Gentille Gohoho founded Stock4less.com in 2007. Stock4less is a California-based online discount store providing high quality brand name products to worldwide consumers In less than 2 years, their line has grown to over 4,000 products. Recently, they began streaming movies as Video-on-Demand (VOD), integrated into his online shopping site. He holds a Bachelors degree in International Business and Finance from the American Business School in Paris, France and an MBA in Information Technology Management from California Lutheran University. We want to talk with him about why he’s using digital distribution for retail.