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Transcript: Digital Production Buzz – April 7, 2016

Digital Production Buzz

April 7, 2016

[Transcripts provided by Take 1 Transcription]

(Click here to listen to this show.)

Larry Jordan
Mike Horton

Steven W. Roth, Founder/CEO,
Heath McKnight, Editor-in-Chief,
Debbie Price, Series Producer, Digital Production Buzz

Larry Jordan: This week on The Buzz marks a new beginning. We’re now a part of the Thalo family of creative websites. Steven W. Roth is the founder and CEO of Thalo, including, a website that fosters excellence in the arts and emphasizes its importance to our culture and society. Tonight, he shares his vision for Thalo, their websites and The Buzz.

Larry Jordan: Next, Doddle is a leading online resource for filmmakers covering news, reviews and tutorials for the video and film industry along with movie and TV news. Doddle also offers tools for filmmakers, including their digital call sheets. Heath McKnight is the Editor in Chief of Doddle News and joins us to talk about what Doddle is doing.

Larry Jordan: Next, The Buzz returns to the NAB show with more live webcasts direct from the trade show floor. Debbie Price is producing all of our Buzz NAB shows and she joins us tonight with a preview of what we can expect at the show.

Larry Jordan: All this plus a brand new co-host, along with the ever affable Mr. Mike Horton. The Buzz starts now.

Announcer: Since the dawn of digital filmmaking – authoritative – one show serves a worldwide network of media professionals – current – uniting industry experts: production, filmmakers, post production and content creators around the planet – distribution. From the media capital of the world in Los Angeles, California, The Digital Production Buzz goes live now.

Larry Jordan: And welcome to the Digital Production Buzz, the world’s longest running podcast for the creative content industry covering media production, post production and marketing around the world. Mike, it’s been a very interesting week around here. As I announced at the end of last week’s Buzz, we’re now part of a bigger organization called Thalo, so tonight we’re going to meet some of the key folks that are part of the Thalo family of websites and one of those new faces is joining us as a second key host. Not necessarily as handsome as yourself.

Mike Horton: A second key host?

Larry Jordan: A second co-host.

Mike Horton: You said a key host.

Larry Jordan: Key host and co-host, they’re two words that mean…

Mike Horton: It something you put into a door, it’s a key host and you twist it.

Larry Jordan: No, no, no, the key goes in the door, the host goes through the door.

Mike Horton: Key host.

James DeRuvo: Are you the key master?

Mike Horton: I’m the key master.

Larry Jordan: He’s the key master.

Mike Horton: That’s right, I’ll be key master, you be the key host. But I like the word.

Larry Jordan: James DeRuvo is our new voice. James has a multifaceted career that spans radio, film and publishing. A writer about the technology and the video industry for nearly 20 years, James is also an award winning film director. He’s also produced many talk radio programs in Los Angeles with topics ranging from entertainment to travel to technology. Hello, James, welcome to the other side of the mic.

James DeRuvo: Well, thank you. It’s nice to be here, Larry.

Larry Jordan: What first got you interested in technology?

James DeRuvo: Well, I got my start writing for Camcorder Magazine.

Larry Jordan: Oh yes.

Mike Horton: I remember that. Do you remember Camcorder Magazine?

Larry Jordan: I do indeed, yes.

James DeRuvo: And then it was Computer Camcorder Magazine.

Mike Horton: Oh, really?

James DeRuvo: And then I was selling cameras at the time at a camera store in Ventura and I got that gig and that led me to Videomaker Magazine, where I wrote on and off for probably four or five years, and then I became a tour guide at Universal Studios.

Larry Jordan: Everybody has been a tour guide at Universal Studios.

Mike Horton: When it doesn’t work out for Videomaker, you go to Universal.

James DeRuvo: You go to Universal.

Larry Jordan: What subjects do you like writing about?

James DeRuvo: I like writing about cameras and video technology in general. I love the GoPro. Just mobile filmmaking and action photography’s really intriguing to me, but my newest obsession is 3D printing.

Larry Jordan: That clearly ties in with cameras. I can see the connection without hesitation.

James DeRuvo: Well, I got into it because all of my filmmaker buddies were making props and everything and the current obsession is making their props through 3D printers, and I understand why. It’s really easy to get obsessed with. It’s fun.

Mike Horton: If you go into practically any film set, there’s a 3D printer there and they’re whipping up what they need very, very quickly.

Larry Jordan: Wow.

Mike Horton: There’s a little CAD artist doing something and even costume people are doing little buttons and that kind of stuff on 3D printers.

James DeRuvo: I just talked to a 3D printing manufacturer today and he says that 3D printers are the thing for cosplayers to have now, because they can literally make Hans Solo’s blaster right there, and I just made Hans Solo’s bastard just this morning.

Mike Horton: Well, you can probably Google the 3D drawings and put it in your little 3D player and bingo.

James DeRuvo: Yes, it’s a lot of fun. You know how the iPhone has changed the way the world is?

Larry Jordan: We do know.

James DeRuvo: We can do everything with it from video to computers, oh, and making phone calls. Well, I honestly believe that 3D printers are going to be one of those things where you don’t remember your life before it happened.

Larry Jordan: Mike, I know that you’re not at all worried about the Supermeet, because you never worry about Supermeets beforehand, but at the end of the show I want to find out how Supermeets are going.

Mike Horton: Yes, there’s a lot to talk about, Larry.

Larry Jordan: And in the meantime, I want to remind everybody listening to subscribe to our free weekly show newsletter at Every issue every week gives you an inside look at The Buzz, a quick link to all the different segments on the show and curated articles of special interest to filmmaker. Best of all, every issue is free. Mike, James and I will be back with the founder of Thalo, Steven Roth, right after this.

Larry Jordan: Steven W. Roth is the creator and President of Thalo LLC and its website, Thalo is an artist community that features content, articles and videos from around the world with a global perspective on all things creative. Last week, Thalo acquired The Digital Production Buzz, so this week we want to talk with Steven to learn more about Thalo and his plans for the future. Hello, Steven, welcome.

Steven W. Roth: Hi, Larry, thank you for having me. It’s a pleasure to be here.

Larry Jordan: My pleasure, I’m looking forward to this conversation. You describe Thalo as an artist community. What does that mean?

Steven W. Roth: Thalo was put together to be able to connect all creatives around the world, and the reason why we decided to come up with this concept and implement it is because we have found that there was a common denominator in every discipline of art, the same questions came up. Ok, I have my skill set or I have my passion, but where can I begin to network? Where can I meet people? I know I have people in my own community, but how do I expand my community? How do I continue to develop my skills? Where do I go for that? Lots of other questions, how do I keep up on the art world? How do I develop my online presence?

Steven W. Roth: So it became apparent to me that there was a need out there that Thalo can play a role in that could actually solve some of these problems.

Larry Jordan: What were you doing before you started Thalo? To me, there is an interesting transition between what you were doing and this new focus on the creative arts.

Steven W. Roth: I have a financial and operating background. I came up through the ranks of turning around businesses financially and operationally, and I also had the opportunity and fortune enough to be able to join my father’s firm, which specialized in financial operating restructuring for companies that were in trouble. We wound up getting involved in a company that was manufacturing manual tools and accessories for architects, engineers and draftsmen.

Steven W. Roth: Now, as you know, Larry, industry has changed quite a lot. The only thing that’s constant is change and we knew that when we were looking at these businesses that we were going to have to make a change, so I took it over as President and I converted the company into a creative products company where we became a supplier for the creative community in the art field. We have fine art products consisting of oil and acrylic and watercolor paint under the brand Grumbacher, drawing and sketching supplies under the brand Koh-I-Noor, and we also have calligraphy ink under the brand Higgins, amongst other brands that we distribute for our European partners.

Steven W. Roth: Now, when I got involved with this business and I was turning it around and repositioning it, I met a lot of creative people along the way. I met enthusiasts, I met students, I met professors, I met workshop instructors and it was very clear to me that what they really needed was a place to come to be inspired and that was really what I consider to be organic. It just felt right to me that I could get involved in creating this community. I want to build it and I want to bring it to the creative community.

Steven W. Roth: I’ve been in the creative community over 15 years, but I’ve been really involved as a supplier, providing high quality artist products. But what I learned, Larry, when we put Thalo together and we started to go out and interview people, it was very interesting because we interviewed, for example, Tico Torres from Bon Jovi, he’s the drummer. A fascinating man, multitalented, multifaceted. Not only is he a drummer but he also paints and he considers himself to be a painter.

Steven W. Roth: I had the pleasure of interviewing Burt Young, the actor, and it turns out he started out drawing and painting. All of these professionals in one part of their life were either in the music end or the drawing and sketching end and it was very clear to me that these people were multifaceted, so I thought that it would be a good idea if we built an artist community that represented all the disciplines in art. We cover probably 14 different disciplines, from advertising productions, comics and animation, art education, culinary design, film and TV, photographic and digital arts, music, urban arts, fine arts etcetera, and the common denominator is that all of these creative people, Larry, not only are they multifaceted, but when you look at what they’re doing for a living, they have their commercial arts and then they have their passion.

Steven W. Roth: Somebody that may have started out drawing and painting has become a motion capture editor, but in his spare time he’s still drawing and painting and trying to sell his work, so we thought why don’t we create a community that will be able to connect all of these people.

Larry Jordan: Steven, I was just reflecting, you got started in your dad’s firm turning around financially troubled organizations and now you’ve made the switch into creativity, at least running it from a business point of view. Is it a different set of skills? Does business require one set and creative activity requires another? How do you see that balance?

Steven W. Roth: I think the first thing is everybody has their discipline or expertise or profession and if you’re going to succeed in any discipline or profession, you have to be creative. No matter what situation you go in in life, you can’t just look at it in black and white. You have to go in and you have to look at the situation and you have to be creative.

Steven W. Roth: Any business person coming into a business obviously has to look at the financial side to make sure that they stay viable, but at the same time to be relevant in the marketplace and to be able to expand and grow your business or, in my case, expand and grow and this artist community. You have to be creative and the way you become creative is you speak to the people in the community and when you’re communicating with people and you have an open mind, the ideas start flowing; and so to me, I think if you’re an entrepreneur it’s a natural progression, it’s very organic that you analyze your business, you make sure it’s viable, but then you get out into the marketplace and you understand exactly what’s going on and that’s where all the creativity flows.

Steven W. Roth: To answer your question, I really do think that many people have this ability.

Larry Jordan: Thalo describes itself as a family of websites. Which websites are included?

Steven W. Roth: Thalo started out with and then we had the pleasure and opportunity to acquire Now, Doddle’s content focused in on the film and television industry or the topics that we cover and the reason why we acquired it was we felt that it would enrich our content, and in addition there were certain tools that Doddle offers the film and television industry, such as electronic call sheets, which help independent filmmakers manage their staff around an event. They don’t have to use paper, they can use their iPhone and put all of the checklists and the instructions that are needed to run the even in it.

Larry Jordan: We’re going to be talking more with Heath McKnight, who’s the Editor in Chief of in the next segment so, although I’d like to spend more time talking about Doddle with you, I’m going to skip over it to give Heath something to say, because there are two more sites that were just added to the Thalo family. One is and the other is What attracted you to those two sites?

Steven W. Roth: It was very interesting because focused heavily on filmmaking and Doddle, although it covered filmmaking and product reviews, was really more focused, in my opinion anyway, on film viewing. Plus we have a tremendous amount of respect for you and we just feel that The Buzz would have so much more potential if it teamed up with Doddle, so that’s the opportunity that we see and we’re going to keep the brand and it’s going to be incorporated into as its own section, focusing on filmmaking.

Larry Jordan: I purchased the Digital Production Buzz about nine years ago and if on the day that I purchased The Buzz somebody asked me this next question, I couldn’t answer it. But that doesn’t stop me from asking you, so I’m going to ask you the same question – what’s your goal with all these sites? What do you see as the future of Doddle and The Buzz and Larry Jordan?

Steven W. Roth: The future, the way we see it, is that we have to be a provider of information, we have to be a provider of education, and we want to be able to take all this information, all this content and we want to be able to connect all the users. If you look at and you look at, and even, there isn’t a way for people to interconnect and communicate with each other and share ideas within different disciplines within the arts and our team right now is in the process of being able to install that feature.

Larry Jordan: Staying up to date in any technical industry is both extremely important and yet resource intensive and it always requires a balance, it seems to me, between providing free information and information that people pay for. How do you find that balance? What should be free and what should we charge for?

Steven W. Roth: I think that’s a really good question, Larry. Our intention is to build a community where people can come and have a voice, and if they have a voice they’re going to be able to share a network and learn from other people. Being the management of, we want to take the charge of bringing content that is relevant to the community and there is a balance, because we have to stay viable, but at the same time we want to be able to have this community thrive by people networking with each other.

Steven W. Roth: So what we’re going to do is we’re going to be providing all different types of content and we’re also going to be providing certain features and benefits, and if the community thinks that certain of these features and benefits have value, then they’ll pay for it. If not, they won’t. We’re not going to force them to come in and have to buy these features and benefits, but what we’re trying to do is to give them a platform where they have a place to go to put all their stuff. They can come in, they can put their bios in, they can upload their artwork into a gallery and they can possibly sell their works in the gallery. It is a fine line, Larry, and it’s something that we challenge ourselves every day on, but we want to make sure that the users and the community have a voice.

Larry Jordan: I am really looking forward to working with you and figuring out that balance. It’s something I’ve been wrestling with for many years and I suspect that we’re going to be wrestling with it for many more years to come. Steven, where can we go on the web to learn more about Thalo and your family of websites?

Steven W. Roth: I would go to and I would peruse the website and you can go to the ‘About Us’ section and you can certainly scroll down to the bottom of the site and you’ll be able to learn more about us.

Larry Jordan: And the site again is and Steven W. Roth is the creator and President of Thalo LLC. Steven, thanks so much for joining us today.

Steven W. Roth: Thank you, Larry. It was a pleasure and I look forward to working with you.

Larry Jordan: The Digital Production Buzz returns to NAB starting at noon, Monday April 18th. Live programs every day directly from the trade show floor, all the industry leaders, all the news, all in one place. Visit to see a complete list of shows, show times and guests. Hear a new show every day at 10, 12, 2 and 4. No-one covers NAB like The Buzz.

Larry Jordan: Heath McKnight is the Editor in Chief of Doddle News. Heath has a long history as an independent filmmaker, a producer, an editor and a teacher. He’s produced and/or directed over 100 feature and short films and is also the President of the Palm Beach Film Society. Hello, Heath, welcome.

Heath McKnight: Hi, Larry, how are you?

Larry Jordan: I was just realizing that Doddle is a strange word. Where does it come from?

Heath McKnight: The original founders of the site named it Doddle because it’s British slang for ‘it’s simple’. Jim Robertson, who was one of the original founders, was a corporate video producer, and he was always juggling different production guides between cities and counties anywhere in America and really around the world. He wanted to make it easier by developing an app with his team and basically they put together a production guide app and they also included this awesome feature of creating digital call sheets.

Heath McKnight: I’ll give you an example. If I were to be flown out to, say, Denver, Colorado to produce a video, I can use the Doddle app and directory to find crew that are listed on there, cameras to rent, other equipment, crew members, obviously, and maybe a studio space that I might need and then I can create a digital call sheet and it makes it simple, or a doddle. It’s a doddle, it’s a simple thing.

Heath McKnight: So that’s how they came up with it and it’s a pretty cool concept.

Larry Jordan: I remember when Doddle got started and their digital call sheets were unique at the time, but then where did Doddle News come from?

Heath McKnight: I was brought in after it had been developed and I believe it was around the end of 2010 into 2011, the original co-founders decided that they needed something to push traffic in on the one hand. On the other hand, they wanted to give the users of the Doddle app and directory something else in addition to when you pull up your app. Now they wanted to have news, so they started doing news. They used news wires, and then they also started hiring a variety of writers and they kind of had two different types of news.

Heath McKnight: On the one hand, they would have filmmaking news, like Canon’s putting out a new camera, Apple just released an awesome new version of Final Cut Pro X, so on and so forth, but they were also doing movie news, because a lot of filmmakers, a lot videographers, crew members, they’re just like anybody else who loves movies. They’re geeks, they want to know what’s going on, so they would cover the fun stuff like Superman and Batman, Iron Man, movies like that, so they had this concept which was split with two different things.

Heath McKnight: But because they also had news wires, it broadened it a little too much because they were doing a lot of tech news like iPhone stuff and stuff that really wasn’t of as much interest to people in the industry. When I was brought in, really it was about four years ago, April 2012, I came in and I had a lot of experience not just with filmmaking and being a film school teacher too, running the Palm Beach Film Society here in South Florida, but also I had spent a lot of years writing for different publications like Videomaker, Moviemaker, Digital Media Online Inc. I’ve worked with Douglas Spotted Eagle and helped contribute to a couple of his HDV and HD production books about a decade ago, really when this whole HD revolution was getting more affordable and pushing us into this next generation of filmmaking and video production.

Heath McKnight: So I could take all of that and my experience also as a writer of this film technology and I could start honing in our vision at Doddle News. I said, “Let’s get rid of the wires, let’s really focus on the movie and TV news,” because people love the geek stuff. Everyone from industry filmmaking crew all the way down to people who really are doing corporate video, wedding video, they love the movie news.

Heath McKnight: But we also are now giving them a little bit more than just, “Hey, Canon has a new camera out. Red is introducing this hot new camera.” We’re also now reviewing some of these products, we’re reviewing software. We even started doing a little bit of education, or maybe I’ll say training, but not at the level that you do, Larry Jordan, but more little bite size written articles about video editing, cinematography.

Heath McKnight: One thing that’s really popped up in the last decade is having to be a one person band, where instead of having a full crew it’s really just one or two people, so we started even doing some stuff like, “Ok, you may have only been doing this and now you’re going to start maybe doing a little more audio. We’re going to try to help you out,” so we really honed in on our voice on the filmmaking side while still strengthening the movie and TV news side.

Heath McKnight: It’s been maybe 60/40 one month maybe a little more movie news, but another month maybe we’re doing a little bit more filmmaking news, especially with NAB or maybe IBC is happening or any kind of big trade show related to the film and video industry.

Larry Jordan: Heath, I know that you started off as a standalone website. When did you get acquired by Thalo?

Heath McKnight: We were acquired by Thalo in the fall of 2013 and it really was a great fit for us because many in the film and video production industry have other artistic sensibilities such as music, painting, video games, art appreciation, even sculpture, so really it opened up a huge new world for our readers that have other passions besides just film and video production.

Larry Jordan: With Thalo acquiring both the Digital Production Buzz and, what do you see the future as with Doddle and these other websites?

Heath McKnight: I feel that the training that we’re doing at is pretty good, but what has will really bring all of us, I believe, to the next level. As they used to say Spinal Tap, it’s going to turn us up to 11; and the Digital Production Buzz, I think what this can do is we can team up and we can start sharing our resources with podcasts and really take that to the next level as well. I really truly feel that what we’ve been doing at Doddle and what you’ve been doing at really combining is going to make things even bigger and better. I really truly feel that. I just feel like it’s very exciting. It’s just very exciting.

Larry Jordan: Well, you’ve mentioned the fact that you’ve got multiple writers that are now working for Doddle News. Who are some of the writers that you’ve got?

Heath McKnight: On the film and video side, we have James DeRuvo, who is a long time – as he likes to call himself – tech geek, and he does a lot of our writing and hardware product reviews. James is based in Los Angeles and he has been in the film and television industry for well over 20 years. In Toronto, Canada we have Danny F. Santos, who in addition to having a pretty successful career in indie music, indie filmmaking and even he’ll work on major movies in Toronto, he’s also a big geek. He and I met in person once, he came to Florida, and he was like a long lost brother and he’s such a great writer. He has a distinct voice as well and he’ll do some of the filmmaking tutorials or maybe I’ll say, “Hey, this new software plug-in for Final Cut just came out, can you write something?” But he really focuses a lot on the movie and TV news. He just reviewed ‘Daredevil’ season two. He texted me one night and he said, “Well, I just binge watched the entire season. It just came out yesterday,” and I said, “What the heck, give me a review. That’s awesome.”

Heath McKnight: What’s really cool is we have writers all over the world. In the UK, we have Mark Hodge, who is strictly a movie writer, and he’s been with us for a few years. He can bring not only mainstream movies like the Iron Mans and Captain Americas and Supermans, but he also can bring a really nice arthouse perspective and, in fact, he and I have been talking for a while about it’s the 20th anniversary of the arthouse revolution of 1996, maybe he could write a retrospective on all those great films like ‘Fargo,’ ‘Lone Star,’ ‘The English Patient,’ and he does a lot of that stuff.

Heath McKnight: We also have a dedicated movie critic named Kimberly Gadette, and she is a long time movie critic and just a spectacular writer. Getting back to the film training side, we have Kevin P. McCulloch, who’s very well known in the video editing world. He does a lot of work with some major clients and he is also big in the world of training. He’s been doing what I like to call bite size one on one introductions. He’s done stuff on Avid, Premiere, and these all are text based, very short articles that make it easy for somebody who’s never done it before to just get in and get their toes wet. We started doing Media 100, which just came back. That’s a blast from the past right there. He does Apple Motion 5.

Heath McKnight: We have a great team of writers. We have some people that just do a little bit of writing for us and I’m always looking for somebody else who maybe has a specific voice that they can bring to our readers. Our readers really are – and I love to have conversations with them on our Facebook page – people in the industry, maybe they’re just casual, maybe it’s a hobby for them, but we also have people who are doing local corporate videos. One time we had somebody contact us and say, “I love your stuff,” and I was like, “Holy cow, this is a guy who is kind of high up there in the industry,” and that’s fun. I love getting the new Canon camera announcement along with the new trailer for maybe ‘Captain America: Civil War’ and that’s kind of cool and that makes us a little unique.

Heath McKnight: I know there are some other sites that balance out a little bit of movie geek news with the filmmaking and video production news, but overall I feel like we’re unique in that sense and we’re really hand in hand with the people who are also using the Doddle app and directory and call sheets.

Larry Jordan: You’ve mentioned the fact that you’ve got all these wonderful writers, but do you also have any audio or video elements on the site?

Heath McKnight: Absolutely. James DeRuvo does a podcast where he does a one on one interview with somebody in the industry. He’s interviewed the great Phil Tippett. Whenever I hear his name, I automatically think of his stop motion and go motion work on ‘Star Wars,’ ‘Robocop’ – I was a huge fan of ‘Robocop’ when I was a kid. He did the Ed 209. He got into CGI but he still does a lot of the stuff. He was one of the earliest interviews. James also has interviewed several times with Shane Hurlbut, who is not only a major cinematographer but a major proponent of digital cinematography and really just this whole push towards using DSLRs or lower cost but high quality digital cinema cameras that are dedicated.

Heath McKnight: He’s talked to a bunch of people on the manufacturing side. He’s talked to people at Adobe, he’s talked to people from Blackmagic, just all the stuff that we love. He’s got a couple coming up that are going to be pretty exciting but they’re a little more niche, they’re plug-ins, and it’s somebody who’s just really exciting who does a lot of these plug-ins and does his own films and we’re going to have that podcast coming out soon.

Heath McKnight: I think that’s also a major component of what we’ve been doing and in addition Kevin P. McCulloch has done five introductory videos that we posted on our YouTube and on our site,, which talks about getting into After Effects, so we’re dabbling into the video side of things with training but we’re hoping to really push it more into the stratosphere, if you will.

Larry Jordan: Well, I’m looking forward to having our two sites work together, The Digital Production Buzz and Doddle, and for people who want more information about Doddle itself, where can they go on the web?

Heath McKnight:

Larry Jordan: That’s and Heath McKnight is the Editor in Chief of Doddle News. Heath, thanks for joining us today.

Heath McKnight: Thank you.

Larry Jordan: Debbie Price is the Producer of Digital Production Buzz’s coverage of NAB 2016. She’s been producing these live events for The Buzz since… oh, a long time. This year, The Buzz is powered by, which allows us to add an exciting mix of both regular guests with companies that you may not have heard of. Hello, Debbie, welcome.

Debbie Price: Thank you. Good to be here.

Larry Jordan: It is good to have you on that side of the mic, because you’ve been behind the scenes since forever.

Mike Horton: Oh, this is the first time ever, right?

Debbie Price: Ever.

Mike Horton: Ever.

Debbie Price: Ever.

Mike Horton: I don’t know why we have not had you on before. I’ll blame Larry on that one.

Debbie Price: Blame Larry for everything.

Mike Horton: Especially with that British voice. How could you not put that on the air?

James DeRuvo: Beautiful.

Larry Jordan: She has been running everything behind the scenes. I had to have some territory that was mine.

James DeRuvo: Ah, there it is, the US versus Britain territorial battle all over again.

Mike Horton: Don’t bring in a Frenchman.

Larry Jordan: Debbie, what are your plans for The Buzz at NAB?

Debbie Price: Well, this year we are doing live shows, which is very exciting. Audio only live shows. We’re going to be doing 13 shows across the…

Larry Jordan: How many?

Debbie Price: 13. One three. I know, tell me about it.

Mike Horton: Wait a minute, is that 13 a day or 13?

Debbie Price: No, no, over the course of the week.

Larry Jordan: How many are we doing a day?

Debbie Price: We’re doing three or four, depending on when the show opens. Some days we’re doing four and some we’re doing three. On Thursday we’re only doing two.

Larry Jordan: Did I know this?

Debbie Price: No, I’m keeping you in the dark…

Mike Horton: You do now.

Debbie Price: …until the very end. That is my MO with you, Larry.

James DeRuvo: Actually, you don’t even know now.

Debbie Price: Shhh! Don’t tell Larry.

Larry Jordan: So we’re doing 13 shows. How many people in each show?

Debbie Price: Four guests per show and we’ve got some amazing people lined up. We’re already totally booked up, which I’m pleased to say is a very exciting position to be in, but we have people like Blackmagic…

Larry Jordan: Now, wait, wait, wait. Michael has not yet announced his agenda.

Debbie Price: Oh, sorry Michael.

Larry Jordan: Do we want to tell people what our agenda is and just humiliate Mike in public?

Debbie Price: Yes, let’s do that.

Mike Horton: Wait a minute, am I on that list?

Debbie Price: Do you want to be?

Mike Horton: Yes, why not? You’re already booked up.

Debbie Price: See the producer.

Mike Horton: You can slip me in somewhere around there.

Larry Jordan: So who have we got?

Debbie Price: Yes, Blackmagic, AJA, Adobe, huge names at the beginning part of the week. Some great shows.

Larry Jordan: Do we have Avid?

Debbie Price: Avid, yes. HP, all sorts of really big names, but this year we’re also looking at smaller companies, start-up companies and people who are on a smaller budget, perhaps, new people who are starting. They’re always the really exciting ones, the people who have their booths round the outside edge of the show floor. They’re the exciting people to talk to. Several years back, we talked to GoPro when they were tiny, and now look at them.

Larry Jordan: It’s all The Buzz’s doing, by the way. I want to add that GoPro had nothing to do with its success.

Debbie Price: Of course it’s all to do with us. Don’t tell their PR company.

Mike Horton: Yes, somebody saw Larry with a GoPro and their stock just went through the roof.

Larry Jordan: Where are we going to be doing these interviews?

Debbie Price: We are at Booth SL11505, on the show floor.

Larry Jordan: So South Lower.

Debbie Price: South Lower. We’re very easy to find, we’re about two-thirds of the way down the hall on the left hand side as you’re walking down. Same place as we have been for the last three years.

Larry Jordan: The cool thing I like about this is all the shows are live, so you get a chance to really hear the news as it’s being made. Some of the people are coming from the press conferences right to the booth to be able to give you their news.

Debbie Price: Absolutely, and they’re bubbling with excitement to tell somebody what’s just happened, so we’re in a good position.

Larry Jordan: Help us understand what the show format is and where can people go to learn more about it?

Debbie Price: Ok, well, you can find us either at or and the format will be live shows. You don’t have to listen to it live you can download it afterwards and they’ll all be available for probably around two years afterwards. Every single interview we do will be up there – go and take a look. If you can’t be at the show, it’s a really good way to experience being at NAB, because we’re in a position to be able to talk to quite a lot of the exhibitors there.

Larry Jordan: Let’s take a step back and put your producer hat on for just a minute. What kind of guest do you look for for the show and what makes a good guest? Who tends to work out best for these situations? Because we’re really talking about products.

Debbie Price: Yes we are, and that’s the difference between the NAB show and the regular Buzz – we concentrate much more on industries and we can go more into depth with them at Nab than we can on our regular Buzz shows. It’s quite interesting because our listeners have a particular need and we’re not looking at high end people. Oftentimes that’s just not interesting to the people who want to tune in to hear us, so we’re looking for industries that would be of interest to our people, so smaller studios, independent people, independent editors, that kind of thing.

Larry Jordan: One of the things I’ve found is the larger the company, the farther away we want to get from the President. For instance, with Adobe, we’re talking with Bill Roberts and Bill is the Senior Director of Product Management. He directly deals with the engineers to figure out what the specs of Premiere and Media Encoder and After Effects are going to be, and that’s exactly the right person we want, it’s the guys that are driving the products.

Debbie Price: Absolutely.

Larry Jordan: But in a smaller company, it’s the President because they’re the one that has the passion, so we’re looking for the person who really understands the product and has a passion for it, and those tend to be the best guests.

Debbie Price: Yes, that’s right.

Larry Jordan: You know, Telestream announced a new cloud based encoding product today, James.

Mike Horton: Really?

Larry Jordan: Yes, cloud based encoding.

Mike Horton: Well, I did get the PR but I didn’t read it.

Larry Jordan: I’m still struggling to figure out why I want to send files up to the cloud for encoding.

Mike Horton: Have you got a little privacy problem there, Larry?

James DeRuvo: Steve Wozniak says it’s going to be the apocalypse in the cloud. He’s not a very big fan of it.

Mike Horton: Neither is Larry.

Larry Jordan: No, that’s true. I’m not the world’s biggest fan of the cloud, but the cool thing is that Barbara DeHart is now in charge of desktop and cloud products for Telestream and she’s been on The Buzz multiple years and she’s on The Buzz this year, so I want to ask her why we want to be on the cloud and do compression.

Mike Horton: Speed. Look at Jaunt, for instance. You take 24 cameras in that one big round ball, all that data, you’ve got terabytes and terabytes. You send it right to the cloud, let them do it on their giant servers and it comes right back within a couple of hours. If you do it at your place, it’s a couple of weeks or months.

Larry Jordan: Michael, Michael, Michael.

Mike Horton: Yes, Larry, go ahead. I’m passionate about what I’m talking about.

Larry Jordan: I have in the back end, as it were, a 60 terabyte server which holds all of our media files that we have here in the studio for part of The Buzz, and I decided it was time to make a backup of these, because I have no backups and I felt I should really back this stuff up.

Debbie Price: It’s time.

James DeRuvo: Yes, that would be a good thing. That’s a really good idea.

Larry Jordan: So I decided I was going to back this up, so I’ve got a 30 terabyte RAID.

Mike Horton: That’s 30.

Larry Jordan: 30 terabyte RAID and I’m backing up files via the ethernet, so it’s a hardwire from the server. It takes three hours at 100 megabytes a second to back up one terabyte and that’s at speeds faster than I will ever get going to the cloud. If I’ve got a one terabyte file or even a 200 gigabyte file, The Buzz in master form is 200 gigabytes, it’s going to take me…

Mike Horton: …ever get.

Larry Jordan: It will take me a month to get that up to the cloud. Two months.

James DeRuvo: I like Amazon’s solution. They’ll actually send you this big hard drive that’s several terabytes and you literally just plug it in, throw it over and then ship it to them.

Debbie Price: That’s not cloud, though.

James DeRuvo: It’s kind of cloud.

Larry Jordan: It’s FedEx cloud.

James DeRuvo: It’s FedEx cloud. You FedEx it and then they turn around and they plug it into their network and pop it up and that way you’re not…

Mike Horton: Actually, you’ve got a really good point there, Larry. Maybe there’s a giant pipeline that Telestream… it’s a secret one.

Larry Jordan: A secret pipeline?

Debbie Price: A secret pipeline.

Mike Horton: A secret pipeline that you can log into.

James DeRuvo: In the internet of tubes.

Debbie Price: I’ll have to ask Barbara.

Larry Jordan: James, what’s Doddle doing at NAB?

James DeRuvo: I’m going to be interviewing Dan May of Blackmagic. I get the very first interview after their press conference, which is usually very fun because they’ve just burned up NAB with a brand new product or 20 of them, and so I’ll be interviewing him, and then we’ll be going over to GoPro, and we’re just going to be hitting all the typical names and doing some audio and video interviews.

Larry Jordan: I want to compare. Debbie, what’s your goal in an interview? What do you want to get done?

Debbie Price: At NAB, I want to find out what’s new for them. If they’re a brand new company, who they are and what they’re doing. The more established companies, people will know who they are and everyone is excited to hear their new news, so that’s for NAB. It’s very different than a regular Buzz.

Larry Jordan: So what’s your goal, James?

James DeRuvo: I’m a technology geek at heart, so I’m always looking at what the new thing is that they’re coming out with, and how I can use it as a filmmaker or as a broadcaster to make a better product, and so I’m more about the product and having the conversation and the practical applications of what we can use that product for. That’s why I tend to look at drones for filmmaking and 3D printing for filmmaking and the cameras for filmmaking. I’m a camera guy.

Larry Jordan: You’re looking really to answer the question “how.”

James DeRuvo: Yes, how can I make a better product and will this tool do it for me?

Larry Jordan: And, Debbie, you’re more interested in the question of “what.”

Debbie Price: What, yes, absolutely.

Larry Jordan: Cool. So people can actually listen to both and learn in both cases.

Debbie Price: Yes, we complement each other.

Larry Jordan: How wonderful.

James DeRuvo: Kindred spirits.

Debbie Price: Ahhh!

Mike Horton: Go and exchange notes.

Larry Jordan: NAB occurs when the normal Buzz is on, which is Thursday nights.

Debbie Price: Thursday.

Larry Jordan: And we’re doing all these shows at NAB.

Debbie Price: Yes, Larry.

Larry Jordan: So what are we doing for The Buzz on Thursday night?

Debbie Price: Ah, I’m glad you asked me, actually. We have a very special show on Thursday night. We’re going to combine all of our best bits and I’ve got a lot of best bits. Highlights from the NAB show, basically, so anyone who wants a roundup of what happened at NAB, the Thursday night show will be the place to listen to it.

Larry Jordan: That is so cool. Where can people go on the web to learn more?

Debbie Price: It’ll be or

Larry Jordan: is going to have a list of the shows, the guests on the show and the times for all the shows, as well as a button that you can click on to listen to the live stream itself.

Debbie Price: Correct, yes it will.

James DeRuvo: And we’ll probably put something up on, just for people who are used to going to that site. They can just go right to

Larry Jordan: That’s very cool.

Debbie Price: That’s nice, thank you.

Larry Jordan: Very cool. Debbie, thanks so much for joining us. I wish you great success at NAB, because if you have great success it’s going to benefit all of us.

Debbie Price: Thank you, Larry. Nice to be here.

Mike Horton: Bye, Debbie, see you next week.

Debbie Price: Bye, Michael.

Larry Jordan: James, it’s been an interesting show. We’ve talked to some good people and I’m really glad that you’ve joined us. It’s fun having you with us.

James DeRuvo: It’s been a gas. I’m really confident and excited about the future between our big family now. It’s going to be a lot of fun, I think.

Mike Horton: It is, it’s a big family.

Larry Jordan: It is a big family and thinking, Michael, of your family, we’ve got Supermeet coming up and we haven’t had a chance to talk about that yet.

Mike Horton: That is going to be, as you know, at NAB on Tuesday night at the Rio Hotel on April 19th. There are still tickets available. You want to go to, but you want to do it now. You want to do it right now. Don’t wait. Grab a ticket right now.

Larry Jordan: Do you have any raffle prizes?

Mike Horton: We have $93,000 as of today and we already know a bunch of them are coming in in the next week, so it’s going to be over $100,000 worth of raffle prizes once we reach the Supermeet day.

Larry Jordan: Yes, but are you going to feed us?

Mike Horton: And we will feed you. We will feed you hotel food. You are responsible for your own alcohol, but we will feed you hotel food. In fact, we’re going to have big pieces of meat that you can carve yourself.

Larry Jordan: And I know you haven’t announced an agenda yet because you just like driving us nuts.

Mike Horton: We finally announced the agenda.

Larry Jordan: No way!

Mike Horton: Yes, we have the agenda. If you go to – I can’t read the whole thing – it has the entire agenda and if you’re into VR and 360 video, actually we’ll do more on the cinematic 360 video, you’re going to want to go to the Supermeet because it’s going to be huge.

Larry Jordan: The thing I like is the exhibitors you’ve got around the little shelf that you’ve got, they’re so…

Mike Horton: We have over 26 vendors this year, everybody from Avid to Blackmagic to Adobe to Atomos – we’ve got a lot of As. We’ve got a few Bs.

James DeRuvo: It’s A Supermeet is what it is.

Mike Horton: There are a lot of As and a lot of software, digital… Oh my gosh, it’s on and on and on, plus every one of them’s going to be doing something special at their table, not only making deals but you can learn all about the new software that’s out there and the new hardware solutions, and you can do that in an intimate setting where you can’t do that on the show floor.

Larry Jordan: What does it cost to get in?

Mike Horton: $15. That’s it. Just $15.

James DeRuvo: That’s a deal at twice the price.

Mike Horton: In fact, you know what? It’s going to cost you $10 because as soon as I hang up here in just a few minutes, I’m going to create a discount code just for Digital Production Buzz listeners. The discount code’s going to be DPB, so if you go to register for the Supermeet, use that discount code…

Larry Jordan: That’s like Digital Production Buzz. DPB.

Mike Horton: Yes, exactly. DPB. That’ll be the discount code. That’ll save you $5 so that’s ten bucks, so you can save that $5 and buy three extra raffle tickets. Seriously, this is the best deal in town.

James DeRuvo: And you’re buying food.

Mike Horton: Well, no, you’re getting food free. You’re buying beer and wine and things, but that’s it, and you’re buying raffle tickets.

Larry Jordan: And what website again?

Mike Horton: Use DPB, save five bucks. Tell your friends.

Larry Jordan: And James, what website can people go to learn more about Doddle?

James DeRuvo: You can learn more about Doddle at If you want to find out more about Doddle News, it’ll be

Larry Jordan: I want to thank this week’s guests, Steven W. Roth, the founder and CEO of Thalo LLC, Heath McKnight, the Editor in Chief of Doddle News, Debbie Price, the Series Producer for The Buzz at NAB, and our new co-host, James DeRuvo.

Larry Jordan: Phew. There’s a lot of history in our industry and it’s all posted to our website, at Here you’ll find thousands of interviews all online and all available to you today; and remember to sign up for our free weekly show newsletter that comes out every Friday.

Larry Jordan: Talk with us on Twitter, @DPBuZZ, and Facebook at Our theme music is composed by Nathan Doogie Turner with additional music provided by Text transcripts are provided by Take 1 Transcription – visit to learn how they can help you.

Larry Jordan: Our engineering team is led by Brianna Murphy and on behalf of Mike Horton and James DeRuvo, my name’s Larry Jordan and thanks for listening to The Digital Production Buzz.

Larry Jordan: The Digital Production Buzz is copyright 2016 by Thalo LLC.

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