You are pitching your idea to the client. What should be in the creative brief? Brand strategist/filmmaker Tom Bassett has spent the last year probing some of the World’s greatest creative minds about the same topic. The culmination of that search is Briefly, a new free online documentary that explores the creative relationship that exists between the client and those tasked with executing the client’s vision. Tom joins us this week to explain what he’s learned and what he did.