordan: What future thing of technology. Are they excited about VR?

Mike Horton: Yes, yes.

Larry Jordan: Really?

Mike Horton: Yes. It’s a big nut to crack and I think it’s also something extremely new and I think a lot of people want to get into it and a lot of people are getting into it, but right now it’s in its infancy and the content that I’ve seen created so far, I don’t know yet. Gaming, that’s a whole different world. VR will be driven by gaming, big time. That’s where you’re going to make the big money. Everything else, what are other business models for this thing? I think we’re going to talk to that one guy who has an interesting business model for it, but yes, it’s huge and I think it’s got legs, Larry. I know you didn’t like 3D and everything else, but I think VR has legs.

Larry Jordan: I think it’s going to be an exciting time, looking at some of the new technologies for HDR and 4K and seeing how that migrates into the home as well.

Mike Horton: And you saw a lot of that at CES, right? And the fact that there was a drone in every booth, that’s another thing that I heard.

Larry Jordan: Oh yes, the drones and the robots were everywhere. It was just amazing.

Mike Horton: Were there a lot of robots too? Seriously, where there?

Larry Jordan: Oh yes, robots and…

Mike Horton: I don’t know how much time is left because I can’t see any more on the screen there. Oh, that’s how much time. Oh, goodness’ sakes, ok.

Larry Jordan: So take a deep breath…

Mike Horton: Ok, Larry.

Larry Jordan: …because I want to remind you to subscribe to our free weekly show newsletter at digitalproductionbuzz.com. Every issue every week is free and tells you everything you need to know about the show. Mike and I will be back with Mr. Krishna right after this.

Larry Jordan: This is Randi Altman’s Perspective.

Larry Jordan: Randi Altman has been writing about our industry for more than 20 years. In fact, she’s the editor in chief of her own website, called postperspective.com and, as always, it’s wonderful to say hello, Randi, welcome back and Happy New Year.

Randi Altman: Hi, Larry. Happy New Year to you too.

Larry Jordan: So we finished all of our partying a couple of weeks ago and the hangovers have passed. CES – what are your first thoughts?

Randi Altman: Well, while I had some people there covering it for me, I didn’t get to go but I heard that you were there and I’m curious. From my perspective, it was about virtual reality and drones. What did you see?

Larry Jordan: From my point of view, CES was all about 4K and HDR. I was struck by how everywhere you went in CES you couldn’t help but stumble over a 4K monitor. From the consumer electronics point of view, I think within six months you’ll be unable to buy an HD TV set. It gives reason for manufacturers to sell new sets to people who bought HD five, six, seven years ago and need to upgrade their hardware.

Larry Jordan: But I was just thinking, in addition to hardware, we’re also in the middle of the awards season. …announced their awards a couple of days ago and the Oscars were announced today. What’s your take on the announcements?

Randi Altman: It’s award craziness going on right now and the Oscars were announced this morning, it’s pretty interesting. There were some perceived snubs in terms of Best Picture – ‘Star Wars’ did not get nominated for any of the above the line categories, but it did for, I think, five different technical Oscars, so people are rewarding the technical work on that film. Then you’ve got the ones that are leading with nominations. You’ve got ‘The Revenant,’ which I think has 11; ‘Mad Max: Fury Road’ and also ‘The Martian,’ so three really big films. Two of them were particularly difficult to shoot. One was shot in the desert, dry and sandy and taking care of equipment was tough; and then on the other end of the spectrum, you have ‘The Revenant’ that was shot in very cold, snowy and wet weather.

Larry Jordan: So clearly what this means is if you suffer for your art, you get nominated for an Oscar. Is that the conclusion that we should draw?

Randi Altman: Not 100 percent, but to a certain extent I do think that the Academy is recognizing the difficulty that went into shooting the films. They’re both very quality films, beautifully shot and the rest, but I don’t think it hurts that it really took a lot out of them to make it.

Larry Jordan: Which films didn’t get nominated that surprised you, especially based on your interviews?

Randi Altman: Well, Quentin Tarantino, because he doesn’t make that many films, you sort of expect when he does make one that it will be nominated. It was not. The score was nominated and I think Jennifer Jason Leigh was nominated, but other than that not really recognized.

Larry Jordan: Ok. Anybody else that surprised you for not making the list?

Randi Altman: Well, I thought Ridley Scott was going to get a director’s nomination and he didn’t, so that surprised me a little bit, but I’m happy for Adam McKay. ‘The Big Short’ is a great film, it’s timely, it’s character driven, it’s a very difficult story to piece together, so the editing on that was amazing. There are a lot of different pieces to that puzzle and he was able to pull it off in a funny, educational and interesting way, which is tough to do.

Larry Jordan: I enjoyed watching ‘The Big Short’ myself, it was fun to see how he had three interweaving storylines going at the same time and they all tied together without getting totally distracted.

Randi Altman: Absolutely, yes.

Larry Jordan: Randi, what are you going to guess for the winner? Who’s going to take home the Best Picture Oscar?

Randi Altman: Based on the amount of nominations, you have to think ‘The Revenant,’ but I don’t know, ‘The Big Short’ could surprise people. So I don’t know, I’m not betting on it.

Larry Jordan: Well, we’ll just have to see. Randi writes for postperspective.com and Randi, as always, thanks for joining us today.

Randi Altman: Thanks Larry, take care.

Larry Jordan: To read more from Randi Altman, visit postperspective.com.

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Larry Jordan: Srinivas Krishna founded AWE Company to develop augmented reality technologies for mobile devices in 2012. Based on his background as a filmmaker, their location aware VR platform is currently being used to launch one of the world’s largest out of home VR experiences at the nine acre Fort York National Historic site in downtown Toronto. Prior to AWE, Srinivas produced and directed feature films that have premiered at Toronto, Sundance and Cannes. Hello, welcome.

Srinivas Krishna: Hi, Larry.

Larry Jordan: How would you describe the AWE Company?

Srinivas Krishna: I thought we did a really good job. It’s a company of developers, designers, makers, technologists, strategists working together to create new kinds of experiences for mobile devices for the user on the go.

Larry Jordan: What was it that first got you interested in virtual reality?

Srinivas Krishna: When Smartphones came out with cameras, the iPhone, I was producing some movies for the Winter Olympics in Vancouver and there was a whole mobile component to it and there was a whole team that was doing something with our movies. I finally asked, “What are you doing?” and they said, “Well, we’re trying to get these movies to play on mobile phones and geolocate them.” This was 2010. If you imagine, in those days it was tough to do, and how things have changed.

Srinivas Krishna: Anyway, when I said, “Show me one of these phones,” and I saw it, I thought, “This is not a phone. This is a video camera with a computer, with a pretty good screen and connected to the internet. This is really meant to do something else,” and I started investigating it and I got it on my brain and I couldn’t get it off and finally I just started the company.

Larry Jordan: We’re going to talk about the Fort York project in a second, but one more background piece – how would you describe the difference between virtual reality and augmented reality?

Srinivas Krishna: That’s a great question. Virtual reality is a complete virtual environment that’s delivered on a computer. It’s just an orchestrated environment and that’s the simplest way to define it. Augmented reality is the other side of the spectrum, halfway between pure reality and virtual reality. If virtual reality’s a completely artificial environment, then augmented reality is digital content, virtual content, placed in the real world through the camera on your device. I’m looking through the camera at the world and I see digital content inside that world, so in a sense it’s augmenting reality.

Larry Jordan: Before we talk about the Fort York National Historic site project, we took a video from your website and I want to share that with the audience so they get a sense of what it was that you did for that project.

Unknown man on video: One of the key challenges we have on site here at Fort York is giving people a better sense of the original context, the fact that this was a fort constructed over 200 years ago on the original Lake Ontario shoreline. One of the wonderful things about the virtual reality experience is it will allow us to bring that original context back to the site.

Unknown man on video: Our technology brings a location to life through storytelling and, for that reason, it’s perfect for a historical site like Fort York, where there are so many stories that are part and parcel of the physical environment, of the artifacts, and we allow that to be presented in a completely immersive way.

Unknown man on video: When we were first approached with the virtual reality experience and applying these new technologies on a site like Fort York, I definitely saw the opportunity off the top. It was a really exciting and great team with Krishna and others to work with. It’s really played out in the way we expected it would.

Unknown man on video: It’s for us an opportunity to bring a new form of storytelling to the world and we feel like it’s one that is really personal in the sense that you can experience it wherever you are using nothing more than your Smartphone.

Larry Jordan: I’m really looking forward to talking with you about this, but before we talk about this specific project, what is it that makes the fort so historic?

Srinivas Krishna: It was where Toronto started 250 years ago, where it was founded. The British contingent cleared the forest, and they set up camp there and they named it York, and then it became Toronto many years later, but that’s where Toronto really began and the city grew up around it, and it still remains there in downtown Toronto. It’s a nine acre site, though it’s not a military site any more.

Larry Jordan: What did the fort ask you to do?

Srinivas Krishna: We built a small prototype inside a building called the blockhouse, which is the oldest building still standing in Toronto, it’s a defensive building not a fort, and that was a mixed reality, meaning it was an augmented reality drama with digital character inside a room and it was pretty groundbreaking. There were five users looking through iPads at these characters and the characters knew you were in the room and they saw it and thought, “Wow, this is really amazing. Do you want to build a visitor experience for us?” and I said, “Sure, it sounds like a great idea,” and we spent some time talking about it and the site, if you go there, you’ll see that it’s surrounded by skyscrapers, condos, an elevated highway.

Srinivas Krishna: It doesn’t look like it belongs in history, it’s really eclipsed by its environment. So they said, “We’d like to see different moments in the story of this site and the story of the city recreated at different places on the grounds.” It turned out to be eight different moments in time, all delivered on a mobile device without internet connections for about 150,000 people. I thought, “Surely this is the most difficult, stupid thing I would ever do if I were to take it on. No-one’s ever done anything like this before,” so we took it on.

Larry Jordan: Well, if we look at a map of the fort, we see that there are eight different locations. Describe briefly what some of the typical scenes would be at these locations.

Srinivas Krishna: Well, one of the scenes that you would see is the founding of the fort by Governor Simcoe and that’s the cannon fire, the 21 gun salute that happened when he founded the fort, and it’s actually in the moment when the fort was founded in 1793. You see the Battle of York, a cannon crew firing at American ships when the American forces invaded the town of York. There was a battle between the United States just after the Revolution and Great Britain that was fought on this land. You’ll see the first railroad coming to Toronto, the dredging of the land for reclamation from the lake. You’ll see the construction of the elevated highway. It’s 200 years of history and you walk through different landscapes and you come upon these scenes where they suddenly come to life as you come upon them and a whole drama unfolds. It’s pretty spectacular.

Larry Jordan: Let’s take a look. We’ve got some production shots and I want to go to this first one where an actor is being fitted with a headset that looks like there’s a flashlight on top. What’s going on here?

Srinivas Krishna: The production of this experience, it had never been done, so we really had to do some hardcore invention. We thought this is basically like a video game on some level, we’re using a game engine to create the experience, so we scan actors for facial character and recorded their performances if they were speaking or reacting and then we captured their performances using a really wonderful technology called iPi MoCap by a company called iPi Soft. So essentially it was a pipeline that we built in the studio that we took over for about a week where we’d run actors through the scans, and the facial captures, and then the motion capture. That headset that you see, with flashlights, with gimbals attached to their heads fitted onto a baseball cap essentially, that’s to track the motion of their heads as they move.

Larry Jordan: As they were moving, how were you recording them?

Srinivas Krishna: We were using I think about 16 V21 PlayStation cameras that were spaced around the studio and that was pretty much it. Those cameras fed into the software on our computers and captured their motions. It’s very effective.

Larry Jordan: I’ve got a screenshot of what looks like a browser and there are six images inside it. What are we looking at with these six images?

Srinivas Krishna: You’re looking at six of the different camera views of that actor acting out. I think that view might be one of the soldiers from that cannon scene, where they’re carrying a cannonball. That’s probably what he’s about to do, or something like that. That’s the action that develops throughout the scene.

Larry Jordan: Ok, so now let’s marry what the actors did in the motion capture studio with the images that you’ve created. Here is a picture of the cannon being fired. Where do your actors fit in with these cartoon characters?

Srinivas Krishna: We literally did scans of these actors and then we captured their motions and we married the motions to those 3D scans. So those very actors will be scanned and we marry their actions. Most of the time it was the very actors actions, sometimes we had to do some fixes on their performances, so we’d go in and either I or another stand-in actor would act out the performance and we’d just marry it to the 3D model, and then that 3D model would be in motion.

Larry Jordan: Ok, but now I’m confused. Motion capture I understand. Creating a 3D world I understand. But what’s the difference between what you created and, say, any 3D animated feature film that we see in the theaters today?

Srinivas Krishna: It’s essentially a similar technology. The incredible thing that we were able to do was how economically we were able to put it together. This is because really we used some low cost technologies to scan the actors, to scan the models, to create the models, using an iPad and a couple of different software applications; and the motion capture was iPi Soft, which was really PlayStation cameras and their software package, which are very affordable. What we found was magical about it was how we could do it ourselves.

Srinivas Krishna: We didn’t have to go to a studio where we had to pay $20,000 a day to do the motion capture and to do the scans. We could in fact do it in a way that the client, the fort, could afford. We’re not talking about a Hollywood movie, we’re not talking about a AAA game, we’re talking about an historic site and so it’s a different kind of business model and it’s these technologies, like iPi Soft, that really make it possible to execute this kind of experience.

Mike Horton: So this is all CGI. This is not getting a rig with ten cameras on it and taking it out to the field and putting real actors in the field and later on putting buildings and things around them, otherwise that would have cost a billion dollars, right?

Srinivas Krishna: Absolutely. This is CGI, pure interactive CGI.

Mike Horton: Yes. I love the idea, I love the business model. It’s actually really cool because we’re all looking for those business models and right now the only people making money are the gamers.

Srinivas Krishna: Well, this is what virtual reality opens for us and it’s really the opportunity to create experiences that are interactive, that change and involve your participation as a user, but can tell stories that are time limited art forms. The world is opening up in terms of what we can create.

Mike Horton: Are you using the phone and Google Cardboard for the experience or something else?

Srinivas Krishna: Really all we’re using is a Nexus 6 phone and a hard case of a Google Cardboard, we built up a Cardboard. But we’re also using our own proprietary software platform that we built that delivers the experience and inside it is some significant computer vision algorithms.

Larry Jordan: Could you define what Google Cardboard is?

Srinivas Krishna: Google Cardboard, for those of us who are old enough, which would mean all of us, if we remember the Viewmaster from way back when where you looked through a little case and you’d see kaleidoscopic images or slides and you could scroll through them. Essentially, the Google Cardboard is the same but instead of slides you open up the front and you put your phone in, you close it back up and when you look through you see the screen of the phone in a completely immersive way. It’s like you’re inside a video game, inside a 3D world.

Mike Horton: For people who are using this device and walking around the park, is there a sign that says ‘Put your headset on’ or is there an audio prompt or what?

Srinivas Krishna: It’s an audio prompt. You’ll see that they’re wearing headphones, so there’s a voice, a companion, who’s taking you through the sights and telling you stories and it says, when you arrive at a spot you’ll know that you’re there because that’s what it means when we say location aware, you’ll know that you’re there, and he’ll say, “Look through your device.”

Mike Horton: Any problems with motion sickness?

Srinivas Krishna: None. We did a pretty good job and spent a couple of years actually developing the underlying technology before we did this project. We have a substantial research collaboration with some scientists at a couple of different universities in the Toronto area – Ryerson University… – and so we were working with them to solve some of these problems. It’s been a long journey.

Larry Jordan: Mike and I got into a heated debate in the Green Room before the show went on, and I’m really curious. After this experience, can we really tell narrative dramatic stories using VR? Can you control where the audience is looking well enough, or is it really designed more to feel the environment and go back 200 years in time?

Srinivas Krishna: You can do both. In this experience at Fort York, you’ll find both kinds of experiences. Each experience lasts about two minutes, not more than that because, remember, you have to hold it in front of your face, it’s not strapped to your head, which would be completely dangerous to walk around with that thing strapped to your head, so you wear it around your neck like binoculars and when you get to a spot you look through.

Srinivas Krishna: So we found that we couldn’t really make it longer than two minutes because people get tired of holding it to their face and it’s an optimal amount of time. In some of these experiences, for example, you see what it looked like before European settlement. It was a beautiful oak forest and where there are now railway tracks there used to be a river, so it’s an environmental scene and you’re encouraged to look around.

Srinivas Krishna: Other scenes are really very dramatic – there’s a battle scene where there are people firing cannons and there’s an explosion and they get killed – so that really focuses your attention very powerfully. We find that what makes it so immersive is sound and what focuses your attention is also sound. Where sound comes from is where you tend to look.

Mike Horton: That tends to be spatial audio, which is a whole different kind of thing with 3D and 360 spherical filmmaking.

Srinivas Krishna: It is. It’s a very powerful tool.

Larry Jordan: Before we wrap up, because we’re almost out of time, when does this launch and when can the public get their hands on it?

Srinivas Krishna: It launches in May this year to the public. We ran it previously throughout the fall and there was a phenomenal response to it, just phenomenal, all scores in the 90s, so we’re very excited about it. It’s launching in May and people can find out more about it if they go to our website, awecompany.com, or to our Facebook page, where there are all these postings – facebook.com/awecompany.

Mike Horton: I love this idea, I just love it.

Larry Jordan: And the website is awecompany.com. Srinivas, whose first name I’ve been practicing all day to pronounce…

Srinivas Krishna: Perfectly.

Mike Horton: This is great for the educational world.

Larry Jordan: Don’t say that, I’ll screw it up at the end. Srinivas Krishna is the founder and CEO of AWE Company. Srinivas, thanks for joining us today.

Mike Horton: Thanks so much.

Srinivas Krishna: Thank you so much.

Larry Jordan: Take care. Bye bye.

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Larry Jordan: Gabe Cheifetz is a co-founder of Trost Motion, Koji Color and CrumplePop, all of which are providers of software and hardware for the video and motion picture industry, where he’s been creating leading edge products for more than 20 years. Hello, Gabe, welcome back.

Gabe Cheifetz: Hey, Larry, thanks, and thanks for improving on my bio there.

Mike Horton: Give him an extra sentence.

Gabe Cheifetz: It was much better than what I wrote, so I appreciate that.

Larry Jordan: How would you describe Trost Motion?

Gabe Cheifetz: I would describe it as a camera slider that takes advantage of what a camera slider could actually do.

Larry Jordan: Now, wait, wait, wait, take a deep breath. There are two questions – one, what is the company; and secondly, what is the product? Describe what the company is first.

Gabe Cheifetz: Sure thing. Trost Motion is a developer and marketer of a line of hardware for production professionals who are interested in moving their camera in a nicer way than they could previously with existing products and technology.

Larry Jordan: Ok, so tell me about the products that the company makes.

Gabe Cheifetz: We make a line of camera sliders that are designed for precision and strength and we think that that’s what differentiates us from other offerings out there and I’d be happy to tell you more about that in detail.

Larry Jordan: We’re going to talk a lot about it. I grew up when we were all using dollies and we were laying tracks down to move the camera from Point A to Point B, because the cameras weighed about seven metric tonnes.

Gabe Cheifetz: Right.

Larry Jordan: And now we’ve got sliders, because the cameras are so much lighter, that fit on top of the tripod. What is it that makes a slider hard to make? I mean, I’ve seen sliders for $1.98. Why can’t I just use the cheap ones?

Gabe Cheifetz: Well, that really gets to the heart of it because moving a camera back and forth on a track, it doesn’t seem like rocket science, like you said. There are some very economical options that you can buy from the back of a truck or wherever you happen to find them out there. What we did was to try to re-imagine what you could do with that little device and really what it came down to was what if the thing could actually hold your camera in a very stable way and what if it could allow you, for instance, to put a long lens on your camera and shoot?

Gabe Cheifetz: That sounds trivial but it’s actually not because let’s say you have a slider right now and you put a 100 millimeter prime lens on your camera. You go to shoot something, it seems like a piece of cake, and if you go to look at the footage it’ll look like there was an earthquake going on. That’s because – and this is just one example – with a long lens the tiniest movement of the focal point is going to get amplified, it’s going to get multiplied out and that’s why it’s hard to shoot things handheld with a longer lens. The same thing applies to a slider and so with a wide lens, sure, pretty much any slider will do, you can slide your camera past a fence post or a cactus, wow, cool. Let’s say you wanted to shoot at 100 millimeters. You need something that is super precise and that turned out to be the hard thing to do.

Larry Jordan: What does super precise mean?

Gabe Cheifetz: Super precise means very simply it is solid enough and precise enough so that when you try to get a long lens shot on a Trost slider, it’s going to look beautiful. That’s very hard to pull off with other kinds of equipment and even, like you just mentioned, a dolly with track, it’s even difficult in that scenario because the smallest vibration or move or if you go from one length of track to another on the dolly, it’s going to show up.

Gabe Cheifetz: So we actually spent, believe it or not, over three years working on the Trost slider and the reason it was so difficult and this wasn’t just moving a camera back and forth, is because we wanted to offer this kind of precision that would give filmmakers a new tool for making images. We really believe that it’s a new instrument for making moving images, because when you can put a long lens on the slider or when you can do macro videography, all of a sudden this opens up whole new categories of shots. Let’s say you want to create a macro moving image of the side of a wedding ring, you want to see the facet of the jewel on there. Imagine doing that with a slider that has some grinding in the bearings.

Gabe Cheifetz: You need a really high level of precision to be able to make that very slow and very smooth move and that’s why, when you think about it, it’s very rare that you see macro tracking shots in general, except for in very high end productions. It’s very rare that you see long lens tracking shots from a slider, because it’s really hard to do and the equipment’s not designed for that.

Gabe Cheifetz: There are lots of great sliders out there. It’s 2016, the slider’s not a new idea. It’s not like we invented the slider. But we do think that giving people a tool where they can add motion to their shot in categories of shots that were previously impossible is noteworthy and that’s why we think this device is significant.

Larry Jordan: So the strength of this device is not only does it look good if you’re moving quickly, but it also looks good if you’re moving slowly, it looks good if you’ve got a heavy camera or a light camera and it looks good if you’re on a long lens or a short lens. In other words, the worst situation is a light camera on a long lens moving slowly. That would make every flaw in the slider show up, correct?

Gabe Cheifetz: Exactly, that’s right, and I’ll give you a great example. We have a user of the Trost slider named Alex Horner, who’s a DP who does a lot of the ads for Red Bull, some of their longer form content that they see. They just did a piece in the old Detroit Lions stadium, which kind of looks like a Roman ruin now, and they shot a guy doing interesting BMX bike tricks amongst this stuff.

Gabe Cheifetz: So he hung his RED Epic camera with some long lenses on it off of the edge of the stadium on the Trost slider and we were very excited when we learned about this because it’s a great example of the kind of thing that is normally off limits for a slider. Shots like that, it’s going to be hard to lay track on the upper seats of an abandoned stadium, but this one meter long device, the Trost M series slider, gave him that kind of stability and let him pull off the shots.

Gabe Cheifetz: We did a big victory lap when we saw that footage coming back, because it’s exactly what we hope we can get people excited about. If you’re doing food photography, for instance, you can do moving shots at a macro scale with a macro lens and that’s interesting.

Larry Jordan: All right, so Eric on our live chat is saying this sounds wonderful because it’s all manual, but what happens if you automate it? Which gets me into the new relationship you’ve got with DitoGear. What have DitoGear and Trost done together?

Gabe Cheifetz: You can pull off some really nice slow shots by hand with the Trost slider, and that’s one of the big strengths of it, but we heard from a lot of folks who needed shots that were basically pixel perfect in a repeated way. They needed to be able to nail the same shot in a repeated way for the post production needs that they had, and let’s say they’re doing some CG elements or something, they need it to be 100 percent repeatable.

Gabe Cheifetz: That’s why we partnered with DitoGear, because those guys, like us, really pay attention to precision. They have a whole technology they developed that allows you to move the carriage on the slider in a very predictable, extremely precise way and very, very slowly, which was a big deal for us. So we worked with them and they developed a custom motor control kit, basically a motor and a controller, that installs onto the Trost slider and allows you to program repeatable moves using the Trost slider and the DitoGear motion control kit. That is just now becoming available and we’re super excited about it.

Larry Jordan: What price ranges are we looking at for these sliders?

Gabe Cheifetz: The one meter Trost slider, which is called the M100, is $1795 and that comes with basically everything you need, there aren’t a zillion accessories as we wanted to provide one extremely simple package. The DitoGear motion control kit, I believe, is starting at $1445. Those are two separate pieces. You can get the Trost slider first and upgrade to the DitoGear motion control later if you want.

Larry Jordan: Where can people go on the web to learn more about this gear? Because some of the photographs and demos you’ve got are stunning, I love watching them. Where can they go on the web?

Gabe Cheifetz: Thanks. Yes, they can go to www.trostmotion.com.

Larry Jordan: That’s trostmotion.com and Gabe Cheifetz is the President and co-founder of Trost Motion and CrumplePop and a bunch of other companies we all enjoy. Gabe, thanks for joining us today.

Mike Horton: Thanks, Gabe.

Gabe Cheifetz: All right, thanks a lot Larry.

Larry Jordan: Bye bye.

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Larry Jordan: Welcome to Tech Talk.

Larry Jordan: Now, dance is a special case. In drama, emotions are seen in close-ups, but in dance, emotions are seen in the movement of the body. In fact – and this is such a key point – in dance, close-ups detract from the emotion. In drama, cameras shoot at eye level from the edges of the action, and in dance cameras shoot at knee level from the center of the action, the cameras are in two totally different positions at two different heights.

Larry Jordan: In drama, the key light tends to smooth texture. In dance, key lighting needs to emphasize muscles and shadows. In drama, key lighting comes from the front. In dance, key lighting comes from the side. In drama, reaction shots telegraph emotions and in dance reaction shots should be avoided.

Larry Jordan: Here we have a dance piece. This is courtesy of Amy ‘Catfox’ Campion and anticsperformance.com. They were in Brazil shooting some breakdancing and hip-hop dancing. For those of you who have ever danced or done serious exercise, you know that you get tired, and these dancers did eight to ten takes of some very active physical movement.

Larry Jordan: We want to tell a story. The story is joy, her happiness at being able to dance at the beginning of a day, so it’s just having fun. As she starts to circle, I’m going to look at her arms and find where they go down and set an in and, because we know that our shot durations are four seconds and nine frames, give ourselves a duration and edit this down to the timeline. Now, let’s see where we end up here.

Larry Jordan: It feels a little premature. Let’s just back this over about two frames. Try it again.

Larry Jordan: All right, now we’ve got this lovely shot of her dancing here. Right there, see her step out? Ok, we’re going to set an in. You can see her foot just start to step out if you look really closely and so we’ll edit this next one in and we’ll take a look at how these cut together.

Larry Jordan: Ok, now she goes down and we’ve got this wonderful reverse angle right here. One of the nice things about DSLRs is they give you beautiful depth of field. One of the problems is DSLRs is trying to hit focus and so now we’re working around a focus issue here. We’ll set an in and edit it down to the timeline.

Larry Jordan: Here’s the finished piece. Let’s just see if we can watch this.

Larry Jordan: Cirina Catania is the Supervising Producer of The Buzz, a fact we’re grateful for every day, as well as a filmmaker, a journalist and a former senior executive with United Artists and MGM.

Mike Horton: Wait, what?

Larry Jordan: Yes, senior executive.

Mike Horton: She was a senior executive at United Artists? Seriously?

Larry Jordan: And MGM. Will you pay attention? You’ve only been working with her for eight years.

Mike Horton: I didn’t know that.

Larry Jordan: She’s also one of the founders of the Sundance Film Festival, obviously keeps her light under a bushel, and it’s always great to say hello, Cirina, welcome back.

Cirina Catania: Mike, you are so funny. My hidden life.

Mike Horton: No, I didn’t know that. I knew everything else but I had no idea, senior executive at United Artists. Wow.

Cirina Catania: Yes, eight years of my life.

Mike Horton: Really?

Cirina Catania: That’s right.

Mike Horton: Exactly what capacity, or what does a senior executive mean?

Cirina Catania: I was the Senior Vice President Worldwide Marketing when I left.

Mike Horton: Holy crap! Really?

Cirina Catania: Yes, sir.

Larry Jordan: See, and you don’t treat her with any respect, do you?

Mike Horton: What was the movie that killed United Artists?

Cirina Catania: The one that killed it? Oh, I got there right after ‘Heaven’s Gate’… Yes, Michael… that one. The last one our team worked on was ‘Rain Man.’

Mike Horton: Oh wow.

Larry Jordan: Oh yes. Cirina, before we get lost in historical nostalgia, I want to talk to you about the future. You were at CES last week and the show was totally focused on consumers, not filmmakers, but I was struck by the proliferation of very small cameras all trying to compete with GoPro. What new film technology did you notice?

Cirina Catania: On the small cameras, there are a lot of them, but why mess with something that already worked well? There was, however, one that I really liked and that’s the Osmo. I don’t know if you’ve heard of it, but for under $600 you can have a stabilized 4K camera that has a gyro built in, you can do 360 panoramas, time lapses and you can clip your iPhone to it so that your iPhone works as a monitor while you’re shooting. I love that one.

Larry Jordan: Oh, a monitor on the iPhone? That is very cool. Now, one of the things that we learned when we were talking with our first guest, and he was talking about the fact that what sells virtual reality is the audio, so thinking about that, what sound solutions and what audio techniques did you see at CES that caught your ear?

Cirina Catania: I literally got stuck at the Sennheiser booth. I was blown away by the new Ambeo 3D virtual reality. It’s an Ambisonic microphone that has four capsules in it that allow us to capture an entire field of sound with one microphone. It works with all the new 360 degree cameras and it’s just amazing. It’s coming out mid-2016 and if you have VR, why not have good VR sound, right?

Larry Jordan: Absolutely.

Cirina Catania: And then for filmmakers, there was another little thing in that booth that I loved, it’s the clip mic digital. It’s a small lav that we use in the field and oftentimes we have trouble because they can’t capture the sound at a high enough volume without really ruining the sound. This one has a built in pre-amp that monitors rumble hiss and levels, avoids dropout in the signals and the volume level was great. I tried it on the one interview that I did, which is up on my site, but everywhere you looked there was virtual reality, Larry.

Larry Jordan: One of the things about the clip mic, the clip mic uses the MKE 2 capsule that Sennheiser created, but it uses the Apogee pre-amp. Apogee, which has been known for digital I/O for a long time, is doing the pre-amp for it, it’s the first time that the two companies have done a partnership and the quality of that, especially recording to an iPhone, is really solid. I was very impressed when I had a chance to play with one.

Cirina Catania: And thank you for reminding me, because it was a partnership between Apogee and Sennheiser and the free app that goes with it just blew me away.

Larry Jordan: Yes, the iPhone app especially.

Cirina Catania: …has a lightning connector.

Larry Jordan: Well, that’s coming, I suspect. Right now, it comes in through the mic connector.

Cirina Catania: No, the iClip digital, the clip mic digital, has a lightning connector.

Larry Jordan: Oh, it does?

Cirina Catania: I actually recorded the interview on my iPad using the clip mic digital.

Larry Jordan: Oh, that’s very cool.

Mike Horton: Let’s look that up.

Larry Jordan: Let’s get back to Mike’s favorite subject, which is virtual reality. What did you see at the show that was talking about VR?

Cirina Catania: Oculus glasses everywhere, Google Cardboard everywhere, but Zeiss has come out with a new high end VR glass that takes the Cardboard and really brings it into a more professional realm. You can clip your Smartphone into it and you can control your drone with the Zeiss VR and you can look through your Smartphone to see virtual reality environments. It’s great for gaming and it works with several models of the DJI Phantom, which we’re actually using on some of our shoots.

Cirina Catania: They also have a new smart glass, a data glass. Remember Google Glass, how weird those things looked?

Larry Jordan: Oh yes.

Cirina Catania: Well, leave it up to Zeiss to come up with the really high end technology that also looks good. These look like regular beautiful glasses on their very high end data glass and instead of projecting the data into your eyes, the data is projected on the glass so that you’re actually reading the data on the back of your glasses.

Larry Jordan: Oh my goodness.

Cirina Catania: Mhmm.

Mike Horton: Cirina, how much is that clip mic digital thing? I’m looking at their website and I don’t see it, other than the picture of it.

Cirina Catania: It’s brand new and it may not be there. I believe they told me it was $199. I’m actually going to be looking to get one for myself and I’ll share that info with you.

Mike Horton: Ok, well it looks really cool.

Cirina Catania: Yes, it’s very cool.

Larry Jordan: Another thing that impressed me was that you could not find an HD television set anywhere, it was all 4K. But my question is, is 4K going to be the big news or is it going to be HDR? Because every one of those 4K sets was also HDR compatible.

Cirina Catania: I think we’re going to go to HDR, but I think that most of the companies are waiting until NAB to show the HDR. I did see one at the Laff TV booth and it was only 3.9 millimeters thick.

Larry Jordan: Mmm.

Cirina Catania: I wasn’t really focused on the HDR video too much, but I thought that one was pretty interesting.

Larry Jordan: Well, I’ve decided to replace the video wall in my living room with a 4K video wall instead and Mike is going to help me install it this weekend. What else caught your eye, aside from a near death experience with a drone?

Cirina Catania: Well, you know, I grew up with Nakano, it’s a Swiss company that makes robotics and I remember building things when I was a little kid. There’s a company there called MakeBlock that sells DIY kits for kids and they start at $75. They’re compatible with Lego parts and you can build these amazing robots, so I thought that was fun; and then in the gaming area, it has to be Virtuix’s Omni. It’s a gaming treadmill that’s finally coming out and it takes gaming to the whole next level.

Cirina Catania: But then the… part of me loved the leather tech bags at… and I have to tell you my very favorite thing of all of CES was the BrewGenie, so you can lie in bed in the morning and you can start your coffee with your iPhone.

Mike Horton: Oh my gosh, I love it.

Larry Jordan: Provided you have the strength to actually pick up your iPhone before you get out of bed.

Mike Horton: I love it, I want that.

Larry Jordan: Cirina, thanks for joining us today and for people who want to keep track of some of the projects you’re working with, what project do you want people to pay attention to?

Cirina Catania: Probably easiest to go to filmvault.biz or thecataniagroup.com.

Larry Jordan: And the head of the Catania Group is Cirina Catania. She’s also the Supervising Producer of The Buzz and…

Mike Horton: And a former senior executive at United Artists. That’s so cool.

Larry Jordan: And you should bow when she walks in the room.

Mike Horton: I will now. For now and evermore.

Larry Jordan: Cirina, as always, it’s been a great visit. Thanks and we’ll talk to you again soon.

Cirina Catania: Thank you. Thank you both. Have a nice night.

Larry Jordan: You take care.

Cirina Catania: Bye.

Larry Jordan: Bye bye.

Larry Jordan: It’s time for a Buzz Flashback. Five years ago today…

Unknown man (archive): It was a creation out of necessity, that’s really the beginning of it all and technology was changing and we started with our original product, which was the cinema ring light, which gave someone the option of not having to traipse through the garage and find an old plywood built nit and actually taking advantage of new technology and incorporating it into something people can use, and that was the beginning of the six.

Larry Jordan: This was a Buzz Flashback.

Larry Jordan: Michael is sending notes to himself…

Mike Horton: I’m talking to Grant, because he just posted a picture of a thousand kangaroos on the road and they’re drinking water, he says.

Larry Jordan: One of the things that I like about CES is everybody is throwing you these really great ideas and you just wonder which ones are going to take off and which ones are just never going to make it.

Mike Horton: What do you mean, the people in the booths or the people you’re meeting?

Larry Jordan: People in the booths, yes. It’s just such a toy store. I’ll take you next time.

Mike Horton: Now, you’ve been to NAB and you’ve been to CES. Is CES really that much bigger than NAB?

Larry Jordan: Two to two and a half times the size.

Mike Horton: 175,000 people?

Larry Jordan: 3600 exhibitors, 2.5 million square feet of floor space, twice the exhibitors, twice the attendees and two and a half times the floor space.

Mike Horton: I look at NAB and it looks like all floor spaces, except for maybe the end of the South Hall.

Larry Jordan: But CES also uses seven hotels. The entire Sands Convention Center.

Mike Horton: I was actually going to go until I looked at the hotel prices and they were just through the roof, so unless you get somebody to pay for your hotel, you’re not going to CES.

Larry Jordan: Which I very gratefully did. The guys at Storage Visions asked me to speak and paid for my hotel.

Mike Horton: Yes, well, you’re very lucky.

Larry Jordan: Tom Coughlin is a wonderful guy.

Mike Horton: Because they say it’s their final show too.

Larry Jordan: One of the things I also liked about CES is it sets the stage for NAB and we’re going to be seeing what happens at the professional market coming up.

Mike Horton: You’re going to see drones and you’re going to see VR.

Larry Jordan: And HDR.

Mike Horton: And you’re going to see maybe robots.

Larry Jordan: I think you can count on it; and thinking about things you can count on, you can count on us having quality guests for you every week. I want to thank Srinivas Krishna, founder and CEO of the AWE Company; Gabe Cheifetz, the co-founder and CEO of Trost Motion; and Cirina Catania, the Supervising Producer for The Buzz, as well as a filmmaker.

Larry Jordan: There’s a lot of history in our industry posted to our website, at digitalproductionbuzz.com, all online, all available to you today, and our weekly show newsletter is free. Talk with us on Twitter, @DPBuZZ, and Facebook at digitalproductionbuzz.com. Our theme music is composed by Nathan Dugie Turner with additional music provided by smartsound.com. Text transcripts are provided by Take 1 Transcription – visit take1.tv to learn how they can help you.

Larry Jordan: Our producer is Cirina Catania; the production team led by Megan Paulos and includes Ed Golya and Brianna Murphy. On behalf Mike Horton, the handsome guy to my right, my name’s Larry Jordan and thanks for joining us for The Digital Production Buzz.

Mike Horton: Bye, everybody.

Announcer #1: The Digital Production Buzz was brought to you by Other World Computing, providing quality hardware solutions and extensive technical support to the worldwide computer industry since 1988; and by imagineproducts.com, specializing in workflow applications for over 25 years.

Digital Production Buzz – January 14, 2016

Join Larry Jordan and Mike Horton as they talk with Srinivas Krishna, Gabe Cheifetz, and Cirina Catania.

View Show Transcript

Watch the Full Episode


Buzz on YouTubeTranscript

Listen to the Full Episode


Buzz on iTunesTranscript

Guests this Week

Srinivas Krishna
Srinivas Krishna, Founder, CEO, AWE Company
Srinivas Krishna is the founder and CEO of AWE, a software developer that enables people to interact in new and imaginative ways using their mobile devices and augmented reality. Tonight, Srinivas explains how they created the world’s largest, one-of-a-kind virtual reality experience at the Fort York National Historic Site in Toronto.
Gabe Cheifetz
Gabe Cheifetz, President, Co-Founder, Trost Motion
Next, a new partnership between DitoGear and Trost Motion combines precision motion control with camera sliders to create amazingly precise camera slides. Gabe Cheifetz, CEO of Trost Motion joins us to explain how this new system works.
Cirina Catania
Cirina Catania, Supervising Producer, Digital Production Buzz, Website
Cirina Catania is the Supervising Producer of The Buzz and recently attended CES looking at new technology for filmmakers. Tonight, she joins us to share her vision of what’s coming.

Transcript: Digital Production Buzz – January 7, 2016

Digital Production Buzz

January 7, 2016

[Transcripts provided by Take 1 Transcription]

(Click here to listen to this show.)

HOSTS
Larry Jordan
Mike Horton

SEGMENTS
BuZZ Flashback: James Mathers

GUESTS
Zack Allen, Production Sound Mixer, Soundgeek Productions
Wendy Woodhall, Co-Founder, Executive Director, Los Angeles Post Production Group LAPPG
Chris Bross, Chief Technology Officer, DriveSavers Data Recovery

===

Larry Jordan: Tonight on The Buzz, we’re talking production sound, a unique post festival and rescuing your data. We start with Zack Allen, the Sound Geek. Zack has made a career out of recording amazingly clear audio on set. Tonight, he shares his tips on how to record great sound during production.

Larry Jordan: Next, Wendy Woodhall is the co-founder of the first annual LA Post Festival. In this event, everyone gets the same footage and the challenge is to create the best possible film from it. This year’s theme is science fiction and tonight Wendy joins us to explain how the contest works.

Larry Jordan: Next, Chris Bross works for DriveSavers, a company that specializes in recovering data from crashed drives. However, the biggest part of their business is now recovering data from broken iPhones and other mobile devices. Tonight, Chris explains how they can salvage encrypted data from an iPhone without actually reading the data.

Larry Jordan: All this plus Tech Talk and a Buzz Flashback. The Buzz starts now.

Announcer: Tonight’s Digital Production Buzz is brought to you by Other World Computing at macsales.com.

Announcer: Since the dawn of digital filmmaking – authoritative – one show serves a worldwide network of media professionals – current – uniting industry experts: production, filmmakers, post production and content creators around the planet – distribution. From the media capital of the world in Los Angeles, California, The Digital Production Buzz goes live now.

Larry Jordan: And welcome to The Digital Production Buzz, the world’s longest running podcast for creative content creators covering media production, post production and marketing around the world. Mike, welcome back. Happy New Year to you, by the way.

Mike Horton: Happy New Year to you.

Larry Jordan: It’s good to see you sitting in that chair.

Mike Horton: You just got back from Vegas, right?

Larry Jordan: We got back from…

Mike Horton: You just told me two minutes ago, you were at CES.

Larry Jordan: I did.

Mike Horton: I’m so jealous. I’ve never been to that show, ever.

Larry Jordan: 2.4 million square feet, twice the size of NAB, twice the number of attendees, 175,000 people.

Mike Horton: And you walked every foot of it.

Larry Jordan: I talked to every exhibitor, I took notes, I brought it all back. I’m going to share it with you.

Mike Horton: For the next six episodes of Digital Production Buzz, we will talk about CES.

Larry Jordan: I was there at press, so I had a chance to attend press day on Tuesday. I was there when Samsung rolled out their new…

Mike Horton: Refrigerator?

Larry Jordan: …refrigerator with a monitor attached, which is $5,000 of amazing.

Mike Horton: Seriously, it really is that much?

Larry Jordan: Mhmm.

Mike Horton: Wow.

Larry Jordan: I was there when Toyota announced the new Toyota Research Institute, a one billion dollar lab focused on self driving cars; and Kia talking about the fact that self driving cars are going to start to roll out some features this year, partially automated driving by 2020 and fully automated driving by 2030, which is just way cool stuff.

Mike Horton: 2030. When is it? 15 years from now. Will I be alive? Maybe. I’m looking forward to that, by the way,.

Larry Jordan: oh, you and me both, I think it’s going to be great.

Mike Horton: Oh, absolutely.

Larry Jordan: The other thing I saw is that 4K and HDR is a done deal.

Mike Horton: Yes, it looks like HDR is trumping 4K or something, because HDR is going to be the TV set of the future.

Larry Jordan: In fact, you won’t be able to buy a TV set that’s not 4K and HDR compatible, so whenever you’re upgrading your existing HD set, you’ll still be able to play HD on it, but then you’ll be able to go either 2K or 4K.

Mike Horton: And Warner Bros is rolling out, I believe, 200 titles, so it’s a start.

Larry Jordan: So is Sony. Sony’s doing 100 titles and we’re seeing Netflix also announce 4K support, so that’s huge.

Mike Horton: Did you have a favorite item at CES that you saw?

Larry Jordan: Well, I nearly got killed by drones. My goodness, you can’t walk around the show.

Mike Horton: Were they flying those things all over?

Larry Jordan: They’re in cages.

Mike Horton: Well, yes.

Larry Jordan: But some of them are like…

Mike Horton: Well at NAB, they only had one cage on the second floor. At CES, were there dozens of cages?

Larry Jordan: You were dodging cages as you walked around, it was just amazing.

Mike Horton: My favorite device, I’ve got to tell you – and I wasn’t there but I’m reading all about it – is the Bluetooth pregnancy test app. There is absolutely no reason that you should have a Bluetooth pregnancy test app. In fact, I think that’s probably the worst idea I’ve ever heard in my life.

Larry Jordan: Oh no, there are far worse ideas. There are 3600 exhibitors scrambling to find something. By the way, when you do want to find something, check out our website at digitalproductionbuzz.com and be sure to sign up for our free weekly show newsletter. Mike and I are going to be right back with Zack Allen, right after this.

Larry Jordan: When you’re working with media, one thing is essential – your computer needs peak performance. However, when it comes to upgrading your Mac, there are so many different options to choose from that the process can be confusing. That’s why Other World Computing carries the best upgrades that let your computer performance and storage grow as your needs grow.

Larry Jordan: Since 1988, OWC has become one of the most trusted names in quality hardware and comprehensive support to the worldwide computer industry. With an extensive online catalog of Mac, iPhone and iPad enhancement products, as well as a dedicated team of knowledgeable experts providing first rate tech support, OWC has everything you need to take your current system to the next level. Whether you need to maximize your system’s memory, add blazing speed or enhance reliability, look no further than the friendly experts at OWC. Learn more by visiting macsales.com today. That’s macsales.com.

Larry Jordan: Zack Allen is a freelance production sound mixer and the owner of Soundgeek Productions in Fresno, California. He’s been recording sound since he was 17 and, for the past seven years, he’s worked in many different productions, including features, commercials, news, sports and documentaries. Hello, Zack, welcome.

Zack Allen: How you doing?

Larry Jordan: I’m talking to you, this is going to be fun. I’ve been looking forward to chatting with you since I got word that you were going to be on the show. But before we start talking about improving our audio during production, I’m curious to know how you got started in this business, because I understand it’s quite a story.

Zack Allen: Yes. Well, I’ll try to skip through it pretty quickly, but basically I came out of Fresno State, I graduated there and moved down to LA on an internship that I had… which is responsible for Boogie Nights and the Matrix trilogy and all that, so I was pumped at the time to be in post sound and get my way in there and I ended up getting hired full time, worked the rest of the year, 2007, and I got laid off at the end because of the writers’ strike and the economy crash and all that.

Zack Allen: But during that time, I learned a lot about how sound needs to be, which I think is a really good approach to going about it because as a producer you need to think backwards. You need to know what your final product is and then work your way back so you know what you need exactly and proper budgets and everything, but that’s a separate topic. After I got laid off from there, I came back to Fresno and I was unemployed and trying to do my best, like many other people were, probably, trying to get work and I’d get calls every once in a while from Random Productions coming into the Fresno area, asking if I could do sound, because I had my name listed in a local film listing for the area, and I just couldn’t do anything because I had no gear. I would say, “Yes, sure, I can do that for you and I’d love to help you out,” but I didn’t have any gear at the time and then I wouldn’t hear back from them ever again.

Zack Allen: As it turned out, later on an ex-girlfriend of mine drove us into a walnut tree at 50 miles an hour and the payout that I got from insurance on that ended up being my first investment into a sound kit and after I did that, about a couple of weeks later is when it just took off. I met a really good producer who turned into a good relationship and I just launched Soundgeek Productions from that and grew into where I’m at today, so it’s an interesting way of making lemonade out of lemons, in a way.

Mike Horton: I love it. His ex-girlfriend runs him into a tree and he starts his company off of that.

Zack Allen: Pretty much.

Larry Jordan: I was just thinking, you’ve been recording audio since you were 17. What was it that attracted you to audio? Because most guys grab a camera and start taking pictures.

Zack Allen: Yes. I did take the camera path for a little bit but that came after. I started sound first and I was always interested in sound when I was really little. My mom would show me pictures of how I’d be tweaking with sound things when I was a little kid, but at 17 was when it really took off because my friends and I, like everybody else at that age, we wanted to start a rock band and be rock stars, so I picked up a guitar and we were playing and we got to the point where we needed to record some stuff.

Zack Allen: Well, we all looked at each other stupidly, like, “Well, who’s going to do this?” and I’m more of a progressive person to actually do something, so I went ahead and invested in an old Fostex four track on cassette at the time and I learned at that point. That’s when recording engineering really became a thing for me and the technology started fascinating me more so than the art side of music and obviously there’s more money in it that I saw as a way to make a living, so I went that route and I just became really fascinated with the physics of sound and tried to learn as much as I can. Even though I’m not very good with math, I understood how things worked and I always strive to learn more about the mechanics of making things work right of sound.

Larry Jordan: Well, getting things to work right is an understatement because one of the things that attracted us to you recently is we got a press release from the folks at Sound Devices, which is a company that makes audio gear and mixers, and you’ve been using their gear for while. One of the things that you were doing is you were working on a Billy the Kid documentary for National Geographic. I want you to tell me about the project first and then I want to concentrate on the gear that you’re using and why you picked the gear that you did. But what is this Billy the Kid documentary?

Zack Allen: Well, it was labeled as new evidence and what it was was in here where we live in… California, there was a man here named Randy who came across an old ten type from an antiques store auction kind of deal and after five years of his own researching, he realized that this might be a picture of Billy the Kid and his regulator friends and Sallie Chisum and all that and a local producer that I worked with often in Fresno got wind of it and they hooked up and started to realize that there’s a story here, there’s a documentary that needs to be done and then it got picked up by Leftfield Entertainment, which turned into National Geo and so what we ended up doing was we were on the road for about six months documenting the journey that Randy had, of him finding all the different research points that he needed to authenticate this picture because it didn’t have what’s called a provenance, which is like a hand-me-down through family generations to prove things. It needed to be authenticated in a different fashion, so we were doing a lot of on the fly, on the road type work with that.

Larry Jordan: Well, let’s talk about the gear that you were using. We’re going to show some pictures. You sent us a delightful collection of images and we’re going to be showing some of the gear that you worked with, but talk about what you use when you’re on location. What gear do you have?

Zack Allen: For this show, actually I used to use… equipment. I started with that, it was a Nomad 12 and it worked fine but what I found out was the pace that we were shooting and having to deliver footage was so fast that this particular mixer recorder just wasn’t keeping up. The producers would have to wait hours for me to bounce all the footage down correctly, so what I ended up doing was switching to my Sound Devices stuff, which I’ve never had a problem with, they work fantastic, I couldn’t be happier with them, and I finished out about three quarters of that six months’ shooting with the 633 and a 688, which were just fantastic machines, and they were working in a lot of different climates. We shot through the summer in the heat, New Mexico, out in the middle of nowhere, Old West. It was really good.

Larry Jordan: Now, when you’re working, are you always using the same mic or do you have a specific mic for a specific task?

Zack Allen: I’ve got a small handful of mics. I’ve been building the boom mic side of things kind of slowly. I have a CMIT Schoeps, a CMIT 5U which is a fantastic mic to have all around. I use that mic for almost all of the interview and on the fly dialog through the…

Larry Jordan: Who’s the manufacturer on that?

Zack Allen: That’s Schoeps.

Larry Jordan: Ok.

Zack Allen: And they’re out of Germany, they’re a highly renowned company who do excellent work with their equipment. And I also used Sanken’s CS3E for pulling out dialog in noisy situations. The CMIT does a pretty good job at that, but when you’re really, really trying to isolate something, that CS3E is like a sniper rifle of a boom mic. It’s really narrow and it really rejects a lot of outside stuff you don’t want to get.

Larry Jordan: Now, right now we’re looking at an image of a mixer inside a blue case. We’ve got a couple of wireless, probably three or four, wireless receivers on it. What all is in here and when would you use something like this?

Zack Allen: It sounds like you’re looking at my big rig. For a job like this, like a reality type thing, this Nat Geo thing that we did was more of a reality documentary type deal, so I had to have Randy, his wife and other subjects miked up all at the same time and we’re mixing them down on the fly. Basically, every person’s got a wireless channel and that’s a small rig to some others that do similar work.

Zack Allen: Any more than six to eight wireless mics going on in one bag for one guy is a bit much. It’s usually split up and get two mixers at that point, or at least they should, we would hope, but sometimes we’re stuck with having to keep track of six plus microphones at one time with people and making sure they’re all wired up correctly, that they’re clean and not causing noise and whatever other technical issues that could be going on with frequency cross… and whatnot.

Larry Jordan: One of the things that impressed me about the photographs that you sent is the variety of different locations you’ve found yourself in. Tell us about some of the places you go and we’ll show some pictures to illustrate just how strange and different they are.

Zack Allen: Well, going back to that story, I told you how I got started with production sound with my producer friend whose name is Mark, and he does a lot of oversees productions that he’s invited me to and we’ve been all over Tahiti, the Philippines, Romania, Hong Kong, Russia, Moscow, Ukraine.

Zack Allen: We’ve been all over the place and every single one of these places is a different climate and just about every place I go to, I’ve had my 633 with me and I’m really glad it’s so stable because I would literally come off of one shoot Haiti, which is a hot swamp kind of deal, over to the Philippines where it’s just wet and swampy, to working with some other people out in the snow in the… foothills here that I have nearby me, and the 633 would just kick right there, it wouldn’t even budge. It’s great.

Larry Jordan: Aside from having the right gear and the Schoeps mic that you use, what’s the biggest challenge in recording good sound on location?

Zack Allen: It is that exactly, it’s location. Usually sound mixers like to express that when there’s a noise on location it’s not a sound problem, it’s a location problem, and then it has a lot to do with scouting where a good area is to be shooting so that you do get good sound. However, it’s not always a luxury so we have to make do with what we have and a big thing for a mixer is to know your tools. Sometimes, even though you want to use your $2,000 boom mic to get the sound, sometimes the $200 Lav might have to be used just to get things down to a point where you’re not hearing all of the extraneous noise that you don’t want. But I’m more of a boom only kind of guy if it’s possible.

Zack Allen: A lot of communication with the producers and with the shooters who are organizing the shoot helps with you being able to get good locations to shoot. Be upfront with them and have good communication with everybody. Be a good person to talk and communicate with and that will get you those situations that work in your favor.

Larry Jordan: Zack, a couple of technical questions before we run completely out of time. When you’re recording, what sample rate do you record at? What bit depth do you record at? And what levels do you set?

Zack Allen: When I’m doing normal shoot dialog type stuff, I’m at 24 bit, 48K. Into the camera, you want to set a nominal reference level, usually somewhere between -20 and -18 DPU on a camera, as that’s what your talent is usually referencing to get levels set correctly. I usually have my peaks somewhere around -8, -6 and that way it’s not too hard and not too soft. There are a lot of people who will say, “Oh, it’s not loud enough,” but it’s safe and sounds good, just turn it up on your end a little bit.

Zack Allen: It’s always different with whoever you’re working with. Sometimes they want it over-modulated, not to the point where it sounds bad but they want it up there, and some people like it a little lower so it’s safe; and then there are ways where you can actually deliver both at the same time too, depending upon what kind of mixer you use.

Larry Jordan: We have a live chat running at the same time and Eric in our live chat wants you to define, when you say you’re a production sound person and you’re mixing, what do you mean to mix in a live sound environment?

Zack Allen: That’s a funny story. Depending on the shoot, you end up kind of becoming a tracker, like you’re just putting down tracks sometimes. Some of us like to be actually mixing, so we’re turning knobs. For example, the two mixers I use, they are both multi-track recorders, so let’s take the 633 for example. It can record up to ten tracks. Six of those are actually ISOs at each input, so what we have is, say we’ve got six people that are on wireless, we record each one of those people separately on a pre-fade notion so that they’re not affected by the fader post fade and what we do is we set all that to a…, left or right or both, and we’re actually listening to the buzz and mixing as this is happening in real time.

Zack Allen: So we’re laying down our version of a post fade mix on a track or two that we like to use as maybe direct to camera. I used to do this with a cooking show that I did for three years. I was on the road with a crew and Joey… was our host and that’s how I’d deliver the whole thing. I would still record the ISOs in case there was a problem in post, but I would deliver a finished or as best as I could product of a mix for the editor to take and just pop it in and save a lot of time and money.

Larry Jordan: Zack, I could talk about audio – as Mike will attest – for probably hours, but for people who want to learn more about you and your work, where can they go on the web?

Zack Allen: They can find me at soundgeekproductions.com. I’ve got to start doing my website up a little bit more and keep more informed. They can also find me on Facebook under Soundgeek Productions, or my personal page is zackallen.com. But the best way is soundgeekproductions.com.

Larry Jordan: And Zack Allen is the founder and owner of Soundgeek Productions. Zack, this has been fun. Thanks for sharing your time with us.

Zack Allen: Thanks for having me. I really appreciate it, guys.

Larry Jordan: Our pleasure, take care.

Mike Horton: Bye Zack.

Larry Jordan: Thank you, bye bye.

Larry Jordan: I want to invite you to become a member of our video training library. Our training library is unique in the industry and includes more than 1400 in depth movies, each accessible 24 hours a day, seven days a week. Every movie in our library can be streamed to any internet connected device and it includes production and post production hardware, software and techniques. It features current and past software releases from both Apple and Adobe and, unlike YouTube, all our training is complete and, unlike other websites, we focus exclusively on media production and post production.

Larry Jordan: Best of all, our memberships are affordable, starting at only $19.99 per month. Focused, in depth, accessible and complete. This is the training that you need to solve problems, master new software and expand your business. I invite you to become a member today. Thanks.

Larry Jordan: Wendy Woodhall co-founded the Los Angeles Post Production Group in 2008 with her husband Woody and serves as the organization’s executive director. She’s been in the entertainment industry for more than 20 years in various capacities, including television production, publicity, marketing and product placement, including – which is what we’re going to talk about tonight – co-founding the brand new LA Post Festival. Hello, Wendy, welcome.

Wendy Woodhall: Hi, Larry. Hi, Mike. Thanks both so much for having me.

Mike Horton: Hi, Wendy.

Larry Jordan: Oh, it’s always fun. Mike has been talking about this interview since he got into the studio today. He said, “Finally, someone that understands how to run a user group.”

Mike Horton: Yes, exactly. Wendy’s one of the best.

Wendy Woodhall: Oh, you’re too kind.

Mike Horton: But I can’t believe that you guys have been in existence now for eight years. That’s incredible.

Wendy Woodhall: Yes, we’re creeping up there. Isn’t that amazing?

Mike Horton: That is amazing.

Larry Jordan: Wendy, I know we’ve talked with you in the past about LAPPG, the LA Post Production Group, but what I want to focus on today is why you decided to create the LA Post Festival.

Wendy Woodhall: Excellent question, Larry. As you know, we’ve been running the group for a while now and over the time we’ve found that so many of the tools have become accessible to the general public. We also realize not everyone has access to professionally shot footage, especially outside of LA, so we wanted to create a festival to allow anyone from anywhere who has the skills to tell a story. We wanted to create something that was like an apple to apple comparison. That was the genesis of this.

Wendy Woodhall: We also based it off of something similar Woody did, my partner. He had done something in theater where he gave ten different pairs the same script and asked them to create a scene and it was amazing just the different things people were able to do and how creative people were, and that’s really what we wanted to get from this. We also really wanted to spotlight post production. As I’m sure you guys will agree, we’re often the unsung heroes and we thought this would be a great way to put us in the spotlight, as well as to discover some talent that we don’t necessarily know about yet.

Larry Jordan: One of the things that struck me is that, with the festival, you’re providing footage for the entrants to use. Why did you decide to provide the footage? I know you said professionally shot, but who shot it and what are you giving them? And what genre did you decide to pick?

Wendy Woodhall: We chose the sci-fi genre. We thought that would lend itself to people being creative. Woody directed it and he directed it in a specific way so that he did three different emotional readings of everything so that people would really have different things to choose from as they’re editing this. He shot that last frame and the festival actually launched in November, so that’s how we went about it. We shot the film and then we’re letting everybody else use it.

Larry Jordan: It’s so cool. We’re looking at pictures now of Woody standing in front of the green screen with the actor and then we’re also looking at one of the cameras; and then we have a second shot here where we see the actor standing on the green screen with a background superimposed over them and some of the sample backgrounds. Where did you get the artwork you used here?

Wendy Woodhall: We reached out to some people that we thought would be excited about this – Blackmagic Design came on right away. They supported us, we shot on the Ursa, which was just fantastic to use. Andrew… was our DP and he loved shooting on that. Then we reached out to the European Southern Observatory and they gave us these amazing images that people can use in the green screen when they’re doing compositing. Sony Creative Software came on board to deliver us music and so we were really lucky that so many people were supportive this first time around.

Larry Jordan: Well, a contest implies that you’ve got judges. Who’s judging the results and how did you find them?

Wendy Woodhall: All of the judges are friends of ours through LAPPG and we have Digital Production Buzz’s own Cirina Catania, of course, the fabulous woman that she is. We have Tony Orcena, the editor of Modern Family. We have Stephen… who was the music editor most recently on…

Mike Horton: Wow.

Wendy Woodhall: We have Juan Cabrera, who did the stereoscopics on Star Wars: The Force Awakens and we have Jay Miracle, who’s a very talented Emmy award winning editor; and then a friend of yours, Larry, Norman Hollyn, a USC Film School professor, is lending us his time as well.

Mike Horton: Wow, that’s a really good group of people.

Wendy Woodhall: Exciting, right? We’re very excited for that.

Mike Horton: Oh yes.

Larry Jordan: A good group of people and Norman.

Mike Horton: And Norman, yes. A good group of people and Norman, yes.

Larry Jordan: Norman’s amazing. I enjoy working with him. What criteria are you giving the judges as they look at these and how many entries do you have so far?

Wendy Woodhall: The judges are looking at these in different ways. We’re giving five awards. We’re doing Best Editing, Best Use of Sound and Music, Best Visual Effects, Best Use of Assets and Best Film, so they’re really looking overall to see who’s telling the best story. That’s what we really want to get through here. If the… isn’t perfect, that’s something that can be fixed. The five winners, in their prize package they’re going to have their films mixed in surround at 48 Windows, mastered at Cinetic Studios and then it will be screened here in Los Angeles at the festival.

Mike Horton: Wow.

Wendy Woodhall: We’re going to have the judges look overall but also at who’s telling that story, because so much of storytelling is done in post production and that’s what we want to spotlight in this.

Mike Horton: Yes, it’s going to be really tough, especially for new filmmakers. They have to know everything. They have to know story, they have to know editing, they have to know visual effects, they have to know sound, they have to know music and they have to put that all together into this contest that you are doing. It’s going to be tough for these people.

Wendy Woodhall: It is. It is challenging, it is a challenge, but that’s a really good point, I’m glad you brought that up, Mike. What you can do if you don’t have all of those skills is you can form a team, so if you’re the person who entered, you can have somebody work on your sound, you can have somebody work on the visual effects, and that way you can pick people for their strong suits and make it work that way.

Larry Jordan: What’s involved in entering? Is there an entrance fee and what do people have to do?

Wendy Woodhall: There’s an entrance fee and it’s simple to enter – you go to our website. I think we still have three weeks left on the standard rate, then it bumps up just a little bit that last week. You have to be able to work really fast if you’re going to enter in the last week, but you still have a month. That’s plenty of time to enter this challenge. What happens is you go to the website, you pay the fee and then we send you the log-in information, you go to Kollaborate, which our cloud asset management system from Digital Rebellion, and you can download everything there. You’ll be able to download the live script and the music and the footage and anything else that you need.

Mike Horton: I’m curious. Since Woody actually shot all of this, has he put it together into his own little movie yet?

Wendy Woodhall: He’s done his version, his post director’s cut.

Mike Horton: All right!

Wendy Woodhall: One thing I think that’s going to happen, though, one thing that we’re planning on is once the five winning films are chosen, he will go back and work with these filmmakers to make them as strong as they can be and we’re really excited for that.

Mike Horton: What happens if they’re better than Woody’s?

Wendy Woodhall: That is definitely a possibility. We’ll have to wait and see.

Larry Jordan: Wendy, for people who want to enter or who want to keep track of what the LAPPG is up to, where can they go on the web to learn more about the contest and the group?

Wendy Woodhall: The group is lappg.com. It’s free membership and you don’t have to live in LA. If you do live in LA, we hold meetings once a month, but we have job boards, we have discount offers and lots of other opportunities online.

Larry Jordan: And the contest?

Wendy Woodhall: The contest, lapostfest.org and all the information is there.

Larry Jordan: Lapostfest.org and Wendy Woodhall is one of the co-founders of the LA Post Festival, as well as LAPPG. Wendy, thanks for joining us today.

Mike Horton: Thanks, Wendy.

Larry Jordan: And have great fun with this.

Larry Jordan: Welcome to Tech Talk.

Larry Jordan: One of the big features that we’ve had in Premiere which a lot of people don’t know about is that we’ve had loudness metering built into Premiere for the last, oh, year or so, maybe longer. Loudness is becoming increasingly important because the US and Europe have set standards measuring the loudness so that commercials are not glaringly loud compared to programs, so we want to have program and commercials to have the same loudness value. The way we measure the loudness is a tool called the Loudness Radar, which exists in Premiere but it began in Audition.

Larry Jordan: What Adobe has done now is they have moved the Loudness Radar and, even more importantly, broadcast safe, which Adobe calls the Video Filter. Both of those are now export options so, rather than having to worry about having your mix meet all the specs of the EU or US broadcast, we can do this as a post process. We can do our mix, we can do our edit, we can make it all perfect, then we run it through on export, run it through a broadcast safe called the Video Limiter, and run it through Loudness normalization and we solve a ton of problems during our mix. We can create the program that we want and then make sure that it’s protected against being too loud, too soft or chroma oversaturated or luma, because the Video Limiter does both.

Larry Jordan: This exists inside Adobe Media Encoder, it exists inside Premiere, it exists inside Audition. I’m going to show a piece of this inside Audition; I’m going to show another piece inside Media Encoder, but I need to stress that all three of these applications have both loudness normalization and video limiting built in as a post production process, which is the best possible place to put it.

Larry Jordan: Thinking of Audition, let’s take a look at this clip. Let’s find a… surf clip here and we’ll just edit this into the timeline and I realize that his audio is a little low. For those of you who are looking at the program monitor, you’re going to say not only is his audio a little low, but you’ve got a 4×3 video into a 16×9 aspect ratio. Let us not quibble.

Larry Jordan: I want to talk about audio for a minute. Let’s select this clip, go up to the edit menu, go down to ‘Edit in Adobe Audition’. We can bring the entire sequence across to do a mix or just bring the clip across. Instantly, the clip is brought into Audition and I can now process the clip. I can remove noise, I can remove hum, I can do a mix, I can increase the balance, I can even do loudness stuff. Oh, I almost forget, there are two new settings inside exporting in Premiere that are significant. Let’s say that I want to output this project.

Larry Jordan: Go up to ‘File’, go down to ‘Export’. I’m going to export the media, but here’s the setting that’s so cool. Notice down here under ‘Effects’, as I scroll down not only do we have an SDR conform, which we’ll talk more about when we get to Media Encoder, but way at the bottom, during the export I can turn on the video limiter right there. Turn on video limiter so I don’t have to add it during editing, I can add it during export, which makes my editing faster because I don’t have to worry about whether my whites are too hot or whether I’m crushing my blacks.

Larry Jordan: At the same time, right below it, I can turn on during export the loudness normalization and have it meet the US or the EU or the worldwide settings, depending upon what my deliverable needs to be. For the US, ATSC is the right choice. By having these built into Premiere during export, it means that I don’t have to worry about it during my editing because I can clean it up at the output.

Larry Jordan: Chris Bross is the Chief Technology Officer at DriveSavers, which specializes in data recovery and digital media forensics. Chris guides the development of new tools, technology and techniques to recover critical user data. Since joining the company in 1995, Chris has found ways to recover data from hard drives, SSDs and RAIDs that have suffered from abuse, neglect, floods, fire and failure; and now they’re expanding into dead Smartphones. Hello, Chris, welcome.

Chris Bross: Hello, Larry. Great to talk with you again.

Mike Horton: Hi, Chris.

Larry Jordan: Well, it’s good to have you back, you’re always fun and Mike is…

Mike Horton: Here.

Larry Jordan: …checking in because data is his life.

Mike Horton: Yes it is.

Larry Jordan: Chris, I described you as a data recovery firm. How would you describe DriveSavers?

Chris Bross: We’re both a data recovery firm and a forensic and e-discovery laboratory, which means we’re not only producing data because you want your photos and videos back, but we’re producing data and recovery data for law enforcement, legal liability lawsuits and all the other L words that we talk about.

Larry Jordan: Ok, we’re going to talk about that in a couple of minutes, but let’s focus on the recovery business first. Is the bulk of your recovery business coming from traditional hard disks or mobile devices?

Chris Bross: What an excellent question. It is still coming from, as we call it, spinning rust, that would be magnetic disk drive storage, but that percentage of our business is decreasing slightly while the verticals that are increasing significantly are mobile devices and solid state storage devices.

Larry Jordan: What type of phone damage is most common? What kind of repairs do you have to make?

Chris Bross: Well, the two biggest variables driving the need for data recovery from phones and other mobile devices are impact – the device is crushed, smashed, run over etcetera – or liquid or environmental exposure to all kinds of different things. Those drive the majority of cases that we need to recover data from, but that’s followed by deletion of data, corruption of the operating system and just the unknown problems that turn phones into bricks occasionally.

Larry Jordan: Chris, you and I had a chance to talk last Monday, when both of us were attending the Storage Visions conference in Las Vegas, and you told me something then that I did not know, which is that data which is stored on an iPhone or a mobile device is encrypted. But how can you recover data from an encrypted device when you can’t read the data once you’ve got it recovered because it’s encrypted? Walk me through this process.

Chris Bross: Sure. We talk about encryption a lot because encryption, well, is becoming the default on a lot of devices, which is a good thing. Encryption comes in a couple of layers or flavors. It comes at the file level, where just a file, for example, is encrypted; it comes at the file system level, where the entire operating system and file system are encrypted, or you have what’s called full disk or FDE encryption, where everything is encrypted at a physical layer from the actual storage media itself, whether it’s platters in a hard drive or NAND flash in a phone or in a solid state drive.

Chris Bross: So encryption’s very strong; 128 bit or 256 bit encryption is quite strong. It’s arguable from an academic perspective how breakable some encryption is, but we don’t break encryption, we recover broken encrypted devices. What I mean by that is that we need to work through the logic or the controller of a particular device and repair it or fix it or modify it so that we can still extract the data via that controller itself because the controller allows us to get access to the data in a decrypted state where we can actually recovery user data files. Does that make sense?

Larry Jordan: I’m still taking notes.

Mike Horton: I’m trying.

Larry Jordan: I’m puzzled, because in the past when we were talking about encryption, especially for high performance applications like video editing, encryption was always something we were told not to do because it slowed everything down, anywhere from five to 20 percent, and we couldn’t afford that performance hit. Now you’re saying it’s almost like the encryption is built in and we don’t have any control over it and I’m confused. Should I worry about the performance hit of the fact that my data is encrypted? And how do you verify that you’ve recovered it accurately when you don’t know what’s there?

Chris Bross: You shouldn’t really be concerned about the performance related to encryption any more because we’ve moved encryption to silicon. When encryption was in software, it was dog slow, and still is, and performance suffers greatly. When we moved it into logic on a chip and we did that on hard drives and on solid state drives – in fact, most solid state drives entering the market today actually have encryption built into them – the user does not perceive it because the processing that’s happening at a physical layer is fast enough that it doesn’t really throttle your bandwidth in any way. So to the user, you don’t even know it’s there and running, but it’s actually protecting your data down at the physical layer.

Mike Horton: I don’t think anybody knows that your Smartphone is encrypted. Nobody knows. NSA knows and they want it not to happen, but no, nobody knows.

Chris Bross: Well, in the phone market there are two major players right now, you look at Apple and IOS and the Android devices from the 6,000 handset makers on the planet who are using that operating system, and Apple, starting with the 3GS model some years ago, actually, started including encryption – the iPhone 3GS was some time ago – and prior to that they were not encrypting, they were doing some scrambling but they weren’t encrypting. Apple has, by default, had this option enabled since that time and I assume your average user has no clue about that, because it’s always on and it’s always running.

Chris Bross: Now, with Android devices, last year Google made a big claim that, hey, we’re going to make sure encryption’s running on all our devices too, after Tim Cook from Apple talked about how locked down Apple IOS was. Well, unfortunately Google couldn’t force all of the users of Android to put hardware encryption chips in their phones, so unless you’re running a Nexus device that’s brand new or you’re actually turning on encryption in software on your vendor of choice Android phone, you are not encrypting those devices. So in general, those are not as encrypted as Apple devices.

Mike Horton: Which makes the NSA really happy.

Chris Bross: Well, the good guys want to have access for the right reasons, but the manufacturers want to protect data privacy for the users, so this is going to be an ongoing battle.

Mike Horton: Yes.

Larry Jordan: Well, thinking of ongoing battles, which takes us to the courts, and gets us into your e-discovery and digital forensics side of the company. Define what e-discovery is and what you guys are doing.

Chris Bross: Well, I’ll define digital forensics for you first. Digital forensics is the concept of producing data as evidence, that is data that could be reproduced time after time in a court of law and stand up as evidence. It used to be blood, hair and fingerprints were the evidence that we were looking for in a criminal case. Today, it’s your Smartphone, your Twitter feed, your LinkedIn account, your public Facebook page and every other thing valuable about you that’s sitting on the phone. So when we’re talking about digital forensics, any type of storage device – it could be a heart defibrillator, a GoPro camera, a server, a phone, a watch, anything that’s digital and storing data – producing it for a court of law.

Chris Bross: Now, that parlays into e-discovery, which is the umbrella industry of law firms, consultancy agencies and other entities like that that then ingest this digital evidence, sort through it, cull through it, look for keywords, date stamps, things related to the event, and pull the needle from the haystack, the smoking gun evidence that they need to find, and then they produce it in the traditional discovery type of environment, a court of law. You show the other side, they show you what they’ve got and that is now the electronic discovery process for legal purposes.

Mike Horton: Wow.

Larry Jordan: Well, what makes this different from ordinary data recovery that you guys have been doing for years?

Chris Bross: In data recovery, the device where the data lives isn’t functioning, so that’s why they’re requiring data recovery. In digital forensics, oftentimes the device is operating properly but law enforcement or who whoever acquires the device from the suspect doesn’t have the ability or the technology to process it. Now, there are cases in the forensics space where the bad guy intentionally does all kinds of bad things to a device to try to make it unrecoverable – shooting it with a gun, smashing it with a hammer, throwing it into a pond, whatever the case may be – and in those cases you have to first do your traditional laboratory data recovery work and then, with the paper trail, the auditing and the process, produce it forensically as evidence.

Mike Horton: This would make a good TV, wouldn’t it?

Larry Jordan: Oh yes.

Mike Horton: It would. I’d watch it.

Chris Bross: Well, there is a TV show, it’s called CSI: Cyber.

Mike Horton: That’s what I was going to say.

Chris Bross: The only difference between what they do and what we do is it’s real in our lab.

Larry Jordan: Are your typical clients law firms? Are your typical clients individuals or corporations? Who’s asking for these services?

Chris Bross: Our typical client is absolutely anyone and everyone storing data digitally on a device who’s not backing it up. In house, we say from grandma to government.

Larry Jordan: Well, that certainly covers the waterfront, but I was more specifically asking about the digital forensics. Who are your typical clients here?

Chris Bross: Yes, understood, of course. Well, law enforcement is coming to us quite often, both domestically and internationally, with requests for devices that they can’t deal with, so we see it from that side. We also see it from the attorneys and the law firms. We also see it from District Attorneys who are already involved in a case; and in some cases, we see it from HR attorneys in corporate America because the legal departments in corporate America are trying to do a good job of watching their employees and corporate espionage is a very, very real thing and when Employee A moves from one company to its competitor, Company A wants to know what that person took with them, and so that’s a big part of what we do.

Larry Jordan: Your website uses two terms I want to have you define. One is legally defensible and the other is repeatable. It sounds to me like those have specific meanings and I was wondering if you could go into that for just a minute.

Chris Bross: Yes. I’ll try not to go down the rabbit hole on this because it becomes quite a discussion related to solid state drive and phone recovery versus traditional hard drive recovery. What I mean is that with traditional spinning hard drives, it was relatively easy to produce what we call a physical layer image of the drive in a hashed format, which is kind of a CRC check on the drive, that we could do over and over and over and reproduce the exact same results and show a judge that the evidence is solid, the digital trail is clean and we can reproduce those results five times in a row.

Chris Bross: Now, with the move to solid state technology, and without getting into all the physics of NAND flash with you right now, NAND flash as a media does not manage data in the same and, in fact, through its own maintenance routines, gets rid of old data. Not for security reasons, but for performance reasons. So courts are now starting to have to adopt new standards of understanding of how we can produce or reproduce evidence from a solid state drive which is changing its state after data has been removed from it and still prove to the judge and the jury that the evidence is clean, even though we can’t do the same reproducible hashed image that we used to with a hard drive, but now we have other variables that we can wrap in to show that it’s clean evidence from both solid state drives and from phones.

Mike Horton: And this story will be on CSI: Cyber next week.

Chris Bross: I’m not sure if truth is stranger than fiction but, yes, it may be.

Mike Horton: I watch it.

Larry Jordan: Chris, this is fascinating stuff. Where can people go on the web to learn more about the kind of projects you do and the work that you do that’s available to them?

Chris Bross: You can find us at drivesavers.com. You can also find us for our e-discovery services at drivesaversediscovery.com. We’re open 24 hours a day – 800 440 1904. We’re all over social media and if you go look today on the web and search Star Track and DriveSavers, you’ll see a great story about how we just helped Gene Roddenberry, who passed away in 1991, to recover lots of original stuff for him.

Larry Jordan: Thanks, Chris. Take care, bye bye.

Mike Horton: Thanks, Chris.

Larry Jordan: It’s time for a Buzz Flashback. Five years ago today…

Unknown man (archive): I’m a cinematographer and the Digital Cinema Society is a hobby of mine that just sort of got out of hand. It started a number of years ago, when I was shooting a lot of HD and I got frustrated by the misinformation about digital. I made a nice little documentary but the problem is, before we could finish it, it was starting to become obsolete and that’s why we decided to do this ongoing effort called the Digital Cinema Society.

Larry Jordan: This was a Buzz Flashback.

Larry Jordan: You know, Mike, it was a pretty eclectic show. We started off talking about production audio and then suddenly we’re into taking all the production assets and turning it into an entry for the Post Festival and now, in case you decided to throw your Smartphone in the lake, you can recover it and submit it to court. That covered a pretty wide waterfront.

Mike Horton: Talk about 2016. I have a quick story for you. I was going to ask him, but we ran out of time. A couple of years ago, the hard drive died on my laptop. Couldn’t get the thing booted up. I hadn’t backed up in about 30 days, panicked. I was going to either send it to DriveSavers or put a gun to my head, they were about my only two options. Somebody told me – and this might be an urban myth and you might have the answer – take the hard drive out, put it in a plastic bag, throw it in the freezer for a certain amount of minutes, I think it was ten or something like that, take it back out, put it back into your laptop, start it up and see what happens, and it worked.

Larry Jordan: Wow.

Mike Horton: It worked, so I immediately backed it up because I knew it was going to die again. Is that an urban myth or was that a coincidence? Or is that something that is possible to recover your dead hard drive? Because it worked, and I’ve heard others do the same thing and it worked.

Larry Jordan: I have a hard time believing that it’s the best thing because all the lubrication inside a drive is going to get a lot thicker. But on the other hand, it did work for you, so hard to say no. But I would not necessarily advise in favor of it.

Mike Horton: It might have been a coincidence but it did work, and other people have said it’s worked for them.

Larry Jordan: Could have been just the fact that you were throwing it around so forcefully.

Mike Horton: And thank goodness I didn’t have to send it to DriveSavers.

Larry Jordan: No, no, they do good work.

Mike Horton: I know they do good work but it takes a while.

Larry Jordan: It does indeed.

Mike Horton: And he didn’t back up.

Larry Jordan: I want to thank our guests for today, Zack Allen with Soundgeek Productions, Wendy Woodhall, the co-founder of the LA Post Festival, and Chris Bross from DriveSavers.

Larry Jordan: There’s a lot of history in our industry and it’s all on our website, at digitalproductionbuzz.com. Also, visit with us on Twitter, @dpbuzz, and Facebook at digitalproductionbuzz.com. Our theme music is composed by Nathan Doogie Turner with additional music provided by smartsound.com. Text transcripts are provided by Take 1 Transcription – visit take1.tv to learn how they can help you.

Larry Jordan: Our producer is Cirina Catania; with production by Meagan Paulos, Ed Golya, James Miller and Brianna Murphy. On behalf Mike Horton, my name’s Larry Jordan and thanks for joining us for The Buzz.

Mike Horton: Bye, everybody.

Announcer: The Digital Production Buzz was brought to you by Other World Computing, providing quality hardware solutions and extensive technical support to the worldwide computer industry since 1988.

Digital Production Buzz – January 7, 2016

Join Larry Jordan and Mike Horton as they talk with Zack Allen, Wendy Woodhall, and Chris Bross.

  • Zack Allen: Secrets of the “Sound Geek”
  • The 1st-Annual L.A. Post Festival
  • Recover A Dead Hard Disk

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Guests this Week

Zack Allen
Zack Allen, Production Sound Mixer, Soundgeek Productions
Zack Allen is a “Sound Geek” – he creates production sound as well as audio post for commercials, television and movies. This week, he shares some of his audio secrets.
Wendy Woodhall
Wendy Woodhall, Co-Founder, Executive Director, Los Angeles Post Production Group LAPPG
The L.A. Post Festival is a different kind of event. Here, every entrant has access to the exact same SciFi footage, sound effects and music. Their job is to use it to tell a compelling story better than anyone else. Wendy Woodhall, co-founder of the Festival joins us to explain.
Chris Bross
Chris Bross, Chief Technology Officer, DriveSavers Data Recovery
DriveSavers specializes in recovering dead hard disks. But today’s technology also requires them to do data forensics and work with encrypted data. SSDs and RAIDs. Tonight, Chris Bross shares how they recover your data – even when they can’t read your data.