Simon set the scene for crowd-sourcing. Next, we invited Karsten Wenzlaff, CEO of Ikosom, to give us specific suggestions we can use to make the most of crowd-sourcing. Ikosom is a research firm specializing in social media. Crowd-sourcing isn’t just for fund-raising, its also for building awareness, creating an audience, and allowing the audience to participate in the creative process. Karsten is filled with suggestions on what filmmakers should do – and should avoid doing – when crowd-sourcing your next project.