Jeff Moore, executive vice-president of sales and marketing for Ross Video, is getting ready for IBC 2011 (International Broadcasters Conference), starting September 8 in Amsterdam. Even more, he wants to encourage the rest of us to attend as well. With over 20 years experience in the broadcast industry, Jeff is responsible for both the strategic vision and day-to-day leadership of the company. We want to find out what’s new with Ross and start to gear up for IBC.