Suddenly, 4K video (video with frame sizes about 4,000 by 2,000 pixels) is being talked about everywhere. What ISN’T being talked about is that, currently, we can’t broadcast, cablecast, nor reliably download these files from the web. The file sizes are just too gigantic. Last month, the ITU standards body approved a new codec (yes, Michael) that will solve this problem: H.265 (also called HEVC). This week, we talk with Benoit Fouchard, Chief Strategy Officer for ATEME. His company is taking this new standard and turning it into products. We want to learn more about this new codec.